1940 FARMS INC.

What 1940 FARMS INC. does

1940 Farms Inc. is a Canada-based CPG sales accelerator founded in 2017 and headquartered in London, Ontario. The company provides outsourced services that help consumer packaged goods (CPG) brands secure placement and scale distribution within large North American retailers. Its integrated service stack spans retail negotiation, sales strategy development, accounts payable and receivable management, trade promotion optimization (TPDs), in-retail marketing, analytics, and GS1/EDI integration. The company operates as a single integrated professional services engagement per brand rather than as a discrete software product or modular platform.

The underlying technology stack is not publicly disclosed beyond GS1/EDI integration with retail trading partners, which enables product data synchronization and electronic document exchange. The service model is relationship-driven: 1940 Farms monetizes via B2B professional services engagements with CPG brands, with pricing described as customized per engagement rather than publicly listed. Direct paying customers are CPG brand clients; the named retailers (Costco Canada, Metro, Sobeys, Safeway, IGA, Food Basics, FreshCo, Foodland, Calgary Co-op, Lawtons Drugs, Thrifty Foods) function as distribution partners through which client brands reach shelves.

Founded in 2017 with a single product in one major Canadian retailer, 1940 Farms has scaled to 50+ products listed across 11 national Canadian chains. The company has not disclosed funding rounds, headcount, revenue, or a management team. A sub-brand, the 1940 Farm Fresh Foundation, operates in partnership with BGC London to deliver refrigerated breakfast items via vending machines in local schools, addressing childhood food insecurity; this foundation is positioned as scalable from one to ten schools based on community demand.

Name

1940 FARMS INC.

Legal name

1940 Farms Inc.

Website

https://1940farms.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

1940 Farms Inc. is a Canada-based CPG sales accelerator that helps consumer packaged goods brands secure retail placement through negotiation, trade promotion, marketing, analytics, and GS1/EDI integration across 11 national Canadian chains.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CPG Sales Accelerator Services: As a CPG sales accelerator, 1940 Farms generates revenue by providing comprehensive services to CPG brands seeking to enter large retail. Their services include negotiation, sales strategies, accounts payable/receivable management, TPDs, marketing, analytics, and GS1/EDI integration. The company takes brands from initial product stage to household names across North American retail.

Go-to-market motion1 record

Distribution channels1 record

Core offering

1940 Farms is a CPG sales accelerator that helps consumer packaged goods brands enter and grow within large retail chains across Canada. Its service spans negotiation with retailers, sales strategy development, accounts payable and receivable management, trade promotion optimization (TPDs), in-retail marketing, sales analytics, and GS1/EDI integration to enable compliant trading with major national chains.

Product overview

1940 Farms is a CPG (Consumer Packaged Goods) sales accelerator that operates as a single unified service offering rather than a modular software platform. The company provides an integrated suite of retail go-to-market services designed to help brands navigate large retailers. The core offering encompasses Negotiation, Sales Strategies, Accounts Payable, Accounts Receivable, TPDs (Trade Promotion), Marketing, Analytics, and GS1/EDI Integration services. Founded in 2017, the company has grown from 1 product in 1 retailer to 50+ products across 11 national chains in Canada, distributing through retailers including Calgary Co-op, Costco Canada, Food Basics, Foodland, Freshco, IGA, Lawtons Drugs, Metro, Safeway, Sobeys, and Thrifty Foods.

Differentiator

Problem solved

Functional benefit

Brands

• 1940 Farm Fresh Foundation: A charitable foundation focused on providing nutritious breakfast options to children in local schools, operated in partnership with BGC London.

Products and services

• CPG Sales Accelerator Services Comprehensive end-to-end retail go-to-market service for consumer packaged goods brands seeking to enter and grow within large Canadian retail chains. The service bundles negotiation, sales strategy, accounts payable/receivable management, trade promotion optimization (TPDs), marketing, analytics, and GS1/EDI integration into a single accelerator engagement. It is designed for CPG founders and commercial leaders who need retail relationships, operational back-office support, and compliance expertise to scale from a single product into a nationally distributed brand.

Quantifiable outcome

• Grown from 1 product in 1 retailer in 2017 to 50+ products across 11 national chains

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• BGC LondoncoreStrategic or Co-development Partner1940 Farm Fresh Foundation partners with BGC London on a breakfast program designed to address food insecurity among children. The program provides healthy and accessible breakfast options through pre-made, refrigerated breakfast items stored in vending machines at schools, allowing students to access nutritious meals in a dignified manner. The program focuses on children who go to school hungry or without the nutrients needed to succeed, combining immediate hunger relief with long-term healthy food education.
• Local SchoolscoreStrategic or Co-development PartnerPartnership with local schools to implement the breakfast program initiative. Schools receive support for providing wholesome breakfast options to students in need. The program is designed to be flexible and scalable, capable of serving one school or expanding to ten schools based on community needs.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• CROSSMARK: CROSSMARK is a sales and retail services agency that helps CPG brands drive sales in major retail channels — directly overlapping with 1940 Farms' negotiation, sales strategy, and in-store execution offerings.
• The Integer Group: The Integer Group is a shopper and retail marketing agency that helps CPG brands win at retail through promotion, activation, and category solutions — comparable to 1940 Farms' marketing, TPD, and analytics services.
• Advantage Solutions: Advantage Solutions is a sales and marketing agency serving CPG brands and retailers with services spanning brokerage, merchandising, and analytics — a close functional analog to 1940 Farms' bundled accelerator offering.
• Acosta: Acosta is one of North America's largest CPG sales and marketing agencies, providing sales, merchandising, and marketing services to consumer brands across major retailers — directly comparable to 1940 Farms' CPG sales accelerator model.
• Daymon Worldwide: Daymon Worldwide is a private label and brand development services firm for retailers and CPG brands — comparable to 1940 Farms in helping brands enter and grow within major retail chains through sales and category support.

Broad incumbents

• Circana: Circana (formerly IRI/NielsenIQ) is a major CPG data, analytics, and insights provider — overlapping with 1940 Farms' analytics services but as part of a much broader measurement and consulting portfolio.
• KeHE Distributors: KeHE is a large North American CPG and specialty food distributor serving grocery, natural, and c-store retailers — a broader incumbent that operates in adjacent distribution and retail services territory to 1940 Farms.

Emerging players

• RangeMe: RangeMe is an online product discovery platform connecting emerging CPG brands with retail buyers — addressing the same brand-to-retail pipeline that 1940 Farms' accelerator targets, but through a marketplace model.
• Faire: Faire is a wholesale marketplace enabling independent brands and retailers to discover and transact — competing for the same CPG brand-to-retail discovery and entry services that 1940 Farms bundles.
• Repsly: Repsly is a retail execution platform for CPG brands managing field teams, store visits, and merchandising data — an emerging tech-enabled alternative to the broker-driven model 1940 Farms operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1940 FARMS INC.