American Marketing Association - DC

What American Marketing Association - DC does

American Marketing Association - DC (AMADC) is the Washington, D.C. chapter of the American Marketing Association, a non-profit professional association serving marketing professionals across the D.C., Maryland, and Virginia (DMV) metropolitan area. The organization was founded in 1933 (under the AMA National umbrella founded in 1937) and is headquartered in Alexandria, VA. AMADC operates a community-led model delivering 50+ annual events, four signature programs (Marketing Mentor Network, Executive Marketers Leadership Circle, Collegiate Connector, and Emerging Leaders), a career center, on-demand learning library, and PCM certification preparation to marketing professionals across government, corporate, nonprofit, and academic sectors.

The organization's core technology stack is standard association-management tooling: WordPress for the website, Cvent for event registration and virtual event hosting, email marketing, learning management, and social media platforms. The June 2026 website redesign was built by Maple Leaf Communications using AI-assisted development tools. AMADC monetizes through three primary streams: membership dues ($199/year professional, $169/year per person for groups of 3+, $29/year collegiate), tiered event and signature program sponsorships (Bronze/Silver/Gold packages plus presenting-sponsor arrangements), and program fees (Marketing Mentor Network at a one-time $199 for mentees, EMLC at $795 annual or $50 per dinner event). Distribution is primarily direct-to-member via the website and in-person/virtual events, supplemented by collegiate chapter pipelines and corporate sponsorship partnerships.

AMADC is volunteer-governed through a Board of Directors led by a rotating President, with operational support from AMPED Association Management. The chapter reports 500+ active members and reaches 1,800+ marketing professionals across the DMV region, drawing on AMA National's broader network of 65+ professional chapters, 320+ collegiate chapters, and 29,000+ marketing professionals globally. Recent honors include the 2024 and 2025 Platinum Continuing Excellence Award from the AMA Chapter Excellence Awards.

Name

American Marketing Association - DC

Legal name

The American Marketing Association - Washington, DC Chapter

Website

https://amadc.org

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Washington, D.C. chapter of the American Marketing Association, operating as a non-profit professional association serving 500+ marketing professionals across the DMV area through membership, events, mentorship, and executive programming.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Professional association services
• Marketing networking events
• Professional development programs
• Mentorship programs
• Executive leadership circles

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from professional, collegiate, and group members. Professional membership at $199/year, collegiate at $29/year, and group membership at $169/year per person for teams of 3+.
2. Event Sponsorship: Revenue from Bronze, Silver, and Gold sponsorship packages, event sponsorship, signature program sponsorship, and custom partnership arrangements with organizations seeking access to the DMV marketing community.
3. Program Fees: Fees from signature programs including the Marketing Mentor Network ($199 for mentees) and Executive Marketer Leadership Circle ($795 annual membership or $50 per event).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

AMADC is a regional nonprofit professional association chapter that markets annual memberships to marketing professionals in the DC, Maryland, and Virginia (DMV) area. Members receive access to 50+ annual events, four signature programs (mentorship, executive leadership, collegiate, and emerging leaders), a career center, on-demand learning content, and discounts on partner services. The chapter generates revenue from membership dues, corporate sponsorships, and program fees.

Product overview

AMADC is a professional association offering membership-based services to marketing professionals in the DMV area. The core offering is annual membership ($199/year professional, $29/year collegiate, $169/year per person for groups) providing access to 50+ annual events, four signature programs (Marketing Mentor Network, Executive Marketers Leadership Circle, Collegiate Connector, and Emerging Leaders), a career center with job listings, on-demand learning library, and PCM certification preparation. The organization serves as the Washington D.C. chapter of the American Marketing Association, connecting members to AMA National's global community of 29,000+ marketing professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• AMADC Membership Annual membership offering access to 50+ events, four signature programs, on-demand learning, career center, and member discounts for marketing professionals across the DMV region.
• AMADC Events 50+ annual in-person and virtual events including networking mixers (Curious Conversations, Sips & Strategy, The Brew Crew), workshops, and an annual summit for DMV marketing professionals.
• Marketing Mentor Network (MMN) Six-month hybrid mentorship program pairing experienced marketing leaders with early-to-mid-career professionals, October through April, with cohort community and structured curriculum.
• Executive Marketers Leadership Circle (EMLC) Invitation-only peer network for CMOs, EVPs, VPs, and Managing Directors from DMV's leading organizations, featuring up to 6 exclusive CMO-only events annually and signature dinner programming.
• Collegiate Connector Program connecting DMV college students with marketing professionals through events, speaker programs, volunteer opportunities, and access to AMA National's 320+ collegiate chapters.
• Emerging Leaders Community for early-career marketing professionals providing networking, volunteer committees, PCM certification preparation, and job bank access.
• On-Demand Learning Content library of recorded webinars, workshop materials, and keynote presentations for DMV marketing professionals, with new exclusive content added monthly via Cvent.
• Corporate Sponsorship Packages Tiered (Bronze, Silver, Gold) sponsorship packages plus event-specific and signature program sponsorships, offering brand visibility, thought leadership, and access to the DMV marketing community.

Quantifiable outcome

• Grew from 50 to 500+ members over 15+ years
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Social DriverflagshipGTM or Marketing Partner · 13 January 2026Social Driver, a marketing communications agency trusted by leading corporations and nonprofits, has been named the Presenting Sponsor of the Executive Marketer Leadership Circle (EMLC). This partnership officially launches 'EMLC Presented by Social Driver,' expanding opportunities and resources for senior marketing leaders across the DC, Maryland, and Virginia metro area.
• CventcoreTechnology or IntegrationEvent management technology partner providing event registration, virtual event hosting, and attendee management platform. Members receive 10% off Cvent software fees.
• Georgetown University School of Continuing StudiescoreGTM or Marketing PartnerAcademic partner offering certificate programs in Digital Marketing Strategy, Social Media Marketing, Data Analytics, and Data-Driven Decision Making. Members receive 10% tuition discount on select programs.
• Integra Graphics SynergyminorGTM or Marketing PartnerPrint and signage partner offering printing, signage, promotional marketing and apparel services. Members receive 10% off (up to $500) on their first print project.
• PeopleInThisCityminorGTM or Marketing PartnerPhotography partner offering portrait and brand photography sessions in DC, Maryland, and Northern Virginia. Members receive 10% off photography sessions.
• WTOP NewscoreGTM or Marketing PartnerBronze sponsor and media partner providing news coverage and visibility for AMADC events and programs in the DC area.
• PhosteraLTminorGTM or Marketing PartnerCareer coaching and consulting partner offering career coaching services. Members receive 10% off all career coaching services.
• Maple Leaf Communications LLCcoreImplementation/ SI/ Consulting PartnerDesigned and developed the enhanced AMADC website using AI-assisted development tools. Maple Leaf Communications is a fractional marketing firm specializing in rebrands, digital strategy, and mergers and acquisitions.
• TaleWind DigitalcoreGTM or Marketing PartnerCreated the 'Association Amplified LIVE' video series featuring conversations for association leaders and marketing professionals across the industry.
• Capitol CommunicatorcoreGTM or Marketing PartnerSilver sponsor and marketing industry media partner serving the DC marketing and communications community.

Scale indicators7 records

Expansion highlights5 records

Others

• Adweek: Adweek is the leading media brand covering the marketing and advertising industry. While not a peer association, it competes with AMADC for the attention of marketing professionals through editorial content, events, and awards, and overlaps with AMADC's content and thought leadership functions.

Direct peers

• AMA Chicago: AMA Chicago is another large AMA regional chapter serving a major U.S. metro marketing community. It mirrors AMADC's programming model with membership tiers, signature programs, and chapter awards, making it one of the most structurally comparable peers within the AMA ecosystem.
• Public Relations Society of America (PRSA) - DC Chapter: PRSA DC is the regional chapter for PR and communications professionals in the DMV area, operating a parallel professional association model with membership dues, signature events, and mentorship programs. It competes directly with AMADC for the same DMV-based marketing and communications professional audience and corporate sponsors.
• AMA New York: AMA New York is another large regional chapter of the American Marketing Association serving marketing professionals in the New York metro area. It offers the same model of membership dues, signature programs, and 50+ annual events, competing with AMADC for AMA National recognition and sponsor attention.
• American Advertising Federation (AAF) - DC Chapter: AAF DC is the regional advertising industry association serving the DMV area, providing similar membership programming, networking events, and awards (ADDYs). It overlaps with AMADC's audience of marketing and advertising professionals in the same geography.

Broad incumbents

• American Marketing Association (AMA National): AMA National is AMADC's parent organization and the broader professional association for marketers in North America. It operates 65+ professional and 320+ collegiate chapters and provides the content library, certifications, and global brand that AMADC localizes for the DMV market.
• International Association of Business Communicators (IABC): IABC is a global membership association for business communicators, including marketers, PR, and corporate communications professionals. It operates with chapters, certifications, and signature programming—closely paralleling AMADC's structure but with broader geographic reach and communications focus.
• Association of National Advertisers (ANA): ANA is the national industry association for brand marketers and corporate advertisers. While it serves a more senior/executive constituency than AMADC, it competes for the same corporate marketing budgets, sponsorships, and executive engagement that AMADC targets through its EMLC program.

Emerging players

• The CMO Club: The CMO Club is a peer community specifically built for chief marketing officers and senior marketing executives. It directly overlaps with AMADC's EMLC program in serving DMV-based senior marketing leaders with invitation-only events and executive networking.

Regional players

• Chamber of Commerce (DC) / Greater Washington Board of Trade: The Greater Washington Board of Trade is the regional business membership organization serving the DMV. It competes with AMADC for corporate sponsorships and provides overlapping executive networking programming in the same geography, though it spans all industries rather than focusing on marketing specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AMADC
• Facebookfacebook.com/AMADCChapter
• LinkedInlinkedin.com/company/the-american-marketing-association-washington-dc
• Instagraminstagram.com/ama.dc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Marketing Association - DC