The Barre Workout
The -B- Workout is a Newcastle upon Tyne-based boutique fitness studio operating the UK's first dedicated barre programme (Barre, Essentials, Power tiers), complemented by the CyBarre online platform, The Barre App, a REcovery Room, sports massage, and 1:1 training for individual fitness consumers.
- Company typePrivate
- Founded2009
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What The Barre Workout does
The -B- Workout (also trading as The Barre Workout) is a private boutique fitness studio headquartered at 28 Lime Street, Newcastle upon Tyne, UK, founded in 2009 by Nat (Natalie Catlah) as the UK's first dedicated Barre studio and rebranded to its current name in 2025. The company delivers a barre fitness programme organised into three class tiers — Barre (technical, fundamental through advanced), Essentials (25-minute targeted mobility/recovery work), and Power (intermediate endurance) — across two purpose-built studios, supported by a credit-based access system, rolling subscriptions (Rolling 8/16/25), and 6- or 12-month Barre Memberships priced at £125/month.
Its product surface extends beyond the studio through CyBarre, a global online/on-demand platform with livestream classes and a video library accessible via monthly subscriptions (£19.50–£32); The Barre App, a native iOS/Android application for class booking and content access; The REcovery Room (opened 21 June 2025), a self-guided facility offering red light therapy, compression boots, massage guns, and acupressure; -B- Massage Co, a wholly-owned sister site providing sports and remedial massage; 1:1 personal training (30- or 60-minute sessions and 5-packs); and -B- ON RETREAT, an experiential retreat brand with a Barcelona retreat announced for 2026.
The company makes money through recurring subscription and membership revenue from studio classes and the CyBarre platform, one-off credit bundles (£85 for 10 credits, £160 for 20 credits), ancillary professional services (massage, 1:1 training), commissions from studio-resident practitioners (massage, beauty, nails, brows and lashes), a credit-system new-client offer at £19 for 4 credits, and retreat/event revenue. Go-to-market is community-led and direct-to-consumer: the studio pursues local Newcastle acquisition through Instagram, TikTok, Facebook, email, referral/guest-pass mechanics, and pop-up collaborations (Show Up Club, Fenwick), with global digital reach via CyBarre and the mobile app for online customers.
The Barre Workout firmographics
Firmographics- Name
- The Barre Workout
- Legal name
- The -B- Workout LTD
- Website
- https://the-b-workout.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- The -B- Workout is a Newcastle upon Tyne-based boutique fitness studio operating the UK's first dedicated barre programme (Barre, Essentials, Power tiers), complemented by the CyBarre online platform, The Barre App, a REcovery Room, sports massage, and 1:1 training for individual fitness consumers.
- Ownership category
- akta.pro rank
The Barre Workout industry classification
Industry- Product category
- Boutique Barre Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Barre Classes (HSADABAG)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), General Personal Training (In-Person & Virtual) (HSADAAAA), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)
Keywords
Where The Barre Workout is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Barre Workout business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Classes: Revenue from in-studio barre, essentials, and power classes accessed via credit bundles, rolling subscriptions, or Barre Memberships. Class credits range from 1-2 per session.
- Online/On-Demand (CyBarre): Monthly subscription tiers for online video library access and livestream classes: On Demand only (£19.50/month), OD+4 Livestream (£27/month), OD+10 Livestream (£32/month).
- Sports Massage Therapy: Sports and remedial massage services provided by Sarah with over 16 years experience, offered as standalone service.
- 1:1 Training: Personal training sessions: Single 30min (£30), Single 60min (£60), 5-pack 30min (£140), 5-pack 60min (£285).
- Studio Residents Services: Commissions/revenue from complimentary services offered by resident businesses including massage, beauty therapy, nail art, brows and lashes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | New Client Intro Offer - 2-4 classes over 6 weeks |
| Subscription | Multi-year contract | All Access Barre Pass - New Client Offer |
| Subscription | Monthly | Rolling 8 Subscription |
| Subscription | Monthly | Rolling 16 Subscription |
| Subscription | Monthly | Rolling 25 Subscription |
| Subscription | Multi-year contract | Barre Membership 6 months |
| Subscription | Multi-year contract | Barre Membership 12 months |
| Unit Pricing | Pay-as-you-go | 10 Credit Bundle |
| Unit Pricing | Pay-as-you-go | 20 Credit Bundle |
| Unit Pricing | Pay-as-you-go | Single 1:1 Training |
| Subscription | Multi-year contract | 1:1 Training 5-Pack |
| Subscription | Monthly | CyBarre On Demand Only |
| Subscription | Multi-year contract | CyBarre OD +4 Livestream |
| Subscription | Monthly | CyBarre OD +10 Livestream |
| Subscription | Monthly | REcovery Room Bolt-On |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Barre Workout product offering
Product offeringCore offering
The -B- Workout operates a boutique barre fitness studio in Newcastle upon Tyne delivering Natalie Catlah's Barrehaus Method across three class categories (Barre, Essentials, and Power). The studio offers a credit-based system with subscriptions, memberships, and pay-as-you-go options. Alongside in-person classes, the company runs the CyBarre online platform with livestream and on-demand video classes, The Barre App for booking and content access, sports and remedial massage therapy, 1:1 personal training, a dedicated REcovery room, and barre retreats.
Product overview
The -B- Workout is a UK-based barre fitness studio offering a comprehensive programme comprising in-studio barre classes (Barre, Essentials, and Power tiers), the CyBarre online/on-demand platform, and a dedicated mobile app. The studio provides recovery facilities, sports massage services, 1:1 personal training, and retreats as complementary offerings. The flagship product is its studio-based barre programme delivered across two purpose-built studios, supplemented by the CyBarre virtual training platform and The Barre App for class management and access to online content.
Differentiator
Problem solved
Functional benefit
Brands
- -B- Massage Co: Sister site for sports and remedial massage therapy services.
- CyBarre
Products and services
- In-Studio Barre Classes Studio-based barre fitness classes delivered across three categories — Barre (technical classes from fundamental to advanced), Essentials (25-minute targeted sessions), and Power (intermediate endurance/stamina). Includes named class formats such as 1st Barre, 2nd Barre, Barre Stretch, BRX, Barrdio, Beautcamp, POWER, Balance, and ReNew. Targeted at individuals seeking functional training, strength, stability, and mobility in a physical studio setting.
- CyBarre Online/On-Demand Platform
Companies that use The Barre Workout
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Barre Workout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Barre Workout partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Show Up ClubcoreWomen's activewear and lifestyle brand collaboration. Founder Claire creates brand around confidence, connection, and community. Pop-up events at studio featuring free taster sessions, shopping, and social experiences. Brand values align with studio's supportive culture.
- Reset Restore Ouseburn (Molly)minorStudio resident providing massage and beauty therapy services including facials, lymphatic drainage, and full body techniques.
- Nails & Mog (Morgan)minorStudio resident nail artist offering hand painted art, nail care, and healthy nail services.
- Nail Gal (Linz)minorStudio resident nail expert providing nail art and care services.
- By Farzana (Brows & Lashes)minorStudio resident offering brows, lashes, facials, threading, and waxing services with over 13 years experience.
- -B- Massage CocoreSister site for sports and remedial massage services. Sarah provides therapy with over 16 years experience combining hands-on therapy with exercise and movement prescription.
- -B- ON RETREATcoreRetreat brand for barre retreats. 2026 Barcelona retreat announced.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Barre Workout competitors and assessment
Company assessmentDirect peers
- Xtend Barre: Global barre brand combining Pilates, ballet, and cardio in studio and digital formats. Comparable on dance-based barre methodology and on-demand content offering alongside The -B- Workout's CyBarre.
- Pure Barre: Largest US barre franchise with hundreds of studios delivering a similar Lotte Berk-inspired technique. Closest global comparability in methodology, target customer (predominantly female, technique-led), and franchise/studio model.
- Barrecore: UK-based boutique barre studio chain offering in-person and online barre classes. Direct competitor to The -B- Workout in the same UK niche, with multiple locations giving it a broader geographic footprint than the single Newcastle flagship.
- Physique 57: Premium boutique barre brand with studios in New York, London, and the Middle East plus an on-demand streaming platform. Direct peer on premium positioning, multi-channel delivery (studio + digital), and global brand building.
Emerging players
- Barre Body: Australia-rooted barre brand combining in-studio classes with an online platform and instructor training programs. Comparable on combining studio delivery, online platform, and certified instructor training as monetisable extensions of the core method.
- obé Fitness: Live and on-demand fitness platform including dedicated barre programming. Closest digital-native competitor to CyBarre, especially on livestream and on-demand class delivery model.
Regional players
- 1Rebel: Premium UK boutique fitness brand with multiple London studios offering studio classes and on-demand content. Comparable on premium UK boutique positioning, omnichannel delivery, and branded fitness-as-lifestyle marketing.
- Psycle London: UK boutique fitness studio combining multiple class modalities (ride, barre, strength) with on-demand content. Comparable on premium UK boutique positioning, multi-modality offering, and integrated digital channel.
Broad incumbents
- Barry's Bootcamp: Global premium boutique fitness brand with studios worldwide plus Barry's At Home digital offering. Comparable on premium positioning, celebrity-style community marketing, and integrated studio-plus-digital model.
- F45 Training: Large global functional-training franchise with thousands of studios. Comparable as a broader boutique-fitness incumbent in the same UK market; less specialized on barre but competes for the same premium-discretionary-spend consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Barre Workout social profiles
Digital presenceThe Barre Workout financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barre Workout leadership team
Management profileNumber of profiles
Profiles6 records
The Barre Workout subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Barre Workout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barre Workout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barre Workout
What does The Barre Workout do?
The -B- Workout operates a boutique barre fitness studio in Newcastle upon Tyne delivering Natalie Catlah's Barrehaus Method across three class categories (Barre, Essentials, and Power). The studio offers a credit-based system with subscriptions, memberships, and pay-as-you-go options. Alongside in-person classes, the company runs the CyBarre online platform with livestream and on-demand video classes, The Barre App for booking and content access, sports and remedial massage therapy, 1:1 personal training, a dedicated REcovery room, and barre retreats.
Is The Barre Workout a public or private company?
The Barre Workout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Barre Workout founded?
The Barre Workout was founded in 2009.
Where is The Barre Workout based?
The Barre Workout is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does The Barre Workout make money?
Five revenue lines are on record. Studio Classes are the primary driver. The others are online/On-Demand (CyBarre), sports Massage Therapy, 1:1 Training and studio Residents Services.
Who are The Barre Workout's main competitors?
Direct peers on record are Xtend Barre, Pure Barre, Barrecore and Physique 57. Emerging players are Barre Body and obé Fitness. Regional players are 1Rebel and Psycle London. Broad incumbents are Barry's Bootcamp and F45 Training.
Does The Barre Workout have an API?
No public API is recorded for The Barre Workout.
What industry is The Barre Workout in?
The Barre Workout's product category is Boutique Barre Fitness Studio. Its primary akta.pro industry code is HSADABAG, Barre Classes, with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 7997.