Stiftelsen Livsglede for Eldre

What Stiftelsen Livsglede for Eldre does

Stiftelsen Livsglede for Eldre is a Norwegian nonprofit foundation headquartered in Kristiansand with a regional office in Oslo, founded in 2007 (originating as a 2005 volunteer initiative by nursing students). The organization develops and operates certification schemes, projects, and activities intended to create meaningful everyday life for elderly people across Norway. Its core product is Livsgledehjem, a national certification system for nursing homes built on nine criteria covering psychosocial needs (activities, outdoor life, music, meals, animal interactions, volunteer cooperation, family involvement), underpinned by the Livsgledesirkelen documentation methodology and individualized Livsgledekalendere. Surrounding sub-brands extend the platform across institutions and generations: Livsgledeskole, Livsgledebarnehager, Digivenn (digital-skills training), and Livsgledesamarbeid (municipal cooperation model). A Livsgledehjem 2.0 digital platform is in development with Norsk Interaktiv, with test municipalities beginning April 2026 and national launch targeted for 2026/2027.

The foundation is funded through a diversified mix of individual donations (Vipps 17287, recurring and one-time gifts, with tax-deduction options as a Fundraising Norge member), merchandise sales via its own WooCommerce-powered online store, corporate sponsorships and grants (including Stiftelsen Dam and Colosseum Tannlege's 500,000 NOK Move4Good donation), and the Hjertepin national fundraising campaign. Go-to-market combines direct municipal partnerships for certification, a nationwide network of volunteer-driven local chapters (Livsgledeforeninger) across all Norwegian municipalities, annual events such as the Livsgledekonferansen (~300 participants, co-organized with Pensjonistforbundet and Sanitetskvinnene), webinars, and the Livsglededagen awareness day. The organization employs 11-50 staff and has delivered one million volunteer hours in 2023 alone, with 138+ certified Livsgledehjem as of recent reporting and active re-certifications continuing in late 2025.

Name

Stiftelsen Livsglede for Eldre

Legal name

Stiftelsen Livsglede for Eldre

Website

https://livsgledeforeldre.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stiftelsen Livsglede for Eldre is a Norwegian nonprofit foundation that operates the national Livsgledehjem certification system for nursing homes and runs intergenerational programs (Livsgledeskole, Livsgledebarnehager, Digivenn) in partnership with municipalities, schools, and volunteer chapters across all of Norway.

Ownership category

akta.pro rank

Product category

Senior care certification and psychosocial elderly services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Elderly care certification
• Nursing home programs
• Intergenerational volunteering
• Psychosocial elderly support
• Municipal senior services

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Gifts: The foundation accepts regular giving through Vipps (17287), one-time gifts, and ongoing donations. They are members of Fundraising Norge and offer tax deduction options for donors.
2. Merchandise Sales: Online store (nettbutikk) selling branded merchandise including Hjertepin (heart pins), clothing, mugs, balloons, banners, and other promotional items to supporters and partner organizations.
3. Corporate Partnerships and Sponsorships: Collaboration with companies like Colosseum Tannlege who made a 500,000 NOK donation. The Hjertepin campaign invites businesses, associations, clubs, and volunteers to participate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Stiftelsen Livsglede for Eldre runs the Livsgledehjem national certification scheme for nursing homes, built on nine criteria for person-centered psychosocial care, and complements it with structured programs for schools (Livsgledeskole), kindergartens (Livsgledebarnehager), digital skills (Digivenn), municipal collaboration (Livsgledesamarbeid), and the Hjertepin national awareness and fundraising campaign. The foundation is supported by a network of volunteer-led local chapters (Livsgledeforeninger), a new digital platform (Livsgledehjem 2.0), and an online merchandise store, all aimed at creating meaningful everyday life for elderly in Norway.

Product overview

Stiftelsen Livsglede for Eldre is a Norwegian foundation operating a platform-plus-programs model centered on improving quality of life for elderly. The core product is Livsgledehjem, a national certification system for nursing homes built on nine criteria for psychosocial well-being, now being upgraded to Livsgledehjem 2.0 with a new digital platform developed with Norsk Interaktiv. Surrounding the certification system are several sub-branded programs: Livsgledeskole (intergenerational school partnerships), Livsgledebarnehager (kindergarten partnerships), Digivenn (digital skills training for seniors), and Livsgledesamarbeid (municipal cooperation model). The Hjertepin campaign is a fundraising and advocacy merchandise program. All programs are supported by a WooCommerce-powered online store selling promotional merchandise (apparel, bags, drinkware, seasonal items, signage). The organization does not offer a public API or AI-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• Livsgledehjem: National certification scheme for nursing homes based on nine criteria aiming to stimulate each resident's individual psychosocial needs.
• Livsgledeskole
• Livsgledebarnehager
• Digivenn
• Livsgledesamarbeid
• Hjertepin
• Livsgledehjem Digital

Products and services

• Livsgledehjem (Joy of Life Nursing Homes) Certification National certification system for nursing homes, based on nine criteria for psychosocial needs of residents, including outdoor activities, animal interactions, cultural/spiritual needs, meals, seasonal awareness, and cooperation with schools, kindergartens, and volunteers. Includes individual mapping of each resident's background and preferences to create tailored activity plans. The certification is offered at no cost to Norwegian municipalities.
• Livsgledehjem 2.0 (Livsgledehjem Digital) New digital platform developed with Norsk Interaktiv to simplify training, follow-up, and reporting for municipalities implementing the Livsgledehjem certification. Designed to make the certification framework more flexible and accessible, with test municipalities starting in April 2026 and national rollout planned for 2026/2027.
• Livsgledeskole (Joy of Life School) Program for primary, secondary, and high schools creating structured cooperation with nursing homes. Students gain practical experience in healthcare settings while providing nursing home residents with meaningful activities and interactions; health-program students gain hands-on knowledge about medical issues and elder care practice.
• Livsgledebarnehager (Joy of Life Kindergartens) Program connecting kindergartens with nursing homes to create regular intergenerational activities and mutual learning. Children and elderly meet through structured visits anchored in the kindergarten's annual plan, providing joy and social community for both groups.
• Digivenn (Digital Friend) Program where secondary school students teach seniors how to use digital media and solutions, helping elderly build digital competence so they can stay connected and engaged in the digital age.
• Livsgledesamarbeid (Joy of Life Cooperation) Municipal collaboration model between Livsglede for Eldre, local volunteer chapters, and municipalities that creates more activity and content in daily life for elderly residents. Piloted in Asker municipality across three care centers, establishing cooperation forums and tailored activities.
• Hjertepin Campaign (Heart Pin) National awareness and fundraising campaign sold as a small red pin shaped like a heart, used as a visible symbol of commitment to better elderly care. Funds go toward establishing more Livsgledehjem, strengthening volunteering, and creating more meeting places between generations; local chapters retain proceeds for local activities.

Quantifiable outcome

• 138 nursing homes certified nationally as Livsgledehjem
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sang i eldreomsorgencoreStrategic or Co-development Partner · 23 June 2026Collaboration providing health-promoting singing resources to all certified Livsgledehjem. Through the project 'Helsefremmende sang i Livsgledehjem', all certified homes get free access to digital song resources, professional support, and e-learning courses during 2026-2027. Project supported by Stiftelsen Dam.
• MalimominorStrategic or Co-development Partner · 1 May 2026Educational materials partner for webinar on intergenerational meetings between school children and elderly. Malimo provides teaching materials linking generational meetings to the curriculum.
• Norsk InteraktivcoreTechnology or Integration · 1 March 2026Development partner for the new Livsgledehjem 2.0 digital platform. Norsk Interaktiv is building a digital system to simplify training, follow-up, and reporting for municipalities implementing the certification system.
• AktiVMcoreStrategic or Co-development Partner · 1 January 2024National collaboration for Ski-VM 2025 in Trondheim. Through the project 'Aktivitet med mening' (Activity with meaning), elderly, kindergartens, and schools participate in activities promoting community and physical activity leading up to and during the championship.
• Senteret for et aldersvennlig NorgeminorOthers · 1 January 2024Collaboration on inclusive community building for elderly, including participation at Livsgledekonferansen 2023.
• PensjonistforbundetcoreStrategic or Co-development Partner · 1 January 2023Co-organizer of the annual Livsgledekonferansen conference, bringing together nearly 300 participants from across Norway for knowledge sharing and inspiration.
• SanitetskvinnenecoreStrategic or Co-development Partner · 1 January 2023Co-organizer of the annual Livsgledekonferansen conference alongside Pensjonistforbundet.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Den Norske Turistforening (DNT): Norwegian Trekking Association; comparable as a large Norwegian volunteer-driven nonprofit with local chapters, government partnerships, and member-funded outdoor activity programs serving the elderly population.

Broad incumbents

• Røde Kors Norge (Norwegian Red Cross): Norwegian Red Cross; a much larger established humanitarian organization with extensive volunteer mobilization across elder care, refugee support, and healthcare. Comparable as a volunteer-driven nonprofit with national scope and government partnerships.
• Nasjonalforeningen for folkehelsen: Norwegian National Association for Public Health; a larger established health nonprofit operating advocacy, fundraising, and care programs across multiple conditions. Comparable organizational model as a national health-focused nonprofit with volunteer chapters and government engagement.
• Frivillighet Norge: Norwegian umbrella organization for the volunteer sector; comparable as a national advocacy body supporting the operating environment for volunteer-driven nonprofits including Livsglede for Eldre.

Direct peers

• Aldring og helse (Norwegian National Advisory Unit on Ageing and Health): Norwegian national center for aging and health research and education; directly comparable as a sector-specialist organization improving elder care quality through training, certification, and best-practice dissemination in Norway.
• Pensjonistforbundet: Norwegian Pensioners' Association; a partner of Livsglede for Eldre in co-organizing the annual Livsgledekonferansen. Comparable as a nationwide advocacy and service organization for elderly Norwegians, with similar volunteer and membership-based infrastructure.
• Stiftelsen Dam: Norwegian foundation funding health and social programs through PLAY-based grants; a current financial partner of Livsglede for Eldre. Comparable as a Norwegian health-focused grantmaking foundation supporting volunteer and community health initiatives.
• Senteret for et aldersvennlig Norge: Norwegian Centre for an Age-Friendly Society; a partner of Livsglede for Eldre. Directly comparable as a national organization promoting inclusive community models for elderly Norwegians.
• Sanitetskvinnene (Norwegian Women's Public Health Association): Co-organizer of Livsgledekonferansen with Livsglede for Eldre; a Norwegian women's health volunteer organization with local chapters focused on public health and elder care. Comparable grassroots volunteer model and partnership profile.

Others

• Helse Sør-Øst / Norwegian municipal health services: Regional Norwegian health authority and broader municipal health services that serve as the institutional buyers of Livsgledehjem certification. Relevant as the demand-side ecosystem the foundation operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/livsglede
• Facebookfacebook.com/livsgledeforeldre/?fref=ts
• Instagraminstagram.com/livsgledeforeldre
• LinkedInlinkedin.com/company/stiftelsen-livsglede-for-eldre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stiftelsen Livsglede for Eldre