The Giving Crowd
The Giving Crowd is a Dallas-based consultancy founded in 2017 that advises churches, faith-based organizations, and nonprofits on asset-based fundraising, combining consulting and coaching services with embedded donor estate planning tools such as My Legacy Planner.
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Giving Crowd does
The Giving Crowd is a Dallas-based fundraising consultancy founded in 2017 that advises churches, faith-based organizations, and nonprofits on asset-based giving strategies. The firm focuses on educating nonprofits and their donors about giving through non-cash assets such as business ownership, real estate, and estates, positioning itself as a trusted third-party intermediary for sensitive estate and philanthropic conversations that organizations cannot conduct internally due to conflict-of-interest concerns.
The company's core offerings are a combination of professional services and lightweight software tools. Its flagship technology product is My Legacy Planner, an estate planning tool embedded on client nonprofit websites that helps donors explore asset donation and maximize tax-advantaged giving; this is supplemented by OnRamp, a donor-facing portal, and a content library comprising eBooks, blogs, videos, and webinars. The firm is a Blackbaud channel partner, allowing it to integrate its asset-based giving expertise into one of the dominant nonprofit technology platforms. Underlying technology is described as conventional donor engagement and estate planning software with no disclosed AI/ML or data science capabilities.
The business model is professional services led, with revenue generated through consulting engagements, coaching services, and educational content delivery to nonprofit and church clients. Pricing is not publicly disclosed, and the company offers free initial consultation calls as the primary entry point. Go-to-market combines sales-led consultative engagement with community-led cultivation of donor influencers and event-driven educational webinars. The firm claims involvement in raising over $24 billion across nonprofit sectors, though this is a cumulative figure across clients rather than company revenue. With 1-10 employees, the operation is small and boutique in nature.
The Giving Crowd firmographics
Firmographics- Name
- The Giving Crowd
- Legal name
- The Giving Crowd
- Website
- https://givingcrowd.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Giving Crowd is a Dallas-based consultancy founded in 2017 that advises churches, faith-based organizations, and nonprofits on asset-based fundraising, combining consulting and coaching services with embedded donor estate planning tools such as My Legacy Planner.
- Ownership category
- akta.pro rank
The Giving Crowd industry classification
Industry- Product category
- Nonprofit Fundraising Consulting
- NAICS
- Other Grantmaking and Giving Services (813219)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
- akta.pro secondary industries
- Fundraising & Annual Giving (EDALAOAB), Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
Keywords
Where The Giving Crowd is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Giving Crowd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Professional consulting services for nonprofits and churches to develop and implement asset-based giving strategies. Includes working directly with organizational leadership and donor bases.
- Coaching Services: Expert coaching to guide organizations in creating and implementing new giving strategies. Team of experts provides ongoing guidance.
- Educational Content and Resources: Extensive library of helpful content including ebooks, blog posts, videos, and educational materials for donor education.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Giving Crowd product offering
Product offeringCore offering
The Giving Crowd advises ministries, churches, and nonprofit organizations on asset-based fundraising strategies, helping them unlock new giving channels beyond traditional cash donations (such as real estate, business ownership, and estate gifts). The firm delivers this through a combination of consulting, coaching, donor education content, and proprietary digital tools including My Legacy Planner and the OnRamp donor portal. Their services are designed to help nonprofits identify key donor influencers, cultivate giving relationships, and design comprehensive Philanthropy Architecture for transformational gifts.
Product overview
The Giving Crowd operates as a consulting and advisory firm rather than a traditional software product company. Their offering centers on asset-based giving strategy services for churches and nonprofits, which they deliver through: (1) OnRamp, a portal for donors to access estate planning tools and resources; and (2) My Legacy Planner, an estate planning tool that helps donors maximize assets and minimize taxes while creating charitable legacies. These tools are supplemented by educational content (eBooks, videos, blog posts) and professional services (coaching and consulting). The company functions as a Blackbaud partner, integrating their expertise into the nonprofit technology ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- OnRamp A donor portal and login system that provides access to The Giving Crowd's estate planning tools and resources for nonprofit partners and their donors.
- My Legacy Planner An estate planning tool that helps donors discover estate planning options, maximize their assets, minimize taxes, and create a legacy by investing in charitable causes. The tool is embedded on client websites to allow donors to learn about asset donation and the benefits of estate planning.
- Asset-Based Giving Consulting Professional consulting services for nonprofits and churches to develop and implement asset-based giving strategies, including Philanthropy Architecture design and direct work with organizational leadership and donor bases.
- Fundraising Coaching Expert coaching services where a team of specialists guides organizations in creating and implementing new giving strategies, with ongoing guidance through the transformation process.
Quantifiable outcome
- Study shows donors who added a charity to their will increased annual giving by more than $3,000 (from $4,210 to $7,381 average annual giving)
- +1 more outcomes
Companies that use The Giving Crowd
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The Giving Crowd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Giving Crowd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlackbaudcoreThe Giving Crowd is a partner with Blackbaud, providing exceptional services to the nonprofit community. Blackbaud is a leading technology company serving nonprofits, and this partnership allows The Giving Crowd to integrate their asset-based giving expertise with Blackbaud's nonprofit technology platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Giving Crowd competitors and assessment
Company assessmentDirect peers
- National Christian Foundation: Faith-rooted philanthropic advisory and donor-advised fund sponsor that counsels Christian donors on asset-based giving strategies; overlaps directly with The Giving Crowd's faith-based fundraising advisory offering.
- National Philanthropic Trust: Independent DAF sponsor administering donor-advised funds and offering philanthropic advisory services — comparable end-customer-adjacent player in the asset-based giving value chain.
- Crescendo Interactive: Planned giving and major-gifts marketing platform used by nonprofits to engage donors on legacy and asset gifts — directly comparable offering to The Giving Crowd's donor education and giving-channel expansion services.
- FreeWill: Estate planning and giving platform purpose-built for nonprofits that helps donors structure wills, legacy gifts, and asset-based donations. Closest direct peer to The Giving Crowd in combining donor-facing tools with nonprofit-focused giving strategy services.
- PG Calc: Long-standing planned giving services and software provider (gift illustrations, marketing tools) serving nonprofits — comparable to The Giving Crowd as a planned/asset-based giving specialist.
- Ren: Provider of planned giving marketing, CRM, and donor intelligence software to nonprofits, directly competing for the same development offices that The Giving Crowd serves with consulting and My Legacy Planner.
- Signatry: Donor-advised fund sponsor with a faith-rooted brand and emphasis on generosity coaching, overlapping with The Giving Crowd's donor advisory and asset-based giving model.
- Charitable Solutions: Charitable gift planning consultancy and online planned giving resources for nonprofits, comparable as an advisory peer in the same asset-based giving niche.
Broad incumbents
- Fidelity Charitable: Largest US donor-advised fund sponsor and a broad incumbent in charitable giving; competes indirectly by capturing asset-based gifts that might otherwise flow through church/nonprofit development programs The Giving Crowd supports.
Others
- Foundation Source: Provider of foundation administration and back-office services to private foundations, adjacent to The Giving Crowd's advisory niche — often a downstream partner or alternative for sophisticated asset-based givers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Giving Crowd social profiles
Digital presenceThe Giving Crowd financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Giving Crowd leadership team
Management profileNumber of profiles
The Giving Crowd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Giving Crowd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Giving Crowd
What does The Giving Crowd do?
The Giving Crowd advises ministries, churches, and nonprofit organizations on asset-based fundraising strategies, helping them unlock new giving channels beyond traditional cash donations (such as real estate, business ownership, and estate gifts). The firm delivers this through a combination of consulting, coaching, donor education content, and proprietary digital tools including My Legacy Planner and the OnRamp donor portal. Their services are designed to help nonprofits identify key donor influencers, cultivate giving relationships, and design comprehensive Philanthropy Architecture for transformational gifts.
Is The Giving Crowd a public or private company?
The Giving Crowd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Giving Crowd founded?
The Giving Crowd was founded in 2017. It employs 1 to 10 people.
Where is The Giving Crowd based?
The Giving Crowd is headquartered in Dallas, United States, in the North America region.
How does The Giving Crowd make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are coaching Services and educational Content and Resources.
Who are The Giving Crowd's main competitors?
Direct peers on record are National Christian Foundation, National Philanthropic Trust, Crescendo Interactive, FreeWill, PG Calc, Ren, Signatry and Charitable Solutions. Fidelity Charitable is listed as a broad incumbent. Foundation Source is listed as an others.
Does The Giving Crowd have an API?
No public API is recorded for The Giving Crowd.
What industry is The Giving Crowd in?
The Giving Crowd's product category is Nonprofit Fundraising Consulting. Its primary akta.pro industry code is FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory, with a secondary code of EDALAOAB, Fundraising & Annual Giving. Its NAICS code is 813219 and its SIC code is 6282.