Splay One
Splay One is a Stockholm-based digital media house founded in 2013 that provides AI-driven influencer marketing services, including long-term influencer program management and regulatory compliance, to brand marketers across Scandinavia.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Splay One does
Splay One is a Stockholm-based digital media house founded in 2013 that operates as a specialized influencer marketing agency serving brand marketers and companies across Scandinavia. Its offering centers on AI-driven analytics applied to influencer marketing campaigns, with proprietary capabilities in long-term influencer program management and the integration of regulatory compliance into campaign workflows. The company positions itself as a top-3 influencer marketing agency in the Scandinavian region (per a 2026 Awisee.com ranking), differentiating through data-driven campaign optimization, sustained influencer relationships rather than one-off activations, and adherence to local advertising and disclosure rules.
Its business model is services-based: it delivers professional influencer marketing services — strategy, influencer selection, campaign execution, and analytics — to brand clients, with the long-term program structure suggesting retainer-style engagements alongside project-based work. Pricing is not publicly disclosed. The technology layer (AI-driven analytics) supports influencer selection, campaign optimization, and performance measurement across platforms, but there is no public evidence of a standalone SaaS product, proprietary ML models, or published research. The company employs between 11 and 50 people, is privately held, and operates exclusively in the Scandinavian market. Operational signals indicate active market presence (2026 ranking, current leadership including COO Saara Silvennoinen) but no documented funding rounds, M&A, or geographic expansion are available in the source data, limiting visibility into growth velocity and financial scale.
Splay One firmographics
Firmographics- Name
- Splay One
- Website
- https://splayone.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Splay One is a Stockholm-based digital media house founded in 2013 that provides AI-driven influencer marketing services, including long-term influencer program management and regulatory compliance, to brand marketers across Scandinavia.
- Ownership category
- akta.pro rank
Where Splay One is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Splay One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Splay One product offering
Product offeringCore offering
Splay One is a Stockholm-based influencer marketing agency that plans and runs brand-creator partnerships across the Scandinavian market. The agency combines human-led campaign management with AI-driven analytics to identify influencers, match them to brand objectives, and measure the performance of each campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Campaigns End-to-end planning and execution of influencer marketing campaigns for brands targeting Scandinavian audiences, including creator sourcing, content coordination, and performance reporting.
- Brand-Creator Partnerships Structured partnership programs that match brands with relevant Nordic influencers and manage the ongoing relationship, content production, and reporting.
- AI-Driven Campaign Analytics Proprietary analytics capability used to identify suitable creators, measure influencer campaign performance, and surface insights for brand marketers.
Companies that use Splay One
Customer profileSegments1 record
Ideal customer profiles1 record
Splay One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Splay One partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Splay One competitors and assessment
Company assessmentDirect peers
- Obviously: Global influencer marketing agency executing brand campaigns across verticals; similar agency model and brand-side customer profile to Splay One.
- The Kompany: Influencer marketing agency headquartered in Sweden serving Nordic brands with creator-led campaigns; directly comparable in geography, customer segment, and service offering.
- Ubiquitous: Creator-led marketing agency working with brands on influencer campaigns; comparable business model and scale profile to Splay One as a specialist influencer agency.
- Takumi: Influencer marketing agency connecting brands with creators across social platforms; closely aligned with Splay One's agency model and brand-deal focus.
- Fanbytes: Influencer marketing agency targeting major brands with creator-led campaigns; comparable in scale and service structure to Splay One.
Regional players
- Wehype: Nordic-based influencer marketing agency focused on gaming and entertainment creators; comparable to Splay One as a Scandinavian agency serving brand-side influencer campaigns.
Broad incumbents
- Whalar: Established global creator marketing agency and talent management firm; broader portfolio and geographic reach than Splay One but overlapping service offering for brand clients.
- Influencer (formerly IZEA): Public influencer marketing platform with marketplace and managed-service offerings; competes with Splay One's brand-deal workflow while offering a much broader technology stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Splay One social profiles
Digital presenceSplay One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splay One leadership team
Management profileNumber of profiles
Profiles1 record
Splay One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splay One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splay One
What does Splay One do?
Splay One is a Stockholm-based influencer marketing agency that plans and runs brand-creator partnerships across the Scandinavian market. The agency combines human-led campaign management with AI-driven analytics to identify influencers, match them to brand objectives, and measure the performance of each campaign.
When was Splay One founded?
Splay One was founded in 2013. It employs 11 to 50 people.
Where is Splay One based?
Splay One is headquartered in Stockholm, Sweden, in the Europe region.
Who are Splay One's main competitors?
Direct peers on record are Obviously, The Kompany, Ubiquitous, Takumi and Fanbytes. Wehype is listed as a regional player. Broad incumbents are Whalar and Influencer (formerly IZEA).
Does Splay One have an API?
No public API is recorded for Splay One.