The Menopause Foundation of Canada

What The Menopause Foundation of Canada does

The Menopause Foundation of Canada (Fondation canadienne de la ménopause, FCM) is a national nonprofit charitable organization founded in 2022 and headquartered in Toronto, Ontario. It operates as Canada's central advocacy voice on menopause, producing landmark research reports — most notably the 2022 'Silence and Stigma: Menopause in Canada' report (survey of 1,023 Canadian women aged 40-60 conducted by Leger) and the 2023 'Menopause and Work in Canada' report with economic analysis by Deloitte Canada that quantified a $3.5 billion annual cost to the Canadian economy — and translating those findings into free educational resources, workplace inclusion programs, and policy engagement.

Its core product surface comprises the bilingual (English/French) website foundation (menopausefoundationcanada.ca / fondationcanadiennedelamenopause.ca), an interactive microsite hosting 'L'Essentiel de la ménopause', a Menopause Symptom Tracker officially approved by the Canadian Menopause Society, downloadable guides ('Prendre en charge votre ménopause', workplace and manager toolkits), a Virtual Care Assessment Tool for evaluating menopause clinics, and the award-winning 'Ménopause, au travail!' (Menopause at Work!) campaign featuring employer webinars with HR leaders from Sun Life, PwC, IKEA, BMO, and L'Oréal. Content is developed under a Medical Advisory Board whose members include the President of the Canadian Menopause Society.

The foundation is a free, donation- and grant-funded organization with no product or service revenue. Funding comes from corporate sponsors (Sun Life as flagship for the workplace program and 2023 report; Lupin Pharma Canada, Organon, Searchlight Pharma, and Astellas Pharma for the 2022 report) and individual donors. Go-to-market relies on earned media (over 70 articles across Globe and Mail, CBC, Toronto Star, Global News, Forbes, and La Presse), bilingual content marketing, free webinars, World Menopause Month activations each October, and a 'Voice of Women' testimonial program. Janet Ko (President and Co-founder) and Trish Barbato (Co-founder and Director) lead the organization, which contributed to Ontario Health's first menopause quality standard in 2025 and won the Catalyst 'Breakout Program' global award that same year.

Name

The Menopause Foundation of Canada

Legal name

The Menopause Foundation of Canada

Website

https://fondationcanadiennedelamenopause.ca

Company type

Private

Founded year

2022

Operating status

Operating

Short description

The Menopause Foundation of Canada is a Toronto-based nonprofit founded in 2022 that produces free bilingual educational resources, national research reports, and the award-winning Ménopause, au travail! workplace campaign, serving Canadian women aged 40-60, employers, healthcare providers, and policymakers.

Ownership category

akta.pro rank

Product category

Women's Health Education & Advocacy

NAICS

Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI), Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Menopause education
• Women's health awareness
• Workplace inclusion
• Menopause research
• Healthcare advocacy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Donations and Grants: The foundation operates as a nonprofit organization funded through donations and grants. The 2022 report was supported by educational funding from Lupin Pharma Canada, Organon, Searchlight Pharma, and Astellas Pharma. The 2023 report received support from Sun Life. No revenue is generated from the sale of products or services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Menopause Foundation of Canada provides free evidence-based educational resources, symptom tracking tools, research reports, and workplace inclusion programs on menopause. Core offerings include interactive digital guides (L'Essentiel de la ménopause), the Menopause Symptom Tracker officially approved by the Canadian Menopause Society, the award-winning Ménopause, au travail! workplace campaign, and landmark research reports quantifying the economic impact of menopause on the Canadian economy.

Product overview

The Menopause Foundation of Canada is a national non-profit organization offering a portfolio of educational resources, research reports, and workplace programs focused on menopause awareness and support. The core offerings include L'Essentiel de la ménopause (an interactive digital menopause guide), the Menopause Symptom Tracker (officially approved by the Canadian Menopause Society), and the Ménopause, au travail! campaign (an award-winning workplace inclusion initiative). The organization also publishes landmark research reports including the Menopause and Work in Canada Report (revealing $3.5B annual economic impact) and the Silence and Stigma report. These products work together to address the gap in menopause knowledge, improve access to care, and create inclusive workplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Ménopause, au travail!MC: An award-winning campaign promoting inclusive workplaces for menopause in Canada, encouraging employers to support employees going through menopause.
• L'Essentiel de la ménopause
• La ménopause en lumière

Products and services

• L'Essentiel de la ménopause (The Essentials of Menopause) An interactive digital resource that helps women understand each stage of menopause, what to expect, and provides expert information on symptoms, treatments, and support for health, work, and well-being. Available as an interactive digital document and downloadable PDF in English and French.
• Menopause Symptom Tracker (Outil de suivi des symptômes de la ménopause) A symptom tracking tool designed to help women record and monitor common symptoms during the menopause transition, enabling more informed conversations with healthcare providers. Officially approved by the Canadian Menopause Society.
• Prendre en charge votre ménopause (Take Charge of Your Menopause) A downloadable guide helping women prepare for healthcare appointments, have quality discussions with healthcare professionals, and find care that meets their needs and life circumstances.
• Ménopause, au travail! (Menopause at Work!) Campaign An award-winning campaign (received Catalyst 'Breakout Program' award in 2025) promoting inclusive workplaces for menopause in Canada, providing free resources for employers including guides, toolkits, and best practice recommendations. Sun Life is the founding sponsor.
• Menopause and Work in Canada Report Landmark research report published October 2023 revealing menopause costs the Canadian economy $3.5 billion annually, with $237 million in productivity losses and 540,000 lost workdays per year. Economic analysis conducted by Deloitte Canada.
• Silence and Stigma: Menopause in Canada Report National research report published October 2022 revealing the burden of silence and stigma on Canadian women during menopause. Based on a survey of 1,023 Canadian women aged 40-60 conducted by Leger Canada.
• Guide to Evaluating Menopause Clinics A guide helping women evaluate public and private menopause clinics, addressing questions about reputation, reliability, and appropriateness. Includes discussion of bioidentical hormone therapy and differences between unregulated products and Health Canada-approved therapies.
• Manager Guide for Ménopause, au travail! A practical guide for managers on supporting team members during menopause and all life stages, providing advice on fostering productive and engaged teams.

Quantifiable outcome

• Untreated menopause symptoms cost Canadian economy $3.5 billion annually ($237M in lost productivity + $3.3B in lost income for women)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Canadian Menopause SocietycoreStrategic or Co-development PartnerOfficial endorsement partner that has approved the foundation's symptom tracker tool. The society provides clinical guidance and expertise in developing evidence-based resources. Dr. Wendy Wolfman, President of the Canadian Menopause Society, serves on the foundation's Medical Advisory Board.
• Deloitte CanadacoreStrategic or Co-development PartnerProvided the economic impact analysis for the Menopause and Work in Canada report, quantifying the $3.5 billion annual cost to the Canadian economy and $237 million in lost productivity.
• Leger CanadacoreStrategic or Co-development PartnerConducted the national survey of 1,023 Canadian women aged 40-60 (August 2022) that provided data for the Silence and the Stigma report, including statistics on symptom prevalence and preparedness.
• Ontario Health (Santé Ontario)coreStrategic or Co-development PartnerPublished a new menopause quality standard developed with input from the foundation. Janet Ko served on the advisory committee providing the patient perspective. The standard provides clinical guidance for menopause care in Ontario.
• SinReglas (Mexico)minorStrategic or Co-development PartnerHispanic digital community for menopause awareness. Trish Barbato presented at their inaugural menopause summit in Mexico City (October 2025) to share knowledge and advance menopause advocacy internationally.
• PwC CanadacoreStrategic or Co-development PartnerHR leader Lisa Rosen participated in employer best practices sessions. PwC launched a comprehensive menopause strategy including resource centers, monthly discussion circles, and manager training tools.
• IKEA CanadacoreStrategic or Co-development PartnerHR leader Tanja Fratangeli featured in employer sessions. Introduced menopause guidelines for all IKEA Canada colleagues with practical guides for employees and managers, and ongoing awareness efforts.
• BMOcoreStrategic or Co-development PartnerHR leader Sarika Gundu participated in employer best practices. BMO launched Canada's first Women's Health Strategy in 2022, including candid menopause sessions that increased awareness and initiated dialogue.
• L'Oréal CanadaminorStrategic or Co-development PartnerFeatured in benefits Canada article about creating menopause-inclusive workplaces. Demonstrates commitment to supporting employees through menopause transition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Midi Health: US-based virtual clinic specializing in menopause and perimenopause care, offering clinician consultations and hormone therapy. Adjacent rather than directly comparable (clinical care vs. education), but increasingly overlapping with the foundation's employer audience and competes for the same women's mindshare.
• Elektra Health: US-based digital health platform combining telehealth, education, and community support for women in menopause. Comparable educational content mission and B2B employer channel, but operates on a paid clinical model versus the foundation's free nonprofit model.

Broad incumbents

• Canadian Women's Foundation: Canada's national public foundation for gender equity, funding programs and advocating for women's rights. Comparable in operating structure (national nonprofit foundation, donor-funded, advocacy stance) but addresses a much broader women's issues portfolio rather than a single health condition.
• International Menopause Society: Global umbrella organization promoting research and education on midlife women's health. Comparable mission but operates at a global scale and is heavily clinician-focused, providing context for the Menopause Foundation of Canada's nationally scoped, consumer-facing strategy.
• Society of Obstetricians and Gynecologists of Canada (SOGC): Canada's national specialty society for OB-GYNs, producing clinical guidelines and public education on women's health including menopause. Overlaps in evidence-based content and Canadian policy influence, though it is a clinician-facing professional body with a broader scope.

Regional players

• Women's College Hospital: Toronto-based academic hospital exclusively focused on women's health, with research and clinical programs in menopause. Comparable in Canadian geography and women's health focus, but operates as a clinical institution rather than an advocacy and education foundation.

Direct peers

• National Women's Health Network (US): US-based nonprofit advocacy organization that influences health policy and provides evidence-based information to women. Comparable in operating model (nonprofit advocacy, education, policy-driven impact) though with a broader women's health focus rather than menopause-specific.
• The Menopause Society (formerly NAMS): The leading US-based nonprofit professional organization dedicated to promoting women's health during menopause and beyond. Directly comparable in mission (education, research, advocacy) and operations (position statements, clinician resources, public awareness), though it serves a professional membership rather than operating as a national public-facing foundation.
• British Menopause Society: The UK's principal specialist society for menopause and post-reproductive health, providing education, guidance, and advocacy for clinicians and the public. Closely comparable in structure (nonprofit, education-focused, evidence-based resources) and national-awareness-building function.
• Australasian Menopause Society: Australia and New Zealand's leading nonprofit organization for menopause education and clinical information. Comparable in mission and asset mix (consumer education, health professional resources, position statements) and operates as a national authority in its region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Menopause Foundation of Canada