Spinning Group
Spinning Group is a Dutch multi-brand hospitality group operating owned restaurant concepts (Roast Bar Haarlem, Fishbar Monk, Kraantje Lek, Vis Café Ed, Parnassia aan Zee) and managing foodcourts for Mooie Boules across six cities, serving walk-in individual consumers and event guests.
- Company typePrivate
- Founded2015
- HeadquartersHaarlem, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Spinning Group does
Spinning Group is a private Dutch multi-brand hospitality group founded in 2015 by Michael Kras and headquartered in Haarlem, Netherlands. The company develops, owns, and operates a portfolio of distinct restaurant and hospitality concepts — Roast Bar Haarlem (roast-focused), Fishbar Monk (seafood bar), Kraantje Lek (Bloemendaal beach venue), Vis Café Ed (Den Haag seafood café), and Parnassia aan Zee (Callantsoog seaside venue) — alongside a managed foodcourt services line where it operates as the "keukenvriend" (kitchen partner) for Mooie Boules across six Dutch cities (Haarlem, Amsterdam-West, Amsterdam-Oost, Den Haag, Rotterdam, Eindhoven). The portfolio spans urban restaurants, beach establishments, and entertainment-anchored foodcourts, giving the group geographic and channel diversification across approximately eight locations.
The group operates a direct-to-consumer business model, generating revenue from on-premise food and beverage sales at owned venues and from recurring managed-services fees for foodcourt operations. It also monetizes owned venues through private event rentals (Event Locaties). Its stated operating philosophy, "Eenvoud met Impact," emphasizes concept-driven branding, experience design, and hospitality execution rather than technology differentiation; no proprietary technology stack, AI/ML systems, apps, or integrations are disclosed. The company markets itself as a training platform ("springplank") for young hospitality talent, using a documented development methodology to build a unified service culture. Marketing is executed through organic channels (Facebook, Instagram, TikTok, LinkedIn) plus a newsletter and corporate website. Pricing is not publicly disclosed, no institutional funding or M&A activity is on record, and no patents, awards, or regulatory actions are reported. The company employs more than 200 people across its locations and foodcourt operations.
Spinning Group firmographics
Firmographics- Name
- Spinning Group
- Legal name
- Spinning Group
- Website
- https://spinning-group.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Spinning Group is a Dutch multi-brand hospitality group operating owned restaurant concepts (Roast Bar Haarlem, Fishbar Monk, Kraantje Lek, Vis Café Ed, Parnassia aan Zee) and managing foodcourts for Mooie Boules across six cities, serving walk-in individual consumers and event guests.
- Ownership category
- akta.pro rank
Spinning Group industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Restaurants and Other Eating Places (72251), Cafeterias, Grill Buffets, and Buffets (722514), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Spinning Group is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
Spinning Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Restaurant and Bar Operations: Revenue generated from food and beverage sales across owned restaurant venues including Roast Bar Haarlem, Fishbar Monk, Kraantje Lek, Vis Café Ed, and Parnassia aan Zee. Operating as a leading hospitality group with focus on distinctive concepts and guest experience.
- Foodcourt Management: Managing foodcourts for Mooie Boules across six locations in major Dutch cities (Haarlem, Amsterdam-West, Amsterdam-Oost, Den Haag, Rotterdam, Eindhoven), providing kitchen operations and food service management as a service.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Spinning Group product offering
Product offeringCore offering
Spinning Group develops and operates a portfolio of hospitality concepts including restaurants, bars, fish cafés, and beach establishments (Roast Bar Haarlem, Fishbar Monk, Kraantje Lek, Vis Café Ed, Parnassia aan Zee). It also acts as the kitchen partner ("keukenvriend") for Mooie Boules, managing foodcourts across six Dutch cities. The company combines concept development, branding, and front-of-house operations to deliver distinctive dining experiences.
Product overview
Spinning Group is a hospitality group (horecagroep) that operates as a multi-brand restaurant and foodcourt management company. The portfolio includes owned/restaurant concepts (Roast Bar Haarlem, Fishbar Monk, Kraantje Lek, Vis Café Ed, Parnassia aan Zee) and managed foodcourt operations for partner brand Mooie Boules. The company focuses on concept development, branding, hospitality experience, and quality dining across its locations.
Differentiator
Problem solved
Functional benefit
Brands
- Roast Bar Haarlem: Restaurant concept operated by Spinning Group in Haarlem.
- Fishbar Monk
- Kraantje Lek
- Vis Café Ed
- Parnassia aan Zee
Companies that use Spinning Group
Customer profileSegments1 record
Ideal customer profiles1 record
Spinning Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spinning Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mooie BoulescoreSpinning Group serves as 'keukenvriend' (kitchen friend) of Mooie Boules, managing foodcourts across six locations in Haarlem, Amsterdam-West, Amsterdam-Oost, Den Haag, Rotterdam, and Eindhoven. This is a significant operational partnership where Spinning Group provides foodcourts management services including kitchen operations and food service.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Spinning Group competitors and assessment
Company assessmentDirect peers
- Albron: Dutch food-service and hospitality group with restaurant, catering, and venue-management operations, comparable to Spinning Group's model of running distinctive venue concepts alongside managed hospitality services.
- Vermaat: Netherlands-based hospitality company operating restaurants, cafés, and food-service management for venues and corporate locations, closely aligned with Spinning Group's blend of owned restaurant brands and managed foodcourt/venue services.
- Hutten: Dutch hospitality and food-service group operating restaurants, catering, and on-site hospitality concepts across the Netherlands, comparable to Spinning Group as a multi-concept Dutch operator combining owned venues with managed services.
Broad incumbents
- Sodexo: International food services and facilities management company active in the Netherlands, comparable to Spinning Group's venue and foodcourt management services as part of a broader services portfolio.
- NH Hotel Group: Major European hotel and hospitality operator with presence across Dutch cities, comparable to Spinning Group as a multi-venue hospitality brand, though focused on accommodations and broader upscale dining.
- Fletcher Hotels: Established Dutch hotel and restaurant chain with venues across the Netherlands, overlapping with Spinning Group in operating multiple dining concepts under one umbrella across Dutch cities.
- Van der Valk: Large Dutch hospitality chain operating hotels, restaurants, and event venues nationwide, comparable to Spinning Group as a multi-venue Dutch hospitality group, though with a much broader and more established portfolio.
- Compass Group (Eurest): Global contract foodservice and hospitality giant with significant Dutch presence, comparable to Spinning Group's managed foodcourt services arm while operating at vastly greater scale and breadth.
Regional players
- Bastion Hotels: Dutch mid-market hotel chain operating across the Netherlands, comparable to Spinning Group in operating multiple hospitality venues in Dutch cities, though focused primarily on overnight stays rather than destination dining.
Emerging players
- The Hospitality Group (Event Hospitality): Dutch event and hospitality management group operating venues and event locations, comparable to Spinning Group's event-venue offering and foodcourt/managed-services operations across the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spinning Group social profiles
Digital presenceSpinning Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinning Group leadership team
Management profileNumber of profiles
Profiles1 record
Spinning Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinning Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinning Group
What does Spinning Group do?
Spinning Group develops and operates a portfolio of hospitality concepts including restaurants, bars, fish cafés, and beach establishments (Roast Bar Haarlem, Fishbar Monk, Kraantje Lek, Vis Café Ed, Parnassia aan Zee). It also acts as the kitchen partner ("keukenvriend") for Mooie Boules, managing foodcourts across six Dutch cities. The company combines concept development, branding, and front-of-house operations to deliver distinctive dining experiences.
Is Spinning Group a public or private company?
Spinning Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spinning Group founded?
Spinning Group was founded in 2015.
Where is Spinning Group based?
Spinning Group is headquartered in Haarlem, Netherlands, in the Europe region.
How does Spinning Group make money?
Two revenue lines are on record. Restaurant and Bar Operations are the primary driver. The others are foodcourt Management.
Who are Spinning Group's main competitors?
Direct peers on record are Albron, Vermaat and Hutten. Broad incumbents are Sodexo, NH Hotel Group, Fletcher Hotels, Van der Valk and Compass Group (Eurest). Bastion Hotels is listed as a regional player. The Hospitality Group (Event Hospitality) is listed as an emerging player.
Does Spinning Group have an API?
No public API is recorded for Spinning Group.
What industry is Spinning Group in?
Spinning Group's product category is Hospitality Services. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 72251 and its SIC code is 5810.