Tario & Associates, P.S.

What Tario & Associates, P.S. does

Tario & Associates, P.S. is a Bellingham, Washington-based personal injury law firm founded in 1979 by Michael John Tario, operating as a professional service corporation and serving clients across Whatcom, Skagit, Island, and Snohomish counties from offices in Bellingham (119 N. Commercial St., #1000) and Mount Vernon (414 Pine St.). The firm provides contingency-fee legal representation to individuals injured through no fault of their own, with practice areas spanning car, truck, motorcycle, bicycle, and pedestrian accidents; wrongful death; traumatic brain injury; nursing home abuse; maritime injuries; sexual assault; product liability; social host liability; child injury; and slip and fall cases, plus complementary family law and bankruptcy services.

The firm's underlying "technology" is human-capital-intensive: 47+ years of accumulated practitioner experience led by founding attorney Michael Tario (with Martindale-Hubbell Silver/Gold Client Champion and Distinguished Peer ratings every year since 1997, and National Trial Lawyers Top 100 recognition) and Senior Litigator Robert A. Wolle, supported by a network of medical, accident reconstruction, psychological, and engineering specialists used to develop cases. No proprietary software, AI systems, automation, APIs, or technical integrations are disclosed.

Revenue is generated exclusively through contingency fee arrangements — clients pay no upfront costs or attorney fees, and the firm advances out-of-pocket case expenses that are recovered as a percentage of any settlement or judgment. Client acquisition is driven by free in-person consultations (including home and hospital visits), Google reviews and testimonials, community referrals, local SEO, and an active blog publishing through 2025-2026. The firm claims 6,000+ resolved cases and an estimated $900 million in cumulative client recoveries over its operating history, with individual settlements documented at 5-20x initial insurance company offers.

Name

Tario & Associates, P.S.

Legal name

Tario & Associates, P.S.

Website

https://tariolaw.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Tario & Associates, P.S. is a Bellingham, Washington personal injury law firm founded in 1979 that provides contingency-fee legal representation to injury victims across four Washington State counties from offices in Bellingham and Mount Vernon.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Car accident attorney
• Wrongful death representation
• Contingency fee legal
• Bankruptcy law services

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Contingency Fee Legal Services: Personal injury legal representation on a contingency fee basis. Clients pay no upfront costs or attorney fees unless damages are recovered. The firm advances out-of-pocket costs and is repaid with a percentage of the settlement upon successful recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tario & Associates, P.S. is a personal injury law firm that represents individuals in injury-related claims against negligent parties, including motor vehicle, motorcycle, trucking, pedestrian, and slip-and-fall accidents, wrongful death, medical and nursing home abuse, product liability, brain injuries, and burn injuries. The firm operates on a contingency fee basis for personal injury matters and also provides family law and bankruptcy legal services. It serves clients across Whatcom, Skagit, Island, and Snohomish counties in Northwest Washington State from offices in Bellingham and Mount Vernon.

Product overview

Tario & Associates, P.S. is a personal injury law firm offering comprehensive legal services through multiple specialized practice areas. The firm provides core personal injury representation covering car accidents, truck accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, wrongful death, traumatic brain injuries, nursing home abuse, slip and fall accidents, maritime injuries, sexual assault cases, product liability claims, social host liability cases, and child injury cases. Additionally, the firm offers complementary Family Law and Bankruptcy Law services. The firm operates from offices in Bellingham and Mount Vernon, serving clients throughout Washington State since 1979.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Legal representation for individuals injured due to the negligence of others, including motor vehicle accidents, motorcycle accidents, trucking accidents, pedestrian accidents, slip and fall, dog bites, nursing home abuse, product liability, brain injuries, burn injuries, and wrongful death claims. Provided on a contingency fee basis (no recovery, no fee) with free initial consultations.
• Motor Vehicle Accident Legal Representation Legal representation for individuals injured in car and motor vehicle accidents in Northwest Washington State, including handling negotiations with insurance companies and pursuing civil litigation when necessary.
• Wrongful Death Legal Representation Legal representation for the personal representatives (typically family members) of individuals whose death was caused by the negligence or wrongdoing of another party. Pursued under Washington State wrongful death statutes.
• Family Law Legal Services Legal representation and counsel for family law matters, serving individuals and families in Northwest Washington State on a fee-for-service basis.
• Bankruptcy Legal Services Legal representation for individuals seeking relief from debt through bankruptcy proceedings, serving clients in Northwest Washington State on a fee-for-service basis.

Quantifiable outcome

• 6,000+ successfully resolved cases over 47+ years
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: The largest plaintiff-side personal injury firm in the U.S., operating on a contingency-fee model with a national footprint. Comparable as a direct model twin to Tario & Associates, but at vastly greater scale and with national advertising-driven acquisition.

Direct peers

• Wilshire Law Firm: Plaintiff personal injury firm with multi-practice plaintiff-side coverage (auto, premises, wrongful death) and contingency fee model. Comparable in contingency model and broad PI case mix.
• Law Offices of James Scott Farrin: Multi-state plaintiff-side personal injury firm handling auto, truck, and wrongful death cases on contingency. Comparable in contingency fee model and broad PI practice area coverage.
• Cellino Law: Personal injury firm with strong brand recognition in auto and truck accident cases, operating on contingency. Comparable in practice area concentration and contingency-based revenue model.
• Allen & Allen: Regional plaintiff-side personal injury firm with a long history of trial work and contingency fee representation. Comparable in mid-sized, reputation-driven model with strong regional brand presence.
• Jacoby & Meyers: Long-established PI firm with contingency fee representation across auto accidents, wrongful death, and product liability. Closely comparable in practice breadth and contingent plaintiff-side model to Tario & Associates.
• The Barnes Firm: Plaintiff personal injury firm specializing in auto, truck, and premises liability cases on contingency. Operates with the same business model and case-type focus as Tario & Associates, but with multi-state presence and heavier marketing spend.

Regional players

• Stritmatter Kessler Koehler Moore: Pacific Northwest plaintiff-side personal injury and maritime law firm based in Washington State. A direct regional peer to Tario & Associates, with overlapping geography and similar contingency-fee PI practice.
• Davis Law Group: Pacific Northwest personal injury firm with offices in Washington State. Comparable in geographic focus, contingency fee model, and personal injury case mix.
• Brett McCandlis Law Firm: Personal injury law firm serving Washington State, including the Bellingham area. Comparable regional peer with similar contingency fee model and PI case focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tariolaw
• Facebookfacebook.com/tarioandassociatesps
• LinkedInlinkedin.com/company/the-wisconsin-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tario & Associates, P.S.