Achilles International Canada Athletics

Name

Achilles International Canada Athletics

Legal name

Achilles International Canada

Website

https://achillesinternationalcanada.org

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for Achilles Athletes and Guides. Fees are $30.00 for 2026. Financial assistance is available for those for whom finances are a barrier.
2. Donations: Donations collected through Achilles International's giving platform. Donations support the community and help fund athlete participation in races and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Achilles International Canada operates community-based athletic programs for people with disabilities, pairing athletes with trained volunteer guides for running, walking, and wheelchair rolling activities. The organization runs local chapters in Toronto (Beaches), London, and Ottawa, offers weekly group workouts, and hosts the annual Hope & Possibility 5K Run/Walk/Roll event. Members include athletes with disabilities and volunteer guides, supported by a volunteer board of directors.

Product overview

Achilles International Canada (AIC) is a non-profit organization operating as a single integrated program rather than a platform-plus-modules architecture. The core offering consists of athletic programs for people with disabilities, including running, walking, and wheelchair rolling activities facilitated through volunteer guide matching. Key program elements include: the weekly group workouts at the Beaches chapter (Saturdays), London chapter (Monday nights), and Ottawa chapter; the annual Hope & Possibility® 5K Run, Walk and Roll flagship event; and the Iola Baumgartner Award recognizing outstanding volunteers. All programs are designed to transform lives through athletic achievement and social connection.

Differentiator

Problem solved

Functional benefit

Brands

• Hope & Possibility: Annual 5K run, walk and roll event hosted by Achilles International Canada, part of the Hope & Possibility series.

Products and services

• Running, Walking & Wheelchair Rolling Programs Community athletic programs pairing people with disabilities with trained volunteer guides for running, walking, and wheelchair rolling activities. Programs welcome all levels from first-time participants to marathon training.
• Hope & Possibility 5K Run, Walk and Roll Event Annual organized 5K race event as part of the Hope & Possibility Achilles Series, held at Woodbine Beach Park in Toronto, Ontario, celebrating inclusion and athletic achievement for people with disabilities.
• Guide-Athlete Matching & Training Service matching athletes with disabilities to trained volunteer guides who provide verbal route descriptions, directional information, and physical support through tethering or lanyard connections during athletic activities.
• Chapter Programs (Toronto Beaches, London, Ottawa) Local chapter networks in Ontario providing weekly group workouts, social events, and race participation opportunities. Toronto Beaches meets Saturdays; London meets Monday nights at Storybook Gardens, Springbank Park; Ottawa chapter operates under Richard Marsolais.

Quantifiable outcome

• Thousands of kilometers logged by members annually across various races from local events to major marathons including New York City Marathon.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Achilles InternationalcoreStrategic or Co-development PartnerParent organization. AIC is the official Canadian chapter of Achilles International, which has 70 chapters around the world. Provides legal and financial support, technical shirts, Hoka shoe sponsorship, and race funding support.
• Hoka (Shoe Sponsor)minorOthersShoe sponsor that provides donations of shoes and clothing to Canadian Achilles athletes through the parent organization's arrangements.
• The Runners ShopminorOthersSponsor for the 2024 and 2025 Hope & Possibility 5K races.
• All Access Health & FitnessminorOthersSponsor for the 2024 and 2025 Hope & Possibility 5K races.
• OthershipminorOthersSponsor for the 2024 Hope & Possibility 5K race.
• Remarkable BeanminorOthersSponsor for the 2024 Hope & Possibility 5K race.
• LululemonminorOthersSponsor for the 2025 Hope & Possibility 5K race.
• RosterfycoreTechnology or IntegrationOnline registration platform used for athlete, guide, and volunteer registration and event management.
• CNIB (Canadian National Institute for the Blind)minorStrategic or Co-development PartnerRamla Abukar (Vice President) serves as a mentor for CNIB's new advocacy peer mentorship program, supporting individuals with vision loss.
• City of Toronto Parks and Rec Accessibility DepartmentminorStrategic or Co-development PartnerCommunity partnership established in 2022 for accessibility initiatives and local park access.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BlazeSports America: A U.S.-based adaptive sports nonprofit that, similar to AIC, provides community-based athletics programs for children, adults, and veterans with physical disabilities across multiple sports. Operates a comparable chapter/community delivery model.
• Achilles International: The U.S.-based parent organization that operates 70 chapters globally and provides AIC with legal incorporation, sponsorship access (Hoka), and the shared Hope & Possibility race series. It is the most directly comparable peer as it runs the same guide-athlete paired model across all chapters.

Broad incumbents

• Canadian Paralympic Committee: The national sport organization for high-performance Paralympic athletes in Canada. While focused on elite competition rather than community-based programs like AIC, it serves the same beneficiary population and competes for the same donor and sponsorship dollars.
• Special Olympics Canada: Canada's national disability sports organization serving people with intellectual disabilities. It overlaps in mission (adaptive athletics, community programs) but operates at much greater scale, offering year-round programming across multiple sports nationwide.

Emerging players

• Walking with the Wounded (UK): UK charity providing supported walking/running events for wounded veterans and people with disabilities. Comparable adaptive-athletics-plus-volunteer-guide model, though its beneficiary focus is veterans rather than visually impaired athletes.
• Movement for Life Foundation (Challenged Athletes Foundation Canada): A foundation serving Canadians and Americans with physical challenges through grants and athletic opportunities. Comparable mission of inclusion through sport, though it operates primarily as a grant-maker rather than direct program operator.
• Team Canada Wheelchair Basketball Association: A Canadian adaptive-sport organization that, like AIC, supports athletes with disabilities through structured programs. It overlaps in mission but is sport-specific to wheelchair basketball rather than running/walking.

Others

• CNIB (Canadian National Institute for the Blind): A national charity serving Canadians with vision loss. AIC partners with CNIB through its VP's mentorship program; CNIB is comparable as a disability-services ecosystem player with overlapping beneficiary base but a broader service mandate beyond athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/achillescanadainternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achilles International Canada Athletics