TOK AGENCY LTD

Social Media Marketing Servicestok.agency

Tok Agency Ltd is a UK-based TikTok content creation agency that produces social video for affiliate marketing programmes and brand partners, while also owning and operating two in-house e-commerce brands (WearIt.co.uk apparel and OutdoorSoap.co.uk soap) sold via Shopify and TikTok Shop.

Company typePrivate
Founded2022
HeadquartersLincoln, United Kingdom
Headcount1–10
GTM typeB2B and B2C
OfferingServices

TOK AGENCY LTD firmographics

Firmographics

Name: TOK AGENCY LTD
Legal name: TOK AGENCY LTD
Website: https://tok.agency
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: Tok Agency Ltd is a UK-based TikTok content creation agency that produces social video for affiliate marketing programmes and brand partners, while also owning and operating two in-house e-commerce brands (WearIt.co.uk apparel and OutdoorSoap.co.uk soap) sold via Shopify and TikTok Shop.
Ownership category
akta.pro rank

TOK AGENCY LTD industry classification

Industry

Product category: Social Media Marketing Services
NAICS: Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)
akta.pro industry: PRIMARYBPAFAHAA
Influencer Marketing Agencies
Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

Keywords

TikTok content creation
Affiliate marketing management
Influencer outreach services
Social media agency
Direct-to-consumer ecommerce

Where TOK AGENCY LTD is headquartered

Location

Headquarters

HQ city: Lincoln
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

TOK AGENCY LTD business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

TikTok content creation services: Produces TikTok content on behalf of affiliate marketing programmes and brand partners, monetising creative output for clients.
Affiliate commissions / influencer sales revenue: Earns commissions from sales generated through TikTok micro-influencer affiliates managed via the TikTok Affiliate Centre.
Direct e-commerce product sales: Sells own-label products under WearIt.co.uk (apparel) and OutdoorSoap.co.uk (soap) via Shopify, TikTok Shop and Etsy (planned).

Pricing tiers

Model	Billing	Price
Other	—	Agency services - bespoke quote-based

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

TOK AGENCY LTD product offering

Product offering

Core offering

Tok Agency is a TikTok content creation agency that produces TikTok videos on behalf of affiliate marketing programmes and brand partners and systematically manages micro-influencer relationships through the TikTok Affiliate Centre. Alongside this agency service, Tok Agency owns and operates two direct-to-consumer e-commerce brands — WearIt.co.uk (tees) and OutdoorSoap.co.uk (outdoor soap) — sold via Shopify, TikTok Shop and a soon-to-launch Etsy storefront.

Differentiator

Problem solved

Functional benefit

Brands

WearIt.co.uk: In-house e-commerce clothing/merchandise brand owned by Tok Agency; tees are produced by an in-house production team and sold via Shopify and TikTok Shop.
OutdoorSoap.co.uk

Products and services

Tok Agency TikTok Content Creation & Affiliate Management Services Bespoke TikTok content creation agency service that produces TikTok videos on behalf of affiliate marketing programmes and brand partners and systematically manages micro-influencer relationships and deal-making via the TikTok Affiliate Centre, helping clients find new customers on the TikTok platform.
WearIt.co.uk In-house direct-to-consumer apparel brand owned by Tok Agency, selling tees produced by an in-house production team via Shopify and TikTok Shop.
OutdoorSoap.co.uk In-house direct-to-consumer outdoor soap brand owned by Tok Agency, selling handmade soap products made by an in-house chief soap maker via Shopify and TikTok Shop.

Quantifiable outcome

Awarded Lincolnshire Business Excellence Award (2023)

Companies that use TOK AGENCY LTD

Customer profile

Segments2 records

Ideal customer profiles2 records

TOK AGENCY LTD technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

TOK AGENCY LTD partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core / flagship and minor.

TikTok (Affiliate Centre / TikTok Shop)core / flagshipTechnology or IntegrationTikTok is the central platform Tok Agency builds its business on: the team uses the TikTok Affiliate Centre for influencer outreach and management, and sells own-brand products via TikTok Shop.
Shopifycore / flagshipTechnology or IntegrationTok Agency uses Shopify as its primary e-commerce platform for selling WearIt.co.uk and OutdoorSoap.co.uk products.
MarketingPunch.co.ukminorOthersLong-established business run by Tok Agency's MD Paul Kemshell alongside Tok Agency; part of why the new hire role includes 10-15 hours/week of PA work for the MD.

Scale indicators5 records

TOK AGENCY LTD competitors and assessment

Company assessment

Direct peers

Ubiquitous: Creator marketing agency focused on TikTok, Instagram and YouTube for brands of all sizes. Directly comparable to Tok Agency's TikTok content and creator outreach model.
Socially Powerful: Global social media and influencer marketing agency with TikTok specialism and a UK presence. Directly comparable in terms of TikTok content and affiliate-style campaign services, but with broader geographic reach.
Billion Dollar Boy: UK-based influencer marketing agency running creator-led campaigns for major brands across TikTok, Instagram and YouTube. Comparable to Tok Agency in service offering and target customer type, but with larger team and enterprise client base.
The Goat Agency: UK-founded influencer and social media agency with a strong TikTok focus. Closely comparable to Tok Agency in offering TikTok-native creator campaigns to brands, but operating at significantly greater scale.
TAKUMI: Influencer marketing platform and agency with deep TikTok focus, connecting brands with creators. Comparable to Tok Agency's TikTok Affiliate Centre-led offering, but at a much larger scale with proprietary tooling.

Broad incumbents

Whalar Group: Global creator and influencer marketing group with strong TikTok partnerships, including the Whalar Talent roster. Overlaps with Tok Agency in TikTok-native influencer work but serves a much broader, enterprise client base.
Obviously: Full-service influencer marketing agency with a strong creator commerce and TikTok Shop track record. Comparable to Tok Agency in operating TikTok creator commerce for brands, but with enterprise-grade accounts and US HQ.
Croud: UK-based digital marketing agency with a 'Croud X' TikTok specialism. Comparable in offering TikTok creative and paid social services to brands, but with a much broader multi-channel digital remit.
Brainlabs: Performance-driven digital marketing agency offering paid social, SEO and content services including TikTok campaigns. Comparable as a UK digital agency competitor for Tok Agency's client budgets, though significantly larger.

Regional players

Moburst: Global mobile and social marketing agency with notable TikTok specialism. Comparable in TikTok content/influencer services but primarily US/Israel-led rather than UK-domestic like Tok Agency.

Market position

Customer concentration

TOK AGENCY LTD compliance and trust

Trust signal

Compliance1 record

TOK AGENCY LTD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TOK AGENCY LTD leadership team

Management profile

Number of profiles

Profiles6 records

TOK AGENCY LTD subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

TOK AGENCY LTD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TOK AGENCY LTD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOK AGENCY LTD

What does TOK AGENCY LTD do?

Is TOK AGENCY LTD a public or private company?

TOK AGENCY LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was TOK AGENCY LTD founded?

TOK AGENCY LTD was founded in 2022. It employs 1 to 10 people.

Where is TOK AGENCY LTD based?

TOK AGENCY LTD is headquartered in Lincoln, United Kingdom, in the Europe region.

How does TOK AGENCY LTD make money?

Three revenue lines are on record. TikTok content creation services are the primary driver. The others are affiliate commissions / influencer sales revenue and direct e-commerce product sales.

Who are TOK AGENCY LTD's main competitors?

Direct peers on record are Ubiquitous, Socially Powerful, Billion Dollar Boy, The Goat Agency and TAKUMI. Broad incumbents are Whalar Group, Obviously, Croud and Brainlabs. Moburst is listed as a regional player.

Does TOK AGENCY LTD have an API?

No public API is recorded for TOK AGENCY LTD.

What industry is TOK AGENCY LTD in?

TOK AGENCY LTD's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 561422.