The Asian Today Ltd

What The Asian Today Ltd does

The Asian Today Ltd is a privately held UK media company founded in 2002 that publishes a free monthly newspaper and accompanying digital platform targeting the British Asian community in the Midlands region of England. The publication covers local, national, and international news, business, politics, lifestyle categories (fashion, beauty, food, travel, health, technology), sports, and entertainment, with a dedicated DesiXpress sub-brand focused on film, music, TV, and cultural content. The platform extends to multimedia through the 'So...What's Happening' YouTube video series, email newsletters, and social media channels (Facebook, Twitter).

The underlying technology is a PHP-based WordPress website with Google Analytics integration and no documented APIs, proprietary platforms, or developer-facing services. Revenue is generated exclusively through advertising (display advertisements and sponsored content) targeting businesses serving the British Asian Midlands community; the product is free to readers both in print and online. Distribution is hybrid: free physical newspaper distribution throughout the Midlands combined with a globally accessible digital platform. The company is headquartered at 6a Olton Wharf, Richmond Road, Solihull, in the Birmingham area, operates with 1-10 employees, and is privately held with no disclosed external investors, parent company, or institutional funding. Its strategic positioning is reinforced by community-facing partnerships with cultural, educational, and charitable organizations, including organizer status for the Inspirational Youth Awards.

Name

The Asian Today Ltd

Legal name

The Asian Today Ltd

Website

https://theasiantoday.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Asian Today Ltd is a UK-based publisher founded in 2002 that operates a free monthly print newspaper and WordPress-powered digital news platform targeting the British Asian community in the Midlands, generating revenue solely through advertising and sponsored content.

Ownership category

akta.pro rank

Product category

Ethnic Community Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Community newspaper
• South Asian journalism
• Digital news publishing
• Lifestyle news coverage
• Ethnic media publishing

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: The publication is free to readers and generates revenue through advertising. The website hosts display advertisements and sponsored content from various businesses targeting the British Asian community in the Midlands.

Distribution channels2 records

Marketing channels5 records

Core offering

The Asian Today Ltd publishes a free monthly South Asian community newspaper distributed throughout the Midlands region of the UK, complemented by a comprehensive online digital news platform covering local, national, and international news, business, politics, lifestyle, features, sports, and entertainment content. The publication targets the British Asian community in the Midlands with culturally relevant news and entertainment, including an entertainment sub-brand (DesiXpress) covering film, music, TV, and celebrity interviews. Revenue is generated through display advertising and sponsored content rather than reader subscriptions.

Product overview

The Asian Today Ltd operates a single unified digital newspaper platform called The Asian Today Online, which publishes news, features, and entertainment content. The product portfolio includes a sub-brand called DesiXpress focusing on entertainment coverage including film, music, and celebrity interviews. The publication covers local, national, and international news across categories including business, politics, lifestyle, fashion, health, and sports.

Differentiator

Problem solved

Functional benefit

Products and services

• The Asian Today Online The Asian Today Online is the digital platform for The Asian Today's free monthly newspaper, featuring news articles, lifestyle content, entertainment coverage, sports, and community features targeting British Asian audiences in the Midlands and globally.
• The Asian Today Print Newspaper The free monthly print edition of The Asian Today, distributed throughout the Midlands region, covering local, national, and international news, business, politics, lifestyle, features, sports, and entertainment for British Asian readers.
• DesiXpress DesiXpress is an entertainment sub-section of The Asian Today covering film, music, TV/soap, interviews, and cultural content targeting British South Asian audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Bhangra Blast UKminorGTM or Marketing Partner · 15 September 2025Collaborative partnership for Punjab Flood Aid charity fundraiser event. Bhangra Blast UK organized a charity event in association with The Asian Today to aid flood relief efforts in Punjab.
• Wolverhampton Grand TheatreminorGTM or Marketing Partner · 29 July 2025Coverage partnership for British South Asian cultural events including the Surinderella pantomime production. The Asian Today provides press coverage and promotional support for theatre events.
• Rifco Theatre CompanyminorGTM or Marketing Partner · 29 July 2025Press and media partnership for British South Asian entertainment content including the Surinderella pantomime production. The Asian Today provides editorial coverage for Rifco Theatre productions.
• St Basils CharityminorGTM or Marketing Partner · 7 February 2024Official charity partner for the Inspirational Youth Awards 2024. St Basils supports homeless young people aged 16-25 and was featured as the designated charity for the awards ceremony organized by The Asian Today.
• South and City College BirminghamminorGTM or Marketing PartnerEducational institution partner for the Building the Future Careers Fair and Construction Summit. The Asian Today provided press coverage and promotional support for the collaborative event.
• Willmott DixonminorGTM or Marketing PartnerConstruction industry partner for Building the Future Awards and Careers Fair. The Asian Today provided media coverage and promotional partnership for the event series.
• Young Leaders ClubminorGTM or Marketing PartnerYouth organization partner for Building the Future Careers Fair and Construction Summit. Collaborative partnership for promoting youth employment and career opportunities in the construction sector.
• Inspirational Youth AwardscoreStrategic or Co-development PartnerThe Asian Today is a key media organizer and sponsor of the Inspirational Youth Awards, an annual celebration of young talent in the Midlands. The publication coordinates the event, manages nominations, and provides comprehensive coverage.

Scale indicators2 records

Expansion highlights3 records

Regional players

• Desi Express (US): Desi Express is a US-based South Asian community newspaper with an advertising-supported free distribution model — comparable business model but operating in North America rather than the UK Midlands.
• The Sikh Times: The Sikh Times is a UK-based newspaper and digital outlet for the Sikh community, comparable to The Asian Today as a faith/community-rooted publication within the broader British Asian media landscape.

Emerging players

• BritAsia TV: BritAsia TV is a UK-based digital-first Asian music, entertainment and culture platform with original video content — an emerging player in the same British Asian content niche that overlaps with DesiXpress.

Direct peers

• Garavi Gujarat: Garavi Gujarat is a UK-based Gujarati-language newspaper serving the British Asian diaspora — comparable as a regional/community print and online publication monetized through advertising.
• Eastern Eye: Eastern Eye is the UK's leading Asian newspaper, publishing weekly print and digital content targeting the British Asian community — the most direct competitor to The Asian Today, operating at a national scale rather than Midlands-only.
• Asian Voice: Asian Voice is a UK weekly newspaper serving the Gujarati and broader South Asian community, with similar print-plus-digital distribution and advertising model targeting British Asian readers.
• Asiana Magazine: Asiana Magazine / Asiana TV is a UK lifestyle publication and digital platform serving British Asian audiences with entertainment, lifestyle and cultural content — directly comparable to The Asian Today's lifestyle and DesiXpress coverage.
• Desi Blitz: Desi Blitz is a UK-based digital news and entertainment publication for British Asian audiences covering news, culture, music and lifestyle — overlapping directly with The Asian Today's news and DesiXpress entertainment verticals.

Broad incumbents

• BBC Asian Network: BBC Asian Network is the UK's national public-service broadcaster for British Asian audiences — a broad incumbent that competes for the same audience attention and advertiser interest across radio, digital, and events.
• Eastern Eye (parent/Reach PLC regionals): Reach PLC is the UK's largest regional newspaper publisher — a broad incumbent that operates large-scale print and digital news infrastructure that could absorb niche Asian-community audiences if it chose to invest in that vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theasiantoday
• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Fwww.theasiantoday.com%2F
• LinkedInlinkedin.com/company/the-asian-today-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Asian Today Ltd