TOBAL LTD
Tobal is a privately held UK consultancy (founded 2019, 1-10 employees, Little Marlow) that provides advisory services and solutions for cookieless digital ad measurement and customer engagement to advertisers and agencies.
- Company typePrivate
- Founded2019
- HeadquartersLittle Marlow, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
TOBAL LTD firmographics
Firmographics- Name
- TOBAL LTD
- Website
- https://tobal.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tobal is a privately held UK consultancy (founded 2019, 1-10 employees, Little Marlow) that provides advisory services and solutions for cookieless digital ad measurement and customer engagement to advertisers and agencies.
- Ownership category
- akta.pro rank
Where TOBAL LTD is headquartered
LocationHeadquarters
- HQ city
- Little Marlow
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
TOBAL LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
TOBAL LTD product offering
Product offeringCore offering
Tobal provides consultancy and solutions for cookieless digital ad measurement and customer engagement. The firm helps advertisers and brands adapt to a privacy-first advertising environment by offering measurement and engagement services. Founded in 2019, the company operates as a small UK-based specialist consultancy.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookieless Digital Ad Measurement Solutions
Companies that use TOBAL LTD
Customer profileIdeal customer profiles1 record
TOBAL LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TOBAL LTD competitors and assessment
Company assessmentDirect peers
- Eyeota: A global audience data provider whose cookieless audience solutions are routinely evaluated within cookieless measurement and engagement programmes. A peer because TOBAL's engagements frequently involve Eyeota-style audience and identity infrastructure decisions.
- InfoSum: A UK-based data clean-room and privacy-safe collaboration platform addressing cookieless measurement and audience matching. A particularly relevant peer given shared UK presence and overlapping focus on cookieless customer engagement use cases.
- Permutive: A cookieless audience and identity platform focused on publisher first-party data activation. Comparable to TOBAL as both address cookieless measurement and engagement, with Permutive representing a scaled productised alternative to TOBAL's consultancy approach.
- Lotame: A global data collaboration and identity platform offering cookieless audience and measurement solutions. Comparable to TOBAL because both help advertisers and publishers operate in a world without third-party cookies, though Lotame sells technology rather than advisory services.
- ID5: An independent identity provider building a cookieless identifier adopted across the programmatic ecosystem. A peer because TOBAL's measurement recommendations for clients will frequently involve evaluating and integrating ID5-style solutions.
Broad incumbents
- Oracle Advertising: Oracle's advertising and CX business, including the Moat measurement suite and identity graph, competes directly in cookieless measurement. Comparable as an incumbent that TOBAL's clients must evaluate against when choosing measurement partners.
- The Trade Desk: A large independent demand-side platform that has been a central driver of the UID2 cookieless identity initiative. Relevant peer because its cookieless roadmap materially shapes the consulting and measurement work TOBAL's clients need.
- LiveRamp: A leading identity resolution and data collaboration platform that has built a significant portion of its roadmap around cookieless measurement and consent-based identity. Comparable to TOBAL because both operate in the cookieless measurement ecosystem, though LiveRamp is a scaled platform vs. TOBAL's consultancy model.
Emerging players
- Habu: A data clean-room vendor enabling cookieless collaboration between advertisers and media partners. Comparable to TOBAL because clean-room implementations are a common component of cookieless measurement engagements that TOBAL would advise on.
- Optable: A cookieless audience activation and data clean-room platform for advertisers and publishers. Comparable to TOBAL in serving the cookieless audience and measurement needs of media buyers, though it sells technology rather than advisory services.
Market position
Customer concentration
TOBAL LTD social profiles
Digital presenceTOBAL LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOBAL LTD leadership team
Management profileNumber of profiles
TOBAL LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOBAL LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOBAL LTD
What does TOBAL LTD do?
Tobal provides consultancy and solutions for cookieless digital ad measurement and customer engagement. The firm helps advertisers and brands adapt to a privacy-first advertising environment by offering measurement and engagement services. Founded in 2019, the company operates as a small UK-based specialist consultancy.
When was TOBAL LTD founded?
TOBAL LTD was founded in 2019. It employs 1 to 10 people.
Where is TOBAL LTD based?
TOBAL LTD is headquartered in Little Marlow, United Kingdom, in the Europe region.
Who are TOBAL LTD's main competitors?
Direct peers on record are Eyeota, InfoSum, Permutive, Lotame and ID5. Broad incumbents are Oracle Advertising, The Trade Desk and LiveRamp. Emerging players are Habu and Optable.
Does TOBAL LTD have an API?
No public API is recorded for TOBAL LTD.