What REX Roundtables does

REX Roundtables is a privately held peer advisory organization founded in 1989 in New York by Will Phillips, drawing inspiration from "The Vagabonds" group formed by Henry Ford, Thomas Edison, and Harvey Firestone in 1914. The company operates structured peer advisory boards that convene CEOs, entrepreneurs, and C-level executives in confidential, facilitated sessions designed to surface unbiased strategic perspectives and reduce decision-making bias at the top of organizations. Its core product is a proprietary methodology — the REX Peer Advisory Methodology — developed over 35 years and active in more than 20 countries, combining Peer Advisory Team facilitation with Strategic Corporate Foresight approaches, supported by 15 managerial frameworks and more than 30 operational tools. The head office is in Garrison, New York, while EMEA operations are run through REXCOM SRLS, an Italian limited liability company headquartered in Tortoreto, Italy, led by Fausto Di Giulio as EMEA CEO; Eddie Tock serves as group CEO.

The business is monetized through three primary streams: recurring subscription-based memberships in peer advisory boards (priced per participation with territorial exclusivity), fees for multi-day residential gatherings (REX-FITALY, REX Fitness International, REX-Multisector, each capped at approximately 18 participants per event), and the REX Facilitator Academy, a training and certification product that externalizes the REX methodology. A fourth revenue layer comes from the REX Trusted Suppliers partner program, which provides fitness-industry brands (Technogym, Matrix, Les Mills, Triform, Reform Your Body, FitInteriors, Ziva Strength) with visibility and executive access in exchange for partnership contributions. Distribution is selective and application-based, relying on direct outreach, word-of-mouth within the executive community, and content marketing via the REX Blog and Facebook. The company reports approximately 540 members globally and a team of around 30 REX facilitators; no external institutional capital, funding rounds, or M&A activity are disclosed.

Name

REX Roundtables

Legal name

REXCOM SRLS

Website

https://rexroundtables.eu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

REX Roundtables operates confidential peer advisory boards and curated multi-day gatherings for CEOs, entrepreneurs, and fitness industry leaders across 20+ countries. Founded in 1989, the firm uses a proprietary 35-year methodology to facilitate recurring subscription-based peer exchange and strategic decision support.

Ownership category

akta.pro rank

Product category

Executive Peer Advisory Services

NAICS

Business Associations (813910), Management Consulting Services (54161)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

Keywords

• Peer advisory boards
• Executive peer groups
• CEO roundtables
• Leadership facilitation
• Fitness industry advisory

Headquarters

HQ city

Tortoreto

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Peer Advisory Board Membership: Ongoing membership in REX peer advisory boards providing access to regular gatherings, strategic discussions, and the international network of business leaders. Participation is exclusive and limited by territory and membership numbers.
2. Gathering/Raduno Event Fees: Fees for participation in organized gatherings such as REX-FITALY, REX-Multisector, and REX Fitness International events. These multi-day residential programs include peer advisory sessions, guest speakers, and club tours.
3. REX Facilitator Academy: Training courses for individuals seeking to develop facilitation skills using REX Methodology or become certified REX facilitators. Includes Level 1 foundational training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

REX Roundtables operates confidential, facilitator-led peer advisory boards (Raduni) that bring together selected groups of CEOs, entrepreneurs, and C-level executives for structured strategic discussions on real business challenges. Membership is selective and limited per territory, with the methodology refined over 35 years across 20+ countries and delivered through dedicated professional facilitators.

Product overview

REX Roundtables is a peer advisory board platform offering structured peer exchange programs for CEOs, entrepreneurs, and C-level executives. The core offering consists of Peer Advisory Boards facilitated by trained professionals, supported by regional gatherings (REX-FITALY, REX-Multisector) and international events (REX Fitness International). Additional offerings include the REX Facilitator Academy for training certification and the REX Trusted Suppliers partner program. The portfolio is anchored by a 35-year methodology operating across 20+ countries with 540+ members.

Differentiator

Problem solved

Functional benefit

Brands

• REX-FITALY: Peer advisory board gatherings specifically for fitness industry leaders including club owners, CEOs, and operators
• REX Fitness International
• REX-Multisector
• REX Facilitator Academy

Products and services

• REX Peer Advisory Boards Confidential, facilitator-led peer advisory boards connecting CEOs, entrepreneurs, and C-level executives in structured sessions on real business challenges. Membership is selective and limited per territory, with the methodology refined over 35 years across 20+ countries.
• REX-FITALY Gatherings Regional peer advisory gatherings for Italian fitness industry owners and operators, featuring site visits, strategic discussions, and business model exploration. Limited seats with territorial exclusivity.
• REX Fitness International Gatherings Three-day international peer advisory gatherings for global fitness industry leaders, bringing together operators of 700+ clubs across 20+ countries for strategic peer exchange, club tours, and keynote sessions.
• REX-Multisector Gatherings Cross-industry peer advisory gatherings connecting entrepreneurs, CEOs, and C-level managers from diverse sectors for strategic thinking, leadership development, and idea cross-pollination. Capped at 18 participants per gathering.
• REX Facilitator Academy Professional certification training course teaching the REX Methodology for peer facilitation, designed for CEOs, managers, and team leaders to develop facilitation skills and manage complex group dynamics. Includes Level 1 foundational training on session preparation, group focus management, team dysfunction handling, and agenda setting.
• REX Trusted Suppliers Program Strategic partner program connecting fitness industry suppliers with the REX network of CEOs and business owners for collaboration, brand visibility, keynote opportunities, and executive access.

Quantifiable outcome

• Organizations with healthier leadership generate approximately 3x long-term shareholder returns
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TechnogymcoreGTM or Marketing PartnerLeading fitness equipment manufacturer featured in REX Trusted Suppliers program. Provides visibility at REX events, newsletters, and digital platforms. Enables exclusive access to private executive roundtables for Technogym brand exposure to fitness industry decision-makers.
• Matrix (Johnson Health Tech)coreGTM or Marketing PartnerMajor commercial fitness equipment brand participating in REX Trusted Suppliers ecosystem, gaining premium visibility and keynote opportunities with REX's international CEO and entrepreneur network.
• Les MillscoreGTM or Marketing PartnerGlobal fitness content and program provider as REX Trusted Supplier, accessing executive roundtables and brand visibility within REX's fitness industry leadership community.
• TriformminorGTM or Marketing PartnerFitness industry supplier as REX Trusted Supplier, participating in the strategic partner ecosystem for fitness sector connections.
• Reform Your BodyminorGTM or Marketing PartnerBoutique fitness equipment brand (Reformer) featured in REX Trusted Suppliers program for brand exposure to fitness club operators.
• FitInteriorsminorGTM or Marketing PartnerFitness facility interior design specialist in REX Trusted Suppliers network, connecting with fitness club owners and operators in REX community.
• Ziva StrengthminorGTM or Marketing PartnerCommercial strength training equipment brand as REX Trusted Supplier, accessing REX's network of fitness industry CEOs and decision-makers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EO (Entrepreneurs' Organization): EO is a global peer-to-peer network for founders and entrepreneurs operating in chapters worldwide, with moderated forums, learning events, and exclusive membership. It directly competes with REX's REX-Multisector and entrepreneur-focused peer gatherings for the same founder/CEO persona.
• TAB (The Alternative Board): TAB facilitates monthly peer advisory boards for SME owners and CEOs across multiple countries, supported by certified facilitators and proprietary methodology. Its peer-board-with-facilitator model is structurally similar to REX's core Peer Advisory Board product.
• Tiger 21: Tiger 21 is a peer membership organization for high-net-worth investors and founders running facilitated peer groups focused on wealth preservation, investing, and lifestyle. It is comparable to REX in the membership-with-facilitated-peer-group model, though oriented toward ultra-HNW investors rather than operating CEOs.
• YPO (Young Presidents' Organization): YPO is one of the world's premier peer networks for chief executives and presidents, offering confidential forums, chapter-based peer groups, and leadership development across 140+ countries. It directly overlaps with REX's executive peer advisory model and CEO/C-suite target market.
• Vistage Worldwide: Vistage is the largest global CEO peer advisory and executive coaching organization, running private advisory groups for CEOs, business owners and senior executives. It is the most direct comparable to REX Roundtables in terms of offering (facilitated peer groups for CEOs), target customer (CEOs and entrepreneurs), and business model (recurring membership fees).
• Strategic Coach: Strategic Coach provides structured coaching programs and peer group workshops for entrepreneurs and founders, with a proprietary methodology and recurring membership. It overlaps with REX on entrepreneur-focused peer advisory and methodology-led membership offerings.
• C12 Group: C12 Group runs peer advisory boards for Christian CEOs and business owners with structured monthly meetings led by trained chairs. It mirrors REX's facilitator-led peer board methodology for a specific CEO segment.

Broad incumbents

• Aspen Institute Leadership Programs: The Aspen Institute runs curated leadership seminars and values-based peer cohorts for senior executives and entrepreneurs. It overlaps with REX on leadership development for top executives, though it operates more as a thought-leadership institution than a recurring paid membership.
• World Business Forum (WOBI): WOBI produces large-scale global business conferences and forums attended by senior executives and CEOs. While not a closed-door peer group, it competes for the same C-suite audience and conference budget that REX targets with its executive gatherings.

Emerging players

• Fitness Industry Networking Events (e.g., FIBO, IHRSA conventions): IHRSA and similar fitness industry associations host annual conventions and curated networking events for fitness club owners and operators globally. They serve as adjacent networking venues for the same fitness executive segment that REX-FITALY and REX Fitness International target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rexemea
• LinkedInlinkedin.com/company/rexcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REX Roundtables