Bhumi Foundation

Name

Bhumi Foundation

Legal name

Bhumi Foundation

Website

https://bhumi-foundation.webflow.io

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Environmental Advocacy / Climate Non-profit

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking Foundations (813211), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Forestry & Reforestation (BPAGAGAD)

Keywords

• Climate advocacy
• Environmental sustainability
• Non-profit foundation
• Climate media grants
• Eco-conscious initiatives

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Fundraising: The foundation accepts donations specifically designated for the Healing Himalayas initiative, which focuses on cleaning the Himalayan region.
2. Personal Contributions from Founder: Bhumi Pednekar funnels her remuneration from films to fund climate initiatives. The foundation states it has never raised money and operates on personal contributions from the founder.
3. Partnership Campaigns: Brand partnerships with organizations like Eco-Soul, 100 Pipers, PVR, and others for sustainability campaigns. These are co-marketing initiatives rather than revenue-generating arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bhumi Foundation is a non-profit advocacy platform that drives climate-change awareness, environmental sustainability programs, and ecological responsibility through campaigns, on-ground initiatives, and grants. It funds and runs programs such as Climate Warrior, Healing Himalayas, climate-media grants, and investments in eco-conscious startups. The foundation partners with brands and NGOs to amplify environmental impact across India.

Product overview

Bhumi Foundation is a non-profit climate advocacy platform that operates as a unified initiative combining direct environmental action with awareness building. The core offering is the Bhumi Foundation platform itself, which funds climate projects, produces grants for climate media content, and invests in eco-conscious startups. Its subsidiary initiative Climate Warrior (a passion project of founder Bhumi Pednekar) drives grassroots action through beach cleanup, reforestation, and sustainable living campaigns. The Healing Himalayas campaign focuses specifically on cleaning and preserving the Himalayan ecosystem. The organization partners with entities like UNDP, Healing Himalayas Foundation, and PVR on various climate action initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Warrior
• Healing Himalayas
• Climate Media Grants
• Eco-Conscious Startup Investments

Quantifiable outcome

• 1 billion+ views for Climate Warrior GIFs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• United Nations Development Programme (UNDP) IndiaflagshipStrategic or Co-development PartnerBhumi Pednekar serves as the first National Advocate for Sustainable Development Goals (SDGs) for UNDP India. In this role, she supports UNDP India's efforts to raise awareness and mobilize support for the SDGs, a universal call to action to end poverty, protect the planet, and ensure prosperity for all by 2030.
• Healing HimalayascoreStrategic or Co-development PartnerPartnership announced on World Earth Day for cleaning the Himalayan region. Healing Himalayas is a non-profit organization dedicated to the preservation of ecology in the mountain range, working to protect the ecosystem and ensure ethical traveling to preserve native customs and ecology.
• Eco-Soul Home Inc.coreGTM or Marketing PartnerBhumi Pednekar serves as brand ambassador for Eco-Soul, an eco-friendly products company. The partnership advocates for conscious consumption and the importance of choosing environmentally friendly alternatives to single-use plastics.
• PVR INOXcoreGTM or Marketing PartnerPartnership with national theater chain PVR INOX for a special sustainability campaign. Films created by Bhumi emphasizing sustainable lifestyle choices are played at PVR theaters across India to spread awareness about harmful effects of climate change.
• 100 Pipers GlasswareminorGTM or Marketing PartnerCampaign 'Be Remembered for Good' featuring Bhumi as a real-life champion who has taken strong actions to make the world a better place. The campaign highlights inspiring journeys of individuals dedicated to meaningful causes.
• The Animal Care Organisation (TACO)coreStrategic or Co-development PartnerVedanta's TACO and Climate Warrior partnership launched a water bowl challenge and walkathon for stray animal welfare. Participants were encouraged to place water feeding bowls for stray animals and birds during rising temperatures.
• Afroz ShahminorStrategic or Co-development PartnerClimate Warrior collaborated with climate activist Afroz Shah for Versova beach clean-up initiative, one of the largest beach cleanup operations in India.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TACO (The Animal Care Organisation): India-based NGO partner of Bhumi Foundation (water bowl challenge, walkathon). Comparable as an Indian advocacy non-profit running community-driven social impact events and partnering with celebrity ambassadors.
• Afroz Shah Foundation: Founded by Indian climate activist Afroz Shah, this foundation runs the Versova beach cleanup initiative. A direct peer — Bhumi Foundation explicitly partnered with Afroz Shah on beach cleanups, indicating closely aligned activities and target outcomes.
• Healing Himalayas Foundation: A direct NGO partner and peer that focuses on cleaning and preserving the Himalayan ecosystem. Highly comparable as an India-based environmental non-profit conducting on-ground ecological action with celebrity engagement.
• Greenpeace India: India's most prominent environmental advocacy NGO. Comparable as an organization mobilizing public participation in environmental causes, though operating at much larger scale and with a campaign-driven model.
• Earth Day Network India: Global Earth Day organizer with India-focused climate awareness campaigns. Comparable as an organization that drives awareness days, community mobilization, and corporate partnerships for environmental causes.

Broad incumbents

• The Climate Reality Project India: Founded by Al Gore, this is a global climate advocacy organization with active India operations. Comparable as a celebrity-anchored climate awareness and action platform targeting mass audiences.
• WWF India: India arm of World Wildlife Fund, conducting conservation, advocacy, and awareness campaigns. Comparable as a large environmental non-profit combining community action, fundraising, and corporate partnerships in India.
• 350.org: Global grassroots climate movement running campaigns and advocacy in India. Comparable as a mass-mobilization climate advocacy platform with celebrity-aligned cultural reach.

Emerging players

• Swades Foundation: India-based non-profit with celebrity-driven sustainability and rural development programs. Comparable as a celebrity-anchored Indian NGO combining community action with brand-driven campaigns and donor mobilization.

Others

• United Nations Development Programme (UNDP) India: Multilateral development agency — a flagship partner of Bhumi Foundation through its SDG advocacy role. Comparable as the institutional ecosystem in which Bhumi Foundation operates and lends legitimacy, though not a direct climate NGO peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhumi Foundation