Southern Region Volleyball Association

What Southern Region Volleyball Association does

The Southern Region Volleyball Association (SRVA) is a non-profit regional governing body for amateur volleyball and one of 40 official regional affiliates of USA Volleyball. Founded in 1977 and headquartered in Valparaiso, Florida, SRVA serves junior athletes, club directors, coaches, officials, parents, and college recruiters across Alabama, Georgia, and Tennessee. The organization's core operations center on membership management, sanctioned tournament sanctioning, and the annual Nike SRVA Regional Championship Tournament, which hosts 140+ courts at the Georgia World Congress Center in Atlanta.

SRVA's product portfolio includes the premier Regional Championship tournament, the merit-based Team Southern All-Stars Program competing at USA All-Star Championships in 15U/17U/19U divisions, a College Scholarship Program distributing 24 awards of $2,000 plus a $5,000 top scholarship annually ($53,000+ total), officiating training and IMPACT certification, and club/tournament director services. Technology infrastructure is built on SportsEngine's Sports Relationship Management (SRM) platform powering membership registration, club affiliations, and event sign-ups. Recent strategic additions include a partnership with Balltime (October 2024) for AI-powered video analysis tools available to member clubs and integration with BallerTV for livestreaming of Regionals.

Revenue is generated through four streams: recurring annual memberships (player, coach, official), transaction-based event entry fees and spectator ticket sales ($10/day or $18/weekend), and an affiliate referral stream in which THS (Tournament Housing Services) donates a percentage of gross housing sales to fund scholarships. The organization is governed by an elected Board of Directors (3-year terms), led by Commissioner/President Steve Kenyon and Registrar Brenda McIntosh, and operates as a non-profit with no venture capital or private equity backing.

Name

Southern Region Volleyball Association

Legal name

Southern Region Volleyball Association

Website

https://srva.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Southern Region Volleyball Association is a non-profit USA Volleyball regional affiliate serving junior athletes, clubs, coaches, and officials across Alabama, Georgia, and Tennessee through sanctioned tournaments, the Regional Championship, All-Star programming, and scholarship distribution.

Ownership category

akta.pro rank

Product category

Amateur Sports Association / Regional Volleyball Governance

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAFAD

Regional/Continental Confederations & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAK

University/College Club Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Volleyball membership services
• Regional sports governance
• Volleyball tournament sanctioning
• Coach certification programs
• Youth volleyball development

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Fees: Annual player, coach, and official memberships sold through SportsEngine registration platform
2. Event Entry Fees: Team registration fees for Regional Championships and sanctioned tournaments
3. Ticket Sales: Online spectator ticket sales for Regional Championships - $10/day or $18 weekend
4. Scholarship Program Donations: THS donates percentage of gross sales to SRVA scholarship fund, supporting $2,000 scholarships (24 awarded) and $5,000 THS Tom Berkman Memorial Scholarship

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Southern Region Volleyball Association (SRVA) is a non-profit regional volleyball governing body that operates as one of 40 USA Volleyball regions, covering Alabama, Georgia, and Tennessee. It sells annual player, coach, and official memberships, sanctions competitive tournaments, and runs the premier annual Regional Championship event at the Georgia World Congress Center featuring 140+ courts. SRVA also administers the merit-based Team Southern All-Stars program, IMPACT coach certification, officiating development, college scholarship funding ($53,000+ annually), and an AI-powered video analysis partnership for athlete development and recruiting.

Product overview

Southern Region Volleyball Association is a regional volleyball governing body (one of 40 regions of USA Volleyball) serving Alabama, Georgia, and Tennessee. SRVA operates as a membership-based sports organization offering a portfolio of programs including the SRVA Regionals Championship (the premier annual tournament with 140+ courts), the Team Southern All-Stars Program (merit-based elite competition at USA All-Star Championships), College Scholarship Program (24 x $2,000 scholarships plus $5,000 top award), officiating resources, and club/tournament director services. Through a partnership with Balltime, SRVA also provides AI-powered video analysis tools for member clubs to support player development and college recruiting.

Differentiator

Problem solved

Functional benefit

Brands

• Team Southern: The elite All-Star program representing the Southern Region at the USA All-Star Championships, with merit-based selection and coached by college coaches.

Products and services

• SRVA Regionals Championship
• Team Southern All-Stars Program
• College Scholarship Program
• Officiating Resources and Certification
• Club and Tournament Director Services
• Player and Parent Membership Services
• Balltime AI Video Analysis

Quantifiable outcome

• 143 college commitments from All-Star alumni across 7 graduating classes
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BalltimecoreStrategic or Co-development Partner · 24 October 2024AI-powered volleyball video analysis platform partnership. Provides SRVA athletes with video breakdowns, highlight reels, and recruiting tools at discounted rates. Top clubs already using platform include A5, 575 Volleyball Club, Club Savannah, Tsunami, Georgia Elite, and Walton Volleyball Academy.
• THS (Tournament Housing Services)coreStrategic or Co-development PartnerExclusive housing provider for SRVA Regional Championships. Manages hotel reservations, room blocks, and donates percentage of gross sales to SRVA scholarship fund. Required Stay-&-Play participation for teams.
• BallerTVcoreGTM or Marketing PartnerOfficial livestreaming partner for Nike SRVA Regional Championships. Parents, fans, and family members watch live coverage through BallerTV platform.
• USA VolleyballcoreStrategic or Co-development PartnerOfficial USAV Affiliate - one of 40 regions nationwide. SRVA operates under USAV sanctioning and guidelines.
• Molten USAminorGTM or Marketing PartnerOfficial Volleyball of SRVA Junior Regional Championships and HP Program. Provides game balls for sanctioned events.
• SportWrenchcoreTechnology or IntegrationTournament hosting software for all SRVA-sanctioned one-day events. Keith Weller hosting Zoom meetings to train club directors on platform use.
• Athlete Performance Solutions (APS)minorGTM or Marketing PartnerPartner providing volleyball gear and athletic performance solutions to SRVA members.
• American Volleyball Coaches Association (AVCA)coreStrategic or Co-development PartnerPartnership providing weekly recruiting and educational tips, coach certification pathways, and AVCA Diversity Scholarship programs. SRVA coaches can access group AVCA membership rates.
• SafeSportcoreOthersRequired safety training and abuse prevention program for all adult members. US Center for SafeSport certification required for membership.
• Georgia World Congress Center (GWCC)coreOthersPrimary venue for SRVA Regional Championships in Atlanta, GA. Houses 140+ courts across Halls C, B, and BC Connector.
• SportsEnginecoreTechnology or IntegrationSports Relationship Management (SRM) platform powering SRVA website, membership management, club affiliations, and event registration.
• AVCA Diversity Scholarship ProgramminorGTM or Marketing PartnerSRVA partners with AVCA to award convention passes, hotel accommodations, and $500 travel stipend to minority coaches for AVCA Convention in Louisville, KY.
• QuestionProminorOthersSurvey platform used by SRVA to gather member feedback and improve organization services.
• Synergies21minorOthersPartner organization supporting SRVA activities and programming.
• GatorademinorOthersBeverage partner for SRVA events and championships.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USA Volleyball: National governing body for volleyball in the United States and SRVA's parent organization. Sets the rules, sanctioning framework, and national championship pathways that SRVA operates under as one of 40 regional affiliates.
• Amateur Athletic Union (AAU): Multi-sport amateur organization that operates as an alternative sanctioning body for youth and junior volleyball alongside USAV. AAU Volleyball tournaments provide a competing pathway that can divert clubs, athletes, and coaches away from USAV regional associations like SRVA.
• American Volleyball Coaches Association (AVCA): National coaches association partnering with SRVA on certification pathways, recruiting education, and the AVCA Diversity Scholarship. Operates as a broader volleyball stakeholder organization with overlapping membership base of coaches and program administrators.

Others

• SportsEngine: Technology platform (owned by NBC Sports) powering SRVA's membership management, club affiliations, event registration, and website. Serves as critical infrastructure rather than a competitor; representative of the broader sports-association SaaS ecosystem that regional associations depend on.

Direct peers

• Northern California Region Volleyball Association: One of the largest USAV regional associations, hosting major junior volleyball tournaments with comparable scale to SRVA Regionals. Operates the same USAV affiliate model with sanctioned tournaments, All-Star programming, and membership-based club affiliation across Northern California.
• Junior Volleyball Association (JVA): Direct competitor to USAV-affiliated regional associations for junior club volleyball membership and tournament sanctioning. JVA offers an alternative governing-body pathway with its own membership, insurance, and tournament framework that competes for the same junior athletes and clubs that SRVA serves.
• Florida Region Volleyball Association: Another official USA Volleyball regional association operating an identical membership, tournament sanctioning, and All-Star programming model for Florida. Both organizations operate as USAV-designated regional governing bodies with comparable revenue models (membership fees, event entry, ticket sales) and stakeholder bases (junior athletes, clubs, coaches, officials).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SRVAVOLLEYBALL
• LinkedInlinkedin.com/company/southern-region-volleyball-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Region Volleyball Association