Roomtone, Llc
Roomtone, LLC is a privately held boutique production company that produces branded films, music videos, feature documentaries, and live music experiences for enterprise clients, musicians, festivals, and healthcare organizations, led by founder Wayne Price.
- Company typePrivate
- Founded2017
- HeadquartersPleasanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Roomtone, Llc does
Roomtone, LLC is a privately held, sole-proprietor-style creative production company founded by filmmaker Wayne Price and headquartered in Pleasanton, California. The company produces filmed media and live experiences centered on music and community for enterprise clients, musicians, and cultural institutions. Its work is organized around two service lines: a Films division that delivers branded content, music videos, and feature documentaries, and an Experiences division that produces intimate concert events and larger-scale live productions. Roomtone owns and operates the Roomtone concert series, which originated organically during production of Heartworn Highways Revisited (2017) and serves as both a creative vehicle and ongoing artist-relations engine.
The company's underlying technology is conventional full-service video and film production rather than a proprietary platform; its competitive position rests on the creative reputation of founder Wayne Price, who has been producing films since 2006 (previously via 31 Squirrel), and on third-party validation including a NY Emmy Award (2021) for the Northwell Health 'Side By Side' documentary, Rolling Stone coverage, and a Stanford Strengthening Democracy Challenge recognition for a Beyond Conflict video intervention. Notable client engagements include Airbnb (Concerts program), Bose (Mark Ronson pre-Grammy mockumentary), Northwell Health (multi-year documentary and event series, NBC premiere), Lagunitas, Nike/Air Jordan, Governors Ball Music Festival, Sony Music, Starbucks, General Electric, Mastercard, The Nature Conservancy, and the theatrical-release 311 documentary 'Enlarged to Show Detail 3' which opened in 240 US theaters in March 2019.
Roomtone generates revenue through project-based contracts and one-time licensing arrangements with enterprise clients, artists, and festivals, with pricing not publicly disclosed. Its go-to-market is sales-led and relationship-driven, supplemented by earned media from press coverage and award recognition, and by an owned concert series that doubles as a community-marketing channel. Operating geographies are concentrated in California and New York with episodic projects elsewhere (Nashville, Los Angeles, Petaluma); the firm reports 1-10 employees, no external funding, and founder-centric ownership with no institutional investors.
Roomtone, Llc firmographics
Firmographics- Name
- Roomtone, Llc
- Legal name
- Roomtone, LLC
- Website
- https://roomtone.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roomtone, LLC is a privately held boutique production company that produces branded films, music videos, feature documentaries, and live music experiences for enterprise clients, musicians, festivals, and healthcare organizations, led by founder Wayne Price.
- Ownership category
- akta.pro rank
Roomtone, Llc industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Party DJ, Music & Audio Services (HSACACAI), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
Keywords
Where Roomtone, Llc is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Markets served
Roomtone, Llc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branded Content Production: Producing branded films, documentaries, and video content for corporate clients including healthcare organizations, tech companies, and music festivals. Revenue generated through project-based contracts.
- Music Video Production: Creating music videos for artists and brands, including work with artists like Lagunitas and Bose campaigns.
- Live Event Production: Producing live music experiences and events including Airbnb Concerts, festival activations, and corporate celebrations.
- Feature Documentary Production: Producing feature-length documentaries including Heartworn Highways Revisited (2017) and 311 documentary. Revenue from theatrical distribution and partnerships.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Roomtone, Llc product offering
Product offeringCore offering
Roomtone is a full-service production company that produces films and live experiences centered on music and community. Its Films division delivers branded content, music videos, feature documentaries, and promotional videos for corporate clients (e.g., Airbnb, Bose, Northwell Health) and musicians, while its Experiences division creates intimate concert series and live event productions featuring artists such as Lissie, Langhorne Slim, and John Legend.
Product overview
Roomtone, LLC is a full-service production company that operates as a unified offering of two core services: Films and Experiences. The Films division produces branded content, music videos, feature documentaries, and promotional videos for corporate and cultural clients. The Experiences division creates intimate concert events featuring live performances by musicians. Both offerings are centered around music and community, serving as the creative vehicle for founder Wayne Price since 2006.
Differentiator
Problem solved
Functional benefit
Products and services
- Films Full-service film production including branded content, music videos, feature documentaries, and promotional videos for enterprise brands (Airbnb, Bose, Northwell Health, Nike/Air Jordan, Sony Music, Starbucks, General Electric), musicians (311, Lissie), music festivals (Governors Ball), and nonprofit organizations (The Nature Conservancy, Beyond Conflict).
- Experiences Live concert experiences featuring intimate performances by musicians such as Lissie, Langhorne Slim, Jonny Fritz, John Legend, and the War & Treaty in small venue settings, as well as concert series and large-scale events such as the Airbnb Concerts program and festival activations (e.g., Governors Ball Convergence recap).
Quantifiable outcome
- 311 documentary opened in 240 theaters nationwide
- +3 more outcomes
Companies that use Roomtone, Llc
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Roomtone, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roomtone, Llc partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Northwell HealthcoreLong-standing partnership producing multiple documentary and video projects including the NY Emmy Award-winning 'Side By Side: A Celebration of Service' documentary about frontline healthcare heroes during COVID, 'TRULY AWARDS' series, and veteran support content. Premiered on NBC in May 2020.
- Human Being Media (Jay Sansone)corePrimary cinematographer and filming partner for Northwell Health documentary series. Jay Sansone filmed 'Side By Side: A Celebration of Service' documentary.
- Rogers & CowanmajorPR and production partner for Northwell Health documentary content, contributing to the production of the COVID-19 frontline heroes documentary.
- Beyond ConflictcorePartnership to produce 'America's Divided Mind' video intervention designed to reduce toxic polarization between Democrats and Republicans. Video was recognized by Stanford University's Strengthening Democracy Challenge as a top intervention.
- First Tube MediaminorPartnership on restaurant concert series presented by Seamless. Roomtone concepted and co-produced content for first in a series of concerts in restaurants.
- 311 Inc CinemasmajorDistribution partner for 311 'Enlarged to Show Detail 3' documentary. Opened in 240 theaters across the USA on March 11th, 2019.
- 311coreDirected and produced feature documentary 'Enlarged to Show Detail 3' about the band. Opened in 240 theaters nationwide. Featured on Rolling Stone.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Roomtone, Llc competitors and assessment
Company assessmentDirect peers
- Superconnector Films: Superconnector Films is a boutique production company focused on music-driven content, concert films, and branded storytelling for artists, festivals, and lifestyle brands. It mirrors Roomtone's niche at the intersection of musician relationships, live music content, and brand-sponsored productions.
- Pulse Films: Pulse Films is a global production company producing music videos, feature documentaries, and branded content for artists, labels, and brands. Its music-video and documentary development operation overlaps directly with Roomtone's work for clients like 311, Airbnb Concerts (John Legend), and Governors Ball.
- Radical Media: Radical Media is a creator-led production company specializing in feature documentaries, branded films, live events, and music-driven storytelling for Fortune 500 brands and cultural clients. It is one of the closest functional analogs to Roomtone's combined Films + Experiences offering, including a music documentary focus and concert/event coverage for major commercial sponsors.
- Verve Films: Verve is a creator representation and production company representing filmmakers and producing commercial and branded content for global brands. Comparable to Roomtone as a boutique, talent-led production partner for music and brand storytelling across commercials and branded films.
- m ss ng p eces (MISSING PIECES): m ss ng p eces is a creative content studio that produces documentary, branded entertainment, and live experience work for global brands and cultural partners. Comparable to Roomtone through its combined film-plus-experiences model, music cultural orientation, and boutique-creative positioning.
- Tool of North America: Tool of North America is a bicoastal production company producing commercials, music videos, branded content, and feature documentaries. Its enterprise-brand and music-video production offering is highly comparable to Roomtone's combination of music videos, branded films, and documentary work.
Emerging players
- Connor Franta Media / Spoken Reasons Production: Creator-led production operations centered on music, lifestyle, and brand collaborations. Comparable to Roomtone as a small team producing high-quality branded music and storytelling content, though at an earlier stage in commercial infrastructure.
Broad incumbents
- Range Media Partners: Range Media Partners is a talent management and content production company representing musicians, artists, and creators and producing content for music and brand partners. Comparable through its music-talent relationships, branded content production, and creator-business model, though operating at a significantly larger scale than Roomtone.
- 72andSunny: 72andSunny is a large creative advertising agency producing major brand campaigns, branded entertainment, and culture-driven marketing for global enterprises. While much larger than Roomtone, it actively competes for the same brand storytelling budgets that drive Roomtone's Airbnb, Bose, Nike, and Mastercard assignments.
- Anonymous Content: Anonymous Content is a major film and branded-content production company that produces feature films, episodic content, and high-end commercials for global brands. Like Roomtone it operates at the intersection of artistic filmmaking and enterprise-brand storytelling, but it is significantly larger with institutional backing and a deeper creative bench.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomtone, Llc social profiles
Digital presenceRoomtone, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomtone, Llc leadership team
Management profileNumber of profiles
Profiles1 record
Roomtone, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomtone, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomtone, Llc
What does Roomtone, Llc do?
Roomtone is a full-service production company that produces films and live experiences centered on music and community. Its Films division delivers branded content, music videos, feature documentaries, and promotional videos for corporate clients (e.g., Airbnb, Bose, Northwell Health) and musicians, while its Experiences division creates intimate concert series and live event productions featuring artists such as Lissie, Langhorne Slim, and John Legend.
Is Roomtone, Llc a public or private company?
Roomtone, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roomtone, Llc founded?
Roomtone, Llc was founded in 2017. It employs 1 to 10 people.
Where is Roomtone, Llc based?
Roomtone, Llc is headquartered in Pleasanton, United States, in the North America region.
How does Roomtone, Llc make money?
Four revenue lines are on record. Branded Content Production is the primary driver. The others are music Video Production, live Event Production and feature Documentary Production.
Who are Roomtone, Llc's main competitors?
Direct peers on record are Superconnector Films, Pulse Films, Radical Media, Verve Films, m ss ng p eces (MISSING PIECES) and Tool of North America. Connor Franta Media / Spoken Reasons Production is listed as an emerging player. Broad incumbents are Range Media Partners, 72andSunny and Anonymous Content.
Does Roomtone, Llc have an API?
No public API is recorded for Roomtone, Llc.
What industry is Roomtone, Llc in?
Roomtone, Llc's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HSACACAI, Party DJ, Music & Audio Services. Its NAICS code is 512 and its SIC code is 7822.