Waypoint
Waypoint TV operates a free, ad-supported streaming channel delivering fishing, hunting, and outdoor adventure programming across 15+ connected TV platforms, mobile apps, and a podcast network, monetizing through programmatic advertising and outdoor brand sponsorships.
- Company typePrivate
- Founded2018
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Waypoint does
Waypoint TV (operating as Waypoint Communications, LLC, founded 2015 and incorporated under that name in 2018) is a free, ad-supported streaming television (FAST) channel and digital media business headquartered in Chattanooga, Tennessee. The company curates and distributes outdoor recreation programming—primarily fishing, hunting, and outdoor adventure—across a library of 200+ shows and films, distributed as a linear FAST channel on more than 15 connected TV (CTV) platforms including Samsung TV Plus, VIZIO WatchFree+, LG Channels, Amazon Fire TV Channels, Roku (via XUMO), Hisense, VIDAA, TCLtv+, FuboTV, Sling Freestream, Frndly TV, XUMO, Local Now, Tubi, Plex, and DIRECTV Streaming, as well as through proprietary iOS/Android apps and the waypointtv.com website. A complementary Waypoint Podcast Network distributes outdoor-themed audio content (e.g., Tom Rowland Podcast, Homesteady, Working Class Bowhunter, ElkShape).
The company's revenue model is purely advertising-based: viewers access all content free of charge while the company monetizes through programmatic advertising placements and presenting/brand sponsorships with outdoor industry advertisers (MidwayUSA, Winchester, Abyss Battery, Golden Boat Lifts, Bear Archery, HuntStand, FORLOH, and others). In November 2025 the company licensed Cineverse's Matchpoint technology platform for content delivery and CTV app deployment—an infrastructure play intended to support continued distribution scaling. The company reported 26% year-over-year viewership growth between 2022 and 2023 and was included on the Inc. 5000 list of fastest-growing private companies in America in 2024. Leadership consists of CEO Builder Brock, Marketing Director Stevie Barefield, Director of Content Operations Katherine Brookshire, and Director of Business Development Graig Hale; the organization is sized at 11–50 employees and operates with no disclosed external funding.
Go-to-market combines platform-driven distribution (deal signing with CTV OEMs and streaming aggregators), event-driven B2B sales focused on outdoor industry trade shows (SHOT Show, ICAST, ATA Show, Miami International Boat Show), and content/community marketing through social channels, email, a blog, the Waypoint Insider community program, and the podcast network. Visible strategic priorities from 2024–2026 activity include continued CTV distribution expansion (Hisense/VIDAA launch in January 2026, preceded by DIRECTV, TCLtv+, Amazon Fire TV in 2024), original programming investment (Wildbound by FORLOH, Winchester Life Season 5, Super Retriever Series, Duck Camp Dinners), and conservation/lifestyle branding partnerships (Cabela Family Foundation, Bonefish & Tarpon Trust, Hawks Cay and South Seas Resorts).
Waypoint firmographics
Firmographics- Name
- Waypoint
- Legal name
- Waypoint Communications, LLC
- Website
- https://waypointtv.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waypoint TV operates a free, ad-supported streaming channel delivering fishing, hunting, and outdoor adventure programming across 15+ connected TV platforms, mobile apps, and a podcast network, monetizing through programmatic advertising and outdoor brand sponsorships.
- Ownership category
- akta.pro rank
Waypoint industry classification
Industry- Product category
- Free Ad-Supported Streaming Television (Outdoor Entertainment)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- FAST Channel Networks & Platforms (MPACAAAC)
- akta.pro secondary industries
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), International TV Program Distribution (Sales/Output Deals) (MPABAMAD), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where Waypoint is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waypoint business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: Free ad-supported streaming model where Waypoint TV generates revenue through advertising placements during programming. Content is provided free of charge to viewers across all distribution platforms.
- Brand Sponsorships and Partnerships: Branded content partnerships and sponsorships with outdoor brands such as MidwayUSA, Abyss Battery, Golden Boat Lifts, Costa Custom Boats, Winchester, Bear Archery, Battery Tender, and others who sponsor specific programming blocks, events, and giveaways.
- Technology Licensing (B2B): Waypoint licenses Cineverse's Matchpoint media supply chain platform for content management, delivery, and CTV app deployment, suggesting potential revenue from technology infrastructure services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Ad-Supported Access |
Go-to-market motion3 records
Distribution channels13 records
Marketing channels7 records
Waypoint product offering
Product offeringCore offering
Waypoint TV operates a Free Ad-Supported Streaming Television (FAST) channel and online platform delivering 200+ curated outdoor entertainment shows and films spanning fishing, hunting, travel, and outdoor adventure. Distribution spans 15+ connected TV platforms, major streaming services, mobile apps, and the waypointtv.com website. The company supplements the video channel with the Waypoint Podcast Network for outdoor-themed audio content and monetizes through in-program advertising and brand presenting sponsorships with outdoor industry companies.
Product overview
Waypoint TV is a FAST (Free Ad-Supported Streaming TV) streaming channel operated by Waypoint Communications LLC, positioned as the destination for outdoor entertainment. The platform delivers hunting, fishing, and outdoor adventure content through its core streaming channel available across connected TV platforms (Samsung TV Plus, VIZIO WatchFree+, LG Channels, Hisense, TCLtv+, Amazon Fire TV, Xumo, Tubi, Plex, FuboTV, Sling Freestream, Frndly TV, Local Now, DIRECTV), mobile apps, and website. Content is offered both as live TV and video-on-demand. The company also operates the Waypoint Podcast Network as a complementary audio content offering. Programming includes original series (The Reel American Road Trip, Saltwater Experience, Duck Camp Dinners, My World with Mike Iaconelli, Life on the Water) alongside licensed shows spanning fishing, hunting, travel, and outdoor lifestyle genres.
Differentiator
Problem solved
Functional benefit
Brands
- Waypoint Podcast Network: The podcast network featuring outdoor-themed podcasts including Tom Rowland Podcast, Anchored with April Vokey, Homesteady, The Fall, Ron Spomer Outdoors, Working Class Bowhunter, ElkShape, Truth From The Stand, and others.
Products and services
- Waypoint TV Streaming Channel A Free Ad-Supported Streaming Television (FAST) channel and online streaming platform delivering 200+ curated shows and films in fishing, hunting, travel, and outdoor adventure genres. Available as a linear streaming channel across 15+ connected TV and AVOD platforms (Samsung TV Plus, VIZIO WatchFree+, LG Channels, Hisense, VIDAA, TCLtv+, Amazon Fire TV, Roku, FuboTV, Sling Freestream, Frndly TV, Tubi, Plex, XUMO, Local Now, DIRECTV Streaming) and via mobile apps and the waypointtv.com website on-demand. Target viewers are outdoor recreation enthusiasts; the channel is supported by advertising and brand sponsorships.
- Waypoint TV App Mobile and tablet application for iOS and Android devices that lets viewers watch Waypoint TV content on-demand, access live TV streaming, and browse the full library of outdoor programming from smartphones, tablets, and connected devices outside of the in-platform CTV app distribution.
- Waypoint Podcast Network An audio distribution network featuring outdoor-themed podcasts (Tom Rowland Podcast, Anchored With April Vokey, Homesteady, The Fall, Ron Spomer Outdoors, Working Class Bowhunter, ElkShape, Truth From The Stand, and others) that complement the video FAST channel by reaching outdoor audiences on audio platforms.
Quantifiable outcome
- 26% viewership growth year-over-year
- +2 more outcomes
Companies that use Waypoint
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Waypoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Waypoint partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, core and major.
- South Seas ResortminorExpanded Waypoint Insider program partnership with exclusive resort giveaway. Florida resort complementing outdoor fishing and water activity content.
- Hawks Cay ResortminorExclusive partnership launching Waypoint Insider program with resort getaway giveaway. Florida Keys resort targeting outdoor enthusiast audience through promotional giveaways.
- Cineverse (Matchpoint)coreWaypoint TV licenses Cineverse's Matchpoint media supply chain platform for content delivery infrastructure and Connected TV app deployment capabilities, enabling platform expansion and technical scalability.
- Cabela Family FoundationminorPartnership to premiere 'Hard Truths of Conservation' documentary series on Waypoint platform, focusing on conservation messaging and outdoor heritage education.
- Bonefish & Tarpon TrustminorConservation organization partnership presenting 'Battle for Silver' event celebrating tarpon fishing and marine conservation efforts.
- Scenic USAminorProgramming partnership presenting 'Scenic Sunday Destinations' travel content showcasing scenic American destinations and outdoor adventures.
- WinchestermajorProgramming partnership for Winchester Life series and sponsored giveaway events. Winchester provides firearms and shooting accessories with deep heritage in hunting tradition, aligned with Waypoint TV's outdoor content.
- Golden Boat LiftscorePresenting sponsor for Thursday night Saltwater Experience programming block (6-9 PM ET). Marine equipment brand showcasing products through extended fishing content blocks and social media integration.
- Abyss BatterycoreMarine lithium battery manufacturer presenting sponsor for Mornings on the Flats (Sunday mornings 8-11 AM ET) and Boundless Blue (Sunday evenings 8-11 PM ET) fishing programming blocks, plus Battle for Silver tarpon event.
- MidwayUSAmajorPresenting sponsor for Honor Our Heroes Veterans Day programming event. MidwayUSA is a leading outdoor and shooting gear retailer sponsoring giveaways and special programming on Waypoint TV.
- Duck Camp Dinners / Split Reed ProductionsmajorContent partnership bringing Louisiana duck camp cooking and hunting lifestyle programming to Waypoint TV. Chef Jean-Paul Bourgeois hosts field-to-plate cooking experiences featured Monday nights at 8:30 PM ET.
- Frndly TVmajorWaypoint TV channel launched on Frndly TV's affordable live TV streaming service, providing access to subscribers seeking outdoor adventure programming alongside family-friendly content.
- HuntStandmajorContent partnership featuring HuntStand Original Films and Pro Tips content. HuntStand is a premier hunting app with over 6 million downloads, providing quality bow-building and hunting films to Waypoint TV programming.
- Samsung TV Plus, VIZIO, LG Channels, Amazon Fire TVcoreDistribution partnerships with major connected TV manufacturers and platforms. Waypoint TV operates as FAST channel available on pre-installed apps across millions of smart TVs and streaming devices.
- FuboTV, Sling Freestream, Tubi, PlexmajorDistribution partnerships with major streaming services and aggregators. Waypoint TV content made available through these platforms to reach broader streaming audiences.
- Browning FilmsmajorContent partnership with Browning Films featuring hunting films spanning big game, waterfowl, and turkey hunting, created with Split Reed Productions, Pure Hunting, and All Things Hunting.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Waypoint competitors and assessment
Company assessmentDirect peers
- MyOutdoorTV: MyOutdoorTV (MOTV), operated by Outdoor Sportsman Group, is a streaming service focused on hunting, fishing, and outdoor adventure content. Directly comparable to Waypoint TV in niche vertical, content type, and target audience of outdoor enthusiasts.
- Outdoor Action Network (CarbonTV): Outdoor Action Network (formerly branded as CarbonTV) operates a FAST streaming channel and platform for hunting, fishing, and outdoor content distributed across CTV devices. Directly comparable in channel format, monetization model, and outdoor enthusiast audience.
- Outside TV: Outside TV is a streaming service delivering outdoor adventure, endurance sports, and travel content across connected TV platforms. Comparable as a niche vertical streaming platform serving outdoor-active audiences with similar ad-supported and sponsorship-driven economics.
- World Fishing Network: World Fishing Network is a niche television network dedicated to fishing programming across cable and streaming platforms. Directly comparable in fishing-centric content focus, distribution model, and target enthusiast audience, though with deeper specialization in fishing versus Waypoint's broader outdoor scope.
- Cowboy Channel: Cowboy Channel (now part of PBR / Boomtown network family) operates a niche lifestyle channel focused on western, rodeo, and country outdoor content distributed via cable and streaming. Comparable in niche lifestyle FAST-style distribution and enthusiast audience focus.
- Adventure Sports Network: Adventure Sports Network provides action sports, outdoor adventure, and lifestyle content across digital platforms and social channels. Comparable in outdoor adventure content focus and cross-platform distribution model targeting active lifestyle enthusiasts.
Broad incumbents
- Sportsman Channel: Sportsman Channel is a linear cable and streaming channel dedicated to hunting, fishing, and shooting sports, operated by Outdoor Sportsman Group. Comparable in vertical and content focus but operates as an established incumbent across both linear cable and digital, with broader portfolio of outdoor media brands.
- Pluto TV: Pluto TV is a leading free ad-supported streaming television (FAST) service operated by Paramount Global. Functions both as a Waypoint distribution partner and as a broad incumbent that competes for viewer attention with hundreds of FAST channels, including niche verticals.
- Tubi: Tubi is a major free ad-supported streaming service owned by Fox Corporation, distributing thousands of channels and on-demand titles including outdoor content. Serves as both a Waypoint distribution partner and a broad incumbent competitor for streaming viewer time.
Emerging players
- Revry: Revry is a LGBTQ+ focused FAST channel and streaming platform distributed across major CTV platforms. Comparable as a niche lifestyle FAST channel operator pursuing targeted enthusiast audiences through free ad-supported distribution and platform partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Waypoint social profiles
Digital presenceWaypoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waypoint leadership team
Management profileNumber of profiles
Profiles6 records
Waypoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waypoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waypoint
What does Waypoint do?
Waypoint TV operates a Free Ad-Supported Streaming Television (FAST) channel and online platform delivering 200+ curated outdoor entertainment shows and films spanning fishing, hunting, travel, and outdoor adventure. Distribution spans 15+ connected TV platforms, major streaming services, mobile apps, and the waypointtv.com website. The company supplements the video channel with the Waypoint Podcast Network for outdoor-themed audio content and monetizes through in-program advertising and brand presenting sponsorships with outdoor industry companies.
Is Waypoint a public or private company?
Waypoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waypoint founded?
Waypoint was founded in 2018. It employs 11 to 50 people.
Where is Waypoint based?
Waypoint is headquartered in Chattanooga, United States, in the North America region.
How does Waypoint make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are brand Sponsorships and Partnerships and technology Licensing (B2B).
Who are Waypoint's main competitors?
Direct peers on record are MyOutdoorTV, Outdoor Action Network (CarbonTV), Outside TV, World Fishing Network, Cowboy Channel and Adventure Sports Network. Broad incumbents are Sportsman Channel, Pluto TV and Tubi. Revry is listed as an emerging player.
Does Waypoint have an API?
No public API is recorded for Waypoint.
What industry is Waypoint in?
Waypoint's product category is Free Ad-Supported Streaming Television (Outdoor Entertainment). Its primary akta.pro industry code is MPACAAAC, FAST Channel Networks & Platforms, with a secondary code of MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 516210 and its SIC code is 7829.