St. Louis Blues Hockey Club, L.P.

What St. Louis Blues Hockey Club, L.P. does

St. Louis Blues Hockey Club, L.P. is a privately held limited partnership that operates the St. Louis Blues, a professional ice hockey franchise in the National Hockey League founded in 1967 and headquartered at Enterprise Center, 1401 Clark Avenue, St. Louis, Missouri. The club fields a competitive NHL roster with multi-year, eight-figure cap-hit contracts on core players (Robert Thomas, Jordan Kyrou at $8.125M through 2031; Colton Parayko, Justin Faulk, Brayden Schenn at $6.5M), won the Stanley Cup in 2019, and is currently executing a roster rebuild after finishing last in the 2025-26 NHL standings and missing the playoffs for the second time in three years.

The franchise monetizes a portfolio of revenue streams including NHL ticket sales and live-game entertainment, sponsorship and licensing deals (notably DraftKings as official sports betting partner and Underdog as a multi-year marketing partner timed to Missouri's December 2025 sports betting launch), and venue technology services delivered with Verizon Communications and Extreme Networks at Enterprise Center. Distribution runs through direct live-game attendance, national and regional sports media, sportsbook integrations, and in-arena activations.

Note on data scope: the input aggregates the NHL franchise with a separately incorporated 501(c)(3) entity called "St. Louis Blues Warrior Hockey," a Maryland Heights-based nonprofit providing hockey programming for disabled U.S. veterans under USA Hockey's Warrior program. Per the source, that organization is distinct from and not commercially affiliated with the NHL limited partnership; this analysis treats the Warrior Hockey program only where it intersects the franchise's brand and community engagement strategy.

Name

St. Louis Blues Hockey Club, L.P.

Legal name

St. Louis Blues Hockey Club, L.P.

Website

https://stlblueswarriorhockey.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

The St. Louis Blues Hockey Club, L.P. operates the NHL's St. Louis Blues professional ice hockey franchise from Enterprise Center in St. Louis, Missouri, generating revenue from tickets, sponsorships, sportsbook partnerships, and venue media rights for fans and corporate partners.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Professional hockey games
• NHL live entertainment
• Sports franchise merchandise
• Arena sponsorship partnerships
• Hockey broadcast media

Headquarters

HQ city

Maryland Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Game Revenue: Revenue from NHL regular season and playoff games at Enterprise Center in St. Louis. Missouri legalized sports betting in December 2025, opening additional revenue streams for the team through partnerships.
2. Sports Betting Partnership: DraftKings named official sports betting and daily fantasy sports operator of the NHL St. Louis Blues, gaining rights to use team trademarks, logos, in-arena signage, television and radio integrations, and exclusive hospitality experiences at Enterprise Center.
3. Marketing Partnership: Underdog sports technology company partnership includes in-arena activations, broadcast visible assets, and utilization of Blues intellectual property in marketing materials.
4. Venue Technology: Verizon Communications deployed advanced converged network (Wi-Fi) services at Enterprise Center in collaboration with Extreme Networks to enhance digital connectivity for fans and staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The St. Louis Blues Hockey Club, L.P. operates a professional NHL franchise that sells live hockey game tickets, merchandise, and related entertainment experiences at Enterprise Center in St. Louis, Missouri. The franchise also monetizes marketing partnerships, sports betting sponsorships, and venue technology integrations. Beyond the NHL team, the affiliated Blues Warrior Hockey program provides a 501(c)(3) hockey program for disabled U.S. veterans in the Greater St. Louis area.

Product overview

No product and services information available for St. Louis Blues Hockey Club, L.P. in the provided sources. The sources primarily contain NHL trade news, team performance articles, and a separate community organization website (Blues Warrior Hockey) which is a distinct 501(c)(3) veteran hockey program, not affiliated with the NHL team's commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• St. Louis Blues NHL Game Tickets Live professional NHL hockey game tickets for regular season and playoff games at Enterprise Center in St. Louis, Missouri, sold to individual fans and corporate buyers.
• St. Louis Blues Team Merchandise Team-branded merchandise sold to NHL hockey fans and supporters, including jerseys, apparel, and collectibles.
• Blues Warrior Hockey Veteran Program 501(c)(3) hockey program providing disabled veterans in the Greater St. Louis area the opportunity to play hockey, with six teams playing at Centene Community Ice Center in Maryland Heights, Missouri.

Quantifiable outcome

• Second time in three years missing playoffs - team evaluating rebuild direction

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• St. Louis CardinalsminorStrategic or Co-development Partner · 25 February 2026St. Louis Blues and Cardinals exploring potential collaboration on future media strategies at the SBJ National Sports Forum. Topics include challenges from changing media landscape and impending wind down of Main Street Sports Group's FanDuel Sports Midwest channel.
• St. Louis City SCminorStrategic or Co-development Partner · 25 February 2026St. Louis City SC owner Carolyn Kindle discussed MLS's restructured deal with Apple and the league's need for more robust linear distribution options. Blues and City SC exploring potential collaboration on future media strategies.
• DraftKingscoreGTM or Marketing Partner · 21 November 2025DraftKings named official sports betting and daily fantasy sports operator of the NHL St. Louis Blues. Partnership includes rights to use team trademarks and logos across marketing materials, in-arena signage, television and radio integrations, and exclusive hospitality experiences at Enterprise Center. Arrives ahead of Missouri's legal sports betting launch on December 1, making Missouri the 29th state where DraftKings offers regulated sports betting.
• UnderdogminorGTM or Marketing Partner · 14 October 2025Underdog sports technology company and St. Louis Blues multiyear marketing partnership designed to enhance fan engagement at Enterprise Center and during away games. Includes in-arena activations, broadcast visible assets, and utilization of Blues intellectual property in Underdog's marketing materials. Partnership positions Underdog ahead of anticipated licensed sports betting launch in Missouri.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anaheim Ducks: Mid-tier Western Conference NHL franchise with a recently active rebuild. Comparable in draft-position probability (high 2026 lottery odds), sponsor mix, and modest TV-market draw relative to flagship peers.
• Buffalo Sabres: NHL franchise in a multi-year rebuild with prolonged playoff drought. Highly comparable business profile to the Blues' current cycle — declining gate revenue, asset accumulation, and pressure to monetize roster decisions.
• Winnipeg Jets: Mid-market NHL franchise with comparable payroll scale and a recent competitive-core window. Relevant peer for evaluating franchise valuation, sponsorship economics, and small-market league revenue share dynamics.
• Ottawa Senators: Smaller-market NHL franchise that has recently cycled through rebuild, asset accumulation, and ownership transition. Strong comparable for the Blues' current phase of leveraging draft picks and sponsorship deals to reset competitive position.
• Columbus Blue Jackets: Mid-tier NHL franchise with a similar mid-market footprint and recent playoff volatility. Comparable in roster construction, fan-revenue base, and the challenges of competing in a Western/Eastern Conference with larger-market rivals.
• Calgary Flames: Western Conference NHL franchise of similar size and recent competitive positioning. Comparable in arena economics, post-trade-deadline roster dynamics, and the experience of working with U.S.-based sponsorship counterparts.
• Minnesota Wild: Central Division NHL peer with overlapping regional media dynamics and a comparable ownership-group structure. The Wild directly compete with the Blues for regional eyeballs, sponsors, and Central Division standings.
• Nashville Predators: NHL franchise of similar mid-tier market size and competitive profile. Both are central-time-zone teams with comparable arena revenue, sponsorship scale, and recent competitive cycles, making them a natural comparable in valuation and operations.

Broad incumbents

• Pittsburgh Penguins: Historic NHL franchise with multiple recent Stanley Cups and a long rebuild horizon. Comparable in brand-equity leverage, star-player-driven sponsorship, and managing cap-hit legacies of marquee players.
• Detroit Red Wings: Original Six NHL franchise with a recent rebuild cycle and Stanley Cup brand heritage. Operates as a broader incumbent with a richer history and larger market, but the Blues mirror its recent transition from contender to rebuilder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/st-louis-blues-warrior-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Blues Hockey Club, L.P.