House of Light

What House of Light does

House of Light is a founder-owned, direct-to-consumer holistic wellness practice based in Georgia, USA, operating under the trade names The House of Light and House of Light. The practice, led by owner/founder Donna Wood alongside associate practitioners Magen Wright and Alex Burcar, delivers alternative therapy sessions to individual consumers seeking stress reduction, emotional trauma release, and spiritual exploration. Service modalities include Reiki energy healing, the patented Lucia Light hypnogogic strobe light system, VortexHealing, PEMF chair therapy, aura imaging with biofeedback sensors, QHHT/past life regression, sound baths, and spiritual/intuitive life coaching. A Voice Code Analysis offering uses proprietary software to assess voice recordings and generate personalized balancing frequency tones. An upcoming Lifestyle Coaching service is listed on the website.

The underlying technology stack combines off-the-shelf alternative-therapy hardware (Lucia N°03 strobe light system, PEMF chair, aura camera) with a proprietary voice-analysis software product. Practitioners are certified across multiple disciplines (Reiki Master, Lucia Light Practitioner, VortexHealing certified, QHHT trained, Sound Practitioner) and deliver services through in-person appointments at the practice location, with remote Reiki as a noted option.

The business model is per-session D2C services with no subscription, membership, licensing, or external funding. Pricing is unit-based and ranges from $20 for a 20-minute PEMF session to $222 for extended QHHT or group sessions, with a $555 two-month spiritual life coaching package as the highest-ticket offering. Customer acquisition relies on organic Facebook and Instagram, a Squarespace website, email/phone/text booking, and a weekly co-hosted radio segment on WQEE Rock 99.1 FM. The customer base spans wellness-curious individuals, energy-healing clients, and spiritual seekers, with segmentation defined by therapeutic interest rather than industry vertical.

Name

House of Light

Website

https://houseoflight.com

Company type

Private

Operating status

Operating

Short description

House of Light is a founder-owned, direct-to-consumer holistic wellness practice in Georgia offering alternative therapy sessions, including Reiki, Lucia Light therapy, VortexHealing, PEMF, aura imaging, QHHT past-life regression, sound baths, and spiritual life coaching, to individual clients.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Other Individual and Family Services (62419)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industry

Reiki & Energy Healing (HSADAHAM)

Keywords

• Holistic wellness services
• Energy healing therapies
• Alternative medicine practice
• Spiritual life coaching
• Light and sound therapy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holistic Wellness Sessions: One-on-one sessions for various alternative therapy modalities including Reiki, Lucia Light, VortexHealing®, Sound Bath, and Aura Imaging. Sessions are sold individually at per-session rates ranging from $20-$120 depending on service type and duration.
2. Specialized Healing Programs: Longer-form therapeutic programs such as QHHT/Past Life Regression (4+ hours, $222) and Spiritual Life Coaching packages (2-month program at $555). These provide higher-value transactions per client.
3. Voice Code Analysis Products: Initial voice assessment plus custom balancing frequency tones created based on software analysis. First visit pricing at $60, subsequent visits at $30.
4. Group Sessions: Reiki and Sound Bath sessions offered in group formats at discounted per-person rates ($222 for group sessions). Provides access to multiple clients simultaneously.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

House of Light is a holistic wellness practice that sells individual and group alternative therapy sessions directly to consumers, including Reiki, Lucia Light hypnogogic light therapy, VortexHealing®, PEMF therapy, aura imaging/reading, voice code analysis, sound baths, QHHT/past life regression, and spiritual/intuitive life coaching. Services are delivered by founder Donna Wood and associate practitioners (Magen Wright, Alex Burcar) on a pay-per-session basis, with some multi-session packages and both in-person and remote delivery options.

Product overview

House of Light is a holistic wellness practice offering a diverse portfolio of alternative therapy and energy healing services. The core offerings include Lucia Light sessions (a patented hypnogogic strobe light system for altered states of consciousness), Reiki energy healing, Voice Code Analysis (a software-based voice assessment tool), VortexHealing®, Pulsed Electromagnetic Field Therapy (PEMF), and Aura Imaging/Reading. Additional practitioner services include QHHT/Past Life Regression, Spiritual/Intuitive Life Coaching, and Sound Bath Journeys. The practice operates on a multi-practitioner model with founder Donna Wood and associate practitioners like Magen Wright offering different specializations. A Lifestyle Coaching service is listed as coming soon.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucia Light Sessions Patented hypnogogic strobe light sessions using the Lucia N°03 device, which combines wide-spectrum solid light and LED flashing at various frequencies to relax and dilate the central nervous system, moving the brain from beta-dominance into alpha-theta and harmonic coherence. Offered to individual clients seeking stress reduction, increased creativity, and altered-state experiences.
• Reiki Japanese-origin alternative therapy in which practitioners channel universal life energy through their hands, placed lightly on or just above the recipient's body, to promote well-being, relaxation, stress reduction, and overall balance. Available in individual and group formats and offered both in person and remotely.
• Voice Code Analysis Software program that assesses imbalances in a client's voice based on a sample recording, scans for energetic imbalances, and creates specific frequencies to harmonize what is out of balance. Clients receive personal balancing frequency tones to listen to for relaxation, harmony, and transformation.
• VortexHealing® Energy healing modality based on the belief that all life is interconnected, addressing deep-seated conditionings that cause emotional and physical blockages. Practitioners gently move their hands over the client's body to restore emotional balance, energetic strength, and overall wellness.
• Pulsed Electromagnetic Field (PEMF) Therapy Specialty chair therapy that stimulates the body's cells through gentle magnetic pulses, helping reduce stress by inducing a parasympathetic response that allows the brain and muscles to relax and supporting more resilient cell functions.
• Aura Imaging / Reading Energy assessment using an aura camera with biofeedback sensors to capture and interpret the energy fields surrounding an individual, reflecting physical, emotional, mental, and spiritual well-being. Each aura color conveys different meanings, and clients receive a detailed report on their energetic state.
• QHHT / Past Life Regression Quantum Healing Hypnosis Technique sessions using guided meditation and regression to access the subconscious mind, explore past lives, uncover limiting beliefs, and gain insights into current life challenges. Sessions are 4+ hours long and include audio recording.
• Spiritual / Intuitive Life Coaching Coaching service providing guidance and support for self-discovery and growth by tapping into the client's unique energy, helping uncover true potential, align with purpose, and support clients in creating a more authentic life. Available as individual sessions or a 2-month program.
• Sound Bath Journey Calming and transformative experience using crystal singing bowls to promote mindfulness, reduce stress, improve sleep quality, lower blood pressure, and facilitate access to higher states of consciousness. Available as individual or group sessions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Othership: Othership is a bathhouse and breathwork studio brand offering guided breathwork, sauna, and contrast-therapy experiences. It is comparable to House of Light because it targets the same wellness-seeker consumer with alternative mind-body modalities and has built a recognizable community-driven brand around non-clinical wellness practices.
• MNDFL: MNDFL is a meditation and mindfulness studio brand offering guided meditation, breathwork, and sound-based experiences. It is comparable to House of Light because it shares a wellness-seeker customer base and adjacent modalities (sound, breathwork, mindfulness) even though it specializes in meditation rather than energy healing.

Broad incumbents

• Kripalu Center for Yoga & Health: Kripalu Center is a long-established holistic yoga, wellness, and retreat organization offering a broad portfolio of alternative therapies, workshops, and teacher trainings. It is comparable to House of Light as a broader incumbent in the holistic-wellness space with overlapping alternative-therapy modalities, though it operates at a far larger institutional scale.

Direct peers

• Wthn: Wthn is a New York-based acupuncture and holistic wellness brand offering multi-modality services including energy healing and coaching. It is comparable to House of Light because both operate practitioner-led multi-modality wellness practices positioned around alternative and integrative therapies for individual consumers.
• HealHaus: HealHaus is a Brooklyn-based holistic wellness center offering a multi-modality roster including Reiki, sound healing, breathwork, and energy work. It is comparable to House of Light because both run as community-oriented holistic practices aggregating alternative therapies for individual clients, with overlapping service categories.
• The Well: The Well is a multi-modality holistic wellness club offering energy healing, recovery, and mind-body services under one roof. It is comparable to House of Light because both bundle alternative therapies (Reiki, sound healing, coaching, energy work) into a single practitioner-led offering, though The Well operates at a much larger, membership-based urban scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/houseoflightga
• Instagraminstagram.com/houseoflightga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Light