WEBCAS
- Company typePrivate
- Founded2001
- HeadquartersNishi-shinagawa, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What WEBCAS does
WEBCAS is a Japanese multi-channel customer communication platform operated by WOW WORLD Inc. (formerly Azia Co., Ltd., renamed July 1, 2021), headquartered in Tokyo's Shinagawa-ku with cumulative adoption by 10,000+ companies since the first product launch in October 2001. The platform spans WEBCAS e-mail (high-speed delivery of 10M+ emails per hour), WEBCAS SMS (short messages up to 660 characters), WEBCAS taLk (personalized LINE delivery), WEBCAS app push (mobile push and in-app messaging), WEBCAS formulator (web surveys and forms with unlimited responses), WEBCAS mailcenter (inquiry email sharing), and WEBCAS DB creator (customer database builder). Core technical differentiation comes from the proprietary WEBCAS connector that integrates with existing customer databases without requiring full data consolidation, a mobile-optimized MTA, and dual deployment as cloud SaaS or on-premise package. Security certifications include P-mark (since May 2005), ISMS, and ISO 27001, with continuous third-party vulnerability assessments (most recently by SCSK in March 2026), plus BIMI and DMARC support.
The company monetizes through three streams: SaaS/cloud subscriptions (monthly or annual billing from 1 month), on-premise perpetual or term licenses, and add-on professional services including newsletter production, web survey design outsourcing, and a 6-million-monitor sample supply. Pricing is quote-based with free trials and consultations; no public price list exists. Go-to-market combines enterprise field sales, inside sales via toll-free phone (0120-965-082) and online inquiry forms, a partner/reseller channel for agent sales and referrals, and self-serve SMB cloud onboarding.
Target customers are Japanese large enterprises, government agencies, and public sector organizations across electronics, automotive, aviation, telecom, financial services, and IT — including Panasonic, Mazda, JAL, ANA, ORIX Auto, SoftBank, NTT West, Japan GSDF, and Centrair. WEBCAS holds #1 market share in Japan's email transmission and web survey creation markets per ITR Market View 2025, BOXIL SaaS AWARD 2024 #1 in mail delivery and web survey categories, and ITReview Grid Award 2026 Spring Leader in four sub-categories. The company was previously listed on the TSE Mothers market (2005) but is now privately held.
WEBCAS firmographics
Firmographics- Name
- WEBCAS
- Legal name
- 株式会社WOW WORLD
- Website
- https://webcas.jp
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Ownership category
- akta.pro rank
WEBCAS industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
- akta.pro secondary industries
- Enterprise Service Bus (ESB) & Message-Oriented Middleware (HDAEACAE), Database-as-a-Service (DBaaS) Platforms (HDAEAAAN)
Keywords
Where WEBCAS is headquartered
LocationHeadquarters
- HQ city
- Nishi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
WEBCAS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/cloud subscription (WEBCAS SaaS): Cloud-based subscription model offering monthly or annual billing, available from 1 month. Introduced in 2009 as a new delivery format alongside on-premise packages.
- On-premise package license: On-premise server installation version for organizations preferring in-house deployment, sold as perpetual or term licenses.
- Professional services (mailmag production, survey outsourcing): Add-on services including newsletter/mailmag planning, production, and operation outsourcing, plus web survey design and execution outsourcing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud (SaaS) subscription — available from 1 month |
| One time/ perpetual license | Multi-year contract | On-premise package (server installation) license |
| Other | Multi-year contract | Professional services (mailmag production, survey outsourcing) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
WEBCAS product offering
Product offeringCore offering
WEBCAS is a multi-channel customer communication platform delivered as cloud (SaaS) subscription or on-premise package, enabling businesses to send high-volume email (10M+/hour), SMS, personalized LINE, and app push notifications, create web surveys and forms with unlimited responses, share and manage customer inquiry emails across teams, and build customer databases — all integrable with existing CRM/ERP systems without requiring full database consolidation.
Product overview
WEBCASは、メールやアンケートフォームをはじめとする多様なチャネルで企业与客間の双方向コミュニケーションを実現できるコミュニケーションシステムシリーズです。コア製品として、メッセージ配信系（WEBCAS e-mail、SMS、taLk、app push）、声収集系（WEBCAS formulator）、対応管理系（WEBCAS mailcenter）、基盤系（WEBCAS DB creator）を展開。各システムは単体利用もちろん、組み合わせることで効率的な運用が実現します。クラウド版（1か月から利用可能）と自社環境へのパッケージ導入版の双方を提供。
Differentiator
Problem solved
Functional benefit
Brands
- WEBCAS e-mail: Email delivery system - high-speed email delivery capable of sending over 10 million emails per hour
- WEBCAS SMS
- WEBCAS taLk
- WEBCAS app push
- WEBCAS formulator
- WEBCAS mailcenter
- WEBCAS DB creator
Products and services
- WEBCAS e-mail High-speed email delivery system capable of sending over 10 million emails per hour, supporting HTML email creation, personalized delivery, step/follow-up email, and API integration. Targeted at enterprises needing mass-send, secure email marketing.
- WEBCAS SMS SMS delivery system that sends short messages of up to 660 characters to mobile phones, used for identity authentication, important notifications, and promotional communications.
- WEBCAS taLk LINE message delivery system integrated with LINE official accounts that connects to the company's own member database to enable personalized LINE message delivery.
- WEBCAS app push
Quantifiable outcome
- 10,000+ companies have installed WEBCAS across Japan
- +9 more outcomes
Companies that use WEBCAS
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
WEBCAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
WEBCAS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Matsumoto Yamasa FCminorWOW WORLD (WEBCAS operator) signed an official partner contract with Matsumoto Yamasa FC (J-League football club), using WEBCAS formulator to support home game MVP voting.
- Quality Corporation (クオリティ)minorQuality Corporation (IT asset management tool developer) uses WEBCAS e-mail for email magazine distribution to its IT system administrator community. WEBCAS was also adopted internally by WEBCAS's parent company WOW WORLD.
- MIJS Consortium (MIJSコンソーシアム)minorWOW WORLD (WEBCAS) participates in the MIJS Consortium — a group of leading Japanese software vendors cooperating on product standards, joint development, and international expansion. WEBCAS participates in co-development and cross-selling initiatives with other MIJS member companies.
- Softbrain Co., Ltd. (ソフトブレーン)minorBusiness and capital partnership with Softbrain (e-Sales Manager provider) to jointly develop new products, cross-sell each other's offerings, and leverage complementary strengths in sales force automation and customer communication.
- Aun Consulting Co., Ltd. (アウンコンサルティング)minorAun Consulting (SEM leader) and WEBCAS (CRM/email marketing) entered a business partnership to offer combined SEM + CRM solutions: Aun Consulting drives traffic through search marketing, WEBCAS handles customer communication and loyalty building.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
WEBCAS competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad CRM platform with email marketing, forms, and customer communication tools—overlapping with WEBCAS's email, formulator (forms), and DB creator (CRM) capabilities, particularly as HubSpot expands in Asia.
- Zendesk: Zendesk's customer service and engagement platform (including Sunshine Conversations and messaging) overlaps with WEBCAS mailcenter's inquiry email sharing and customer communication capabilities, particularly for enterprise customer service workflows.
- Salesforce Marketing Cloud: Salesforce's marketing automation suite (Email Studio, Journey Builder, Mobile Studio) is the global gold standard for multi-channel customer engagement and directly overlaps with WEBCAS's email, mobile push, and journey orchestration capabilities—though Salesforce operates at vastly larger scale and serves global enterprises.
Direct peers
- Iterable: Iterable is a cross-channel marketing platform (email, SMS, push, in-app) with strong workflow orchestration capabilities that directly competes with WEBCAS's multi-channel customer communication value proposition for mid-market and enterprise customers.
- Braze: Braze is a global customer engagement platform specializing in cross-channel messaging (email, push, in-app, SMS) with real-time orchestration—directly competing with WEBCAS's multi-channel suite at the enterprise tier, particularly as it expands in Japan.
- Mailchimp (Intuit): Mailchimp is a leading global email marketing and automation platform—directly comparable to WEBCAS e-mail in email delivery, automation, and form/survey capabilities, with growing presence among Japanese SMBs.
- SendGrid (Twilio): SendGrid is a global cloud email delivery platform—directly competing with WEBCAS e-mail's SMTP relay, high-volume transactional and marketing email delivery, and API-based email infrastructure offerings.
- KARTE (by PLAID): PLAID's KARTE is a leading Japanese customer data platform and real-time personalization engine that competes head-to-head with WEBCAS in Japanese enterprise customer engagement, offering behavioral analytics and personalized messaging across web and email channels.
- Repro: Repro is a Tokyo-based marketing automation platform focused on mobile app push notifications, web push, and email—directly comparable to WEBCAS app push, WEBCAS e-mail, and multi-channel orchestration for Japanese mobile-first businesses.
- Probance: Probance is a marketing automation platform offering email, SMS, and customer data unification—comparable to WEBCAS's multi-channel messaging and customer database integration capabilities, particularly in APAC enterprise contexts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WEBCAS social profiles
Digital presenceWEBCAS compliance and trust
Trust signalCompliance3 records
WEBCAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEBCAS leadership team
Management profileNumber of profiles
WEBCAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEBCAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEBCAS
What does WEBCAS do?
WEBCAS is a multi-channel customer communication platform delivered as cloud (SaaS) subscription or on-premise package, enabling businesses to send high-volume email (10M+/hour), SMS, personalized LINE, and app push notifications, create web surveys and forms with unlimited responses, share and manage customer inquiry emails across teams, and build customer databases — all integrable with existing CRM/ERP systems without requiring full database consolidation.
Is WEBCAS a public or private company?
WEBCAS is a private company. It is classified as unknown and is currently operating.
When was WEBCAS founded?
WEBCAS was founded in 2001.
Where is WEBCAS based?
WEBCAS is headquartered in Nishi-shinagawa, Japan, in the Asia region.
How does WEBCAS make money?
Three revenue lines are on record. SaaS/cloud subscription (WEBCAS SaaS) is the primary driver. The others are on-premise package license and professional services (mailmag production, survey outsourcing).
Who are WEBCAS's main competitors?
Broad incumbents on record are HubSpot, Zendesk and Salesforce Marketing Cloud. Direct peers are Iterable, Braze, Mailchimp (Intuit), SendGrid (Twilio), KARTE (by PLAID), Repro and Probance.
Does WEBCAS have an API?
No public API is recorded for WEBCAS.
What industry is WEBCAS in?
WEBCAS's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice, with a secondary code of HDAEACAE, Enterprise Service Bus (ESB) & Message-Oriented Middleware. Its NAICS code is 51821 and its SIC code is 7372.