Melo
- Company typePrivate
- Founded2024
- HeadquartersCamarillo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Melo firmographics
Firmographics- Name
- Melo
- Legal name
- Drink Melo Inc
- Website
- https://drinkmelo.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Melo industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
- akta.pro secondary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Melo is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Melo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: E-commerce sales of sparkling kava products directly to consumers through drinkmelo.com. Products sold in 4-pack, 12-pack, 24-pack, and 36-pack configurations. Single-product and mixed variety pack options available. Subscription model offers 40% off first order and 15% recurring discount with free shipping.
- Wholesale Distribution: Bulk sales to retail partners including Sprouts Farmers Market, Bristol Farms, Lassens, BevMo, Amazon Business, and Airgoods. Wholesale pricing offered to retailers, cafés, and hospitality venues stocking Melo's sparkling kava products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single flavor 12-pack (Banana Cream, Tahitian Lime, or Passionfruit Orange Guava) |
| Unit Pricing | Pay-as-you-go | Mixed Variety Pack (all three flavors) |
| Subscription | Annual | Subscribe & Save - First Order |
| Subscription | Monthly | Subscribe & Save - Recurring Orders |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Melo product offering
Product offeringCore offering
Melo sells sparkling kava beverages in 12oz slim cans across three flavors (Banana Cream, Passionfruit Orange Guava, Tahitian Lime) and a variety pack, formulated with noble kava extract from Vanuatu that delivers consistent kavalactone dosing with calming effects within 10–15 minutes. Products are zero-calorie, zero-sugar, vegan, gluten-free, and non-GMO, and are sold directly via drinkmelo.com and through retail and wholesale partners in the United States.
Product overview
Melo is a sparkling kava beverage company offering a portfolio of three core flavored sparkling water products—Banana Cream, Passionfruit Orange Guava (POG), and Tahitian Lime—formulated with noble kava extract from Vanuatu. All products are zero calories, zero sugar, zero alcohol, vegan, gluten-free, and non-GMO. The core 12oz slim can lineup is available in individual flavors, as a Variety Pack, and through a Subscribe & Save program. The company also sells Original Edition (OG) products at discounted prices with older packaging. Distribution includes direct-to-consumer e-commerce, major retail partners (Sprouts Farmers Market, Bristol Farms, Lassens, BevMo), and wholesale channels via Amazon Business and Airgoods. Melo positions itself as an alcohol alternative targeting sober-curious consumers and health-conscious socializers seeking calm without impairment or hangovers.
Differentiator
Problem solved
Functional benefit
Products and services
- Melo Sparkling Kava – Banana Cream Smooth, tropical banana cream flavored sparkling kava beverage in 12oz slim cans. Zero calories, zero sugar, zero alcohol, vegan, gluten-free, and non-GMO; intended for individual consumers seeking an alcohol alternative for relaxation and post-workout recovery.
- Melo Sparkling Kava – Passionfruit Orange Guava Fruity passionfruit, orange, and guava flavored sparkling kava beverage in 12oz slim cans. Zero calories, zero sugar, zero alcohol, vegan, gluten-free, and non-GMO; positioned as Melo's most popular flavor and recommended for first-time kava drinkers.
- Melo Sparkling Kava – Tahitian Lime Crisp, bright Tahitian lime flavored sparkling kava beverage in 12oz slim cans. Zero calories, zero sugar, zero alcohol, vegan, gluten-free, and non-GMO; positioned for social occasions and midday clarity.
- Melo Sparkling Kava Variety Pack 12-pack variety of 12oz slim cans containing all three Melo flavors (Banana Cream, Tahitian Lime, and Passionfruit Orange Guava). Allows customers to try all flavors before committing to a favorite.
- Melo Original Edition (OG) – Passionfruit Orange Guava Original packaging edition of the Passionfruit Orange Guava sparkling kava flavor sold at a discounted price. Same formula as the current Passionfruit Orange Guava SKU, available while supplies last.
- Melo Original Edition (OG) – Tahitian Lime Original packaging edition of the Tahitian Lime sparkling kava flavor sold at a 40% discount. Same farm-grown Vanuatu noble kava and crisp lime finish, limited stock.
- Melo Original Edition (OG) – Banana Cream Original packaging edition of the Banana Cream sparkling kava flavor sold at a discounted price. Same smooth tropical flavor and zero-sugar formula, available while supplies last.
Quantifiable outcome
- Noticeable calming effect within 10-15 minutes of consumption
- +3 more outcomes
Companies that use Melo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Melo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Melo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UN and ITC Pacific Islands' Kava InitiativecoreMelo is an official private-sector partner of the United Nations and ITC Pacific Islands' Kava Initiative, supporting ethical sourcing and long-term sustainability of kava farming communities in Vanuatu and the South Pacific Islands. This partnership ensures responsible sourcing practices and supports the livelihoods of kava farmers who have cultivated the plant for over 3,000 years.
- ShopifycoreE-commerce platform powering the drinkmelo.com online store, enabling product listings, shopping cart, checkout, payment processing, and order management for direct-to-consumer sales.
- KlaviyocoreEmail and SMS marketing platform powering customer acquisition campaigns (welcome offers, promotional discounts), subscription retention programs, and transactional communications including order updates and account alerts.
- Authorize.netcorePayment gateway processing credit card transactions for e-commerce orders on drinkmelo.com, handling payment security and transaction processing.
- Sprouts Farmers MarketcoreMajor natural foods grocery chain retail partner stocking Melo's sparkling kava products in stores across California, providing physical retail presence for health-conscious consumers.
- Bristol FarmscorePremium California grocery retailer carrying Melo's products in their specialty beverage section for discerning customers seeking functional beverages.
- LassenscoreNatural foods retailer serving health-focused consumers, providing retail distribution for Melo's sparkling kava products.
- BevMocoreBeverage specialty retailer focused on wine, beer, and spirits, now stocking Melo's sparkling kava as an alcohol alternative for their customer base.
- Amazon BusinesscoreAmazon's B2B marketplace channel offering Melo's sparkling kava products to business customers with wholesale pricing and bulk ordering capabilities.
- AirgoodsminorWholesale platform enabling retailers to discover and purchase Melo's products for physical store inventory.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Melo competitors and assessment
Company assessmentBroad incumbents
- OLIPOP: OLIPOP is a larger, well-funded functional sparkling soda brand targeting health-conscious consumers. Comparable to Melo on health-positioned sparkling beverages and retail distribution, though broader in flavor and ingredient scope.
- Athletic Brewing: Athletic Brewing is the leading non-alcoholic craft beer brand. Comparable to Melo as a broad incumbent in the alcohol-alternative category, with much larger scale and broader retail penetration.
- DrinkPoppi: Poppi is a major functional sparkling prebiotic soda brand. Comparable to Melo as a larger-scale, better-capitalized competitor in the health-positioned sparkling beverage category, with broader retail presence.
Direct peers
- Recess: Recess produces sparkling water beverages infused with CBD, adaptogens, and nootropics. Closely comparable to Melo's functional sparkling positioning, with similar target consumer and distribution strategy.
- De Soi: De Soi makes sparkling non-alcoholic beverages with adaptogens and botanicals for mood and relaxation. Direct competitor to Melo in the functional sparkling RTD category, serving similar use cases (social gatherings, evening wind-down).
- Töst: Töst produces premium sparkling non-alcoholic beverages from white tea, white cranberry, and ginger. Comparable to Melo as a premium, DTC-led, alcohol-alternative sparkling beverage positioned at social occasions.
- Ghia: Ghia is a non-alcoholic aperitif brand using botanical extracts to deliver relaxation. Direct peer to Melo, targeting the same sober-curious, health-conscious adult consumer with a premium positioning and DTC-led distribution.
- Hiyo: Hiyo is a functional sparkling beverage brand featuring adaptogens, nootropics, and botanicals. Direct peer to Melo in the functional sparkling RTD space with similar low-calorie, alcohol-free positioning.
- Kin Euphorics: Kin Euphorics produces functional non-alcoholic beverages designed to deliver relaxation and social ease without alcohol. Direct competitor to Melo in the sober-curious functional beverage space, targeting overlapping consumer segments with a similar premium DTC + retail strategy.
Emerging players
- Mati Energy: Mati Energy is a sparkling botanical energy drink brand using adaptogens and natural caffeine. Comparable to Melo as an emerging functional sparkling beverage competitor with overlapping health-conscious consumer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Melo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melo leadership team
Management profileNumber of profiles
Melo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melo
What does Melo do?
Melo sells sparkling kava beverages in 12oz slim cans across three flavors (Banana Cream, Passionfruit Orange Guava, Tahitian Lime) and a variety pack, formulated with noble kava extract from Vanuatu that delivers consistent kavalactone dosing with calming effects within 10–15 minutes. Products are zero-calorie, zero-sugar, vegan, gluten-free, and non-GMO, and are sold directly via drinkmelo.com and through retail and wholesale partners in the United States.
Is Melo a public or private company?
Melo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Melo founded?
Melo was founded in 2024. It employs 1 to 10 people.
Where is Melo based?
Melo is headquartered in Camarillo, United States, in the North America region.
How does Melo make money?
Two revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are wholesale Distribution.
Who are Melo's main competitors?
Broad incumbents on record are OLIPOP, Athletic Brewing and DrinkPoppi. Direct peers are Recess, De Soi, Töst, Ghia, Hiyo and Kin Euphorics. Mati Energy is listed as an emerging player.
Does Melo have an API?
No public API is recorded for Melo.
What industry is Melo in?
Melo's product category is Functional Beverages. Its primary akta.pro industry code is AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312111 and its SIC code is 2086.