Make-A-Wish Nederland

Name

Make-A-Wish Nederland

Legal name

Stichting Make-A-Wish Nederland

Website

https://makeawishnederland.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charitable Wish-Granting Services

NAICS

Grantmaking Foundations (813211), Child and Youth Services (62411), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)

Keywords

• Wish-granting charity
• Pediatric illness support
• Charitable donations
• Corporate social responsibility
• Community volunteering

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Recurring and one-time donations from individual donors. Monthly, quarterly, semi-annual, or annual donation options available. Donations cover all wish-related costs including travel and pocket money for families.
2. Make-A-Wish Lottery: A charity lottery where 50% of each lottery ticket purchase goes to Make-A-Wish Nederland. Monthly drawings with extra special drawings in June and December.
3. Lottery Partnerships: Partnerships with third-party lotteries including Lot of Happiness and VriendenLoterij where Make-A-Wish is a beneficiary.
4. Corporate Partnerships: Strategic partnerships with companies including wish adoption programs, business challenges, product linking, and general corporate donations.
5. Street and Door-to-Door Fundraising: Professional fundraising teams recruit new donors through street and door-to-door campaigns. Revenue essential for operational sustainability.
6. Events and Auctions: Special events like Kids' Night, charity auctions (e.g., Studio 100 auction), and school fundraising activities.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Make-A-Wish Nederland grants the dearest wishes of children aged 3-18 with serious, sometimes life-threatening illnesses through a structured six-stage Wish Journey (registration, fantasizing, wish discovery, anticipation, fulfillment, and reminiscing). The organization funds this service entirely through voluntary donations, charity lottery programs, corporate partnerships, and community fundraising activities, and does not charge the families of wish children.

Product overview

Make-A-Wish Nederland operates as a wish-granting organization with a modular service portfolio centered around the Wish Journey - a comprehensive 6-stage process spanning registration, fantasizing, wish discovery, anticipation, wish fulfillment, and reminiscing. The core product is supplemented by corporate engagement programs (Business Challenge teambuilding events, Wish Adoption partnerships, and cause-related Product Partnerships), a charity lottery, and online fundraising action pages. Additional offerings include STARboard youth advisory council and the annual Kids' Night celebration event. The organization serves children aged 3-17 with serious or life-threatening illnesses, funded entirely through donations, sponsorships, and fundraising activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wish Journey A carefully planned multi-phase journey to fulfill the dearest wish of children aged 3-17 with serious or life-threatening illnesses, designed to provide resilience, confidence and lasting positive memories. Average duration from referral to fulfillment is approximately 4 months.
• Business Challenge A one-day corporate team-building event in which teams of 8-15 employees design, organize and fundraise for a wish, followed by a creative pitch presentation. Fee is €2,500 per team plus a minimum €2,500 in donations to be raised.
• Wish Adoption (Wensadoptie) Corporate donation program in which companies directly adopt a specific wish, with options for domestic wish adoption with updates and star photo, local/theme wish adoption, and domestic wish adoption including Kids' Night attendance.
• Product Partnership (Cause-related Marketing) Cause-related marketing program in which companies link specific products to Make-A-Wish and donate a portion of each sale to wish children, designed to increase societal impact and customer loyalty.
• Make-A-Wish Lottery (Make-A-Wish Loterij) In-house charity lottery in which 50% of each ticket purchase supports Make-A-Wish Nederland, with monthly drawings plus special celebration drawings in June and December, offering 14 chances to win per year.
• Action Pages (Actiepagina's) Online self-serve fundraising platform that allows supporters to create personal action pages with donation visibility, multiple payment methods (iDEAL, Visa, Mastercard, Maestro, PayPal), social sharing, QR codes, news posting, poster creation and Strava activity integration.
• STARboard Youth advisory council of former wish children aged 12-21 who provide input on Make-A-Wish policies and the Wish Journey from a unique experiential perspective, with members serving two-year terms.
• Kids' Night Annual flagship event bringing together wish children and their families for an evening of entertainment, performances and celebration, used as both a wish-fulfillment touchpoint and a major awareness/development event.

Quantifiable outcome

• 662 wishes fulfilled in 2025
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Center Parcs (via Stichting voor Gezinnen)coreStrategic or Co-development Partner · 1 August 2025Center Parcs has entered a new partnership with Make-A-Wish Nederland through the Stichting voor Gezinnen (Foundation for Families). Starting August 2025, 40 vacation packages annually are offered to children with serious, sometimes life-threatening illnesses and their families. This partnership is part of the Step-Up program of the foundation, supporting charitable organizations for 1-3 years through financial and material aid and employee volunteering.
• Audax Retail (Bruna and ReadShop)coreStrategic or Co-development PartnerAudax Retail, parent company of Bruna and ReadShop, has entered a long-term strategic partnership with Make-A-Wish Nederland. The collaboration is visible in stores nationwide. The first action involved donating 5% of sales of Christmas cards (Paperclip at Bruna, Hallmark at ReadShop) to Make-A-Wish through December. The partnership includes retail actions, supplier involvement, and customer and franchisee engagement in fundraising initiatives.
• Postcode LoterijcoreGTM or Marketing PartnerThe Nationale Postcode Loterij supports Make-A-Wish Nederland as one of its charitable beneficiaries, with a percentage of lottery ticket sales going to the organization.
• VriendenLoterijcoreGTM or Marketing PartnerVriendenLoterij is a charity lottery benefiting Make-A-Wish Nederland. Participants support the organization through lottery participation.
• Lot of Happiness LoterijcoreGTM or Marketing PartnerLot of Happiness is a charity lottery benefiting Make-A-Wish Nederland, operated by Fairshare Nederland.
• Various Corporate SponsorsminorGTM or Marketing PartnerMultiple companies support Make-A-Wish including Bank ten Cate & Cie, buy aid, Danerolles, Hannah, Kaartje2Go, Koopmans, Norton LifeLock, Postcode Loterij, Rituals, Splendeur! Limousines, Vakgarage, Wibra, and Yacht Group Nederland. These partners contribute through donations, product partnerships, and cause marketing.
• Dutz EyewearminorGTM or Marketing PartnerDutz Eyewear has a partnership with Make-A-Wish Nederland for cause-related marketing.
• VanreuselminorGTM or Marketing PartnerVanreusel has a partnership with Make-A-Wish Nederland for cause-related marketing.
• Studio 100minorGTM or Marketing PartnerStudio 100 partnered with Make-A-Wish for a unique auction celebrating their 30th anniversary, offering 30 iconic items over 30 days. 50% of auction proceeds go to Make-A-Wish Nederland.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Make-A-Wish Belgium-Vlaanderen: Belgian Flemish affiliate, sharing beneficiaries, language and donor markets with the Dutch entity. Joint recipient of the 2025 Studio 100 auction, making it the most operationally intertwined peer.
• Cliniclowns: Dutch nonprofit providing joyful experiences to seriously ill children in hospitals. Closely overlapping beneficiary population (seriously ill children aged 3-18) and similar reliance on donations and corporate partnerships.
• Het Vergeten Kind: Dutch charity focused on vulnerable children including those with serious illness or trauma. Comparable scale, donation-driven revenue model, and use of street and corporate fundraising channels.
• Ronald McDonald Kinderfonds: Dutch arm of the global Ronald McDonald House Charities, supporting families of seriously ill children. Comparable beneficiary base, similar ANBI/CBF-certified structure, and reliance on corporate partnership with a major consumer brand (McDonald's).
• Make-A-Wish UK: UK affiliate of the global Make-A-Wish network. Closest European peer with directly comparable mission, beneficiary definition, Wish Journey methodology, and reliance on individual donations, lottery partnerships and corporate sponsorships.
• Make-A-Wish International: The global federation coordinating Make-A-Wish affiliates across 50 countries. Operationally and structurally aligned with Make-A-Wish Nederland, which is a member affiliate and uses the same Wish Journey framework.
• Make-A-Wish Foundation (United States): The U.S. flagship of the global Make-A-Wish network and the originator of the modern wish-granting model. Operates the same Wish Journey methodology for seriously ill children, with much larger scale, providing the closest functional and brand comparison for the Dutch affiliate.

Emerging players

• Stichting Kinderen Krijgen Wensen: Smaller Dutch wish-granting charity with similar mission and beneficiary definition. Represents the closest direct niche competitor in the Netherlands and is relevant for market-share benchmarking.

Broad incumbents

• KWF Kankerbestrijding (Dutch Cancer Society): Largest health-focused fundraising charity in the Netherlands. Operates on a much larger scale and uses similar donation, lottery and event-driven revenue models, making it the most relevant Dutch nonprofit peer for fundraising benchmarking.
• Hartstichting (Dutch Heart Foundation): Major Dutch health charity combining disease-focused mission with heavy lottery partnership (also a beneficiary of the Postcode Loterij). Comparable on funding model, regulatory standing (CBF/ANBI) and corporate partnership strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MakeaWishNederland
• Facebookfacebook.com/MakeAWishNederland
• LinkedInlinkedin.com/company/make-a-wish-nederland
• Instagraminstagram.com/makeawishnl
• TikToktiktok.com/@makeawishnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make-A-Wish Nederland