Smolders Business Support B.v.

What Smolders Business Support B.v. does

Smolders Business Support B.v. is a privately held Dutch event management firm headquartered in Amsterdam at Sarphatistraat 370, founded in 2005 by Mark Smolders following his tenure at Red Bull and British American Tobacco. The company delivers bespoke corporate event management services, operating across three interconnected service lines: Events Management for corporate gatherings and milestone celebrations (scaling from 20-person board meetings to 700-person galas), Incentive Trips & Programs featuring curated international destinations (Iceland, Spain, Italy, Paris, Dubrovnik, Ibiza, Scotland) with bespoke activities and premium transportation including private jets, and Exclusive Business Meetings held at premium venues including castles and locations accessible by helicopter transfer. The firm serves enterprise and corporate clients across the Netherlands and broader European markets including Iceland, Spain, Italy, France, the UK, Croatia, and Belgium, with a self-described positioning in the "top segment" of the events and incentive industry.

The business operates on a project-based professional services revenue model with custom quote-based pricing dependent on event scale and requirements, ranging from intimate gatherings to large-scale celebrations at premium Amsterdam venues such as SugarFactory, Heineken Experience, Scheepvaartmuseum, and De Hallen. The company is founder-owned with a small team of 1-10 employees, led by Mark Smolders alongside senior project manager Marlous van Rooijen (with prior superyacht event industry experience) and project manager Micky van Beusekom. The go-to-market motion is sales-led direct B2B engagement targeting corporate clients, with marketing primarily conducted through an active Instagram presence (@smoldersbusinesssupport) showcasing completed events and word-of-mouth referrals. There is no proprietary technology, AI capability, or disclosed funding — the website is built on the Strikingly platform and the company operates with no external institutional investment. Customer identities are confidential, and the firm has no disclosed awards, patents, partnerships, subsidiaries, or regulatory actions on record.

Name

Smolders Business Support B.v.

Legal name

Smolders Business Support B.v.

Website

https://smolders.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Smolders Business Support B.v. is an Amsterdam-based, founder-owned boutique event management firm founded in 2005 that designs and delivers bespoke corporate events, incentive trips, and exclusive business meetings for enterprise clients across Europe.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sales Kickoffs (SKOs) & Commercial Enablement Events (THAHAIAC)

Keywords

• Corporate event management
• Incentive travel programs
• Business meeting planning
• Bespoke event experiences
• White-glove event services

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Management Services: Project-based professional services for corporate events, incentive trips, and business meetings. Services include logistics, venues, travel, and coordination. Pricing is custom/quote-based depending on event scale and requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Smolders Business Support is a full-service event management agency that designs, plans, and executes tailored corporate events ranging from intimate 20-person board meetings to 700+ attendee gala celebrations. The firm also curates international incentive trips for team rewards and client appreciation, and arranges exclusive business meetings at premium venues with bespoke travel such as helicopter transfers. All offerings are delivered on a white-glove basis with end-to-end management of logistics, venues, travel, and on-site coordination.

Product overview

Smolders Business Support is a full-service event management company offering a unified suite of experiential services. The core offering comprises three interconnected service lines: Events Management Services for corporate gatherings and celebrations, Incentive Trips & Programs for team and client rewards, and Exclusive Business Meetings for private corporate gatherings. All services are delivered with white-glove, end-to-end management including logistics, venue sourcing, travel coordination, and on-site execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Management Services Full-service event planning and management for corporate gatherings, ranging from intimate board meetings of 20 attendees to large-scale galas and celebrations of up to 700+ attendees. Includes venue selection, catering, entertainment, logistics, and on-site coordination. Targeted at corporate/enterprise clients seeking tailored experiences for VIP gatherings, company milestones, and high-profile celebrations.
• Incentive Trips & Programs Curated incentive travel experiences for team rewards and client appreciation, delivered to international destinations such as Iceland, Spain, Italy, Paris, Dubrovnik, Ibiza, and Scotland. Includes bespoke activities, high-end accommodations, and transportation via private jets, chartered flights, or custom train journeys. Targeted at corporate clients running team-reward or client-appreciation programs.
• Exclusive Business Meetings Private business meeting arrangements featuring helicopter transfers to exclusive venues, castle locations, and other premium settings for corporate gatherings and annual meetings. Designed for corporate clients seeking high-end, confidential, or distinctive meeting environments.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ITA Group: US-headquartered engagement agency specializing in corporate incentive programs, meetings, and events with full-service design and execution. Directly comparable to Smolders' incentive trips and meetings management offering, though at significantly larger scale.
• Sparks: Global experiential agency producing corporate meetings, incentive programs, and branded events for enterprise clients. Comparable to Smolders in scope of event management services and emphasis on creative, high-production-value execution.
• MKG: London-based experiential marketing and events agency producing corporate brand experiences, incentives, and live events for global brands. Directly comparable in its creative-led, full-service corporate event delivery model and European client base.
• Quintessentially: UK-headquartered luxury concierge and experiential services group delivering bespoke corporate events, incentive trips, and private-member experiences globally. Comparable to Smolders in its premium B2B/B2C event positioning and emphasis on white-glove creative execution.
• Pitch Marketing Group: European creative events and experiential agency delivering corporate events, incentive trips, and brand activations across multiple markets. Closely comparable to Smolders in scale, creative-led positioning, and European multi-market delivery model.

Broad incumbents

• Cvent: Large-scale event management technology and services platform with sourcing, venue-finding, and registration software plus event agency services. Operates broadly in the same MICE space as Smolders but as a tech-enabled incumbent rather than a boutique creative agency.
• BCD Meetings & Events: Global corporate meetings and events management division of BCD Travel, serving enterprise clients with strategic meetings management programs. Comparable to Smolders in MICE service delivery but at vastly greater scale and with broader corporate-travel integration.
• BI WORLDWIDE: Global engagement agency specializing in incentive programs, loyalty solutions, and corporate events for large enterprise clients. Comparable to Smolders' incentive trip and corporate event focus but operating at much larger scale across multiple continents.
• HelmsBriscoe: World's largest venue-sourcing and meetings management organization, supporting corporate meeting and event planners with hotel/site selection and event logistics. Adjacent to Smolders' venue and logistics coordination work but as a sourcing-scale platform.
• American Express Global Business Travel (Meetings & Events): The meetings, incentives, conferences, and events arm of Amex GBT, delivering global corporate event programs for multinational clients. Comparable in MICE scope but competing through enterprise-scale procurement leverage rather than boutique creativity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/smoldersbusinesssupport
• LinkedInlinkedin.com/company/smolders-business-support-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smolders Business Support B.v.