Studio Gianmarco Toscano

What Studio Gianmarco Toscano does

Studio Gianmarco Toscano is an Italian sole proprietorship (Dott. Gianmarco Toscano) headquartered in Catania that operates a diversified design practice spanning home staging, home styling, interior design consulting, real estate services, product design, training courses, and branded goods. Founded circa 2009 by a Product Design graduate, the firm serves two principal customer segments: B2C private clients seeking interior transformation and styling, and B2B enterprise clients including real estate agencies, property developers, furniture manufacturers (Rapsel International, Artep Italia, Tingiri), and the Tempocasa real estate franchise. Its revenue model is multi-stream, combining quote-based professional services, unit-priced product sales (Unconventional Design book at €48, Desaino backpack at €399), furniture design licensing royalties, training course fees via the Home Styling LAB, and international painted floor plan subscriptions through wholly-owned subsidiary Planimetrie.net.

The firm's core technology is artisanal rather than digital: a proprietary hand-painted floor plan technique (china and watercolor) deployed through Planimetrie.net, which is positioned as the category leader in Italy, Germany, Spain, Belgium, Switzerland, Albania, Netherlands, Costa Rica, and France. Product offerings include the Astratti rug collection for Artep Italia, the Deseda cardboard furniture range for home staging, the HORUS washbasin for Rapsel International, and Tingiri artisanal watercolors. Its go-to-market is direct and content-led, combining sales-led consulting, event-driven training, direct-to-consumer e-commerce, and earned media through a weekly radio show ('Unconventional Talk' on Casa Italia Radio), 500+ blog articles, and coverage in Vanity Fair, La Repubblica, and Archiproducts. The founder additionally serves as President of the Italian Professional Association of Home Styling, providing industry gatekeeping influence that channels aspiring stylists into the firm's training programs.

Operationally, Studio Gianmarco Toscano is a founder-dependent micro-enterprise with one named principal, no disclosed headcount, no external funding, and no disclosed revenue. Geographic reach is concentrated in Italy for design services but extends internationally via Planimetrie.net and global e-commerce distribution of branded products. The competitive position rests on personal brand authority, codified methodology (the 'Unconventional Design' book), niche specialization in hand-painted floor plans, and OEM design partnerships, with the principal strategic vulnerability being concentration on a single founder and limited evidence of recurring enterprise contracted revenue.

Name

Studio Gianmarco Toscano

Legal name

Dott. Gianmarco Toscano

Website

https://gianmarcotoscano.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Interior Design & Home Staging Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (54131), Other Specialized Design Services (54149)

SIC

Office Furniture (2520), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Home staging services
• Interior design consulting
• Home styling training
• Painted floor plans
• Furniture design licensing

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Professional Services: Home staging, home styling, and interior design services for private and commercial clients. Includes consultation, space planning, and project management.
2. Painted Floor Plans: Planimetrie.net service providing hand-painted floor plans for real estate agencies and property listings. International reach across 9 countries.
3. Book Sales: Sale of 'Unconventional Design' book - hardback, 334 color pages, second edition, priced at €48.00.
4. Product Sales - DESIGNO Collection: Sale of multifunctional backpacks designed for architects and designers. Priced at €399.00 per unit.
5. Training Courses: Home Styling LAB courses - professional training programs in Home Styling, Interior Design and Home Staging for individuals and companies. Sponsored by Associazione Professionale Italiana di Home Styling.
6. Furniture Design Licensing: Design services for furniture companies including Rapsel International (HORUS washbasin), Artep Italia (Astratti rug collection), and Tingiri. Design royalties and licensing arrangements.
7. Real Estate Services: Property acquisition, renovation and sales services for residential and commercial properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Studio Gianmarco Toscano provides professional home staging, home styling, and interior design services for residential and commercial clients, along with property acquisition, renovation, and resale services. It also operates Planimetrie.net, a specialized service for hand-painted ink and watercolor floor plans for real estate listings, and Tingiri.it for artisanal watercolors. Additional offerings include branded products such as the Desaino multifunctional backpack, the Unconventional Design book, and licensed furniture/rug designs for manufacturers, plus the Home Styling LAB training courses.

Product overview

Studio Gianmarco Toscano is a design practice offering a diverse portfolio of products and services in interior design, home staging, and furniture design. Core offerings include the Desaino multifunctional backpack and Unconventional Design book, alongside designer collaborations such as the Astratti rug collection (Artep Italia) and Deseda cardboard furniture. Professional services span Home Staging & Home Styling, Interior Design, and Real Estate Services. The studio also operates affiliated businesses including Planimetrie.net (painted floor plans) and Tingiri.it (artisanal watercolors). Educational offerings include the Home Styling LAB certification courses.

Differentiator

Problem solved

Functional benefit

Brands

• Planimetrie.net: Specialized service for painted floor plans in ink and watercolor for real estate agencies, operating in Italy, Germany, Spain, Belgium, Switzerland, Albania, Netherlands, Costa Rica, and France.
• Tingiri
• Astratti Collection
• Desaino Collection
• Deseda Collection
• Unconventional Design

Products and services

• Home Staging & Home Styling Services Professional home staging and home styling services implementing real estate marketing strategies to valorize residential and commercial properties for sale or rental, delivered to both private clients and corporate/agency clients.
• Interior Design Services Professional interior design services for residential and commercial spaces, providing integrated planning and execution to transform spaces according to client vision, applying the Unconventional Design methodology.
• Real Estate Services Acquisition, renovation, and sale of residential and commercial properties that are transformed into distinctive, design-led spaces before being placed on the market.
• Planimetrie.net (Painted Floor Plans) Specialized service producing hand-painted ink and watercolor floor plans for real estate agencies and property listings, marketed as a market-leading service in Italy, Germany, Spain, Belgium, Switzerland, Albania, the Netherlands, Costa Rica, and France.
• Home Styling LAB Training Courses Specialized in-class and corporate training courses in Home Styling, Interior Design, and Home Staging, sponsored by the Italian Professional Association of Home Styling, targeted at individuals pursuing a career in Home Styling and at companies needing team training.
• Desaino Collection (Multifunctional Backpack) An innovative multifunctional backpack designed for architects, real estate agents, designers, and students. Features detachable pockets that transform into a computer backpack, a pencil case with wristband, and a shoulder strap for carrying rolled projects. Handmade in Italy with high-quality synthetic leather, priced at €399 per unit.
• Unconventional Design Book (Second Edition) A hardcover book of 334 color pages serving as a guide to designing homes in an unconventional, sophisticated style. Includes tips for reorganizing home space according to personal tastes and a preface by master Diego Dalla Palma. Priced at €48, printed in Italy.
• Astratti Collection (Rug Design for Artep Italia) Custom designer rug collection created by Gianmarco Toscano for Artep Italia, part of a long-standing design partnership for high-end customizable rugs in the contract and residential markets.
• Deseda Collection (Cardboard Furniture) Cardboard furniture collection designed for Home Staging, providing sustainable and disposable staging solutions for properties in need of presentation enhancement.
• HORUS Washbasin (for Rapsel International) Designer washbasin from the HORUS collection designed by Gianmarco Toscano for Rapsel International, an Italian bathroom furniture company, as part of a long-standing OEM design partnership.
• Tingiri.it (Artisanal Watercolors) Specialized brand producing handcrafted artisanal watercolors and colors, founded by Gianmarco Toscano, with products that feed into and support the painted floor plan service.
• Unconventional Talk Radio Show Weekly radio show hosted by Gianmarco Toscano on Casa Italia Radio, covering design, furnishing, and color topics across 22 episodes, also distributed on Spotify and Spreaker.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• TempocasacoreGTM or Marketing PartnerStrategic partnership with Tempocasa real estate franchise for Planimetrie.net floor plan services. Tempocasa is a prominent Italian real estate franchising company. The partnership enhances Tempocasa property listings with professional hand-painted floor plans.
• Rapsel InternationalflagshipOEM/ Whitelabel/ Licensing PartnerLong-standing design partnership with Rapsel International, an Italian bathroom furniture company. Designed the HORUS washbasin and Chef collection items. Products featured in Unconventional Talk radio show.
• Artep ItaliaflagshipOEM/ Whitelabel/ Licensing PartnerDesigner of the Astratti rug collection for Artep Italia, a company with over 20 years of history in custom rug design. Artep is recognized in Italy and Europe for quality customizable rugs for hotels, banks, residences, offices, yachts and private aircraft.
• TingiricoreOEM/ Whitelabel/ Licensing PartnerFounded Tingiri.it, a company specializing in artisanal watercolors and colors. Products distributed through Tingiri platform.
• Casa Italia RadiocoreGTM or Marketing PartnerMedia partnership hosting 'Unconventional Talk' radio show. Weekly program covering design, furnishing and color topics. Available on Spotify, Spreaker and Casa Italia Radio platform.
• Associazione Professionale Italiana di Home StylingflagshipStrategic or Co-development PartnerProfessional association where Gianmarco Toscano serves as President. Sponsors Home Styling LAB training courses. Primary industry body for Home Styling professionals in Italy.
• AIPI (Associazione Professionale Italiana Progettisti d'Interni)coreStrategic or Co-development PartnerMember of AIPI, the Italian Professional Association of Interior Designers. Founded in 1969 and recognized by the Ministry of Enterprises and Made in Italy.
• ECIA (European Council of Interior Architects)minorStrategic or Co-development PartnerMember of European professional organization for interior architects.
• IFI (International Federation of Interior Architects/Designers)minorStrategic or Co-development PartnerMember of international federation for interior architects and designers.
• NEB (New European Bauhaus)minorStrategic or Co-development PartnerMember of European initiative connecting sustainability, design and innovation.
• ADI (Associazione per il Disegno Industriale)coreStrategic or Co-development PartnerMember of Italian Association for Industrial Design, a prestigious design organization in Italy.
• AIAP (Associazione Italiana Design della Comunicazione Visiva)minorStrategic or Co-development PartnerMember of Italian Association for Visual Communication Design.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Cassina: Italian heritage design furniture manufacturer that licenses external designers and collaborates with named designers on collections. Comparable as a counterpart in the Italian design licensing ecosystem, signaling the type of partner the studio can license designs to at scale.
• Houzz: Major online platform connecting homeowners with interior designers, stagers, and product vendors. Comparable as ecosystem-level infrastructure for the home design industry the studio operates in; relevant less for direct competition and more for distributed consumer demand and marketplace dynamics.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brokerage that routinely bundles home staging and presentation services into property marketing. Comparable in being a downstream consumer of staging services for property sellers and in driving cross-channel premium brand marketing for listed properties.
• Roche Bobois: French luxury furniture brand with a global showroom network that commissions designs from named designers. Comparable as a high-end European design house operating in the same Italian/European design ecosystem as the studio's product licensing and design partnerships.
• Kartell: Italian design brand spanning furniture, lighting and home accessories, known for industrial product design collaborations. Comparable as a category-defining Italian design house whose industrial design collaborations reference the same OEM/licensing architecture the studio uses.
• B&B Italia: Major Italian contemporary furniture manufacturer with a long tradition of collaborating with named designers on collections. Comparable as a high-end Italian furniture counterpart that validates the licensing model the studio pursues with Rapsel, Artep Italia, and Tingiri.

Direct peers

• Decorating Den Interiors: Established interior design franchise network serving residential and commercial clients with design, furnishings and staging-adjacent services. Comparable in offering multi-stream interior design services, branded system, and consumer-facing positioning.
• Showhomes: Large US/global home staging franchise providing vacant-home staging and styling services to real estate sellers. Closest comparable to Studio Gianmarco Toscano's home staging and home styling services in business model, customer base (real estate sellers/agencies), and recurring B2B2C positioning.

Emerging players

• Modsy: Online interior design service that delivers room designs and product recommendations via remote designers. Comparable as a scaled, technology-enabled alternative to in-person interior design consulting - a structural threat to and adjacent model for the studio's design consulting line.
• Havenly: Online interior design platform pairing consumers with professional designers at lower price points. Comparable in offering design-as-a-service at consumer price points, representing a digitally-scaled alternative model that competes for the same homeowner customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-gianmarco-toscano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Gianmarco Toscano