Treetop Hideaways

What Treetop Hideaways does

Treetop Hideaways is a privately-held boutique treehouse hospitality company operating two locations on Lookout Mountain in the greater Chattanooga area: the original Chattanooga Valley site in Flintstone, GA (Elements and Luna Loft treehouses) and the Ruby Falls site in Chattanooga, TN (Dogwood, Redbud, and Wood Lily treehouses). The company designs, builds, and operates adult-oriented treehouse accommodations that combine rustic reclaimed-material construction with refined amenities such as heated floors, rain-head showers, gourmet kitchenettes, climate control, gigabit internet, and premium linens; signature architectural features include trees growing through structures and dynamic systems that accommodate natural tree movement.

The business sells overnight stays directly to consumers through its own website and the Timberroot regional booking platform, with pricing structured around nightly rates, gift certificates ($450 digital / $475 physical), and add-on services (electric bike rentals at $150 per stay, on-site massage, guided hiking tours, laundry pickup, and local food/beverage delivery). Its customer base is segmented into couples and romantic-getaway travelers (primary), families with children, adventure and nature travelers, and accessibility-focused guests served by the wheelchair-accessible Dogwood unit.

Treetop Hideaways relies on a curated partner stack — construction and sustainability specialists (Greenspaces, EPB, Greenwood Engineering, Palmer Built Environments, Timberline Tree Care), brand collaborators (Pete Nelson/Nelson Treehouse and Supply for the Elements Treehouse; Dove Men+Care for the same), and on-property experience providers (Mobile-Massage, Experience Chattanooga, Freedom from Laundry, Imbibe Importers, Goodman Coffee Roasters, Dandle Spa, Noke's Granola, Good Fortune Soap) — to deliver its differentiated offering. Founded in 2014, the company operates with 1-10 employees and is not venture-backed; its growth to date has been funded by a 2018 Kickstarter campaign for Luna Loft and reinvested operating cash from the original Chattanooga Valley location.

Name

Treetop Hideaways

Legal name

Treetop Hideaways

Website

https://treetophideaways.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Treetop Hideaways is a privately-held boutique treehouse hotel operator with two locations on Lookout Mountain near Chattanooga, offering five themed adult treehouse rentals (Elements, Luna Loft, Dogwood, Redbud, Wood Lily) directly to couples, families, and leisure travelers, plus gift certificates and local add-on services.

Ownership category

akta.pro rank

Product category

Boutique Vacation Lodging

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Treehouses & Canopy Stays (THAMADAC)

Keywords

• Boutique treehouse lodging
• Vacation rental hospitality
• Nature retreat accommodations
• Unique lodging experiences
• Adult treehouse hotels

Headquarters

HQ city

Flintstone

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Overnight Treehouse Accommodations: Nightly rentals of five unique treehouse units across two locations (Chattanooga Valley and Ruby Falls). Revenue generated from base booking fees, with pricing varying by season and treehouse type. Complimentary amenities included with stays.
2. Gift Certificates: Sale of digital and physical gift certificates redeemable for treehouse stays. Digital certificates from $450; physical certificates at $475 with custom laser-etched medallion option.
3. Add-on Services: Electric bike rentals at $150 per stay for up to two e-bikes. Additional services include professional massage, hiking tours, and laundry pickup delivered to properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Treetop Hideaways is a boutique treehouse hotel operating two locations on Lookout Mountain near Chattanooga, TN, offering five unique adult-oriented treehouse accommodations (Elements, Luna Loft, Dogwood, Redbud, Wood Lily) that blend reclaimed materials and sustainable construction with luxury amenities such as heated floors, climate control, and gourmet kitchenettes. The company earns revenue from nightly stays and complementary offerings including gift certificates, electric bike rentals, on-site massage, guided hiking tours, and curated local amenity partnerships.

Product overview

Treetop Hideaways is a boutique treehouse hotel with two locations on Lookout Mountain in the Chattanooga, TN area. The original Chattanooga Valley location (576 Chattanooga Valley Rd, Flintstone, GA) features two treehouses: the Elements Treehouse (luxury unit with heated floors, built with Pete Nelson) and the Luna Loft Treehouse (Kickstarter-funded, barn-raising style). The newer Ruby Falls location (1708 S Scenic Hwy, Chattanooga TN) features three treehouses: Dogwood (wheelchair accessible), Redbud (rustic barn-style), and Wood Lily (canopy-level). Both locations offer add-on services including electric bike rentals, professional massage, hiking tours, laundry service, and local product partnerships. Gift certificates are available for both locations.

Differentiator

Problem solved

Functional benefit

Brands

• Luna Loft: Treehouse built in barn-raising style with reclaimed 1860's barn wood, featuring ultra-fast gigabit internet and full climate control
• Elements
• Dogwood
• Redbud
• Wood Lily

Products and services

• Elements Treehouse Luxury treehouse accommodation at the Chattanooga Valley (Flintstone, GA) location featuring heated floors, walk-in rain-head shower with a glassed-in tree growing through the structure, queen bed plus two twin beds in loft; sleeps 4 guests. Built in partnership with Pete Nelson and Dove Men+Care.
• Luna Loft Treehouse Barn-raising style treehouse at the Chattanooga Valley location built with reclaimed 1860s barn wood, 16-foot warehouse windows, penny-floor bathroom, full climate control, and gigabit internet (marketed as the World's First Gigabit Treehouse). Queen bed and fold-down couch; sleeps 3-4. Funded through Kickstarter crowdfunding.
• Dogwood Treehouse Wheelchair-accessible treehouse at the Ruby Falls location with Tennessee River and city views. Reclaimed materials, outdoor rain-head shower, queen bed plus queen foldout couch and twin daybed; sleeps 5.
• Redbud Treehouse Rustic, barn-inspired treehouse at the Ruby Falls location built with rough-sawn barnwood oak and reclaimed tin. Features a 1900s phonograph, carved oak bed, outdoor soaking tub, and indoor rain-head shower. Queen bed plus queen foldout couch; sleeps 4.
• Wood Lily Treehouse Canopy-level treehouse at the Ruby Falls location with charred oak siding, cork flooring, indoor and outdoor rain-head showers, and a wraparound deck with hammock. Queen bed in loft plus queen foldout couch; sleeps 4.
• Chattanooga Valley Gift Certificate Gift certificate redeemable for any available night at the original Chattanooga Valley location (Luna Loft or Elements Treehouses). Digital certificate $450; physical certificate $475 with optional custom laser-etched medallion in kraft gift box.
• Ruby Falls Gift Certificate Gift certificate redeemable for any available night at the Ruby Falls location (Dogwood, Redbud, or Wood Lily). Digital certificate $450; physical certificate $475.
• Electric Bike Rental Add-on Electric bike rental available for guests at both the Elements and Luna Loft Treehouses. Up to two e-bikes with helmets included at $150 per stay, located at the base of Treehouse Trails and valid for the duration of the stay.
• Professional Massage Service Add-on On-site professional massage services for treehouse guests, delivered through a partnership with Mobile-Massage (founded by Licensed Massage Therapist Rebecca) and scheduled through their website.
• Guided Hiking Tour Add-on Guided hiking tours for treehouse guests featuring transportation and professional photography, delivered through a partnership with Experience Chattanooga.
• Laundry Pickup and Delivery Add-on Pickup and delivery laundry service for treehouse guests, priced $29-$39 with same-day, next-day, or two-day delivery options, offered through Freedom from Laundry.
• Wine and Spirits Delivery Add-on Wine, spirits, and beer delivery service for treehouse guests through Imbibe Importers, with special orders deliverable to the properties.

Quantifiable outcome

• World's First Gigabit Treehouse at Luna Loft
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Pete Nelson / Nelson Treehouse and SupplycoreStrategic or Co-development PartnerCollaboration with Pete Nelson (host of Treehouse Masters TV show) to build the Elements Treehouse in partnership with Dove Men+Care brand.
• Dove Men+CarecoreStrategic or Co-development PartnerBrand partnership for the Elements Treehouse showcasing the launch of Dove Men+Care product line.
• Greenwood EngineeringminorImplementation/ SI/ Consulting PartnerEngineering partner for building dynamic systems that work with natural tree growth and sway.
• Palmer Built EnvironmentsminorImplementation/ SI/ Consulting PartnerConsulting partner for sustainable building systems and environmental integration.
• Timberline Tree CareminorStrategic or Co-development PartnerExpert partner for selecting strongest trees and ongoing tree health management.
• Mobile-MassageminorGTM or Marketing PartnerOn-site professional massage services offered to guests, scheduled through the Mobile-Massage website.
• Experience ChattanoogaminorGTM or Marketing PartnerGuided hiking tours with transportation and professional photography for treehouse guests.
• Freedom from LaundryminorGTM or Marketing PartnerPickup and delivery laundry service ($29-$39) with same-day, next-day, or two-day options.
• Imbibe ImportersminorGTM or Marketing PartnerWine, spirits, and beer store with special orders deliverable to the treehouses.
• Goodman Coffee RoastersminorGTM or Marketing PartnerSpecialty coffee provided in treehouse kitchenettes for guest enjoyment.
• Dandle Spa and Skin CareminorGTM or Marketing PartnerEco-natural soaps and scents created in Chattanooga, available at the treehouses.
• Noke's GranolaminorGTM or Marketing PartnerLocally made granola bars stocked in treehouse kitchenettes.
• Good Fortune SoapminorGTM or Marketing PartnerSoap products provided in the Elements Treehouse along with all linens.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Collective Retreats: Collective Retreats operates luxury glamping and unique lodging experiences at scenic US destinations, including yurts, tents, and cabins. Comparable premium-positioned nature-immersive lodging competitor targeting similar occasion-driven leisure travelers.
• Getaway Houses: Getaway operates a network of tiny cabins in nature settings near major US cities, marketed for digital-detox short stays. Comparable target customer and amenity-light nature-immersive concept, though it uses ground-based cabins rather than treehouses.
• Under Canvas: Under Canvas operates upscale glamping resorts near US national parks, offering premium safari-inspired tented accommodations with hotel-grade amenities. Comparable as an adjacent nature-immersive boutique lodging operator targeting experience-driven leisure travelers.
• AutoCamp: AutoCamp offers boutique Airstream and cabin glamping at locations in California, New York, and other states, with a focus on design-forward outdoor lodging. Comparable as a design-driven, amenity-rich nature lodging operator in the same premium leisure segment.

Direct peers

• Out 'n' About Treesort: Out 'n' About Treesort in Cave Junction, OR operates a multi-unit treehouse resort with several unique elevated cabins and treehouses. Comparable to Treetop Hideaways in offering multiple themed treehouse units for nightly rental in a rural/forest setting.
• Treehouse Point: Treehouse Point in Fall City, WA is one of the original boutique treehouse B&B operators in the US, offering individually designed treehouse rooms for overnight guests. It is the closest direct peer to Treetop Hideaways in terms of scale, business model (overnight treehouse lodging), and adult-oriented positioning.
• The Mohicans: The Mohicans in Glenmont, OH is a small treehouse and cabin resort offering themed overnight treehouses built by Pete Nelson. Direct competitor in the boutique treehouse lodging category with similar unit-count, themed-design, and romance/occasion-driven demand profile.

Broad incumbents

• Huttopia: Huttopia is an international operator of nature resorts featuring cabins, canvas tents, and chalets across North America and Europe. Comparable as a multi-unit nature resort brand, though at larger scale and broader geography than Treetop Hideaways.
• Post Ranch Inn: Post Ranch Inn in Big Sur, CA is a luxury cliffside boutique hotel known for its unique architectural rooms and nature-integrated design. Comparable as a high-ADR unique-stay property targeting couples and special occasions, though it is a broader full-service resort rather than treehouse-specific.

Others

• Nelson Treehouse and Supply: Nelson Treehouse and Supply is the design/build firm led by Pete Nelson that has collaborated with Treetop Hideaways on the Elements Treehouse. Included as an ecosystem participant (supplier/builder of custom treehouses) rather than a direct competitor in lodging operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SleepInATree
• Facebookfacebook.com/treetophideaways
• LinkedInlinkedin.com/company/sleep-in-a-tree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treetop Hideaways