Lot of Happiness
Lot of Happiness is a Dutch subscription charity lottery operated by Fair Share Nederland B.V., charging €12.50 per ticket per draw with a 1-in-6 winning chance. Approximately 50% of each contribution flows to a participant-chosen charity from 75+ Dutch causes, serving adult residents of the Netherlands under a Kansspelautoriteit license.
- Company typePrivate
- Founded2018
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lot of Happiness does
Lot of Happiness is a Dutch subscription-based charity lottery operated by Fair Share Nederland B.V., founded in 2018 and headquartered in Utrecht. Participants pay €12.50 per ticket per drawing, with 16 drawings per year (12 monthly plus 4 quarterly), giving a €200 annual cost per ticket. Each ticket carries a 1-in-6 winning chance for prizes including cash (up to a €1 million jackpot), consumer goods such as Nintendo Switch 2, Apple AirPods Pro 3, PlayStation 5, and Urban Arrow e-bikes, plus dream vacations. Approximately 50% of every participant contribution flows to a participant-chosen charity from a network of 75+ Dutch charitable organizations including KiKa, Make-A-Wish Nederland, Stichting Opkikker, CliniClowns, and Strong Babies. Since founding, the lottery reports more than €50 million in cumulative contributions to good causes and approximately €5 million in prizes and gifts awarded.
The company operates under a five-year Kansspelautoriteit gambling license (2022-2027, permit 302984/14803), with drawings supervised by an independent notary and the lottery mechanism certified by GLI. Customer acquisition runs through a multi-channel mix: self-serve online subscription via lotofhappiness.nl, phone sales and support (085 303 64 81), and a door-to-door field sales force with branded representatives visiting households across the Netherlands. The marketing mix spans TV (first commercial launched May 2026 featuring mascot Winnie), social media (LinkedIn, Instagram, Facebook), email, content marketing, and a referral program ('Vriendenvoordeel') administered by Member Get Member Company. Fund management and disbursement are handled independently through Stichting Beheer Loterijgelden Nederland, which separates participant funds, prize payouts, charitable distributions, and gambling tax remittance from the operating company.
Lot of Happiness is a private company with 15 employees. In August 2025, the rival lottery Care-a-Lot merged into Lot of Happiness, expanding the charity partner network (then 55+ causes, now 75+) and consolidating prize offerings. The business is restricted to Dutch residents with Dutch IBAN bank accounts. No funding rounds, venture capital, or public ownership have been disclosed; ownership resides with Fair Share Nederland B.V. The company maintains a steady cadence of promotional sweepstakes (e-bike giveaways, iPhone giveaways, dream vacations, an annual salary prize, and gamified campaigns like 'Win-win Stapelgeluk') and was recognized as 'De best beoordeelde loterij' (best reviewed lottery) on Trustpilot.
Lot of Happiness firmographics
Firmographics- Name
- Lot of Happiness
- Legal name
- Fair Share Nederland B.V.
- Website
- https://lotofhappiness.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lot of Happiness is a Dutch subscription charity lottery operated by Fair Share Nederland B.V., charging €12.50 per ticket per draw with a 1-in-6 winning chance. Approximately 50% of each contribution flows to a participant-chosen charity from 75+ Dutch causes, serving adult residents of the Netherlands under a Kansspelautoriteit license.
- Ownership category
- akta.pro rank
Lot of Happiness industry classification
Industry- Product category
- Charity Lottery Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)
Keywords
Where Lot of Happiness is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lot of Happiness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Lottery Ticket Sales: Recurring subscription model where participants pay €12.50 per ticket per drawing. With 16 drawings annually (12 monthly + 4 quarterly), annual cost per ticket is €200. Nearly 50% of participant payments go directly to their chosen charity. The remaining portion funds the prize pool and operational costs. Payments are collected via automatic bank debit through Stichting Beheer Loterijgelden Nederland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard lot at €12.50 per drawing with 1-in-6 winning chance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lot of Happiness product offering
Product offeringCore offering
Lot of Happiness is a Dutch charity lottery that sells recurring subscription tickets at €12.50 per drawing, giving participants a 1-in-6 chance to win cash prizes (up to €1 million jackpot), physical goods, and dream vacations across 16 annual draws (12 monthly + 4 quarterly). Approximately 50% of each participant's contribution is donated to a charity the participant chooses from a network of 75+ partners (including KiKa, Make-A-Wish, and Stichting Opkikker). The lottery operates under a license from the Kansspelautoriteit (Dutch Gaming Authority) with draws notarized and system audited by GLI.
Product overview
Lot of Happiness operates a single unified charity lottery product in which participants pay €12.50 per draw for a 1-in-6 chance to win prizes ranging from physical goods to cash up to €1,000,000, with approximately 50% of each participation fee directed to a participant-chosen charitable cause. The core lottery product is supplemented by a steady cadence of promotional sweepstakes campaigns (such as Urban Arrow e-bike giveaways, iPhone giveaways, dream vacation prizes, and annual salary prizes), a referral program (Vriendenvoordeel), and an online prize shop for redeeming campaign rewards. A 2025 rebrand consolidated the former Care-a-Lot lottery under the Lot of Happiness brand. The company has also launched interactive game-based campaigns like Win-win Stapelgeluk. The organization also maintained a TV commercial campaign featuring the mascot Winnie, and organizes door-to-door recruitment of participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Lot of Happiness Lottery Subscription A charity lottery subscription offered by Lot of Happiness (operated by Fair Share Nederland B.V.) to Dutch consumers aged 18+ with a Dutch IBAN. Participants pay €12.50 per drawing (€200/year for 16 annual draws) for a 1-in-6 chance to win prizes ranging from physical goods (e-bikes, electronics, appliances) to cash prizes up to €1 million. Approximately 50% of each subscription fee is donated to a participant-chosen charity from 75+ partner organizations.
Quantifiable outcome
- Nearly 50% of participant contributions go directly to chosen charity
- +4 more outcomes
Companies that use Lot of Happiness
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Lot of Happiness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lot of Happiness partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Care-a-LotcoreCare-a-Lot merged into Lot of Happiness in August 2025, combining forces to offer more prizes, more winners, and greater impact for 55+ charities. This merger expanded the charity network and prize offerings.
- Movement On The GroundminorRefugee support organization that joined as a charity partner in April 2025, helping refugees through Lot of Happiness contributions.
- KiKa (Kinderen Kankervrij)coreLeading childhood cancer charity. Received €2,373,284 from Lot of Happiness in 2024. One of the primary charity partners featured prominently on the website.
- Make-A-Wish NederlandcoreGrants wishes to seriously ill children. Featured as a key charity partner since the organization's founding. Celebrated 35 years of operations in 2025.
- Stichting OpkikkercoreProvides 'Opkikkerdays' for families with sick children. Received €613,130 support in 2025 from Lot of Happiness participants.
- CliniClownsminorHospital clowns bringing joy to sick children. Supported through participant contributions.
- Strong BabiesminorSupports premature babies and their families. Provides pouch slings to hospitals with Lot of Happiness funding.
- HuidfondsminorSkin health foundation supported through the lottery.
- Stichting WereldOudersminorInternational parents organization supported through participant contributions.
- Kinderen op éénminorCharity for children supported through the lottery program.
- Stichting van het KindminorFoundation for children supported through participant contributions.
- Stichting Beheer Loterijgelden NederlandcoreIndependent foundation that manages and distributes lottery funds. Ensures prizes are paid to winners, charity donations are distributed, and gambling taxes are paid to the tax authority. Provides participant protection.
- Member Get Member CompanyminorThird-party provider facilitating the 'Vriendenvoordeel' (Friend Referral) program. Located at Keizersgracht 391A, 1016 EJ Amsterdam. Handles referral reward processing and payments.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lot of Happiness competitors and assessment
Company assessmentDirect peers
- Nationale Postcode Loterij: The largest Dutch charity lottery, operated by Nederlandse Loterij. Directly comparable subscription lottery model with fixed beneficiary charities (11 major causes) and monthly draws, targeting the same Dutch adult consumer with similar €12-13 per ticket pricing.
- Sponsor Loterij: Dutch charity lottery (under Lotto/BV Nederlandse Loterij group) where ticket proceeds support chosen charities and sport clubs. Closely comparable subscription model with beneficiary-choice angle, similar prize cadence.
- BankGiro Loterij: Dutch charity lottery (Nederlandse Loterij group) supporting cultural heritage and charity causes. Competes for the same Dutch consumer lottery wallet with monthly draws and €X per ticket subscription mechanics.
- VriendenLoterij: Dutch charity lottery also operated by Nederlandse Loterij where participants nominate a specific cause or club to benefit. Direct competitor in the charity-lottery subscription segment with monthly draws and similar subscription mechanics.
Broad incumbents
- Staatsloterij: The Dutch state lottery, also under Nederlandse Loterij. Operates traditional draw-based lottery products with much broader distribution and brand recognition; charity-linked but with state-controlled beneficiaries rather than participant-chosen.
- Lotto (Nederlandse Loterij): Dutch sports/charity lottery under Nederlandse Loterij; offers a different game format (sports predictions, jackpot draws) but competes for the same Dutch adult lottery subscriber base.
- Nederlandse Loterij (parent): Holding entity of Staatsloterij, Lotto, Postcode Loterij, BankGiro Loterij and Sponsor Loterij. The dominant incumbent in the Dutch lottery market and the principal competitive force constraining Lot of Happiness's share growth.
Emerging players
- GoFundMe: Global crowdfunding platform with strong charitable-giving presence. Competes indirectly for the Dutch consumer's 'purpose-driven spend' wallet, though without the lottery/prize mechanism.
- JustGiving: Digital charity fundraising platform competing for the 'donate-to-charity-while-engaged' consumer use case that Lot of Happiness serves. Lower regulatory burden and broader charity reach, but no entertainment/prize incentive.
Regional players
- La Française des Jeux: French national lottery operator offering lottery and scratch games under regulated monopoly. Comparable regulated lottery operator with charity/community contributions, though serving a different national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lot of Happiness social profiles
Digital presenceLot of Happiness compliance and trust
Trust signalCompliance7 records
Lot of Happiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lot of Happiness leadership team
Management profileNumber of profiles
Lot of Happiness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lot of Happiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lot of Happiness
What does Lot of Happiness do?
Lot of Happiness is a Dutch charity lottery that sells recurring subscription tickets at €12.50 per drawing, giving participants a 1-in-6 chance to win cash prizes (up to €1 million jackpot), physical goods, and dream vacations across 16 annual draws (12 monthly + 4 quarterly). Approximately 50% of each participant's contribution is donated to a charity the participant chooses from a network of 75+ partners (including KiKa, Make-A-Wish, and Stichting Opkikker). The lottery operates under a license from the Kansspelautoriteit (Dutch Gaming Authority) with draws notarized and system audited by GLI.
Is Lot of Happiness a public or private company?
Lot of Happiness is a private company. It is classified as unknown and is currently operating.
When was Lot of Happiness founded?
Lot of Happiness was founded in 2018. It employs 11 to 50 people.
Where is Lot of Happiness based?
Lot of Happiness is headquartered in Utrecht, Netherlands, in the Europe region.
How does Lot of Happiness make money?
One revenue line is on record: lottery Ticket Sales.
Who are Lot of Happiness's main competitors?
Direct peers on record are Nationale Postcode Loterij, Sponsor Loterij, BankGiro Loterij and VriendenLoterij. Broad incumbents are Staatsloterij, Lotto (Nederlandse Loterij) and Nederlandse Loterij (parent). Emerging players are GoFundMe and JustGiving. La Française des Jeux is listed as a regional player.
Does Lot of Happiness have an API?
No public API is recorded for Lot of Happiness.
What industry is Lot of Happiness in?
Lot of Happiness's product category is Charity Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7900.