Unruled Nation Inc.

What Unruled Nation Inc. does

Unruled Nation Inc. operates as Unruled Outdoor Agency, an integrated B2B marketing agency headquartered in Mount Pleasant, South Carolina, and is a subsidiary of EVOQ Group. Formerly known as TBA Outdoors before a 2025 rebrand, the agency specializes exclusively in outdoor industry clients, serving outdoor and adventure sports brands, fishing and watersports brands, firearms and hunting brands, outdoor apparel brands, and adjacent categories such as grilling and knives. Its service platform spans brand strategy, creative, video production, content strategy, media planning and buying, analytics, e-commerce, public relations, web design, email marketing, SEO, and paid search, delivered through a direct enterprise sales motion supported by industry trade show presence (ICAST, SHOT Show), earned media, and proprietary research publications including annual Fishing Industry Insights and Hunting Industry Insights reports.

The agency is positioned as a vertically specialized alternative to generalist marketing firms, with team members drawn from the outdoor enthusiast community and credentialed as one of only 18 certified Brand Strategist agencies in the United States. Named enterprise clients include Raymarine, Madison Creek Outfitters, Frogg Toggs, Contender Boats, Classic Overland, Guy Harvey, Heybo, Bradley Smoker, and Williams Knife Co., alongside startup clients such as Rost Martin and Adrenaline Research Labs. The firm is led by CEO Scott Brandon, President Tyler Easterling, and a leadership team that includes dedicated executives for strategy, creative, integrated media and data, and client success, supported by Shopify and Avantlink integrations for e-commerce and affiliate execution.

The business operates as a professional services agency with custom, scope-based pricing and no publicly disclosed pricing model. Revenue is generated through integrated marketing engagements with enterprise and mid-market outdoor brands, with outcomes evidenced through case-study metrics such as a 9.5:1 ROAS for Madison Creek Outfitters, $5M in earned media for Rost Martin, and significant DTC e-commerce growth for Frogg Toggs. The company has no disclosed revenue, headcount, or funding history, and operates as a privately held subsidiary within the diversified EVOQ Group conglomerate.

Name

Unruled Nation Inc.

Legal name

Unruled Nation Inc.

Website

https://unruledagency.com

Company type

Private

Operating status

Operating

Short description

Unruled Outdoor Agency is a Mount Pleasant, SC-based integrated marketing agency serving outdoor, fishing, hunting, firearms, and adventure brands with brand strategy, creative, media, e-commerce, and PR services as a subsidiary of EVOQ Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Professional services revenue generated from providing integrated marketing services to outdoor brands including brand strategy, creative, media planning and buying, analytics, content strategy, e-commerce solutions, and public relations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Unruled Nation Inc. operates Unruled Outdoor Agency, a full-service marketing agency that exclusively serves outdoor, fishing, hunting, firearms, and adventure sports brands. The agency delivers integrated campaigns spanning brand strategy, creative, video production, content strategy, media planning and buying, paid search and SEO, email marketing, social media, e-commerce (Shopify), analytics, and public relations. It also produces proprietary consumer research reports on fishing and hunting categories.

Product overview

Unruled is an integrated marketing agency (formerly TBA Outdoors) specializing exclusively in outdoor, fishing, hunting, and shooting sports brands. The agency operates as a full-service marketing firm offering a unified platform of services including Brand Strategy, Creative, E-Commerce, Media Planning & Buying, Content Strategy, Video Production, Social Media, Analytics, Public Relations, SEO/Paid Search, and Email Marketing. The offering is architected as an integrated suite where research insights inform strategy, which flows into creative development, then distributes across digital channels, e-commerce platforms, and traditional media. Individual modules like Video Production, Analytics, and E-Commerce function both independently and as integrated components of larger campaigns. The agency also produces proprietary industry research reports (Fishing Industry Insights, Hunting Industry Insights) that serve as thought leadership products and marketing intelligence tools for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services Comprehensive suite of marketing services for outdoor industry brands including brand strategy, research, creative, public relations, media planning and buying, social media, video production, analytics, e-commerce, content strategy, web design, email marketing, SEO, and paid search, designed for enterprise and mid-market outdoor lifestyle companies.
• Industry Research Reports Proprietary consumer research studies analyzing behavior, market trends, and industry insights for fishing, hunting, and outdoor recreation sectors, including the annual Fishing Industry Insights, Hunting Industry Insights, and The Bait Switch reports based on nationwide consumer surveys.
• E-Commerce Solutions Online retail capability offering informed strategies that turn browsers into buyers, including website design, user experience, Shopify development, affiliate program development (via Avantlink), and conversion optimization for outdoor brand clients.
• Public Relations Public relations service navigating the media landscape to ensure outdoor industry brands receive attention, with earned media across outdoor trade publications, awards submissions, and thought-leadership content placement.

Quantifiable outcome

• Madison Creek Outfitters: 9.5:1 ROAS on paid social, grew email database from 8,300 to 10,600, increased average order size by 27.4%
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FishbitescoreStrategic or Co-development Partner · 1 May 2026Fishbites, a pioneer in scented bait innovation, expanded its partnership with Unruled as the company continues to build momentum and scale its business. Unruled provides marketing services to support Fishbites' growth initiatives.
• Ammo GrillminorStrategic or Co-development Partner · 1 January 2026Ammo Grill, maker of rugged portable charcoal grills designed for outdoor cooking, partnered with Unruled to take their paid search strategy to the next level.
• HydraSteppcoreStrategic or Co-development Partner · 1 October 2025HydraStepp, builder of high-performance shallow water skiffs, partnered with Unruled (branded as Untamed Outdoor Agency at time of announcement) to lead a full-scale transformation across brand strategy and content production, and to develop a full-channel marketing plan.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: MKG is a New York-based experiential and integrated marketing agency serving major consumer brands with a strong portfolio in entertainment and lifestyle verticals. Like Unruled, it provides brand storytelling, experiential activations, and digital services to B2C clients seeking category-native engagement.
• Backbone Media: Backbone Media is a Carbondale/Denver-based integrated agency specializing in marketing for outdoor, active lifestyle, and travel brands. It is a direct competitor to Unruled in the outdoor industry vertical, offering brand strategy, PR, content, and digital services to many of the same end-clients (Raymarine, outdoor apparel, fishing brands).
• The Variable: The Variable is a Winston-Salem-based creative engagement agency that designs brand-led experiences and integrated campaigns. It overlaps with Unruled in offering creative storytelling and campaign development for consumer brands seeking differentiated, high-engagement work.
• GYK Antler: GYK Antler is a Manchester, NH-based full-service creative agency that focuses on hunting, fishing, and outdoor industry brands. It directly overlaps with Unruled across firearms/hunting, fishing, marine electronics, and outdoor apparel clients with comparable brand strategy, creative, and digital offerings.

Broad incumbents

• Barkley: Barkley is a Kansas City-based independent full-service agency serving a wide range of consumer and retail clients with brand strategy, creative, media, and analytics. It represents the broader independent-agency competitive set Unruled competes against for mid-market outdoor brand retainers.
• Mekanism: Mekanism is a San Francisco-based creative and media agency serving consumer and lifestyle brands with full-funnel, content-led marketing. It competes with Unruled on integrated campaigns that require strong creative, video production, and analytics capabilities.
• Team One: Team One is a Publicis-owned agency specializing in luxury and premium lifestyle brands with broad marketing capabilities. It is comparable to Unruled for premium outdoor and lifestyle clients (Raymarine, Guy Harvey) seeking higher-end brand positioning and integrated media services.
• Havas Creative: Havas Creative is a global network agency offering integrated brand, digital, and media services across categories including consumer lifestyle and outdoor brands. It competes with Unruled for enterprise outdoor assignments where scale and global reach are deciding factors.

Others

• Mediahub: Mediahub is an IPG Mediabrands global media agency focused on media planning and buying across consumer verticals. It is an ecosystem partner to Unruled for outdoor brand clients whose media budgets exceed the agency\u2019s in-house buying capabilities.

Emerging players

• Aloft Group: Aloft Group is a private aviation and lifestyle marketing agency serving brands in adjacent premium enthusiast verticals. It illustrates how specialist lifestyle-focused agencies compete for high-margin client segments similar to Unruled\u2019s premium outdoor apparel and watersports categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unruledoutdooragency
• LinkedInlinkedin.com/company/unruledoutdooragency
• Instagraminstagram.com/unruled_outdooragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unruled Nation Inc.