Tendercorp, Llc

Name

Tendercorp, Llc

Legal name

Tendercard, Inc.

Website

https://tendercard.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gift Card Platform

NAICS

Greeting Card Publishers (513191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

akta.pro secondary industry

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

Keywords

• Stored value cards
• Gift card platform
• Loyalty programs
• Merchant card services
• SMB payment solutions

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Gift Card Platform Services: Platform provides gift card issuance and management services to SMB merchants. Revenue appears to be generated through platform fees rather than transaction fees, as the company emphasizes 'Simple Plan, No Transaction Fees'.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tendercard provides a stored-value gift and loyalty card platform for small-to-medium businesses, enabling merchants to issue custom-designed gift cards and loyalty programs with real-time accounting management and integration with existing payment terminals. The platform is offered on a subscription-based "Simple Plan" with no transaction fees, allowing merchants to go live within days.

Product overview

TenderCard operates as a unified gift card and loyalty platform designed for small-to-medium businesses. The core offering consists of Gift Cards and Loyalty Cards, which work together as an integrated stored-value system: merchants use Gift Cards for one-time gifting transactions while Loyalty Cards enable ongoing customer rewards (e.g., a $10 gift card for every $100 spent). A supplementary MerchantApp provides merchants with real-time accounting management and terminal integration capabilities. The platform is marketed as a simple, direct solution with no transaction fees, enabling businesses to go live within days with custom card designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards Digital and physical stored-value gift cards enabling consumers to purchase and redeem funds at participating merchants. Designed for SMBs to offer branded gift card programs.
• Loyalty Cards Loyalty card programs that reward customers with gift cards as a percentage of total spend, driving repeat business and customer retention for SMB merchants.
• MerchantApp Mobile application for merchants to manage gift card and loyalty programs, access real-time accounting, and process transactions through terminal integration.

Quantifiable outcome

• 61% of consumers prefer gift cards to actual gifts, making them the most popular holiday gift for 12 years
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ISO PartnersminorChannel Partner/ Reseller/ DistributorNationwide ISO (Independent Sales Organization) partnerships provide broad distribution reach for merchant acquisition. These are not named individual partners but rather a class of distribution partnerships.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Givex: Givex provides gift card, loyalty, and stored-value solutions to restaurants and retailers globally. It is the closest direct competitor to Tendercard, offering similar SMB and mid-market merchant tooling with comparable card management and POS integration features.
• Paytronix: Paytronix is a gift and loyalty platform focused primarily on restaurant chains and multi-unit operators. It is directly comparable to Tendercard in functionality (stored-value cards, loyalty programs, merchant tooling) though it serves larger enterprise restaurant clients.
• Yiftee: Yiftee provides a digital gift card platform targeted at local SMB merchants, communities, and shopping districts. It is a direct peer to Tendercard in serving SMBs with stored-value gift cards, though typically deployed at a town/district level rather than individual merchant level.

Broad incumbents

• Toast: Toast provides restaurant POS with integrated gift card and loyalty modules. While focused on restaurants rather than horizontal SMB, its bundled gift/loyalty features compete head-to-head with Tendercard's offering in the food service segment.
• Clover (Fiserv): Clover is a POS platform owned by Fiserv offering gift card, loyalty, and stored-value apps through its App Market. Comparable to Tendercard for SMB merchants but distributed primarily through bank/ISO partnerships rather than direct SMB sales.
• Blackhawk Network: Blackhawk Network is a major gift card network and distribution platform owned by Silver Lake. It operates broadly across closed-loop gift cards, mall/retail distribution, and corporate incentives, overlapping Tendercard's SMB merchant gift card issuance but at significantly larger scale.
• Square (Block): Square offers built-in gift card and basic loyalty functionality as part of its POS and payments ecosystem for SMBs. It is a broad incumbent that competes with Tendercard by bundling similar features into a larger payments platform, particularly attractive to SMBs seeking a single-vendor stack.

Emerging players

• Rise.ai: Rise.ai is a digital gift card and loyalty platform built natively for Shopify and ecommerce SMB merchants. It is an emerging player with similar SMB-target customer base to Tendercard but a stronger ecommerce/Shopify ecosystem focus.
• Loyera: Loyera offers a digital loyalty and gift card platform for SMBs with emphasis on SMS and mobile-first customer engagement. Comparable to Tendercard in the SMB loyalty/gift card space, but positioned as a more modern mobile-centric alternative.

Others

• CardCash: CardCash operates a secondary gift card marketplace rather than a merchant-issuance platform. It is adjacent to Tendercard's ecosystem, useful for understanding consumer-side demand and resale dynamics for closed-loop gift cards, though not a direct competitor in merchant tooling.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tendercard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tendercorp, Llc