The Hostess Gmbh

What The Hostess Gmbh does

the hostess GmbH is a Bielefeld, Germany-based event staffing agency founded in 2022 that recruits and places hostesses, hosts, promoters, moderators, grid girls, and service staff for trade fairs, brand campaigns, and corporate events across the DACH region (Germany, Austria, Switzerland). The company's core technology is a digital talent selection platform (login.the-hostess.de) that hosts a verified profile database of 4,500-5,000+ talents, with a shared pool and joint-controllership arrangement with sister firm the-models GmbH that effectively doubles reach and allows profiles to appear on both websites. Core services include Messehostessen (trade fair hostesses), promotion personnel, service staff, moderators, grid girls for motorsport events, and an influencer agency covering Instagram, YouTube, and TikTok; add-ons span roadshow promotion, virtual event staffing, point-of-sale marketing, student job placements, and seasonal Santa Claus bookings.

Revenue is generated through two streams. Under a Personalvermittlung (recruitment) model, the agency books self-employed contractors who invoice the client directly, with the agency retaining a 20% commission on the total contractor fee plus any buy-out (image/usage rights) agreements; an additional employee-takeover commission clause applies for six months after placement. Under a separate Arbeitnehmerüberlassung (ANÜ/temporary employment) model, the agency leases personnel to clients with weekly billing on 7-day payment terms, applying statutory surcharges for overtime (25%), night work (25%), Sunday work (50%), and public holidays (100%). Talent receive a minimum of €20 per hour, with premium assignments priced above that floor. The go-to-market is sales-led: enterprise clients work with a dedicated Key Account Manager (Michelle Hoffmann) while smaller clients submit inquiries via the website, email, or phone and receive personalized shortlists of candidate sedcards; binding bookings are confirmed digitally. The company also operates as a self-serve platform for talent applications and profile browsing.

The stated enterprise customer base includes Tesla, Lamborghini, Maserati, Prada, Gucci, Tommy Hilfiger, Marc O'Polo, G-Star Raw, L'Oréal, Douglas, Deutsche Bahn, Spiegel TV, Sport1, Johnson & Johnson, Audemars Piguet, RheinEnergie, Swiss Life Select, MLP Finanzen, Calzedonia, About You, Vestel, DEKRA, Geiser, and Messe Frankfurt, spanning automotive, fashion, luxury, beauty, retail, e-commerce, media, healthcare, financial services, energy, testing, and exhibitions. The core team of 8 is led by co-founder Markus Demir and includes key account management, project management, accounting, web design, IT, and a Feel Good Manager role; the firm shares premises at Kreuzstraße 34, 33602 Bielefeld with the-models GmbH.

Name

The Hostess Gmbh

Legal name

the hostess GmbH

Website

https://the-hostess.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hostess GmbH is a Bielefeld-based event staffing agency founded in 2022 that places hostesses, promoters, moderators, grid girls, and service staff with enterprise clients across Germany, Austria, and Switzerland via a 4,500-5,000+ profile digital talent pool shared with the-models GmbH.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Event staffing services
• Trade fair hostesses
• Promotion personnel
• Event moderation services
• Influencer marketing agency

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Agency Commission (Recruitment): Agency earns 20% commission on the total contractor fee plus associated buy-out agreements for recruiting and placing event personnel. Contractor invoices client directly; agency consolidates invoices and calculates commission.
2. Employee Leasing (ANÜ): Temporary employment arrangement where agency leases personnel to clients. Weekly billing with 7-day payment terms. Includes surcharges for overtime (25%), night work (25%), Sunday work (50%), and public holidays (100%).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Hostess GmbH is an event staffing agency that recruits, screens, and places hostesses, hosts, promoters, moderators, grid girls, service staff, and influencers for trade fairs, brand promotions, corporate events, motorsport events, and hospitality functions across Germany, Austria, and Switzerland. Clients select candidates from a curated database of 4,500–5,000+ verified talent profiles shared with the-models GmbH and book either self-employed contractors billed directly with a 20% agency commission or personnel via temporary employment (ANÜ) on weekly billing.

Product overview

The Hostess GmbH is a Bielefeld-based event staffing and personnel recruitment agency founded in 2022. The company operates a shared talent pool with the-models GmbH and provides a portfolio of event personnel services across the DACH region (Germany, Austria, Switzerland). The core offering consists of trade fair hostesses/messehostessen and a promotional agency for brand campaigns, supplemented by service staff for hospitality roles, professional moderators/presenters for events, Grid Girls for motorsport and motor shows, an influencer agency for social media campaigns, roadshow promotion, virtual event staffing, POS marketing, and a student job programme. The company also offers seasonal services including Santa Claus bookings. Personnel can be booked through the agency's platform via personal selection from over 5,000 verified profiles, with billing handled either as self-employed contractor invoices or via employee leasing arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Messehostessen (Trade Fair Hostesses)

Quantifiable outcome

• Regional talent pool reduces travel costs and hotel expenses for clients

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• the-models GmbHcoreStrategic or Co-development PartnerJoint talent pool partnership where both the hostess GmbH and the-models GmbH share talent profiles and job matching capabilities. Talents registered through either platform may be presented on both websites. Shared database of verified profiles enables broader matching opportunities for clients and more job opportunities for talent. Both companies operate under joint controllership for data processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt (Exhibitor Services): Major German trade fair organizer with in-house hostess/event services for exhibitors. While also a customer of The Hostess, it competes on venue-affiliated event staffing with much broader scale and brand.
• Avantgarde Gesellschaft für Kommunikation mbH: Large German experiential marketing and event agency offering brand activations, trade fair presence and event staffing as part of a wider portfolio. Broader than The Hostess but competes for the same enterprise brand-experience budgets.

Direct peers

• Aktivteam Event & Promotion: German event and promotion agency placing hostesses, promoters and service staff for trade fairs and corporate events. Operates in the same DACH staffing market with a similar target customer profile.
• The-models GmbH: Bielefeld-based sister agency that shares the talent pool, address and joint controllership with The Hostess. Operates an overlapping model and hostess/promoter offering under the same founders, making it the closest functional peer.
• Promotionbasis GmbH: German promotion and hostess staffing agency providing promoters, hostesses and event staff across Germany, Austria and Switzerland. Directly competes for the same DACH enterprise and trade-fair clients as The Hostess.
• Viva Promotion GmbH: German full-service promotion and event marketing agency offering field staff, brand activations and trade fair personnel — directly comparable to The Hostess's promotion and POS marketing services.
• Jobs4Hostessen: DACH-focused online marketplace and agency for hostess and promoter bookings. Overlaps with The Hostess in talent sourcing, digital booking and SMB/enterprise event staffing.
• ProEvents Team: Established German event staffing agency offering hostesses, promoters and service personnel. Competes with The Hostess for trade fair, congress and corporate event bookings in the DACH market.
• BrandAmbassador GmbH: DACH hostess, promoter and brand ambassador agency providing event staffing for trade fairs, roadshows and in-store activations. Directly comparable service portfolio and customer base to The Hostess.

Emerging players

• HireInfluence: US-based influencer and experiential marketing agency. Comparable to The Hostess's Influencer Agency product line, with overlap in brand activation talent matching and campaign staffing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-hostess-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hostess Gmbh