Renee Cafaro Atelier

What Renee Cafaro Atelier does

Renee Cafaro Atelier, operating under the DBA "RCA Public Label," is a privately held, founder-owned made-to-order fashion house founded in 2020 by former fashion editor Renee Cafaro in New York City's Garment District. The company designs and produces size-inclusive couture and ready-to-wear apparel targeting plus-size women (approximately size 8+), the bridal and special-occasion segment, and more recently men and non-binary individuals. Its flagship product, The Game Changer dress, features a patented built-in bra technology—a hook-free design with 4-way stretch moisture-wicking fabric and insulated underwire engineered specifically for G-cup and beyond—which the founder invented after years of failing to find functional built-in bras on the market.

The product portfolio spans womenswear (dresses, pantsuits, outerwear, caftans, bias slips, skorts), a 14+ gown bridal collection, and a menswear/themswear line including The Suit and The Sportcoat. All garments are customizable through configuration steps covering silhouette, fabric (40+ options on The Game Changer), color, hardware, and add-on details; products are handmade in NYC using fair-wage labor with a 6-8 week standard lead time and optional 2-4 week rush for $250. Revenue is generated through one-time product sales ($175–$875+ base price range, with premium upgrades), rush-order surcharges, Finish the Look accessory bundles, and tiered consultation services ($175 styling session, $500 Creative Director design consultation). The company also ships internationally via DHL.

The go-to-market model is direct-to-consumer exclusively through a Shopify-powered e-commerce site (rcapubliclabel.com), supported by Instagram organic social, email marketing, content/fit guides, and word-of-mouth referrals. Marketing emphasizes the founder story, inclusive sizing, sustainable slow-fashion production, and ethical NYC manufacturing. The company holds one registered patent on the Game Changer built-in bra technology, has no disclosed external funding, and operates without disclosed subsidiaries, partnerships, or wholesale distribution channels.

Name

Renee Cafaro Atelier

Legal name

Renee Cafaro Atelier, LLC

Website

https://rcapubliclabel.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Renee Cafaro Atelier (DBA: RCA Public Label) is a NYC-based made-to-order fashion house designing size-inclusive couture and ready-to-wear apparel—anchored by a patented built-in bra technology—targeting plus-size women, the bridal segment, and menswear/themswear consumers through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Plus-Size Designer Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Adaptive & Inclusive Performance Wear (CRAAAEAK)

Keywords

• Plus size apparel
• Made to order fashion
• Custom ready to wear
• Bridal gown design
• Inclusive womenswear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Ready-to-wear product sales: One-time purchase model for custom-made garments. Products are made-to-order with 6-8 week lead time. Customers select size, fabric, color, and customization options. Categories include womenswear (dresses, suits, outerwear, tops), bridal, and menswear/themswear.
2. Consultation services: Personal Styling Session at $175 for 45-minute video call with styling team, includes $50 credit toward orders of $275+. Design Consultation at $500 for 45-minute session with Creative Director Renee Cafaro for custom design discussions.
3. Rush order fees: Rush orders available for 2-4 week delivery at additional $250 cost.
4. Bundle and accessory upsells: Finish the Look bundles offered with bridal products (e.g., $200 hair accessories, jewelry, clutch). Additional customization options (premium fabrics, silk lining upgrades, elbow patches, specialty buttons) at added costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Renee Cafaro Atelier (DBA RCA Public Label) designs and produces made-to-order, size-inclusive designer ready-to-wear apparel, including womenswear, bridal gowns, and menswear/themswear, all handcrafted by artisans in NYC's Garment District. The flagship offering, The Game Changer dress, features a patented hook-free built-in bra with 4-way stretch moisture-wicking fabric and insulated underwire engineered to support C-DD through DDD+ (H/I cup) sizes. Customers customize each piece across silhouette, 40+ fabric options, color, and details, with a 6-8 week production lead time.

Product overview

Renee Cafaro Atelier operates RCA Public Label as a made-to-order, customizable ready-to-wear fashion platform offering plus-size designer clothing made in NYC. The core product is The Game Changer, a patented dress with built-in bra technology supporting C-DD through DDD+ cup sizes. The portfolio includes womenswear (dresses, suits, separates, outerwear, tops), menswear/themswear (suits, sportcoats), and an extensive bridal collection (14+ named gown styles). All pieces are customizable through 8+ configuration steps including size, fabric (40+ fabric options), color, and detail choices. Products are handmade in NYC's Garment District with a 6-8 week lead time. Styling consultations with the team ($175) and Creative Director consultations ($500) are available as add-on services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Game Changer The flagship dress featuring patented hook-free built-in bra technology with 4-way stretch moisture-wicking fabric and insulated underwire for support. Available in C-DD and DDD+ cup options, customizable in silhouette, 40+ fabrics, color, and details. Base price $299, ships from NYC studio in 6-8 weeks.
• The OG Game Changer LBD The original Game Changer in black slinky fabric, designed with the same patented built-in bra technology. Priced at $275, available in C-DD and DDD+ cup options.
• The Wrap Gown A wrap-style gown at $550 offering elegant styling with customizable fabric and color options for wedding guest and special occasion wear.
• The Bias Slip A bias-cut slip dress at $425 available in Stretch Poly Charmeuse, Stretch Velvet, Lace, Lurex, and 100% Silk Charmeuse (+$100) with multiple color options.
• The Caftan A versatile caftan garment in slinky fabric offering relaxed yet elegant styling for various occasions.
• The Pantsuit A fully customizable women's pantsuit at $699 with options for silhouette, fabric (including specialty houndstooth), coordinating lining, and buttons.

Quantifiable outcome

• Cups supported: C-DD and DDD+ (DDD through H/I range)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stantt: Made-to-order menswear brand using fit technology to deliver custom shirts and suiting. Comparable to RCA's menswear/themswear line in made-to-order customization, fit technology, and DTC model.
• Anomalie: Made-to-order custom bridal gown brand allowing customers to design personalized wedding dresses. Directly comparable to RCA's bridal collection in custom-fit, made-to-order wedding dress business model.
• Eloquii: Plus-size women's apparel retailer (owned by Walmart) offering trend-driven and occasion wear for sizes 14-28. Directly comparable to RCA's womenswear and bridal assortment with overlapping customer demographics.
• Proper Cloth: Made-to-order custom menswear brand specializing in custom shirts and suits with extensive fabric and configuration options. Comparable to RCA's 'The Suit' and 'The Sportcoat' in configurability depth and made-to-order DTC model.
• M.M.LaFleur: DTC women's workwear and occasion brand offering polished, fit-focused ready-to-wear with personal styling consultations. Comparable to RCA in women's professional and occasion wear plus a tiered personal styling service offering.
• 11 Honoré: Luxury plus-size ready-to-wear platform partnering with high-end designers to offer extended sizing. Comparable to RCA in serving premium plus-size customers seeking elevated, made-to-fit occasion and bridal wear.
• Universal Standard: Direct-to-consumer plus-size apparel brand offering size-inclusive ready-to-wear with a similar mission-driven, fit-focused approach to Renee Cafaro Atelier. Both serve the same underserved plus-size customer with elevated basics and special-occasion pieces.
• Indochino: Made-to-measure menswear brand offering custom suits and shirts DTC. Closely comparable to RCA's 'The Suit' and 'The Sportcoat' in made-to-order menswear model, configurability, and DTC distribution approach.

Broad incumbents

• Torrid: Established plus-size women's apparel retailer (publicly traded, mall and DTC presence) serving sizes 10-30 across everyday and special-occasion wear. Broader incumbent serving the same plus-size customer segment as RCA at a larger scale.

Emerging players

• Hackwith Design House: Small-batch, made-to-order slow fashion brand producing limited-run women's apparel in the US. Comparable to RCA in made-to-order US production, small-batch artisanal approach, and direct-to-consumer e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rcapubliclabel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renee Cafaro Atelier