What Malimo AS does

Malimo AS is a privately held Norwegian educational publishing company founded in 2015/2016 and headquartered in Steinkjer, Norway. The company operates a digital learning platform at malimo.no that delivers curriculum-aligned teaching materials for grades 1-7, special education (TPO), and kindergartens, supported by the proprietary "Malimo-pedagogikk" framework emphasizing motivation through mastery, broad level differentiation, and inclusive learning. Its content catalog of 2,500+ products spans reading and literacy series (Leseglød, Lesebok FAKTA, intensive Lesekurs using the Frost/Refsahl methodology, SILOREMA phonics cards), handwriting, vocabulary, game-based learning, and the ADL-series for life skills developed with a special education specialist. Materials are produced in Bokmål, Nynorsk, English, Sami (North and South) and Norwegian sign language, with a free Ressursbibliotek of 250+ resources and an Idebank content hub of 300+ articles supporting teachers.

The business model combines individual subscriptions (395 NOK/month with a 12-month commitment, or 3,400 NOK/year auto-renewing), team and school licenses (56,000 NOK/year for schools of 25+ users), kindergarten licenses (9,000 NOK/year), and custom municipal packages covering schools, kindergartens, libraries and nursing homes. One-time digital purchases and physical learning aids sold through the Steinkjer retail store supplement subscription revenue. Distribution is omnichannel: self-serve e-commerce for individuals, direct sales for schools and municipalities, and content marketing via the Idebank blog, email newsletter, and Facebook communities for Sami and sign language materials. The company is family-owned by founder Maren and CEO/co-owner Jørgen Solvang, employs approximately 5 people, and reports 72,000+ active users across Norway with no disclosed external funding or M&A activity.

Name

Malimo AS

Legal name

Malimo AS

Website

https://malimo.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Malimo AS is a Norwegian family-owned educational publisher operating the malimo.no digital learning platform, delivering 2,500+ curriculum-aligned teaching materials for grades 1-7, special education, and kindergartens via subscriptions, school and municipal licenses across Norway.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Stationery Product Manufacturing (32223)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Educational publishing
• Digital learning materials
• Teacher resources
• Norwegian curriculum content
• Special education materials

Headquarters

HQ city

Steinkjer

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: Annual and monthly subscription plans giving access to full digital library of educational materials. Annual subscriptions auto-renew. Monthly plans have 12-month binding period.
2. Single Product Purchases: One-time purchases of individual digital materials with 1-year access from purchase date.
3. Physical Products: Sale of printed materials, learning aids, and physical products through the Steinkjer store and online shop.
4. School/Organization Licenses: Bulk licensing for schools, kindergartens, and municipalities with unlimited users at institutional level.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Malimo AS develops and sells digital and physical educational materials for Norwegian primary schools (grades 1-7), special education (TPO), and kindergartens through a subscription-based online platform. The catalog includes over 2,500 products covering leveled reading series, phonics cards, handwriting materials, vocabulary cards, life skills curricula, and teacher guides, all mapped to Norwegian competence goals and available in Bokmål, Nynorsk, English, and selected Sami and sign language formats.

Product overview

Malimo AS operates a digital learning platform (malimo.no) that provides educational materials primarily for grades 1-7, TPO/special needs education, and kindergarten. The platform offers a subscription-based model with over 2,500 products including core offerings like the free Ressursbibliotek (Resource Library) with 250+ resources and the Idebank with 300+ articles and ideas. The product portfolio includes multiple learning series: Leseglød (leveled reading for grades 3-7+), Lesebok FAKTA (seven-level fact reading books), intensive Lesekurs reading courses based on Frost/Refsahl methodology, Lydrette lesekort SILOREMA phonics cards, Lesestart og STL+ early literacy materials, TANNLØS game concepts, Skriftforming handwriting series (håndskrift, stavskrift, løkkeskrift), ADL-series for daily living skills, Myldrebildeserien (60 oral activity lessons), and Ord- og bildekort vocabulary cards. Subscription tiers range from monthly (395 NOK) to annual single-user (3,400 NOK), school license (56,000 NOK), kindergarten license (9,000 NOK), and custom municipality solutions. The company also offers physical reading aids.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduces teacher preparation time significantly through ready-made, quality-checked materials
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ann Katrin Bergli Gulliksen (Grong videregående skole)minorStrategic or Co-development PartnerSpecial education teacher at Grong videregående skole collaborated with Malimo to develop the ADL-series for life skills and independence. Series tested at multiple specialized departments with positive feedback on structured, comprehensive materials with good breadth.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• itslearning: Nordic-origin learning management system used by schools across Europe. Comparable in serving K–12 institutions with digital educational content and tools, with a stronger focus on LMS infrastructure.
• Kahoot!: Norwegian-founded EdTech platform providing subscription-based learning and engagement tools for schools and teachers. Comparable in operating model, target customer (teachers and schools), and Nordic origin, though at vastly larger scale.

Broad incumbents

• Gyldendal Norsk Forlag: One of Norway's largest publishing houses, providing educational textbooks and digital learning materials across K–12. Directly competes with Malimo for institutional school contracts and curriculum-aligned content, but at a vastly larger scale and broader catalog.
• Cappelen Damm: Major Norwegian educational publisher covering K–12 with both print and digital materials. Comparable in targeting Norwegian schools and competence goals, with significantly more resources and a wider product portfolio.
• Aschehoug Undervisning: Norwegian educational publisher with K–12 learning resources and digital platforms. Targets the same institutional buyers as Malimo with broader curriculum coverage and longer-standing school relationships.

Regional players

• Tellus: Norwegian educational resource provider targeting primary and secondary schools with digital materials. Comparable in serving the same institutional customers with curriculum-aligned content, with a focus on reading and language.
• Vitenfabrikken: Norwegian educational publisher offering curricula and learning resources focused on STEM and natural sciences. Comparable in providing Norwegian-language curriculum-aligned content to schools, with a narrower subject focus.

Emerging players

• Skolon: Nordic EdTech aggregator that gives schools streamlined access to digital learning tools. Comparable in targeting the same institutional buyers and serving as a discovery layer for Norwegian educational content.
• Conexus: Nordic EdTech company providing digital learning solutions and content for K–12. Comparable in subscription model and school-focused delivery, with broader platform ambitions across the Nordics.
• Eduplaytion: Norwegian educational game publisher serving K–12 classrooms with digital learning content. Comparable in subscription-based digital delivery to Norwegian schools and differentiated pedagogical positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/samisk
• LinkedInlinkedin.com/company/malimo-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malimo AS