The Loop Village
The Loop Village operates a Zoom-based virtual community platform founded in 2020 that delivers live companionship, classes, events, and communal dining to seniors, serving both individual members and senior living community partners across global markets.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What The Loop Village does
The Loop Village (LOOP Village Inc., Delaware corporation, headquartered in Los Angeles) operates a virtual community platform founded in 2020 by co-CEOs Maria Botham and Margot Merrick, alongside co-founder Noreen Bergin. The platform delivers live virtual companionship, classes, events, and a communal dining experience ('Loop Café') to seniors, primarily targeting individual older adults seeking to mitigate social isolation, with a secondary enterprise channel serving senior living communities and facilities. Underlying delivery relies on Zoom video conferencing accessed via phone, laptop, or iPad, with no proprietary mobile application, and Village Buddy companions and certified instructors paid $20-$25/hour facilitating engagement.
The core product surface comprises five modules: the Loop Village Platform (live video companionship and enrichment), Village Buddies (one-on-one matched companions), Loop Café (virtual communal dining), Live Virtual Events and Classes (over 100 monthly sessions spanning fitness, music, education, virtual travel, and games), and the Senior Living Community Program (a 60-day free trial enterprise offering with a partner portal). The company positions itself around the concept of 'social medicine' and holds academic partnerships with USC's Leonard David School of Gerontology (Dr. George Shannon) and UCLA (Dr. Angelique Campen), including a co-authored UCLA Medical Research Journal study on social connection and senior health. Distribution combines a product-led growth self-serve sign-up with enterprise field sales to senior living operators, supported by content marketing, PR (KCAL, AARP AgeTech Collaborative), and partner referrals.
The current revenue model is freemium: all group events are offered at no membership fee, supported by 'special partners,' and the Terms and Conditions contemplate a monthly recurring AutoPay subscription that commences after free trials. No revenue, headcount, or funding figures are disclosed; the company appears to be founder-owned and bootstrapped, with named enterprise customers including Pacifica Senior Living Santa Barbara, Golden Inn and Village (a Rona Barrett Foundation property), and Langley Senior Center, alongside an undisclosed base of individual senior members.
The Loop Village firmographics
Firmographics- Name
- The Loop Village
- Legal name
- LOOP Village Inc.
- Website
- https://theloopvillage.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- The Loop Village operates a Zoom-based virtual community platform founded in 2020 that delivers live companionship, classes, events, and communal dining to seniors, serving both individual members and senior living community partners across global markets.
- Ownership category
- akta.pro rank
The Loop Village industry classification
Industry- Product category
- Virtual Senior Companion Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)
- akta.pro secondary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where The Loop Village is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
The Loop Village business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Membership: Loop Village offers membership access to all group events with no membership fees according to current website messaging. The platform operates on a free model with special partners subsidizing access. A free trial period precedes any potential paid membership.
- Monthly Recurring Subscription: Per the Terms and Conditions, monthly recurring payments are established during initial sign-up, with AutoPay authorization for recurring monthly charges. Payment details are collected at sign-up and billing commences after free trial concludes.
- Village Buddy Compensation: Village Buddies (companions) earn a base fee for each Loop experience, with additional compensation for certified instructors ($20-$25/hour). This represents a cost structure rather than revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Access - All group events included |
| Freemium | Others | 60-Day Free Trial for Senior Living Communities |
| Freemium | Others | 30-Day Free Trial for Individual Members |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Loop Village product offering
Product offeringCore offering
The Loop Village provides a virtual community membership for adults aged 65+ that delivers scheduled live video companionship with trained "Village Buddies," along with classes, activities, book clubs, and social dining experiences. The service is designed to combat loneliness and social isolation by creating routine, one-on-one social interaction and group programming hosted over Zoom.
Product overview
The Loop Village is a virtual community platform for seniors consisting of a core platform with multiple integrated service modules. The main Loop Village Platform provides the overarching structure for live virtual companionship and enrichment. Village Buddies (Companionship Service) delivers one-on-one personalized support through matched companions. The Loop Café module enables social dining experiences. Live Virtual Events and Classes offers over 100 monthly programming options spanning fitness, music, education, travel, and social activities. The Senior Living Community Program extends these services to residential care facilities through a dedicated enterprise offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Video Companionship (Village Buddies)
Quantifiable outcome
- 90% of members say they are 'very likely' to recommend LOOP
- +3 more outcomes
Companies that use The Loop Village
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
The Loop Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Loop Village partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Dr. George Shannon, MSG, Ph.D. (USC Leonard David School of Gerontology)coreDr. George Shannon serves as an expert advisor and partner, holding the Kevin Xu Chair in Gerontology at USC's Leonard David School of Gerontology. He provides gerontology expertise to guide Loop Village's approach to senior care and isolation prevention.
- Dr. Angelique Campen (UCLA)coreDr. Angelique Campen, Emergency Department Physician and Clinical Instructor at The David Geffen School of Medicine at UCLA, serves as Medical Director at Burbank Emergency Medical Group. Loop Village is co-authoring a study with her for the UCLA Medical Research Journal on how social connection affects health in older adults.
- Pacifica Senior Living Santa BarbaracoreSenior living community partner that provides Loop Village programming to its residents. Testimonials indicate active use of Village Buddies and Loop sessions for resident engagement.
- Golden Inn and Village (A Rona Barrett Foundation)corePilot program partner where Loop Village significantly reduced isolation and improved happiness among seniors. Staff members provide testimonials about the platform's positive impact.
- Langley Senior Center (Monterey Park, CA)minorKCAL-featured partnership where Langley Senior Center provides meal boxes to seniors, with each meal recipient automatically receiving access to The Loop Village community for social connection while enjoying meals at home.
- AgeTech Collaborative from AARPminorFeatured in February 2024 as one of five startups helping build community for older adults. AgeTech Collaborative is an AARP initiative working to build a community of startups, enterprises, investors, and testbeds for aging technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Loop Village competitors and assessment
Company assessmentDirect peers
- Stitch: Stitch operates a social community platform specifically for older adults, offering online and in-person events, groups, and activities. It is a direct competitor to Loop Village given the shared focus on combating senior isolation through virtual and in-person social programming for the same demographic.
- iN2L (It's Never 2 Late): iN2L provides touchscreen-based engagement, content, and therapy platforms purpose-built for senior living communities. Comparable to Loop Village's senior living program through virtual programming and resident engagement offerings targeted at the same facility buyers, though delivered via dedicated hardware rather than consumer Zoom.
- GetSetUp: GetSetUp is a live virtual learning community for older adults offering peer-taught classes on technology, wellness, and hobbies. Direct peer to Loop Village given the shared model of live, group virtual classes targeting seniors as the primary audience and similar GTM to senior centers and individuals.
- K4Connect: K4Connect builds software platforms for senior living communities including engagement, wellness, and connectivity solutions. Comparable to Loop Village's Senior Living Community Program given the shared enterprise sales motion into assisted living and senior housing operators seeking resident engagement technology.
- Papa: Papa connects older adults and families with 'Papa Pals' for companionship, transportation, and help with daily tasks, often covered by Medicare Advantage plans. Comparable to Loop Village in providing one-on-one senior companionship and addressing isolation, with the additional advantage of a healthcare payer channel.
Broad incumbents
- Care.com: Care.com operates a broad marketplace connecting families with caregivers including senior care services. Broad incumbent that overlaps with Loop Village's positioning around family caregivers and senior wellbeing, though delivered via a caregiver marketplace rather than a virtual community platform.
- GrandPad: GrandPad offers a simplified tablet and curated connectivity service designed for older adults, including video calls, photos, and curated content. Broad incumbent in senior connectivity that overlaps with Loop Village's mission of keeping seniors connected and engaged, but delivered via dedicated hardware rather than a virtual programming platform.
Emerging players
- Wellbiit (formerly SingFit): Wellbiit provides music-based engagement and wellness programs for older adults in care settings. Emerging player partially overlapping with Loop Village's music and enrichment programming for seniors, with a narrower focus on music therapy rather than a broad live programming slate.
- Rendever: Rendever provides virtual reality-based social and therapeutic experiences for older adults in senior living communities. Emerging player that competes for the same senior living operator mindshare as Loop Village's enterprise program, but with a VR modality rather than live video classes.
Others
- AARP / AARP Foundation: AARP runs Connect2Affect and other programs addressing senior isolation, including through the AgeTech Collaborative that features Loop Village. Ecosystem partner that indirectly competes through programming, advocacy, and senior-focused initiatives, while also providing distribution and credibility to Loop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Loop Village social profiles
Digital presenceThe Loop Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Loop Village leadership team
Management profileNumber of profiles
Profiles3 records
The Loop Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Loop Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Loop Village
What does The Loop Village do?
The Loop Village provides a virtual community membership for adults aged 65+ that delivers scheduled live video companionship with trained "Village Buddies," along with classes, activities, book clubs, and social dining experiences. The service is designed to combat loneliness and social isolation by creating routine, one-on-one social interaction and group programming hosted over Zoom.
Is The Loop Village a public or private company?
The Loop Village is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Loop Village founded?
The Loop Village was founded in 2020.
Where is The Loop Village based?
The Loop Village is headquartered in Los Angeles, United States, in the North America region.
How does The Loop Village make money?
Three revenue lines are on record. Subscription Membership is the primary driver. The others are monthly Recurring Subscription and village Buddy Compensation.
Who are The Loop Village's main competitors?
Direct peers on record are Stitch, iN2L (It's Never 2 Late), GetSetUp, K4Connect and Papa. Broad incumbents are Care.com and GrandPad. Emerging players are Wellbiit (formerly SingFit) and Rendever. AARP / AARP Foundation is listed as an others.
Does The Loop Village have an API?
No public API is recorded for The Loop Village.
What industry is The Loop Village in?
The Loop Village's product category is Virtual Senior Companion Services. Its primary akta.pro industry code is HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities), with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 62412 and its SIC code is 8300.