Rewarded Media

What Rewarded Media does

Rewarded Media, Inc. operates a cloud-based rewarded video platform that connects three constituencies: loyalty program operators (airlines, QSRs, grocers, retailers), their end-member consumers, and advertisers seeking targeted audiences. Loyalty partners embed the platform via a lightweight JavaScript iframe SDK or invoke it through a server-side signed-URL gateway (HMAC-SHA-256/512, 30-minute expiry), with integration typically requiring 1-2 days of developer effort; companion webhook callbacks notify partners on completion, reward unlock, and fraud events, with retries and HMAC payload signing. A Campaign Manager dashboard, a multi-language developer documentation portal, and a public revenue calculator support partner onboarding and ongoing operations.

The business model is a B2B2C revenue share on completed video views: advertisers pay for completed views, Rewarded Media takes a platform cut, and the loyalty partner retains the remainder as non-transactional revenue. There is no setup fee, Rewarded Media absorbs integration costs, and configurable fraud rules can zero out individual payouts. Spirit Airlines is the only named customer reference; the FAQ references working relationships with "several airlines, QSRs, grocers and other retailers."

Rewarded Media is a privately held company incorporated in the United States, headquartered in Los Angeles, with a 1-10 employee headcount. The founding team cites over 20 years of loyalty-program experience, including prior work on programs reaching a billion-dollar valuation and exit, and logos from Swagbucks, MyPoints, InboxDollars, Yahoo, Menchie's, and Spirit Airlines. A Privacy Statement became effective on March 21, 2025; no funding rounds, institutional investors, management team, or disclosed Rewarded Media revenue figures are present in the available data.

Name

Rewarded Media

Legal name

Rewarded Media, Inc.

Website

https://rewardedmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewarded Media operates a cloud-based rewarded video platform that lets loyalty programs (airlines, QSRs, grocers, retailers) monetize member engagement and lets advertisers reach targeted users via a revenue-share on completed video views.

Ownership category

akta.pro rank

Product category

Loyalty Marketing Software

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Rewarded video advertising
• Loyalty program monetization
• Video engagement platform
• Non-transactional revenue
• Embeddable video SDK

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising Revenue Share: Rewarded Media generates revenue by placing video ads from advertisers within loyalty partner apps. Revenue is split between the loyalty partner (org_retention), Rewarded Media (platform_cut), and the advertiser-side gross (gross_revenue from CPC campaigns). Partners receive ongoing non-transactional revenue for each completed video view by their members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rewarded Media provides a cloud-based rewarded video platform that allows loyalty programs to generate non-transactional revenue by letting their members watch videos (brand content and advertiser videos) in exchange for loyalty rewards. The platform is delivered to partners as an embeddable JavaScript SDK and signed-URL API gateway that integrates into existing loyalty apps in 1-2 days, with revenue split between the platform and the loyalty partner based on completed video views.

Product overview

Rewarded Media operates as a unified rewarded video advertising platform for loyalty programs. The core Rewarded Media Platform connects three constituencies: loyalty partners who embed video rewards to generate non-transactional revenue, consumers who earn rewards by watching videos, and advertisers who reach targeted loyalty audiences. Supporting this core platform are the Campaign Manager (dashboard for campaign management), the Embed SDK (JavaScript SDK for embedding video walls on publisher pages), the Documentation Portal (developer resources), and the Webhook System (server-side event notifications for reward crediting and fraud detection).

Differentiator

Problem solved

Functional benefit

Products and services

• Rewarded Media Platform Core cloud-based rewarded video platform that lets loyalty programs generate non-transactional revenue by enabling members to watch video content and advertiser videos in exchange for loyalty rewards. Connects loyalty partners, consumers, and advertisers through a signed-URL API gateway and embeddable SDK.
• Campaign Manager Web-based dashboard for loyalty partners to sign in, manage and monitor their rewarded video campaigns, track engagement metrics, and oversee reward distributions.

Quantifiable outcome

• 5-10% of customers will likely open/visit the loyalty app daily when introduced to the rewarded video experience
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Spirit AirlinesflagshipStrategic or Co-development PartnerSpirit Airlines is featured as a flagship case study on the Rewarded Media website, demonstrating the rewarded video experience within their loyalty program. Spirit members can watch videos to earn Spirit points, with the experience shown prominently in marketing materials. Represents one of Rewarded Media's primary customer references.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AdColony: AdColony (now part of Digital Turbine) provides rewarded video ad units for app publishers. Comparable mechanism and ad format to Rewarded Media's core product, though AdColony serves gaming and entertainment apps rather than loyalty program integrations.
• Tapjoy: Tapjoy is one of the largest rewarded ad platforms, offering offerwalls and rewarded video for app publishers. Directly comparable to Rewarded Media in mechanism (rewarded video for engagement) though Tapjoy historically focused on gaming publishers rather than loyalty programs.
• LoyaltyLion: LoyaltyLion is a loyalty platform purpose-built for Shopify merchants offering points programs and rewards. Comparable target customer (loyalty programs seeking member engagement) but focused on transactional rather than non-transactional video engagement.
• Smile.io: Smile.io is a leading loyalty platform for Shopify-based merchants, providing points, referrals, and VIP programs. Directly comparable target customer (loyalty programs) but differing mechanism: Smile.io focuses on transactional loyalty mechanics rather than non-transactional video monetization.
• Punchh: Punchh (acquired by PAR) is a digital loyalty platform for restaurant and QSR brands. Directly comparable in serving loyalty programs in the same verticals (QSR, restaurants) that Rewarded Media targets, though Punchh focuses on transactional loyalty rather than rewarded video.
• Fyber: Fyber (now part of Digital Turbine) operates a rewarded ad exchange and offerwall technology for app publishers. Comparable to Rewarded Media in rewarded ad delivery and mediation, though Fyber's historical focus has been mobile gaming rather than loyalty program integrations.
• ironSource: ironSource (now part of Unity) operates a rewarded video ad platform as part of its app monetization suite. Directly comparable for the rewarded video monetization mechanism that drives Rewarded Media's core product, with ironSource serving a broader app publisher base.

Broad incumbents

• Prodege (Swagbucks/MyPoints/InboxDollars): Prodege operates consumer rewards platforms (Swagbucks, MyPoints, InboxDollars) that pay users for engagement including video watching. Notably, the Rewarded Media founders previously built similar programs; comparable consumer-side reward mechanic though direct-to-consumer rather than B2B2C through loyalty programs.
• Yotpo: Yotpo operates a broader commerce marketing platform including loyalty, reviews, and SMS. Comparable in serving loyalty programs and brands, with Yotpo providing transactional loyalty alongside reviews and UGC rather than rewarded video monetization.

Emerging players

• Pollfish: Pollfish operates a survey-based rewards platform for app publishers, offering users micro-rewards for survey completion. Comparable in offering non-purchase engagement monetization, though Pollfish focuses on surveys rather than video content.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rewarded-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewarded Media