Spinefit

What Spinefit does

SpineFit is a clinic-fitness hybrid facility located at 11743 County Line Rd Suite A, Madison, Alabama, operating as an extension of the SpineCare chiropractic clinic. Founded by Anthony Houssain, D.C., the business integrates Doctor of Chiropractic expertise with certified strength and conditioning coaching (led by Alexander Sarazen, DC, CSCS) to deliver fitness services to adults managing injuries, chronic pain, post-surgery recovery, or sedentary lifestyles, alongside members aged 15 to 88 seeking general strength and conditioning.

The company's core products are three integrated service pillars: Small Group Fitness Classes (4-8 participants, including "Foundations" and "SpineFit" formats focused on stability, mobility, cardio, and strength), one-on-one Personal Training, and Nutrition Coaching. Programming is built around an intake protocol that combines a Functional Movement Screen with In-Body body composition analysis, producing individualized workout prescriptions with real-time modifications for injuries or chronic conditions. Member management runs on WellnessLiving, lead capture and email/SMS marketing on LeadConnector, and asset delivery on Cloudinary.

SpineFit operates on a recurring monthly subscription model with individualized pricing that is not publicly disclosed; prospective members are offered a free class trial. Distribution is exclusively in-person at the single Madison facility serving the Madison and Athens areas; no virtual or app-based delivery exists. Marketing relies on Facebook and Instagram, a Google Business Profile, blog content, customer testimonials, and community events such as the annual Heart and Soul 5K Race supporting Special Olympics. The company is privately held by its founder, with no external institutional funding.

Name

Spinefit

Legal name

SpineFit

Website

https://visitspinefit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SpineFit is a clinic-fitness hybrid facility in Madison, Alabama that combines chiropractic expertise with certified strength coaching to serve adults with injuries, chronic pain, post-surgery needs, or sedentary lifestyles through small group classes, personal training, and nutrition coaching.

Ownership category

akta.pro rank

Product category

Clinical fitness and rehabilitation services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAK

Rehabilitation Return-to-Exercise Training (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAE

Corrective Exercise & Posture Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Clinical fitness training
• Small group classes
• Personal training services
• Nutrition coaching programs
• Functional movement screening

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Small Group Fitness Classes: SpineFit classes and Foundations classes held in small groups of 4-8 people. Classes run on a weekly schedule with morning and evening options Monday through Saturday.
2. Personal Training: One-on-one customized fitness training with individualized instruction, support, and accountability. Sessions available 5am to 4:45pm.
3. Nutrition Coaching: Individualized nutrition strategies integrated with fitness programs to help clients achieve their body composition and health goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SpineFit is a clinic-fitness hybrid facility that delivers in-person small group fitness classes (4-8 participants), one-on-one personal training, and individualized nutrition coaching. Each member undergoes a functional movement screen and In-Body body composition analysis to build customized programs with real-time exercise modifications for injuries, chronic pain, or post-surgery recovery needs.

Product overview

SpineFit operates as a clinic-fitness hybrid facility offering three integrated service pillars: Small Group Fitness Classes (4-8 participants), Personal Training (1-on-1), and Nutrition Coaching. The programs are interconnected—personal training includes nutrition coaching as a standard component, and all fitness programs incorporate functional movement screening and body composition analysis to create customized approaches. The Small Group Fitness Classes feature two class options (Foundations and SpineFit) designed to accommodate different fitness levels and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Fitness Classes Small group fitness classes combining personalized training with expert coaches in groups of 4-8 participants. Includes Foundations and SpineFit class options focused on stability, mobility, cardio, and strength exercises tailored through functional movement screening and body composition analysis. Designed for adults, including those with injuries, chronic pain, or post-surgery recovery needs.
• Personal Training One-on-one customized fitness training offering individualized instruction, customized fitness strategies, complete schedule flexibility, and comprehensive nutrition coaching for sustainable lifestyle habits and accountability. Sessions available 5am to 4:45pm. Targeted at members seeking a higher level of personalization than small group classes.
• Nutrition Coaching Individually-tailored nutrition planning and coaching services designed to help clients achieve faster results, maintain energy levels, and complement fitness training programs with sustainable eating strategies. Available integrated with personal training and as a standalone service.

Quantifiable outcome

• Members report increased strength, easier everyday activities (e.g., picking up children), and reduced back pain flare-ups

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• SpineCarecoreStrategic or Co-development PartnerSpineFit was designed and added to the SpineCare Clinic by Dr. Anthony Houssain, D.C. SpineFit helps SpineCare patients not only regain their ability to maintain health but also improve their fitness levels. The facilities share a location and work in conjunction, with SpineFit offering a free class trial to SpineCare patients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• F45 Training: Functional-training group fitness franchise with similar small-group format and corrective/sport-style conditioning; competes for the same Madison-area buyer choosing between boutique options.
• Fitness Together: Franchise built entirely on 1-on-1 personal training in small private studios; directly comparable model to SpineFit's personal training and small-group offering.
• Iron Tribe Fitness: Boutique functional fitness franchise with strong Alabama and greater-Southeast presence; cited directly by a SpineFit customer as the alternative SpineFit is differentiated against ("not the typical Iron Tribe workout"), making it the most direct local peer.
• FYZICAL Therapy & Balance Centers: National franchise combining physical therapy with fitness and balance programs; mirrors SpineFit's clinic-fitness hybrid model and target customer (post-injury, chronic conditions) at scale.

Emerging players

• StretchLab: Assisted stretching and mobility franchise targeting similar post-injury, sedentary, and active-adult demographics with a clinical-adjacent wellness positioning.
• GYMGUYZ: Mobile/in-home personal training franchise offering 1-on-1 coaching with corrective-exercise specialists; overlaps with SpineFit on personalized, injury-aware training even though delivery model differs.
• Club Pilates: Reformer-based boutique fitness franchise popular with adults seeking low-impact, joint-friendly conditioning; competes for the same post-injury and chronic-pain buyer in the broader Madison-Huntsville market.

Broad incumbents

• ATI Physical Therapy: Large multi-state physical therapy provider that increasingly offers fitness/performance services post-discharge; broader incumbent with overlapping clinical-rehabilitation positioning.
• Life Time Fitness: Premium membership-based health club network offering personal training, small-group classes, nutrition coaching, and recovery/PT-adjacent services; broader incumbent alternative for the same consumer wallet.
• Results Physiotherapy: Outpatient PT chain with in-clinic therapeutic exercise programming; comparable in combining clinical rehab expertise with strength-and-conditioning style services for injured or chronic-pain patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spinefitmadisonalabama
• Instagraminstagram.com/spinefit.madison
• LinkedInlinkedin.com/company/spinefitmadison

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinefit