Swan Homes
Swan Homes is a Nottingham-based, privately-held residential property developer founded in 2009 that designs and builds bespoke, plot-by-plot homes across the East Midlands. The firm serves affluent families, first-time buyers, downsizers, and landowners with high-specification properties ranging from £235,000 to £775,000+.
- Company typePrivate
- Founded2009
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Swan Homes does
Swan Homes is a privately-held residential property developer headquartered in Nottingham, United Kingdom, founded in 2009 by Adrian Swan — a former Director of David Wilson Homes with 15+ years of East Midlands development experience. The company specializes in bespoke, plot-by-plot residential property development, working with clients from inception through completion to deliver custom-designed homes that leverage available planning and building regulations. Its portfolio spans entry-level first-time buyer homes starting at £235,000 through executive properties priced above £775,000, with completed developments across Nottinghamshire, Leicestershire, and Derbyshire including North Kilworth, 84 Broadgate, Bramcote, Mapperley (Phases 1 and 2), Chellaston, Caythorpe, and Colston Pastures. Current developments include Lower Road (Neville Sadler Court, Beeston) and Wollaton (Willoughby Gardens).
The company's core offering centers on high-specification construction with consistent brand-name fixtures and finishes (Sheraton kitchens, Porcelanosa tiles, Villeroy & Boch bathrooms, NEFF and Siemens appliances, Laufen fixtures), combined with energy-efficient building techniques including air source heating, fabric-first insulation achieving high EPC ratings, and smart home integrations such as automated electronic lighting and sound systems. Space-saving design techniques (sliding pocket doors, under-stair utility placements) are emphasized. Swan Homes operates under Federation of Master Builders (FMB) and Build Assure standards and has won four UK Property Awards (2017, 2018, 2019, 2021).
Revenue is generated primarily through one-time residential property sales across four target segments: affluent families seeking bespoke executive homes (primary), first-time buyers (84 Broadgate and Lower Road freehold offerings), downsizers, and landowners seeking development partners. Distribution is direct-to-buyer via company website, social media, and inquiry-based sales — no intermediaries or external channels are used. The business is founder-led, self-funded (no external investment rounds disclosed), and operates on a single-country domestic basis within the East Midlands region. Revenue figures are not publicly disclosed.
Swan Homes firmographics
Firmographics- Name
- Swan Homes
- Legal name
- Swan Homes
- Website
- https://swan-homes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swan Homes is a Nottingham-based, privately-held residential property developer founded in 2009 that designs and builds bespoke, plot-by-plot homes across the East Midlands. The firm serves affluent families, first-time buyers, downsizers, and landowners with high-specification properties ranging from £235,000 to £775,000+.
- Ownership category
- akta.pro rank
Swan Homes industry classification
Industry- Product category
- Residential Property Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Swan Homes is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Swan Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales: Direct sale of residential properties including bespoke single plots and multi-unit developments. Revenue is generated through one-time property sales at various price points from executive homes to more affordable first-time buyer properties.
- Land Development Services: Working with clients from inception to completion, assistance in planning phase, and bespoke development services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level homes for first-time buyers |
| Unit Pricing | Pay-as-you-go | Executive luxury properties |
| Unit Pricing | Pay-as-you-go | Mid-market starter homes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Swan Homes product offering
Product offeringCore offering
Swan Homes is a bespoke residential property developer based in Nottingham that designs, constructs, and sells individually tailored homes and small apartment schemes across the East Midlands of England. The company undertakes both new-build construction and selective renovation/conversion projects on carefully selected sites in Nottinghamshire, Leicestershire, and Derbyshire, selling completed homes directly to buyers.
Product overview
Swan Homes is an award-winning property developer offering bespoke residential property developments across the East Midlands. Their portfolio includes a mix of current developments (Lower Road, Wollaton) and completed projects (Dovecote View, 84 Broadgate, Bramcote, Mapperley phases, North Kilworth, Chellaston, Caythorpe, Colston Pastures, Wroxham Drive). The company provides plot-by-plot bespoke property design services, working with clients from inception to completion, and delivers homes featuring high-spec fixtures including Sheraton kitchens, NEFF appliances, Porcelanosa tiles, Villeroy & Boch bathroom products, Siemens appliances, underfloor heating, alarm systems, and smart home features like automated electronic lighting and sound systems. Swan Homes operates under FMB and Build Assure standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Lower Road (Neville Sadler Court), Wollaton A current bespoke residential development in Wollaton, Nottingham, comprising individually designed homes built by Swan Homes and sold directly to buyers seeking premium, design-led housing in a prestigious East Midlands location.
- Willoughby Gardens, Wollaton A current bespoke residential development in Wollaton, Nottingham, offering individually designed homes by Swan Homes to buyers in the East Midlands premium housing market.
- Dovecote View, Woodborough A completed bespoke residential development in Woodborough, Nottinghamshire, delivering individually designed homes by Swan Homes to East Midlands buyers.
- 84 Broadgate, Beeston A completed bespoke residential development at 84 Broadgate, Beeston, Nottinghamshire, comprising individually designed homes by Swan Homes.
- Bramcote Development A completed bespoke residential development in Bramcote, Nottinghamshire, comprising individually designed homes by Swan Homes for East Midlands buyers.
- Mapperley Phase 1 The completed first phase of Swan Homes' bespoke residential development in Mapperley, Nottinghamshire, delivering individually designed homes.
- Mapperley Phase 2 The completed second phase of Swan Homes' bespoke residential development in Mapperley, Nottinghamshire, continuing the individually designed homes scheme.
- North Kilworth Development A completed bespoke residential development in North Kilworth, Leicestershire, comprising individually designed homes by Swan Homes.
- Chellaston Development A completed bespoke residential development in Chellaston, Derbyshire, comprising individually designed homes by Swan Homes.
- Caythorpe Development A completed bespoke residential development in Caythorpe, Nottinghamshire, comprising individually designed homes by Swan Homes.
- Colston Pastures Development A completed bespoke residential development in Colston Pastures, Nottinghamshire, comprising individually designed homes by Swan Homes.
- Wroxham Drive Development A completed bespoke residential development at Wroxham Drive, comprising individually designed homes by Swan Homes.
Companies that use Swan Homes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Swan Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swan Homes partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Swan Homes competitors and assessment
Company assessmentBroad incumbents
- Keepmoat Homes: Top-twenty UK housebuilder with strong Midlands and Northern regional operations delivering for-sale residential product. Comparable as a regional for-sale housebuilder in the East Midlands, though significantly larger and more volume-oriented than Swan Homes.
- Bellway Homes: Top-five UK national housebuilder with significant East Midlands presence delivering new-build homes for sale. Comparable in core product (new-build for-sale homes in the East Midlands) but operates at a fundamentally larger scale and broader geography.
- Avant Homes: Mid-market UK housebuilder operating across the Midlands and North of England with a for-sale residential product. Comparable in offering new-build homes in the East Midlands region, though at greater scale and with a more standardised house-type library.
- Barratt Developments: Largest UK housebuilder by volume, parent of David Wilson Homes, with national coverage including significant East Midlands operations. Comparable in core for-sale residential product in the same geography, but at substantially greater scale, capitalisation, and product breadth.
- David Wilson Homes: National premium housebuilder and subsidiary of Barratt Developments, founded in the East Midlands and where Swan Homes' founder Adrian Swan was a Director for 15+ years. Directly comparable as a for-sale residential builder in the same region, but at vastly greater scale and with a national footprint.
Regional players
- Strata Homes: East Midlands-based housebuilder (Stacey Group) operating across Nottinghamshire and surrounding counties. Closely comparable in regional focus, mid-market for-sale product, and similar scale of operation to Swan Homes.
- Clowes Developments: East Midlands-based property developer active across residential, commercial, and mixed-use schemes in the region. Comparable in regional positioning and bespoke residential development activity, though more diversified by asset class than Swan Homes.
- Harron Homes: Yorkshire and East Midlands-based for-sale housebuilder delivering residential developments across the region. Comparable in regional positioning and for-sale product mix, with a similar mid-market and aspirational buyer target.
Direct peers
- William Davis Homes: Family-owned East Midlands housebuilder (Ilkeston, Derbyshire) operating across Nottinghamshire, Leicestershire, and Derbyshire — Swan Homes' core geography. Closely comparable in scale, regional focus, and for-sale mid-market residential product, though typically larger-volume than Swan's bespoke model.
- Peveril Homes: Mid-sized East Midlands housebuilder (Bromyard, Herefordshire with East Midlands schemes) delivering for-sale new-build homes. Comparable in scale, regional focus on the Midlands, and mid-market residential for-sale product to Swan Homes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Swan Homes social profiles
Digital presenceSwan Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swan Homes leadership team
Management profileNumber of profiles
Profiles1 record
Swan Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swan Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swan Homes
What does Swan Homes do?
Swan Homes is a bespoke residential property developer based in Nottingham that designs, constructs, and sells individually tailored homes and small apartment schemes across the East Midlands of England. The company undertakes both new-build construction and selective renovation/conversion projects on carefully selected sites in Nottinghamshire, Leicestershire, and Derbyshire, selling completed homes directly to buyers.
Is Swan Homes a public or private company?
Swan Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swan Homes founded?
Swan Homes was founded in 2009. It employs 1 to 10 people.
Where is Swan Homes based?
Swan Homes is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Swan Homes make money?
Two revenue lines are on record. Property Sales are the primary driver. The others are land Development Services.
Who are Swan Homes's main competitors?
Broad incumbents on record are Keepmoat Homes, Bellway Homes, Avant Homes, Barratt Developments and David Wilson Homes. Regional players are Strata Homes, Clowes Developments and Harron Homes. Direct peers are William Davis Homes and Peveril Homes.
Does Swan Homes have an API?
No public API is recorded for Swan Homes.
What industry is Swan Homes in?
Swan Homes's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.