Name

VELORICA LTD

Legal name

VELORICA LTD

Website

https://sognolab.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Points-based Image Generation: Users purchase Points (virtual currency) to generate AI images. Conversion rate: 1 EUR/USD/GBP equals 1 Point. Users can purchase ready-made packages or top up any amount. Points are non-transferable, non-refundable (except digital artwork refunds within 14 days for technical issues). Revenue generated per transaction as users consume Points for image generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VELORICA LTD operates SognoLab, a self-serve web platform that uses AI algorithms to generate digital artworks and photorealistic visuals from English-language text prompts. Users sign up, purchase Points (1 EUR/USD/GBP = 1 Point) via fixed-price packages or any-amount top-ups, configure style/category/extras, and receive AI-generated images within 2 Business Days.

Product overview

SognoLab is a single, unified AI image generation platform. It offers a pay-per-image model (starting at 0.71 points per image) where users input English-language text prompts, select customization options (category, style, extras), and receive AI-generated artworks within 2 Business Days. The platform targets freelancers, artists, and digital marketers who need high-quality visual content without design experience.

Differentiator

Problem solved

Functional benefit

Products and services

• SognoLab AI Image Generation Platform SognoLab is an AI-powered image generation platform that creates digital artworks and photorealistic visuals from English text prompts. Users sign up, purchase Points (1 EUR/USD/GBP = 1 Point), select category/style/extras, and receive AI-generated images within 2 Business Days. It targets freelancers, artists, and digital marketers who need high-quality visuals quickly and affordably.

Quantifiable outcome

• Fixed pricing as low as 0.71 point per image
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ideogram: AI image generation platform offering text-to-image generation via a self-serve web interface with both free and paid tiers. Targets overlapping creator and marketer segments with similar product-led positioning.
• Midjourney: Subscription-based AI image generation platform widely used by designers, artists, and marketers. SognoLab's product-led, pay-per-image model is positioned as an alternative to Midjourney's subscription approach for users who need fewer images or lower commitment.
• Leonardo.AI: Web-based AI image generation platform targeting creators, designers, and marketers with pay-as-you-go and subscription options. Closely comparable on persona targeting (freelancers, artists, marketers) and on the self-serve web UX model that SognoLab uses.
• NightCafe Creator: AI art generation community platform offering credit-based image generation targeted at hobbyist artists and creators. Closely matches SognoLab on persona targeting (artists, casual creators) and on Points/credits-based pricing mechanics.

Broad incumbents

• OpenAI (DALL-E): DALL-E is OpenAI's text-to-image model integrated into ChatGPT and available via API. It is the broadest incumbent in generative AI imagery, with massive distribution through ChatGPT and significant scale advantages over SognoLab.
• Microsoft Bing Image Creator: Free AI image generation tool powered by DALL-E and integrated into Bing/Microsoft Edge. Competes for the same casual-creator and SMB-marketer traffic as SognoLab, with the advantage of bundled distribution and zero cost to users.
• Canva (Magic Media): Canva's AI image generation feature (Magic Media) is embedded inside a broader graphic design platform used heavily by digital marketers and SMBs. Overlaps with SognoLab's marketer persona but as a feature of a much larger design ecosystem.
• Stability AI (Stable Diffusion): Developer of Stable Diffusion, the open-weight foundation model underlying many AI image tools. Serves as an upstream model provider and platform competitor with substantial R&D resources.
• Adobe Firefly: Adobe's AI image generator embedded in the Creative Cloud ecosystem (Photoshop, Illustrator). Strong overlap with SognoLab's marketer/artist personas but leverages Adobe's incumbent creative software distribution and enterprise relationships.

Emerging players

• Krea AI: Web-based AI image and video generation platform with a focus on real-time generation and pro creator tooling. Partial overlap with SognoLab on marketer/creator persona, differentiated by real-time output that highlights SognoLab's 2-day delivery disadvantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sognolab
• Instagraminstagram.com/sognolab_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELORICA LTD