Balltime
Balltime, founded in 2022 by Dan Banon and Tom Raz, builds AI-powered computer vision analytics that automatically break down volleyball match footage into performance metrics. Acquired by Hudl in February 2025, the platform now serves over 27,000 volleyball organizations and 400,000 users across 79 countries, spanning youth, club, collegiate, and professional programs.
- Company typePrivate
- Founded2022
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Balltime does
Balltime is an AI-powered volleyball analytics company founded in 2022 in Tel Aviv, Israel by former volleyball players and coaches Dan Banon and Tom Raz. The company built a computer vision and machine learning platform trained specifically on volleyball match footage to automatically identify and classify discrete actions (serves, attacks, sets, digs, blocks, receptions), track player movements, and generate quantitative performance metrics such as serve speed, attack height, and jump heights. The platform processes uploaded match footage and delivers automated breakdowns, visual overlays of ball trajectories, and performance summaries within 1–2 hours, replacing what previously required hours of manual film tagging. Prior to acquisition, Balltime served over 3,800 indoor and beach volleyball teams and more than 40,000 athletes, including Division I college programs and professional league LOVB.
In February 2025, Balltime was acquired by Hudl, a Lincoln, Nebraska-based sports technology company. Post-acquisition, Balltime's AI technology has been integrated into the broader Hudl platform as 'Hudl Assist powered by Balltime AI,' combining automated match breakdowns with Hudl's existing volleyball tools (including Volleymetrics) and adding new capabilities such as 3D View for interactive three-dimensional match analysis launched in October 2025. The combined entity serves over 27,000 volleyball organizations and 400,000 users across 79 countries, spanning youth leagues, high school programs, club teams, collegiate programs, and professional organizations. The product is distributed through a hybrid model: self-serve SaaS access via app.balltime.com for individual athletes and smaller teams, and Hudl's enterprise sales motion for collegiate and professional programs. Pricing is managed through Hudl's booking demo process and is not publicly disclosed. Balltime now operates as a product line within Hudl's volleyball portfolio, with a planned 2026 expansion into high school volleyball match and practice breakdowns.
Balltime firmographics
Firmographics- Name
- Balltime
- Website
- https://balltime.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Balltime, founded in 2022 by Dan Banon and Tom Raz, builds AI-powered computer vision analytics that automatically break down volleyball match footage into performance metrics. Acquired by Hudl in February 2025, the platform now serves over 27,000 volleyball organizations and 400,000 users across 79 countries, spanning youth, club, collegiate, and professional programs.
- Ownership category
- akta.pro rank
Balltime industry classification
Industry- Product category
- Sports Analytics Software
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where Balltime is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Balltime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Balltime operates as a cloud-based AI volleyball analytics SaaS platform. Following its acquisition by Hudl in February 2025, Balltime's AI technology is integrated into Hudl Assist and the broader Hudl platform, serving volleyball organizations on a subscription basis across youth leagues, high school, club, collegiate, and professional levels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Balltime product offering
Product offeringCore offering
Balltime is an AI-powered volleyball analytics platform that automatically identifies and classifies volleyball actions from match video footage using computer vision and machine learning models trained specifically on volleyball. The platform tracks player movements, ball trajectories, and rotational statistics, delivering automated match breakdowns with performance metrics including serve speed, attack height, and jump heights within 1-2 hours of upload. Following the February 2025 acquisition by Hudl, the technology is offered both as a standalone product and integrated into Hudl Assist powered by Balltime AI for volleyball organizations ranging from youth leagues to professional teams.
Product overview
Balltime operates as part of Hudl's volleyball product portfolio, offering an AI-powered volleyball analytics platform. The core offering is Hudl Assist powered by Balltime AI, which provides automated match breakdowns, player movement tracking, and performance metrics including serve speed, attack height, and jump heights. The platform was originally launched as a standalone product by Balltime (founded 2022 by Dan Banon and Tom Raz) and was acquired by Hudl in February 2025. Post-acquisition, Balltime's AI technology has been integrated into Hudl's broader volleyball suite alongside Volleymetrics, with additional features like 3D View for three-dimensional court analysis. The combined entity serves volleyball organizations from youth leagues to professional teams, processing match footage within 1-2 hours of upload to deliver performance insights previously available only to elite teams with dedicated analysts.
Differentiator
Problem solved
Functional benefit
Products and services
- Balltime AI-powered volleyball analytics platform originally founded in 2022 that provides automated match breakdowns, player movement tracking, and performance metrics. After acquisition by Hudl in February 2025, Balltime's AI technology has been integrated into the broader Hudl Assist platform. The product serves volleyball athletes and teams seeking AI-powered film analysis.
- Hudl Assist Powered by Balltime AI Comprehensive volleyball analytics platform combining Hudl's existing tools with Balltime's AI technology. Provides automated film breakdowns, visual overlays showing ball trajectories, player stats, rotational stats, trends, and tendencies all linked to video. Delivers performance insights within 1-2 hours of match upload with tools for pre-match preparation, post-match analysis, and opponent scouting. Targets club volleyball, college volleyball, and high school volleyball programs.
Quantifiable outcome
- Match reviews reduced from several hours to under 1 hour through automated AI breakdowns
- +2 more outcomes
Companies that use Balltime
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Balltime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Balltime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HudlcoreHudl, a Nebraska-based sports technology company, completed the acquisition of Balltime in February 2025. The deal combined Hudl's existing volleyball tools with Balltime's AI technology to deliver faster data analysis including serve speed, attack height, and jump heights to teams. Balltime was integrated into Hudl's platform as Balltime AI, powering Hudl Assist for volleyball. The merged entity serves volleyball organizations ranging from youth leagues to professional teams across 79 countries, serving over 27,000 volleyball organizations and 400,000 users.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Balltime competitors and assessment
Company assessmentBroad incumbents
- Hudl: Hudl is the dominant sports video and analytics platform serving 315,000+ teams globally and now the parent of Balltime. It is the broader incumbent whose platform distribution powers Balltime's reach across 79 countries.
- StatsBomb: StatsBomb offers advanced football (soccer) video and data analytics and is also part of Hudl's portfolio. It is comparable as a sport-specific AI analytics product with a similar vertical-specialization strategy to Balltime's volleyball focus.
- Stats Perform: Stats Perform provides AI-driven sports data and analytics across multiple leagues and sports. Comparable to Balltime as a sports analytics provider leveraging AI/computer vision, but operating across many sports rather than volleyball-specialized.
- Catapult Sports: Catapult is a leading athlete-tracking and performance-analytics vendor serving elite and professional teams across multiple sports. It is comparable to Balltime as an analytics platform optimizing team performance, though it focuses on wearable/load data rather than volleyball video AI.
Others
- Hudl Focus Indoor: Hudl Focus Indoor is an automated smart camera for basketball, volleyball, and other indoor sports, capturing footage that feeds Hudl Assist powered by Balltime AI. It is a complementary enabling technology within Hudl's stack rather than a direct competitor.
Direct peers
- Veo Technologies: Veo provides AI-powered automated sports cameras and analytics for amateur and youth team sports. Comparable to Balltime as an AI-driven video analytics platform serving the same grassroots/youth market with computer vision.
- Pixellot: Pixellot offers AI-automated sports video capture and analytics for amateur and youth competitions. Comparable to Balltime in combining automated video capture with downstream analytics for non-elite sports organizations.
- Volleymetrics: Volleymetrics is an advanced analytics platform for college and pro volleyball teams, now a sibling product inside Hudl. It overlaps directly with Balltime's volleyball analytics offering and is the most direct comparison for AI-enabled volleyball match breakdowns.
- InStat: InStat is a sports video and data analytics platform, now also part of Hudl. It overlaps with Balltime in providing AI-assisted match analysis, scouting, and video review tooling for teams.
Emerging players
- Krossover: Krossover provides AI-assisted sports video breakdown and analytics for youth, high school, and collegiate teams. Comparable to Balltime in targeting the same grassroots video-analytics market with automated AI tagging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Balltime social profiles
Digital presenceBalltime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balltime leadership team
Management profileNumber of profiles
Profiles2 records
Balltime funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balltime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balltime
What does Balltime do?
Balltime is an AI-powered volleyball analytics platform that automatically identifies and classifies volleyball actions from match video footage using computer vision and machine learning models trained specifically on volleyball. The platform tracks player movements, ball trajectories, and rotational statistics, delivering automated match breakdowns with performance metrics including serve speed, attack height, and jump heights within 1-2 hours of upload. Following the February 2025 acquisition by Hudl, the technology is offered both as a standalone product and integrated into Hudl Assist powered by Balltime AI for volleyball organizations ranging from youth leagues to professional teams.
Is Balltime a public or private company?
Balltime is a private company. It is classified as corporate owned and is currently acquired.
When was Balltime founded?
Balltime was founded in 2022. It employs 1 to 10 people.
Where is Balltime based?
Balltime is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Balltime make money?
One revenue line is on record: saaS Platform Subscription.
Who are Balltime's main competitors?
Broad incumbents on record are Hudl, StatsBomb, Stats Perform and Catapult Sports. Hudl Focus Indoor is listed as an others. Direct peers are Veo Technologies, Pixellot, Volleymetrics and InStat. Krossover is listed as an emerging player.
Does Balltime have an API?
No public API is recorded for Balltime.
What industry is Balltime in?
Balltime's product category is Sports Analytics Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching. Its SIC code is 3949.