The Local Stay

What The Local Stay does

The Local Stay is a privately-held short-term and extended-stay furnished apartment rental platform operating across approximately 12 major global cities including New York, Paris, London, Tel Aviv, Sydney, Milan, Rome, Orlando, Jersey City, Barcelona, Amsterdam, and Buenos Aires. The platform serves leisure travelers, corporate and relocation guests, and student/internship programs requiring stays of 30 nights or more, with at least 75 properties listed in Paris and a larger concentration in New York City as its primary market. Pricing ranges from $90-$230/night depending on season and unit size, with monthly rental options, $300-$360/month utility surcharges, and a $1,000 down payment required to secure bookings.

The platform is built on CiiRUS third-party short-term rental property management software, providing booking/reservation infrastructure, availability calendars, guest reviews, and multi-currency support (USD, EUR, GBP, JPY, AUD, CAD, ILS). The company does not operate a mobile app and processes bookings through an inquiry/quote-based workflow on its proprietary website, with payment via credit card, Zelle, and bank transfer. Its technology stack is therefore essentially a thin configuration layer over CiiRUS rather than a proprietary platform.

The business operates as a hybrid direct-to-consumer and sales-led marketplace. Revenue is generated through booking commissions on property owner listings and extended-stay monthly rentals, with the supply side grown through a dedicated 'List Your Property' onboarding channel. The company is organized under the Sublet4U HQ Ltd parent entity (referenced on LinkedIn), runs with 1-10 employees, has not disclosed any external funding, and competes with large OTAs (Airbnb, Vrbo, Booking.com) in a highly commoditized short-term rental category.

Name

The Local Stay

Legal name

The Local Stay

Website

https://thelocalstay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Local Stay is a privately-held short-term and extended-stay furnished apartment rental platform offering 30+ night stays across 12 global cities, serving leisure, corporate, relocation, and student travelers with a CiiRUS-powered booking platform.

Ownership category

akta.pro rank

Product category

Short-term Rental Marketplace

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG)

akta.pro secondary industries

Corporate Short-Term Stay Booking Platforms (Business-Focused Rentals) (THAMALAF), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC)

Keywords

• Furnished apartment rentals
• Vacation rental platform
• Extended stay housing
• Corporate housing solutions
• Short-term rental marketplace

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Booking Commissions: The platform charges property owners a commission or listing fee for bookings made through the platform. Down payment of $1000 required to secure bookings, with remaining balance due at check-in.
2. Extended Stay Rentals: Monthly rental income from minimum 30-night stays, with separate utility charges ($300-$360/month), pet fees ($400-$500), and cleaning fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Local Stay operates an online marketplace that lists and books fully furnished short-term and extended-stay apartments in major global cities including New York, London, Paris, Tel Aviv, Sydney, Milan, Rome, Orlando, Jersey City, Barcelona, Amsterdam, and Buenos Aires. The platform connects travelers seeking vacation, corporate, relocation, and student accommodation with vetted apartment inventory managed through its property owner host program. Bookings are processed through an inquiry-based website powered by the CiiRUS rental software, with a minimum 30-night stay requirement for most properties.

Product overview

The Local Stay operates as a short-term and extended-stay vacation rental platform connecting travelers with fully furnished apartments across major global destinations. The core offering consists of vacation home rentals and long-term rental listings, supported by a property owner listing service and complementary city travel guides content. The platform is powered by CiiRUS property management software and primarily targets travelers seeking authentic local experiences in New York, London, Paris, Tel Aviv, Sydney, Rome, Milan, Orlando, Jersey City, Barcelona, Amsterdam, and Buenos Aires.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Furnished Apartment Rentals

Quantifiable outcome

• Properties average 4.6-4.9 star guest ratings

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CiiRUScoreTechnology or IntegrationCiiRUS provides the underlying short-term rental property management software and reservation system that powers The Local Stay's booking platform, website functionality, and property management operations.
• Sublet4U HQ LtdcoreOthersParent company entity referenced on LinkedIn. The Local Stay operates under Sublet4U HQ Ltd business entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Airbnb is the dominant global short-term rental marketplace. While it offers far broader inventory and instant booking, it directly competes with The Local Stay for furnished-apartment travelers across the same 12+ cities.
• Vrbo: Vrbo (part of Expedia Group) is a major short-term rental marketplace with a large global footprint. It competes with The Local Stay for leisure and family travelers booking furnished apartments across the same urban destinations.

Direct peers

• Plum Guide: Plum Guide curates vetted, high-quality vacation rentals in major global cities. It competes with The Local Stay on quality curation and the "stay like a local" experience, particularly in London, Paris, and NYC.
• Blueground: Blueground is a furnished apartment provider specializing in 30+ night stays across major global cities. It is the closest direct competitor to The Local Stay's monthly rental, multi-city, corporate/relocation positioning.
• Landing: Landing offers flexible, fully furnished apartment rentals on a monthly basis across US cities. It targets the same extended-stay/corporate traveler segment as The Local Stay with a network-based product.
• Sonder: Sonder operates furnished apartments and serviced units for short and extended stays in major cities globally. Comparable to The Local Stay in product type (kitchens, longer stays), urban geography, and corporate travel customer base.
• Spotahome: Spotahome offers mid-term and long-term furnished apartment rentals across European cities. It is directly comparable in extended-stay focus, online booking flow, and multi-city European footprint (Madrid, Barcelona, Milan).
• Kasa Living: Kasa operates professionally managed apartment-style accommodations with kitchens and longer-stay options in US cities. It targets a similar corporate/extended-stay guest as The Local Stay, including business travelers and relocation clients.
• SilverDoor Apartments: SilverDoor is a UK-based serviced apartment and corporate housing provider. It serves the same corporate and relocation segment with extended-stay accommodations and overlaps with The Local Stay in London and other European cities.

Emerging players

• Nestpick: Nestpick aggregates furnished apartments for monthly and long-term stays globally, including student and corporate segments. It overlaps with The Local Stay on the extended-stay traveler, particularly students and exchange program participants.

Market position

Strengths3 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sublet4u
• Facebookfacebook.com/TheLocalStayNY
• LinkedInlinkedin.com/company/sublet4u-hq-ltd
• Instagraminstagram.com/thelocalstay_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Local Stay