Sin Reglas
Sin Reglas is a Mexican digital health platform combining AI-powered menopause and andropause self-assessment, virtual specialist consultations, educational content, and tiered corporate wellness programs for women aged 40-55 and enterprise HR buyers in Mexico.
- Company typePrivate
- Founded2022
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sin Reglas does
Sin Reglas is a Mexican digital health platform focused on menopause and andropause care, operating under the legal entity Tecnología, Salud y Bienestar, S.A.P.I. de C.V., headquartered in Mexico City. The platform combines AI-powered self-assessment tools (Menotest and Androtest) with a virtual clinic staffed by 15+ certified specialists covering gynecology, psychology, nutrition, neuropsychology, sexology, and menopause coaching. The technology stack is a web-based platform with user accounts, online appointment scheduling, virtual consultations, and an educational content delivery system; the Menotest AI analyzes text-input habits and symptoms to provide personalized hormonal-stage orientation.
The business model operates across two primary customer segments. For individuals (women aged 40-55 in hormonal transition and men experiencing andropause), the company offers specialist consultations priced $499-$850 MXN per session, a free 120-page menopause guide (10,000+ downloads), 45+ educational video/audio capsules, and coaching services (Menocoaching/Androcoaching). The go-to-market combines a product-led growth motion centered on the free Menotest funnel (9,000+ completed assessments) with an enterprise field sales motion targeting Mexican corporates. The corporate segment is sold via a three-tiered quarterly subscription ($15,000 / $45,000 / $85,000 MXN) covering diagnosis, sensitization workshops, policy design, coaching, medical advice, and impact reporting; 100-150+ enterprise clients have been signed including HSBC Mexico, Microsoft, Bayer, Bimbo, Astellas, and Cisco. Distribution is digital-first via the sin-reglas.mx platform, supplemented by WhatsApp messaging, social media (Facebook, Instagram, TikTok, LinkedIn), and the annual Cumbre SinReglas summit that drew 350 attendees at its first edition.
The company pursues a category-creation strategy in Latin America by combining clinical services with research partnerships (UNFPA, 2025 menopause economic-impact study) and event-based community building. The 2022 study 'Primer Estudio sobre Vivencia, Precepción e Impacto de la Menopausia en la Sociedad Mexicana' and the registered SinReglas brand anchor its positioning as the pioneering authority on workplace hormonal transitions in Mexico. Reported outcomes include 97% user trust, 90% recommendation rate, and 67% of women reporting workplace performance impact during menopause — the latter cited as the corporate sales thesis for retaining experienced female talent aged 45+.
Sin Reglas firmographics
Firmographics- Name
- Sin Reglas
- Legal name
- Tecnología, Salud y Bienestar, S.A.P.I. de C.V.
- Website
- https://sin-reglas.mx
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sin Reglas is a Mexican digital health platform combining AI-powered menopause and andropause self-assessment, virtual specialist consultations, educational content, and tiered corporate wellness programs for women aged 40-55 and enterprise HR buyers in Mexico.
- Ownership category
- akta.pro rank
Sin Reglas industry classification
Industry- Product category
- Women's Hormonal Health & Menopause Care
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
- akta.pro secondary industries
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)
Keywords
Where Sin Reglas is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Sin Reglas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Medical Consultations: Paid consultations with specialists including gynecologists, psychologists, nutritionists, neuro-psychologists, sexologists, and menocoaches. Per-session fees ranging from $499 to $850 MXN. First consultation offered at 20% discount.
- Corporate Wellness Programs: Three-tiered B2B programs for enterprises: Diagnóstico + Sensibilización ($15,000 MXN/quarter up to 50 employees), Políticas + Capacitación ($45,000 MXN/quarter up to 200 employees), and Reporte de Impacto + Acompañamiento ($85,000 MXN/quarter for 200+ employees). Quarterly billing model.
- Educational Content and Courses: Free educational capsules and courses for user engagement. Paid workshops, masterclasses, and courses available on-demand. Recording and filming of sessions for later use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Diagnóstico + Sensibilización: Up to 50 employees |
| Subscription | Multi-year contract | Políticas + Capacitación: Up to 200 employees |
| Subscription | Multi-year contract | Reporte de Impacto + Acompañamiento: 200+ employees |
| Unit Pricing | Pay-as-you-go | General Medicine Consultation |
| Unit Pricing | Pay-as-you-go | Gynecology Consultation |
| Unit Pricing | Pay-as-you-go | Neuropsychology Consultation |
| Unit Pricing | Pay-as-you-go | Menocoaching Session |
| Unit Pricing | Pay-as-you-go | Logotherapy Consultation |
| Unit Pricing | Pay-as-you-go | Existential Analysis and Logotherapy |
| One time/ perpetual license | Pay-as-you-go | Cumbre SinReglas 2026 Conference |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Sin Reglas product offering
Product offeringCore offering
Sin Reglas operates a comprehensive digital health platform dedicated to menopause and andropause care. The company provides an AI-powered self-assessment tool (Menotest), a virtual clinic with multidisciplinary specialist consultations, personalized coaching (Menocoaching/Androcoaching), educational content, and three-tiered corporate workplace wellness programs. Revenue is generated from individual paid specialist consultations ($499-$850 MXN per session) and quarterly enterprise subscription programs ($15,000-$85,000 MXN per quarter depending on employee count).
Product overview
Sin Reglas is a comprehensive menopause care platform offering a unified ecosystem of products and services. The core offerings include the Menotest (AI-powered self-assessment questionnaire), the Guía Completa de Menopausia (120-page educational guide), and Asesoría Médica (virtual clinic with certified specialists). Add-on services include Menocoaching for holistic wellness support, Cápsulas Educativas (educational video/audio content), and the Androtest/Androcoaching for male hormonal health. The platform also offers enterprise solutions through Soluciones Corporativas for corporate wellness programs. An annual summit (Cumbre SinReglas) serves as the flagship event for education and community building.
Differentiator
Problem solved
Functional benefit
Products and services
- Menotest AI-powered questionnaire that analyzes habits and symptoms to identify menopause stage and provide personalized guidance based on hormonal context. Free, confidential, available 24/7.
- Asesoría Médica (Virtual Clinic) Virtual medical consultations with certified specialists in gynecology, psychology, nutrition, neuropsychology, sexology, and general medicine. Offers individual and group sessions with personalized treatment plans. Per-session fees ranging from $499 to $850 MXN.
- Menocoaching Specialized coaching combining menopause and nutrition expertise with personalized plans integrating nutrition, exercise, sleep, and emotional health pillars. Delivered by menopause and nutrition specialists through individual or group sessions.
- Androtest Self-assessment tool for men to identify if changes they experience may be related to andropause. Takes less than 5 minutes and is confidential.
- Androcoaching Male-focused coaching for andropause symptoms, similar to Menocoaching but tailored for male hormonal transitions and their impact on work and personal life.
- Cápsulas Educativas Educational video and audio capsules created by experts covering menopause symptoms, nutrition, exercise, mental health, and relationships. Over 45 capsules available with 15K+ views, updated weekly, 100% free.
- Soluciones Corporativas (Corporate Wellness Program) Enterprise wellness program addressing menopause and andropause in the workplace through diagnosis, awareness workshops, coaching, medical advice, impact reporting, and inclusive policy design. Three quarterly subscription tiers from $15,000 to $85,000 MXN per quarter depending on employee count.
- Guía Completa de Menopausia Comprehensive 120-page guide covering all menopause stages, symptoms, treatment options, nutrition, exercise, mental health, and sexual health. Includes additional resources: video masterclass (1 hour), audio meditations (20 min), and PDF materials.
Quantifiable outcome
- 97% of users trust and are satisfied with SinReglas attention
- +4 more outcomes
Companies that use Sin Reglas
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles2 records
Sin Reglas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature3 records
Sin Reglas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- UNFPA (United Nations Population Fund)coreResearch partnership for 'Estudio sobre los efectos de la transición a la menopausia en la participación económica de las mujeres en México' (2025). Study on the effects of menopause transition on women's economic participation in Mexico. UNFPA collaborated with SinReglas on this pioneering research about menopause impact in the workplace.
- HSBC MexicoflagshipFlagship case study client for corporate workplace wellness program. HSBC Mexico implemented the menopause and andropausia wellness program with key message that 'menopause and andropausia are not a productivity problem; lack of organizational adaptation is.' Represents best-in-class corporate implementation.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Sin Reglas competitors and assessment
Company assessmentBroad incumbents
- Ro: Large US direct-to-patient telehealth and pharmacy platform offering women's health (including perimenopause/menopause through Rory) and men's health. Wider portfolio than SinReglas but operates overlapping menopause care verticals.
Direct peers
- Peppy: UK-based employer-sponsored platform providing specialist support for menopause, fertility, men's health, and other life-stage transitions. Directly comparable B2B employer benefit model addressing menopause and andropause.
- Elektra Health: US-based virtual care platform dedicated to menopause, combining specialist consultations, education, and community. Closest direct competitor to SinReglas' core menopause offering, though serving the US market and English-speaking audience.
- Maven Clinic: Virtual care platform for women's and family health serving both consumers and employers globally. Comparable in business model (employer-sponsored virtual care + specialist network) and B2B GTM motion targeting HR leaders.
- Vitau: Mexican telehealth and chronic-condition medication delivery platform serving patients with diabetes, hypertension, and other chronic conditions. Direct competitor in the Mexican virtual care market with overlapping specialist-led care model.
- Midi Health: US virtual care clinic focused on perimenopause and menopause, with insurance-covered specialist visits and employer partnerships. Highly comparable to SinReglas' model of clinician-led menopause care and B2B employer wellness contracts.
- Tia: US women's health virtual and in-person primary care platform covering gynecology, mental health, and perimenopause/menopause support. Comparable in women-centric clinical model and mid-life women's health focus.
- Kena: Mexican digital health platform offering online doctor consultations, mental health, and wellness services to consumers and employers. Competes with SinReglas for the same Mexican consumer and corporate wellness buyer.
- MediQuo: LatAm-focused telehealth app providing chat-based consultations with specialists across multiple countries. Comparable in virtual consultation model and Spanish-language market focus, though broader than menopause.
Emerging players
- Caraway Health: US virtual care platform focused on women aged 18–35 with primary care, mental health, and gynecological support. Adjacent women's health focus with employer partnerships, though oriented to a younger demographic than SinReglas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sin Reglas social profiles
Digital presenceSin Reglas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sin Reglas leadership team
Management profileNumber of profiles
Profiles1 record
Sin Reglas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sin Reglas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sin Reglas
What does Sin Reglas do?
Sin Reglas operates a comprehensive digital health platform dedicated to menopause and andropause care. The company provides an AI-powered self-assessment tool (Menotest), a virtual clinic with multidisciplinary specialist consultations, personalized coaching (Menocoaching/Androcoaching), educational content, and three-tiered corporate workplace wellness programs. Revenue is generated from individual paid specialist consultations ($499-$850 MXN per session) and quarterly enterprise subscription programs ($15,000-$85,000 MXN per quarter depending on employee count).
Is Sin Reglas a public or private company?
Sin Reglas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sin Reglas founded?
Sin Reglas was founded in 2022. It employs 1 to 10 people.
Where is Sin Reglas based?
Sin Reglas is headquartered in Mexico City, Mexico, in the Latin America region.
How does Sin Reglas make money?
Three revenue lines are on record. Individual Medical Consultations are the primary driver. The others are corporate Wellness Programs and educational Content and Courses.
Who are Sin Reglas's main competitors?
Ro is listed as a broad incumbent. Direct peers are Peppy, Elektra Health, Maven Clinic, Vitau, Midi Health, Tia, Kena and MediQuo. Caraway Health is listed as an emerging player.
Does Sin Reglas have an API?
No public API is recorded for Sin Reglas.
What industry is Sin Reglas in?
Sin Reglas's product category is Women's Hormonal Health & Menopause Care. Its primary akta.pro industry code is HLALAAAE, At-Home Lab Testing & Diagnostics-Integrated Virtual Care, with a secondary code of HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN). Its NAICS code is 62161 and its SIC code is 8082.