Studio Metro Inc

What Studio Metro Inc does

Studio Metro Inc (operating under the legal entity Foto Studio Utleie AS, Norwegian org. no. 814 985 962) is a self-service photo studio rental business based in Oslo, Norway. The company operates two fully equipped studios — Studio 1 (4.5-6m wide, 8m long, equipped with 4 Godox FV 150 Hybrid LED flash units) and Studio 2 (3.0-4.5m wide, 4.5m long, equipped with 4 Godox QT III / QS II flash units) — at a single Grunerløkka location (Herslebsgt 14 b). Both studios feature infinity walls, multiple backdrop color rolls, makeup rooms, WiFi, and Bluetooth music, and are accessible via electronic keyless entry from 08:00-22:00, 365 days per year, with no on-site staff required.

The core commercial model is product-led: customers buy prepaid klippekort (clip cards) ranging from 1 hour (750 NOK) to 20 hours (3,690 NOK), with volume discounts scaling up to 54% off the single-hour rate. Purchased hours are valid for 12 months and booked through a password-protected online calendar. The business also offers fixed half-day (1,500 NOK) and full-day (2,050 NOK) rentals, a monthly membership subscription (1,420-1,740 NOK/month with 3- or 6-month commitments and unlimited bookings), group and 1-on-1 photography courses (2,400 NOK), guided photoshoot services (600/500 NOK per hour), and a portable Profoto equipment package for off-site use. Payments are processed through PayPal, Norwegian mobile payment app Vipps, and iZettle.

Customers are a fragmented mix of independent freelance photographers (primary), small businesses and brands needing product or marketing content, workshop and event organizers, and individual consumers seeking personal or family photography. Distribution is exclusively direct through the company's own website, with no resellers or intermediaries. Acquisition relies on organic SEO, an active Facebook presence, content/gallery on the website, retargeting via AdRoll, and word-of-mouth within Oslo's photographer community. Studio Metro has no external funding, no parent company, and operates with a headcount in the 1-10 range as an independent single-location business.

Name

Studio Metro Inc

Legal name

Foto Studio Utleie AS

Website

https://studiometro.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Metro Inc (Foto Studio Utleie AS) operates a self-service photo studio rental business in Oslo, Norway, offering two fully equipped studios with Godox lighting, prepaid klippekort time cards, monthly memberships, courses, and guided photoshoots to independent photographers, small businesses, and individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Hourly Studio Rental (Klippekort): Prepaid time cards with volume-based discounts. Customers purchase hours upfront (1-20 hours) and use them within 12 months. Discounts increase with purchase volume: 10% off at 3 hours, 54% off at 20 hours. No minimum booking requirement.
2. Half-Day and Full-Day Rental: Fixed-price half-day (4 hours) and full-day (8 hours) rental packages for extended studio needs. Half-day at 1,500 NOK, full-day at 2,050 NOK.
3. Monthly Membership Subscription: Monthly membership at 1,420 NOK with unlimited bookings. Requires 3 or 6-month commitment (3-month at 1,740 NOK/month initially). Includes keyless access to both studios and all facilities.
4. Photography Courses: Group photography course (Grunnkurs i lyssetting) at 2,400 NOK including 3 hours of studio time. One-on-one private courses also available at same price point.
5. Guided Photoshoot: Photography guidance service at 600 NOK per hour for first hour, then 500 NOK per additional hour. Includes setup of lighting configurations and camera guidance. Studio rental not included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Studio Metro provides self-service photo studio rental on an hourly basis in Oslo, Norway, through two distinct studios equipped with professional Godox lighting systems, infinity walls, and color backdrops. Customers purchase prepaid klippekort (time cards) ranging from 1 to 20 hours at volume-discounted rates, or subscribe to a monthly membership for unlimited access, and reserve slots via a password-protected online booking calendar with keyless electronic entry. The offering is supplemented by photography courses, guided photoshoots, and portable equipment rental for off-site shoots.

Product overview

Studio Metro operates as a self-service photo studio rental business in Oslo offering two distinct studio spaces (Studio 1 and Studio 2) with professional lighting equipment included in hourly rates. The core offering consists of hourly studio rentals via a prepaid clip card system, supplemented by monthly membership plans for frequent users. Additional products include photography education courses (Grunnkurs, One on One courses, and Guided Photoshoots), portable equipment rental packages, and workshop/event hosting capabilities. The business model centers on flexible, self-service access with online booking and keycard entry, no minimum booking requirements, and competitive hourly rates with volume discounts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Maximum 54% discount available on 20-hour time card purchases
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Zondo Norge ASminorOthersWebsite provider and web design partner. Zondo Norge AS supplies the website platform and design services for studiometro.no. Company website footer credits Zondo Norge AS for both nettside (website) and webdesign.
• PayPalcoreTechnology or IntegrationPrimary payment processor for online time card purchases. User accounts created using PayPal registered email. PayPal email: [email protected]
• VippscoreTechnology or IntegrationNorwegian mobile payment platform accepted as payment method. Vipps ID: StudioMetro #74057. QR code payment option also available.
• iZettlecoreTechnology or IntegrationPoint-of-sale payment terminal provider for in-person payments. iZettle card reader accepted at studio.
• AdRollminorGTM or Marketing PartnerAdvertising partner for retargeting campaigns. Uses cookies to display targeted advertisements on other websites based on previous visits to studiometro.no. No personal data collected beyond cookie information.
• GodoxcoreTechnology or IntegrationLighting equipment manufacturer. Studio Metro uses Godox FV 150, QT III, and QS II flash systems as core studio equipment. YouTube tutorial videos linked from booking pages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Splento: Photography and video production services company operating its own studio network. Overlaps with Studio Metro in providing access to equipped photography spaces and serving similar SMB and content-creation customers, but its core revenue is service-based rather than self-service rental.

Direct peers

• Giggster: US marketplace for hourly production space rentals, including photo and film studios. Comparable in offering flexible, short-duration access to studio-grade spaces with equipment, though primarily a marketplace rather than an operator.
• Splacer: Hourly creative space rental marketplace that included photo studios as a core category (acquired by Peerspace in 2020). Closely mirrors the Studio Metro business concept — short-duration, professional-grade creative space rental — and is the most direct historical analogue to Peerspace in this category.
• Peerspace: Global online marketplace for hourly creative space rentals, with photo studios as a major category. Closest peer to Studio Metro in terms of business model — flexible hourly booking of professionally equipped creative space — though operating at vastly larger scale and as a marketplace rather than an operator.
• The Flash Studio: UK-based self-service photo studio with multiple locations offering hourly access to professional lighting and equipment. Near-identical operating model to Studio Metro: self-service booking, hourly pricing, included professional gear, and keyless entry.

Others

• Coworker: Marketplace for booking coworking and creative spaces by the hour or day. Compares to Studio Metro on the discovery-and-booking mechanics for hourly space access, though focused on workspaces rather than photography studios specifically.
• Snappr: Online photography services marketplace with an associated studio network. Adjacent to Studio Metro in that it brokers access to studios and photographers, though its primary model is on-demand photographer hiring rather than self-service studio rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiometro
• LinkedInlinkedin.com/company/studio-metro-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Metro Inc