WALLS REPUBLIC INC.

What WALLS REPUBLIC INC. does

Walls Republic Inc. is a private e-commerce company that designs and sells residential and commercial wallpapers, custom wall murals, wallcoverings, rugs, and specialty dry erase wall coatings. The company operates a direct-to-consumer (DTC) storefront at wallsrepublic.com, supported by US toll-free phone sales (1-888-990-2250), email sales support, and a presence in Markham, Canada. It operates as a Shopify-based retailer with no public listing, no disclosed institutional investors, and a headcount in the 11–50 range.

The product portfolio spans over 4,000 SKUs across three core categories: Wall Murals (963 items, large-format custom prints), Home Wallpaper (3,222 items, standard repeating-pattern rolls), and Commercial Wallcoverings (341 items, durable products for high-traffic environments). Underlying technology centers on digital wallpaper and mural printing with custom sizing, ultra-high resolution output, and a custom mural service allowing customers to upload their own imagery. Substrate range includes vinyl, non-woven, textile, grasscloth, mica, cork, and various faux effects, with an eco-friendly "Lush Edition" line and a specialty sub-brand, Walls IQ, offering dry erase wallcoverings in magnetic, high-gloss, low-gloss/projection, and clear paint variants. In 2025, the company launched approximately 15 new collections (e.g., Factory VI, Liverna, Golden Hour, Lush Edition, Custom Peel and Stick Murals at 345 SKUs), signaling active product refresh.

The business monetizes through one-time product sales (DTC and B2B) at unit price points spanning roughly $11 to $589+, supplemented by quote-based custom mural orders. Go-to-market combines DTC e-commerce, a Trade Program for interior designers and architects, an Influencer Program for content creators, and Walls Republic University as an educational content asset. Customer segments are diversified across residential, corporate, hospitality & retail, healthcare, education, and design professionals, with reported average satisfaction of 4.8 stars across 810+ reviews.

Name

WALLS REPUBLIC INC.

Legal name

Walls Republic Inc.

Website

https://wallsrepublic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Walls Republic Inc. is a private e-commerce retailer that designs and sells residential and commercial wallpapers, custom wall murals, wallcoverings, and specialty dry erase wall coatings. It serves homeowners, businesses, and design professionals through its wallsrepublic.com storefront, trade program, and influencer partnerships, with a catalog exceeding 4,000 SKUs.

Ownership category

akta.pro rank

Product category

Wallcoverings and Wall Murals

NAICS

Paint and Wallpaper Retailers (44412), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industries

Home, Furniture & Decor DTC (CRAFACAE), Anti-Graffiti, Anti-Microbial & Functional Wall Coatings (IMADAKAK)

Keywords

• Designer wallpaper
• Custom wall murals
• Commercial wallcoverings
• Peel and stick wallpaper
• Dry erase wallcoverings

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time sales of wallpaper and wall mural products through e-commerce platform. Products include pre-designed murals, wallpaper rolls, and commercial wallcoverings sold at various price points.
2. Custom Mural Orders: Custom mural printing service where customers can upload their own images or artwork. Orders are printed to exact specifications and dimensions with professional design review included.
3. Commercial Wallcovering Sales: B2B sales of commercial-grade wallcoverings for corporate offices, healthcare facilities, hospitality, retail, and other commercial spaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Walls Republic designs, prints, and sells residential and commercial wallpapers, custom wall murals, removable peel-and-stick products, and Walls IQ dry erase wallcoverings through its direct-to-consumer e-commerce store. The company enables customers to purchase pre-designed wallpaper rolls and murals or upload their own images for custom-printed wall-to-wall murals produced to exact dimensions. It also operates a Trade Program serving interior designers, architects, and contractors with commercial-grade products.

Product overview

Walls Republic is a wallpaper and wall mural e-commerce platform offering a comprehensive portfolio of interior wall decoration products. The core offering consists of three main product categories: Wall Murals (large-format custom prints in 963 styles), Home Wallpaper (standard repeating-pattern rolls with 3222 items), and Commercial Wallcoverings (durable products for high-traffic areas with 341 items). The company differentiates through customization services including Create Your Own Wallpaper Mural (allowing customers to print personal images), custom Peel and Stick options, and specialty Dry Erase wallcoverings (Magnetic, High-Gloss, Low-Gloss, and Clear Paint Solutions). The product lineup spans numerous themed collections including Muance 5 Lush Edition, Factory VI, Liverna, Golden Hour, Concept, Structured Walls, Surfaces, Terra Nova, Wanderlust, Little Dreamers, Imaginarium 3, and 50+ additional collections across styles such as botanical, geometric, abstract, marble, concrete, grasscloth, and tropical themes. Additional services include a Trade Program for design professionals and an Influencer Program for marketing collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Walls IQ: Dry erase wallcovering solutions including magnetic, high-gloss, and low-gloss/projection options.

Products and services

• Wall Murals Large-format wall murals printed to exact wall dimensions with customizable designs across themes including nature, abstract, floral, architectural, geometric, and tropical patterns. 963 items available. For residential feature walls, bedrooms, living rooms, and commercial interiors.
• Home Wallpaper Standard residential wallpapers sold by roll featuring repeating patterns in modern, traditional, botanical, metallic, textured, and other styles. 3222 items available across numerous color and pattern categories. For homeowners and renters decorating residential interiors.
• Commercial Wallcoverings Durable wallcoverings engineered for high-traffic commercial environments including corporate offices, healthcare facilities, restaurants, hotels, retail stores, salons and spas, senior living, education facilities, and interior design projects. 341 items available.
• Peel and Stick Wallpaper Removable wallpaper collection designed for DIY installation without paste or adhesive. Ideal for renters and temporary installations. 29 items available.
• Custom Peel and Stick Murals Custom-sized peel and stick murals that can be personalized with customer images or designs. Combines custom mural printing with peel-and-stick removable installation. 345 items available.
• Create Your Own Wallpaper Mural Custom mural service that lets customers upload their own photos, artwork, or brand graphics for printing as wall-to-wall murals. Includes professional design review and ultra-HD resolution printing to exact dimensions. For homeowners, designers, and commercial brands seeking personalized wall art.
• Walls IQ Dry Erase Magnetic Wallcovering Dry erase wallcovering with magnetic functionality allowing notes and images to be attached with magnets. Suitable for offices, meeting rooms, and creative spaces that require both writable and magnetic surfaces.
• Walls IQ Dry Erase High-Gloss Wallcovering High-gloss dry erase wallcovering providing a smooth whiteboard-style writing surface for offices, classrooms, and creative environments.
• Walls IQ Dry Erase Low-Gloss Projection Wallcovering Low-gloss dry erase wallcovering optimized for projector use, combining whiteboard and projection screen functionality in a single surface for meeting and conference spaces.
• Walls IQ Dry Erase Clear Paint Solution Clear dry erase paint solution applied to walls to create writable surfaces, covering approximately 200 square feet per can. For retrofitting existing walls into writeable surfaces in offices, schools, and homes.
• Wallpaper Outlet Discounted and clearance wallpaper collection offering reduced prices on past and overstocked designs. 465 items available at outlet pricing.
• Muance 5 Lush Edition Wallpaper Collection Nature-inspired mural collection with intricate botanical patterns, vibrant colors, and tropical designs. Eco-friendly materials with easy installation for residential and commercial use.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Large-scale online home furnishings retailer with a deep wallpaper and wall decor assortment. Comparable in DTC home decor e-commerce, but operates as a broad marketplace rather than a wallpaper specialist.
• Anthropologie Home: Lifestyle home and decor retailer with a wallpaper and wall art category targeting design-conscious consumers. Comparable aesthetic and customer, but operates as a broader lifestyle brand.
• West Elm: National home furnishings retailer (Williams-Sonoma subsidiary) with a curated wallpaper and wall art assortment. Comparable in residential design-led decor, but covers furniture and home goods broadly.

Direct peers

• Spoonflower: Custom print-on-demand platform for wallpaper, fabric, and home decor with designer marketplace. Directly comparable in the custom-mural/pre-designed wallpaper segment and DTC e-commerce fulfillment model.
• York Wallcoverings: Long-standing wallpaper manufacturer and brand with residential and contract/commercial lines sold through retailers and direct. Comparable product portfolio across residential and commercial wallcoverings.
• Tempaper: Peel-and-stick removable wallpaper brand selling direct-to-consumer with a strong design catalog. Comparable product format (peel-and-stick) and overlapping residential customer base.
• Brewster Home Fashions: Wallpaper manufacturer and distributor with a large residential and commercial catalog and direct online sales. Comparable in product breadth, substrate variety, and trade/B2B distribution model.
• Graham & Brown: Established UK-based wallpaper and wall art retailer with a designer-led catalog sold globally online. Comparable in residential wallpaper breadth, design-led collections, and DTC e-commerce channel.
• Murals Wallpaper: Direct competitor offering custom-printed wall murals and designer wallpaper via a DTC e-commerce model with international shipping. Highly comparable on custom-print workflow, target customer, and product categories.

Emerging players

• Society6: Artist marketplace offering custom and curated wall art, prints, and murals with print-on-demand fulfillment. Comparable in custom/artist-driven wall décor and DTC e-commerce, though narrower in commercial wallcoverings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/walls_republic
• Facebookfacebook.com/wallsrepublicus
• Instagraminstagram.com/walls_republic
• TikToktiktok.com/@wallsrepublic
• Pinterestpinterest.com/wallsrepublic
• LinkedInlinkedin.com/company/walls-republic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALLS REPUBLIC INC.