The Hummingbird Society

Name

The Hummingbird Society

Legal name

International Hummingbird Society

Website

https://hummingbirdsociety.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Individual memberships provide ongoing revenue with benefits including calendar lens cloth, 10% festival merchandise discount, access to presentation videos, and free festival livestream access. New members receive a lapel pin, care info card, certificate, and bumper sticker.
2. Calendar Sales: Sale of annual hummingbird calendars featuring photographs donated by professional photographers. The 2026 'Shimmers & Surprises' calendar is priced at $20 including shipping to US and Canada. 100% of profits go to supporting the society's mission.
3. Corporate Sponsorships: Corporate sponsorships at multiple tiers: Top Corporate Sponsor ($10,000), Gardens Sponsor ($3,000), Emerald Sponsor ($1,500), Sapphire Sponsor ($1,000), and Amethyst Sponsor ($500). These provide visibility and partnership benefits while supporting operational costs.
4. Business Memberships: $150 annual business membership provides listing on the Business Members page with a link to the business website, demonstrating support for hummingbird conservation to customers.
5. Donations: Tax-deductible donations from individuals supporting the conservation mission. The organization is a 501(c)(3) nonprofit (EIN 51-0374652).
6. Apparel and Merchandise Sales: Sale of branded apparel through Bonfire.com store, including items that support the mission. Profits from calendar sales also contribute to mission funding.
7. Lodge Sponsorship Program: Hummingbird lodge sponsors pay for visibility and association with the society. Featured lodges span the Americas from Caribbean (Cuba, Trinidad & Tobago) through Central America (Costa Rica) to North America (Arizona, USA) and South America (Brazil, Colombia).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Hummingbird Society (operating as the International Hummingbird Society) is a 501(c)(3) nonprofit that educates the public about hummingbirds and supports international conservation projects to protect them. Its core offerings include individual and business memberships, the annual Sedona Hummingbird Festival, the Certified Hummingbird Haven garden certification program, annual wall calendars, branded apparel, and a hummingbird banding and monitoring research partnership with the Hummingbird Monitoring Network.

Product overview

The International Hummingbird Society operates as a non-profit organization offering an integrated suite of programs and services centered on hummingbird education, conservation, and community engagement. The core offerings include an annual hummingbird calendar sold through the online shop, the Sedona Hummingbird Festival (a three-day annual event), the Certified Hummingbird Haven garden certification program, and Individual and Business membership tiers. Supporting programs include a hummingbird banding and monitoring research project conducted in partnership with the Hummingbird Monitoring Network, an educational blog, an online community hub, and an apparel store. The Society also provides educational resources on hummingbird feeding, care, and habitat creation, plus a directory of licensed wildlife rehabilitators for injured birds. The website is built on Wix.com with e-commerce and membership functions powered by NeonCRM.

Differentiator

Problem solved

Functional benefit

Brands

• Sedona Hummingbird Festival: Annual three-day festival celebrating hummingbirds with presentations from experts, banding demonstrations, and educational activities held in Sedona, Arizona.
• Certified Hummingbird Haven

Products and services

• Individual Membership

Quantifiable outcome

• Hummingbirds have heartbeats up to 1,200 beats per minute and wings beating at 60-80 times per second
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Hummingbird Monitoring NetworkcoreStrategic or Co-development PartnerPartnership for hummingbird banding and monitoring. The IHS has established a banding and monitoring site near Sedona at Page Springs Fish Hatchery in Cornville, with Hilary Joy Morejon serving as permitted bander under HMN. This partnership contributes to understanding hummingbird populations and migration in the region and broader US understanding.
• High Country GardenscoreGTM or Marketing PartnerGardens Sponsor at $3,000 level. Santa Fe, NM nursery provides plants for hummingbird-friendly gardening and promotes the Certified Hummingbird Haven program. Sells plants specifically recommended for attracting hummingbirds including the Agastache family.
• Wild Birds UnlimitedcoreGTM or Marketing PartnerEmerald Sponsor at $1,500 level. Carmel, IN franchise specializing in bird feeders, seed, and habitat education. Their staff of Certified Bird-feeding Specialists help customers create bird-feeding habitats.
• Perky-PetminorGTM or Marketing PartnerFeeder brand recommended for easy-to-clean feeders with removable bases and wide openings. Provides bee guards and ant moats to protect nectar.
• KingsyardminorGTM or Marketing PartnerBird feeder company founded in 2012, crafting high-quality bird feeders. Their feeders feature wide mouths for easy refilling and cleaning, plus bee guards and ant moats.
• Hummingbird MommaminorGTM or Marketing PartnerSapphire Sponsor at $1,000 level. Sycamore, IL company producing Premium USDA Certified Organic Hummingbird Food with iron-free organic nectar that mirrors natural flower nectar.
• Hummingbird MarketminorGTM or Marketing PartnerAmethyst Sponsor at $500 level. Tucson, AZ company since 2009 using high-performance liquid chromatography to develop proprietary nectar formula replicating Mother Nature's bounty. 100% pure nectar without harmful dyes or additives.
• Rancho NaturalistacoreGTM or Marketing PartnerPremier Costa Rica birding lodge and Home of the Snowcap hummingbird. Features 36+ hummingbird species in private rainforest reserve. Certified Hummingbird Haven with over 450 bird species recorded in surrounding area.
• Ramsey Canyon Cabins & Bird SanctuarycoreGTM or Marketing PartnerArizona sanctuary on 8 acres with 90+ bird feeders in Ramsey Canyon, bordered by Coronado National Forest. Known as hummingbird capital of the U.S. with 13+ species including Anna's, Rivoli's, Violet-crowned, Broad-tailed, Broad-billed, Rufous, Black-chinned, Blue-throated Mountain-gem, White-eared, Berylline, Costa's, Calliope, and Allen's. Certified Hummingbird Haven.
• El Suzanne Rainforest LodgecoreGTM or Marketing PartnerTrinidad lodge on 50-acre private estate in Tamana Rainforest, bordered by Cumuto River. Features 8 hummingbird species including Ruby-topaz, Copper-rumped, White-chested Emerald, Blue-chinned Sapphire, Black-throated Mango, Rufous-breasted Hermit, Little Hermit, and White-necked Jacobin. Certified Hummingbird Haven.
• Casa Ana BirdingminorGTM or Marketing PartnerCuba lodge in Cienaga de Zapata, Matanzas Province. Features endemic Cuban species including Bee Hummingbird (world's smallest bird), Cuban Emerald, Cuban Tody, Cuban Trogon, and Cuban Pygmy Owl.
• Rogitama BiodiversidadcoreGTM or Marketing PartnerColombia 29-hectare nature reserve founded in 1982 by Roberto Chavarro. Hosts 243 bird species including endemic Black Inca and Short-tailed Emerald. Features 25 different hummingbird species including endemic and vulnerable Black Inca. Certified Hummingbird Haven.
• Duco LodgeminorGTM or Marketing PartnerBrazil lodge in Eldorado, Sao Paulo with five rooms and en-suite bathrooms. Features up to 20 different hummingbird species including endemic Festive Coquette, Saw-billed Hermit, Frilled Coquette, Black-eared Fairy, Black Jacobin, Glittering-throated Emerald, and Sombre Hummingbird. Certified Hummingbird Haven.
• Macuquinho LodgeminorGTM or Marketing PartnerBrazil lodge in Salesopolis, Sao Paulo in preserved Atlantic Forest. Features up to 15 hummingbird species including Brazilian Ruby, White-throated Hummingbird, Festive Coquette, Amethyst Woodstar, Sapphire-spangled Emerald, Black Jacobin, Versicolored Emerald, Violet-capped Woodnymph, Swallow-tailed Hummingbird, White-vented Violetear, Scale-throated Hermit, and Black-throated Mango. Certified Hummingbird Haven.
• Hotel Villa San IgnaciominorGTM or Marketing PartnerCosta Rica boutique hotel with 19 rooms near San Jose airport. Features hummingbird species including Blue-vented Hummingbird, Canivet's Emerald, Cinnamon Hummingbird, Green-breasted Mango, Plain-capped Starthroat, and Rufous-tailed Hummingbird.
• Solmate SocksminorGTM or Marketing PartnerMission partner that donates portion of proceeds from Hummingbird Crew Socks to the society's mission of teaching about hummingbirds and working internationally to protect them.
• Mezcal TrascendenteminorGTM or Marketing PartnerAmethyst Sponsor at $500 level. Family-owned Oaxaca, Mexico mezcal brand supporting Terraza Colibri sanctuary dedicated to rescue, rehabilitation, and release of hummingbirds. Brand sees hummingbirds as essential pollinators of the agave plant, linking their craft to conservation.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Xerces Society for Invertebrate Conservation: Nonprofit focused on invertebrates and pollinators, with overlapping mission around pollinator conservation and habitat protection. Comparable size and structure to The Hummingbird Society.

Broad incumbents

• The Nature Conservancy: One of the largest environmental nonprofits globally, with overlapping habitat protection and international conservation work. Operates at much larger scale and broader scope than the hummingbird niche.
• BirdLife International: Global partnership of conservation organizations focused on bird and habitat protection. Overlaps with the society's international conservation project model (e.g., Juan Fernández Firecrown, Chilean Woodstar) but operates at a vastly larger scale.
• National Audubon Society: Largest US bird conservation nonprofit, with a comparable focus on bird education and habitat protection, but operating at a much broader scale across all bird species rather than specializing in hummingbirds.
• RSPB (Royal Society for the Protection of Birds): Largest UK bird conservation charity with comparable membership, donation, and sanctuary models. Operates primarily in the UK, so regional rather than direct, but function as a model of how a membership-based bird nonprofit can scale.
• Cornell Lab of Ornithology: Major scientific institution focused on ornithology, bird research, and citizen science. Comparable educational content and community-building approach but anchored in academic research rather than a niche species focus.

Direct peers

• Bat Conservation International: Nonprofit focused on a single taxonomic group (bats) with similar education, research, and habitat protection mission. Strong analog for a small specialist wildlife conservation nonprofit.
• Pollinator Partnership: Nonprofit dedicated to pollinators including hummingbirds, with similar educational mission, corporate sponsorship model, and habitat certification programs. Most comparable peer in mission and niche scope.
• American Bird Conservancy: US-based nonprofit dedicated to bird conservation, with overlapping focus on habitat protection, international conservation projects, and scientific partnerships. Directly competes for corporate sponsorships and donor dollars in the bird conservation space.

Others

• Wild Birds Unlimited: Retail franchise specializing in bird feeders and bird-feeding habitats. Listed as an Emerald Sponsor of the society; comparable in customer base (backyard bird enthusiasts) but commercial rather than nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ramseycanyoncabins76
• Facebookfacebook.com/the.hummingbird.society
• LinkedInlinkedin.com/company/international-hummingbird-society
• Instagraminstagram.com/hummingbirdsociety

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hummingbird Society