Taco Burrito King Inc.

What Taco Burrito King Inc. does

Taco Burrito King Inc. is a family-owned Mexican fast-casual restaurant chain founded in 1992 by Richard Razo, operating 12 company-owned locations across the Chicagoland metropolitan area in Illinois (Chicago, Norridge, Skokie, Niles, Des Plaines, Alsip, and Channahon). The chain serves individual consumers with a menu centered on generously portioned burritos (Junior $9.75, King $11.95, Super King $14.75), tacos, fajitas, quesadillas, and breakfast items, and operates a differentiated sub-brand, TBK Grill, at its Skokie location. The company is explicitly non-franchised and family-controlled, with a stated commitment to remaining so.

Name

Taco Burrito King Inc.

Legal name

Taco Burrito King Inc.

Website

https://tacoburritoking.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Taco Burrito King Inc. is a family-owned Mexican fast-casual chain operating 12 company-owned restaurants across Chicagoland since 1992, serving individual consumers and corporate catering customers with burritos, tacos, and catering packages supported by online ordering and 24-hour service at select locations.

Ownership category

akta.pro rank

Product category

Fast-casual Mexican restaurant chain

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican fast-casual dining
• Burrito restaurant chain
• Corporate catering services
• Family-owned restaurants
• Chicago Mexican food

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food & Beverage Sales: One-time transaction revenue from walk-in customers, drive-thru, and takeout orders at 12 restaurant locations across Chicagoland. Menu includes burritos, tacos, fajitas, breakfast items, and other Mexican cuisine.
2. Catering Services: Corporate and event catering including Fiesta Packs, breakfast catering, party trays, box meals. Minimum $119 delivery order with $19-$30 delivery fee. On-site grilling service (taquizas) available with $300 deposit and prices starting at $28 per guest.
3. Gift Cards: Digital and physical gift cards sold online and at locations. Gift cards have no expiration, no fees, and can be used at any TBK location and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Taco Burrito King Inc. operates a chain of 12 family-owned, corporate-operated fast-casual Mexican restaurants across Chicagoland, serving made-to-order burritos, tacos, fajitas, quesadillas, and salads with generous portions at value prices. The company also provides corporate and event catering through pre-packaged Fiesta Packs and on-site Taquiza grilling, distributed via direct sales and ezCater, and sells gift cards redeemable at any location.

Product overview

Taco Burrito King Inc. is a family-owned Mexican restaurant chain operating 12 locations throughout Chicagoland since 1992. The company offers a unified restaurant and catering operation centered on its signature burrito products (Super King, King, and Junior sizes), along with tacos, fajitas, tortas, quesadillas, and other Mexican favorites. The TBK Grill sub-brand provides a differentiated menu at its Skokie location. Catering services include Fiesta Packs (modular catering packages for 5-7 to 30 guests), on-site grilling (taquizas), breakfast catering, and à-la-carte party trays. Daily and monthly food specials offer promotional pricing across the menu.

Differentiator

Problem solved

Functional benefit

Brands

• TBK Grill: A sub-brand used for the Skokie location, featuring a specific grill-focused menu including breakfast, appetizers, favorites, burritos, dinners, side orders, beverages, and desserts.

Products and services

• Super King Burrito Signature oversized burrito and flagship menu item of the Taco Burrito King chain, made to order with fresh ingredients and sold at company-operated locations and via online ordering.
• King Burrito Mid-sized burrito option in Taco Burrito King's three-tier burrito lineup (Junior, King, Super King), offered at a value price point relative to the Super King.
• Junior Burrito Smallest burrito size in Taco Burrito King's tiered lineup, offered as a lower-priced entry point for lighter appetites.
• Fiesta Pack Catering Pre-packaged group catering menu (Build-Your-Own and Specialty tiers) for corporate lunches, meetings, school events, and private parties, ordered directly from Taco Burrito King or via ezCater and delivered in the Chicagoland area.
• On-Site Taquiza Grilling Service Mobile, on-site grilling service in which Taco Burrito King chefs prepare tacos and other Mexican food live at the customer's event, used for weddings, corporate events, and private parties in the Chicago area.
• TBK Grill Sub-brand restaurant under the Taco Burrito King family of companies, operating its own dine-in location in Skokie, Illinois with a distinct menu while sharing family ownership and operations.
• Taco Burrito King Gift Cards Prepaid gift cards that can be purchased and redeemed at any of Taco Burrito King's 12 company-operated Chicagoland locations and online ordering channels.

Quantifiable outcome

• Super King Burrito: 15-inch flour tortilla with generous meat portions - described as 'may be the biggest burrito/sandwich I have ever seen'
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ezCatercoreChannel Partner/ Reseller/ DistributorezCater serves as the online platform for corporate catering orders. TBK's corporate catering is available through the ezCater marketplace at https://www.ezcater.com/brand/pvt/taco-burrito-king-1, allowing business customers to order TBK catering for events and meetings.
• ToastTabcoreTechnology or IntegrationToastTab provides the online ordering platform technology for all 12 TBK locations. Customers can order online for pickup or delivery through ToastTab at individual location URLs (e.g., tbkharlem.toasttab.com). Also powers gift cards and loyalty/rewards programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chipotle Mexican Grill: The dominant national Mexican fast-casual chain, comparable to TBK in menu category (burritos, tacos, bowls) and direct-to-consumer service model. Chipotle is far larger but sets the competitive benchmark for portion size, price, and speed that TBK's value proposition is measured against.
• Taco Bell: The largest Mexican-inspired QSR chain in the US, competing with TBK on price and late-night occasions. Taco Bell sets the floor for value pricing in the category and is the most relevant broad incumbent for TBK's late-night and budget-conscious customer base.

Direct peers

• Moe's Southwest Grill: Franchised fast-casual Mexican chain serving burritos, tacos, and nachos with a similar customizable menu and value-positioning to TBK. Moe's represents the franchised, multi-region model that contrasts with TBK's company-operated, single-metro approach.
• Chronic Tacos: Mexican fast-casual franchise known for customizable burritos, tacos, and bowls at a value price point. Comparable to TBK on menu structure, customization model, and price tier, though it is primarily franchise-operated.
• Panchero's Mexican Grill: Midwest-based Mexican fast-casual chain focused on fresh-pressed tortillas and customizable burritos. Panchero's is one of the closest direct competitors given its Midwestern footprint and similar fresh-ingredient positioning to TBK.
• Salsarita's Mexican Grill: Franchised Mexican fast-casual chain serving burritos, tacos, and nachos with made-to-order preparation. Comparable to TBK in service model, menu structure, and franchise-enabled scaling approach.
• Del Taco: Mexican fast-food chain combining QSR speed with fast-casual menu breadth, including burritos, tacos, and American items. Del Taco is a closer value-positioning comparable to TBK than Chipotle and competes in similar suburban trade areas.
• Qdoba Mexican Eats: National Mexican fast-casual chain offering burritos, tacos, and customizable Mexican entrées. Qdoba is a direct comparable in menu, pricing tier, and service model, and competes for the same customer occasion TBK targets.
• Baja Fresh: Mexican fast-casual chain focused on fresh-grilled burritos, tacos, and bowls. Baja Fresh overlaps directly with TBK's fresh-ingredient positioning and customizable menu, though it operates at a smaller national footprint.

Regional players

• Frontera Grill / Rick Bayless: Chicago-based Mexican restaurant group led by celebrity chef Rick Bayless, operating full-service restaurants, fast-casual concepts (Frontera Fresco), and packaged retail foods. Comparable to TBK as a Chicago-rooted Mexican brand, though positioned at a higher price point and full-service format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TBKtweets
• Facebookfacebook.com/TacoBurritoKing
• Instagraminstagram.com/tacoburritoking
• LinkedInlinkedin.com/company/taco-burrito-king

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taco Burrito King Inc.