Terra de Promissio Vineyard

What Terra de Promissio Vineyard does

Terra de Promissio Vineyard is a family-owned Pinot Noir estate in the Petaluma Gap AVA of Sonoma County, California, founded in 1999 by Charles and Diana Karren. The property spans 50 acres and approximately 51,000 vines across five Dijon clones (115, 777, 943, 97, and Field Blend), with the first 32 acres planted in 2002 and an additional 18 acres added in 2012–2013. The vineyard is the most vineyard-designated Pinot Noir source in Sonoma County, with 10+ premium wineries — including Kosta Browne, Williams-Selyem, Gary Farrell, Castello di Amerosa, Domaine Della, The Calling, Waypoint, and Senses — purchasing fruit and using the Terra de Promissio name on their labels subject to taste approval. Every row and block is custom farmed per each winemaker's specific instructions, with night harvest operations and sustainable practices including owl-box pest control via a partnership with Sonoma County Wildlife Rescue.

The company operates a dual business model. The primary B2B revenue stream is grape sales to premium wineries, with a nominal $1/year licensing royalty charged for the right to vineyard-designate. The secondary DTC stream is the Land of Promise wine brand, launched in 2015 with the inaugural 2013 vintage, which has scaled from 100 cases to approximately 800–1,000 cases annually and is sold exclusively via a membership/waitlist allocation system at landofpromisewine.com. The Land of Promise portfolio includes four Pinot Noirs (Deo Favente, E Pluribus Unum, Terra de Promissio, Patriae Fidelitas), a Rosé, and the Choix Royal sparkling wine (méthode Champenoise, launched 2021, $62/bottle). Distribution of own-brand wines is intentionally limited to Texas, Louisiana, Massachusetts, and Washington D.C., reinforcing scarcity. The vineyard has earned Wine Spectator's 2011 Wine of the Year (via Kosta Browne's 2009 Sonoma Coast Pinot Noir), over 100 critic scores of 90+ across 18 vintages, and was named a Grand Cru of Sonoma by Sonoma Magazine in August 2024.

Name

Terra de Promissio Vineyard

Legal name

Terra de Promissio

Website

https://terradepromissio.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Terra de Promissio is a family-owned 50-acre Pinot Noir estate in Sonoma County's Petaluma Gap AVA that supplies vineyard-designated grapes to 10+ premium wineries and produces the Land of Promise wine brand sold DTC via membership allocation.

Ownership category

akta.pro rank

Product category

Premium Wine Grapes

NAICS

Grape Vineyards (111332), Wineries (312130)

akta.pro primary industry

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Premium Pinot Noir grapes
• Vineyard-designated wines
• Cool-climate viticulture
• Petaluma Gap AVA
• Estate wine production

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Grape Sales to Wineries: Terra de Promissio sells Pinot Noir grapes to multiple premium wineries. Wineries pay $1 per year in royalty for the right to put the vineyard name on their label, subject to taste approval by Terra de Promissio. Major customers include Kosta Browne, Williams Selyem, Gary Farrell, Castello di Amerosa, Domaine Della, Dutcher Crossing, Metzker, The Calling, Waypoint, and their own Land of Promise brand.
2. Land of Promise Wine Sales: The company's own wine brand. Production grew from 100 cases in 2013 to approximately 800-1000 cases annually. Sold through their own website via a membership/waitlist system. Includes multiple wines: Deo Favente, E Pluribus Unum, Terra de Promissio, Patriae Fidelitas, and a Rosé. Sparkling wine Choix Royal also offered at $62/bottle.
3. Licensing Royalties: Wineries that vineyard-designate Terra de Promissio grapes pay a $1 annual royalty for the right to use the vineyard name on their label. In order for wineries to put the Terra de Promissio name on the bottle, they must taste and have it approved by the vineyard owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Terra de Promissio Vineyard grows and farms premium Pinot Noir grapes on 50 acres in the Petaluma Gap AVA of Sonoma County, selling vineyard-designated fruit to over 10 premium wineries under custom per-winemaker farming programs. The vineyard also produces and sells its own Land of Promise wine brand (approximately 1,000 cases annually) through a direct-to-consumer membership/waitlist allocation system. Wineries using the Terra de Promissio name on their labels pay a $1/year royalty subject to wine taste approval.

Product overview

Terra de Promissio operates as a dual business: a premium Pinot Noir grape supplier to partner wineries (Williams Selyem, Kosta Browne, Gary Farrell, The Calling, Domaine Della, Castello di Amerosa, Dutcher Crossing, Metzker, Waypoint, Land of Promise, Senses, MacRostie, Siduri, Lynmar, Patz & Hall, Spell Estate, Kistler), and a wine producer under the Land of Promise brand. The vineyard spans 50 acres in the Petaluma Gap AVA, planted with Dijon clones 115, 777, 943, 97 and Field Blend. The Land of Promise portfolio includes Terra de Promissio (clones 115/777), Deo Favente (clone 777 'Grand Cru'), E Pluribus Unum (five-clone blend), Patriae Fidelitas (bold tribute wine), and the sparkling wine Choix Royal. All grapes and wines are custom-farmed with sustainable and organic practices.

Differentiator

Problem solved

Functional benefit

Brands

• Land of Promise: The vineyard's own wine label producing Sonoma Coast Pinot Noir wines including Deo Favente, E Pluribus Unum, Patriae Fidelitas, Terra de Promissio, and Choix Royal sparkling wine.

Products and services

• Premium Pinot Noir Grapes Premium Pinot Noir grapes grown on 50 acres in the Petaluma Gap AVA of Sonoma County, planted with Dijon clones 115, 777, 943, 97, and Field Blend. Sold to premium wineries (Kosta Browne, Williams Selyem, Gary Farrell, Castello di Amerosa, Domaine Della, The Calling, Waypoint, Senses, Metzker, Dutcher Crossing, MacRostie, Lynmar, and others) for vineyard-designated wine production.
• Land of Promise Wines Family-produced wines made from Terra de Promissio grapes, including the winery's flagship Pinot Noir (Terra de Promissio), Deo Favente (clone 777 'Grand Cru'), E Pluribus Unum (five-clone blend honoring American diversity), Patriae Fidelitas (bold tribute to U.S. Armed Forces), and Choix Royal sparkling wine (méthode Champenoise). Sold direct-to-consumer through landofpromisewine.com via membership/waitlist allocation system to Texas, Louisiana, Massachusetts, and Washington D.C.
• Custom Farming Services Custom per-winemaker farming services where every row and block is custom farmed per each winemaker's specific instructions. Includes hand-pruning, sucker removal, vine training, hoeing, leaf removal, green fruit removal, and harvest management. Vines are treated individually to ensure consistent fruit with balance of sugars, acidity, and physiological ripeness; fruit is dropped during summer to keep yields low for fruit intensity. Winemakers make multiple visits throughout the growing season.

Quantifiable outcome

• Wine Spectator's 2011 Wine of the Year with Kosta Browne 2009 Sonoma Coast Pinot Noir
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Kosta BrownecoreStrategic or Co-development PartnerLong-term grape supply partnership. Kosta Browne used Terra de Promissio grapes in the blend that won Wine Spectator's 2011 Wine of the Year (2009 Sonoma Coast Pinot Noir). Kosta Browne has produced videos about Terra de Promissio as part of their grower video series. The relationship includes annual grower parties and close collaboration on farming specifications.
• Williams-SelyemcoreStrategic or Co-development PartnerPremium winery partnership producing Terra de Promissio vineyard-designate wines since 2011. Multiple highly-rated vintages including a 98-point score. Winemaker Jeff Mangahas leads production. Relationship includes wine club events and annual pours.
• Gary Farrell Vineyards & WinerycoreStrategic or Co-development PartnerLong-term partnership with winemaker Theresa Heredia producing Terra de Promissio vineyard-designate Pinot Noir. Gary Farrell has produced video content about the vineyard and the immigrant story. 2019 vintage received 95 points.
• The CallingcoreStrategic or Co-development PartnerPartnership with founders Jim Nantz and Peter Deutsch, winemaker James McPhail. Celebrated 10-year anniversary at Terra de Promissio in 2022. 2021 vintage received 94 points from Wine Enthusiast.
• Castello di AmerosacoreStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate Pinot Noir. Inaugural vintage released 2013 with 681 cases produced. Wine described as having 'lush texture and vibrant acidity.'
• Domaine DellacoreStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate wines. Passion project of David Hejl and family honoring their mother Della Winifred Dale. 2015 vintage scored 94 from Wine Enthusiast.
• WaypointcoreStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate wines. 2021 vintage received the highest score (96 points) for Terra de Promissio wines in that vintage year from Wine Enthusiast.
• SensescoreStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate wines. Multiple vintages scored 90+ including 96 points for 2019 vintage from Wine Enthusiast.
• Dutcher CrossingminorStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate wines.
• Metzker FamilyminorStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate wines.
• MacRostieminorStrategic or Co-development PartnerProduces Terra de Promissio vineyard-designate wines.
• Lynmar EstateminorStrategic or Co-development PartnerEarly buyer of Terra de Promissio grapes from first harvest in 2005. Produces vineyard-designate Pinot Noir.
• Sonoma County Wildlife RescueminorStrategic or Co-development PartnerPartnership for owl conservation. Sonoma County Wildlife Rescue places orphaned barn owls in owl boxes on Terra de Promissio vineyards. The organization helps about 2,000 animals per year.
• Sonoma County Winegrape CommissionminorStrategic or Co-development PartnerCharles Karren served as elected Board Member from 2008-2014. The commission is committed to becoming the world's first 100% sustainable wine region.
• Sonoma County Winegrape FoundationminorStrategic or Co-development PartnerCharles Karren has served on this foundation since 2014.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Waypoint Wines: Boutique Pinot Noir producer that has sourced TdP fruit and earned high critic scores. Comparable as a small-batch, single-vineyard Pinot Noir specialist targeting the ultra-premium segment.
• Lynmar Estate: Russian River Valley Pinot Noir specialist and early TdP customer (first vintage 2005). Comparable as a premium, estate-driven Pinot Noir producer with vineyard-designated wines and a direct-to-consumer allocation model.
• Kosta Browne Winery: Premium Pinot Noir producer that famously used TdP fruit for the 2009 Sonoma Coast Pinot Noir (Wine Spectator's 2011 Wine of the Year). Comparable as a high-end, vineyard-designate-focused Pinot Noir brand with a strong Sonoma Coast identity.
• Williams-Selyem Winery: Iconic Russian River Valley Pinot Noir producer and one of TdP's flagship customers. Comparable as a premium, low-volume, vineyard-designated Pinot Noir specialist with deep ties to Sonoma County terroir and a similar cult-wine distribution model.
• Gary Farrell Vineyards & Winery: Long-term TdP customer producing single-vineyard Pinot Noir from Sonoma County. Comparable in its emphasis on small-lot, vineyard-designate bottlings from cool-climate sites including Petaluma Gap.
• Senses Wines: Cult Sonoma Coast Pinot Noir producer and TdP customer. Comparable as a small-lot, vineyard-designate-focused Pinot Noir house sourcing from premier Sonoma vineyards.
• Pisoni Vineyards: Family-owned, ultra-premium Pinot Noir grower-producer in Santa Lucia Highlands. Comparable as a small-acreage, family-operated vineyard whose fruit is highly sought after by multiple premium wineries for vineyard-designate bottlings.
• Domaine Della: Family-driven Pinot Noir house and TdP vineyard-designate customer. Comparable as a small-production, vineyard-designate Sonoma Coast Pinot Noir producer.
• Bien Nacido Vineyards: Historic, family-run Santa Maria Valley vineyard that sells grapes to many premium wineries for vineyard-designate wines. Comparable as a multi-decade, family-operated premium grape supplier whose name appears on numerous winery labels.

Broad incumbents

• Flowers Vineyard & Winery: Established Sonoma Coast Pinot Noir and Chardonnay producer. Comparable in its emphasis on cool-climate, single-vineyard Pinot Noir from the Sonoma Coast, though it operates at broader scale and with its own estate vineyards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/terradepromissio
• LinkedInlinkedin.com/company/terra-de-promissio-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra de Promissio Vineyard