Shift Into Fifth
Shift Into Fifth is a solo, founder-led executive and life coaching practice based in Boston that delivers one-on-one coaching using the iPEC Core Energy Coaching methodology to ambitious professionals, with supplemental ELI assessments and motivational speaking.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Shift Into Fifth does
Shift Into Fifth is a solo, founder-led executive and life coaching practice based in Boston, founded by Valerie Hartman around 2016. The practice delivers one-on-one transformational coaching to ambitious professionals, using the iPEC Core Energy Coaching methodology developed by Dr. Bruce D. Schneider — a holistic framework grounded in 10,000+ hours of research addressing how thoughts, emotions, and actions drive personal energy and results. Core offerings include 50-minute private coaching sessions (typically weekly, 3-12 month engagements), the Energy Leadership Index (ELI) assessment and debrief as a diagnostic entry point, and motivational speaking engagements for groups and organizations.
The business operates on a professional services model with quote-based, individually negotiated pricing tied to client vision and budget, billed monthly. Lead generation is content-driven: a blog, an "Ideas and Inspiration" email newsletter, and ad-hoc community correspondence (notably weekly Covid-19 Care Correspondence during 2020). All coaching is delivered by phone or in-person, with phone delivery enabling a national footprint despite the Boston base. The go-to-market is sales-led, anchored by a complimentary 30-minute discovery session to qualify prospects.
The practice holds no institutional funding and is bootstrapped on coaching revenue. Named clients and referrals include Northwestern Mutual (executive coaching for a Managing Partner), Pioneer (career coaching for a Financial Rep), StoryCentric (career coaching for an award-winning playwright), and Goodwin Wright (leadership coaching for a Managing Partner). The company's competitive position rests almost entirely on the founder's personal brand and credentials — Ivy-League (Dartmouth) legal education, 20+ years leading legal and government affairs at Turner Broadcasting in Latin America, an internationally competitive tennis background, and iPEC Core Energy Coach certification.
Shift Into Fifth firmographics
Firmographics- Name
- Shift Into Fifth
- Legal name
- Shift Into Fifth
- Website
- https://shiftintofifth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shift Into Fifth is a solo, founder-led executive and life coaching practice based in Boston that delivers one-on-one coaching using the iPEC Core Energy Coaching methodology to ambitious professionals, with supplemental ELI assessments and motivational speaking.
- Ownership category
- akta.pro rank
Shift Into Fifth industry classification
Industry- Product category
- Professional Coaching Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Career, Purpose & Executive Wellbeing Coaching (EDABANAI)
- akta.pro secondary industry
- C-Suite & Senior Executive Coaching (EDABANAA)
Keywords
Shift Into Fifth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Private Coaching Sessions: 50-minute private coaching sessions where clients define goals, talents, and values while shifting obstacles into opportunities. Includes intake questionnaire, profile development, and action planning.
- ELI Assessment and Debrief: Energy Leadership Index assessment providing an energetic snapshot of how clients are showing up in the world. Forms initial launching point for Core Energy Coaching process.
- Speaking Engagements: Motivational speaking engagements for individuals and groups, featuring authentic stories of purposeful change and growth, delivered with authenticity, intelligence and humor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual coaching engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Shift Into Fifth product offering
Product offeringCore offering
Shift Into Fifth provides one-on-one transformational coaching for ambitious professionals using the iPEC Core Energy Coaching methodology. Core offerings include private 50-minute coaching sessions focused on values clarification and action planning, an Energy Leadership Index (ELI) assessment with debrief, and motivational speaking engagements for groups and organizations.
Product overview
Shift Into Fifth is a coaching practice offering transformational coaching services led by Valerie Hartman, an iPEC Core Energy Certified Professional Coach. The core offering is the Shift Into Fifth Coaching Process, which integrates the iPEC Core Energy Coaching methodology to help professionals achieve career and life goals. Services include private coaching sessions (50 minutes), ELI Assessment and Debrief (Energy Leadership Index), and speaking engagements. The practice focuses on connecting clients with their values, talents, and passions while shifting obstacles into opportunities for growth.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Raised nearly $10,000 for charity TCS NYC Marathon 2018
- +1 more outcomes
Companies that use Shift Into Fifth
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Shift Into Fifth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shift Into Fifth partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Shift Into Fifth competitors and assessment
Company assessmentEmerging players
- CoachHub: Enterprise digital coaching marketplace that connects employees with a curated network of certified coaches. Targets the same corporate buyer persona (talent, leadership development) using a technology platform rather than solo delivery.
- Landmark Worldwide: Personal transformation and leadership training organization running large-group seminars and coaching programs. Comparable as a transformational/behavior-change offering for ambitious individuals seeking life and career breakthroughs.
- Brené Brown: Research-grounded speaker, author, and executive education provider on courage and leadership. Comparable on motivational speaking, executive education content, and thought-leadership-driven coaching/advising engagements.
Broad incumbents
- Tony Robbins: Global motivational speaker, life and business coach with events, books, and premium 1:1 programs. Comparable on motivational speaking and transformational life/career coaching for ambitious individuals.
- FranklinCovey: Established leadership and execution training provider offering workshops, assessments, and coaching. Overlaps with Shift Into Fifth's leadership effectiveness and behavior-change engagements at the enterprise training budget layer.
- BetterUp: Enterprise-scale digital coaching platform offering 1:1 coaching, assessments, and manager dashboards. Competes for the same executive and high-potential professional coaching budgets as Shift Into Fifth but delivers at much greater scale and with technology-enabled measurement.
- Gallup: Research-based strengths and engagement firm behind CliftonStrengths (formerly StrengthsFinder, listed in Shift Into Fifth's resources). Comparable on strengths-based coaching, leadership development content, and enterprise assessments.
Others
- Institute for Professional Excellence in Coaching (iPEC): The training and certification body behind the Core Energy Coaching methodology that Shift Into Fifth uses. Acts as the upstream ecosystem provider whose graduates constitute direct competitor coaches in the marketplace.
- Hogan Assessments: Provider of personality and leadership assessment tools used by executive coaches and HR teams. Adjacent to Shift Into Fifth's ELI assessment offering as an enabling diagnostic platform in the executive coaching stack.
Direct peers
- Marshall Goldsmith: Premier solo executive coach known for leadership and behavioral change work with Fortune 500 CEOs. Directly comparable as an individual-brand executive coach monetizing speaking, books, and 1:1 engagements in the same premium tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shift Into Fifth social profiles
Digital presenceShift Into Fifth compliance and trust
Trust signalCompliance3 records
Shift Into Fifth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shift Into Fifth leadership team
Management profileNumber of profiles
Profiles1 record
Shift Into Fifth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shift Into Fifth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shift Into Fifth
What does Shift Into Fifth do?
Shift Into Fifth provides one-on-one transformational coaching for ambitious professionals using the iPEC Core Energy Coaching methodology. Core offerings include private 50-minute coaching sessions focused on values clarification and action planning, an Energy Leadership Index (ELI) assessment with debrief, and motivational speaking engagements for groups and organizations.
Is Shift Into Fifth a public or private company?
Shift Into Fifth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shift Into Fifth founded?
Shift Into Fifth was founded in 2016. It employs 1 to 10 people.
How does Shift Into Fifth make money?
Three revenue lines are on record. Private Coaching Sessions are the primary driver. The others are ELI Assessment and Debrief and speaking Engagements.
Who are Shift Into Fifth's main competitors?
Emerging players on record are CoachHub, Landmark Worldwide and Brené Brown. Broad incumbents are Tony Robbins, FranklinCovey, BetterUp and Gallup. Others are Institute for Professional Excellence in Coaching (iPEC) and Hogan Assessments. Marshall Goldsmith is listed as a direct peer.
Does Shift Into Fifth have an API?
No public API is recorded for Shift Into Fifth.
What industry is Shift Into Fifth in?
Shift Into Fifth's product category is Professional Coaching Services. Its primary akta.pro industry code is EDABANAI, Career, Purpose & Executive Wellbeing Coaching, with a secondary code of EDABANAA, C-Suite & Senior Executive Coaching. Its NAICS code is 611430 and its SIC code is 8742.