STEELBLOOM SRL
Steelbloom SRL is an Italian startup founded in 2025 that designs participatory art installations, sensory experiences, and live audio events for airports, urban, and rural public spaces, anchored at Milan Bergamo Airport and distributed via podcast and social channels.
- Company typePrivate
- Founded2025
- HeadquartersSan Martino Buon Albergo, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What STEELBLOOM SRL does
Steelbloom SRL is an Italian innovative startup founded in 2025 and headquartered in San Martino Buon Albergo (Verona), operating with 1–10 employees and a share capital of €10,000 as a single-member limited liability company (srl a socio unico) incubated at t2i. The company designs and operates participatory art installations, immersive sensory experiences, and live audio events deployed in non-places (airports, shopping centers) and in urban and rural public spaces across Lombardy and Veneto. Its product portfolio centers on four named offerings: the Noi vivi Arte digital collective artwork (a continuously evolving digital canvas at Milan Bergamo Airport where contributing artists leave traces), the Armonia Chairs sensory installation (egg-shaped seating paired with a LEDwall, presenting original music and readings inspired by Leonardo da Vinci), the steelbloom sessions live events and podcast series (artist conversations themed around music and air travel, hosted at the airport LEDwall), and a physical steelbloom shop selling merchandise at event venues.
The underlying technology is conventional media hardware — large LEDwalls, audio playback, podcast distribution via a third-party platform (share.xdevel.com), and a Squarespace-hosted web presence — rather than proprietary software or AI systems. Steelbloom's stated business model mixes professional services revenue (event management, installation design for venue operators), physical retail (event shop merchandise), and experiential/licensing revenue (sensory installations offered to venue operators such as Milan Bergamo Airport). Pricing is not publicly disclosed. The go-to-market is event-driven and community-led: high-traffic physical venues generate footfall, social media hashtags (#NoiviviArte) and a podcast extend reach digitally, and the company positions itself as a social-innovation startup pursuing "impact innovation" through art. The named enterprise counterpart is Milan Bergamo Airport; all other documented customers are individual consumers (transit travelers, urban and rural visitors) without disclosed contract values, leaving the company's enterprise revenue base narrow at the current stage.
STEELBLOOM SRL firmographics
Firmographics- Name
- STEELBLOOM SRL
- Legal name
- steelbloom srl a socio unico
- Website
- https://steelbloom.it
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steelbloom SRL is an Italian startup founded in 2025 that designs participatory art installations, sensory experiences, and live audio events for airports, urban, and rural public spaces, anchored at Milan Bergamo Airport and distributed via podcast and social channels.
- Ownership category
- akta.pro rank
STEELBLOOM SRL industry classification
Industry- Product category
- Immersive Art Installations & Cultural Events
- NAICS
- Performing Arts Companies (7111), Sound Recording Studios (51224)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where STEELBLOOM SRL is headquartered
LocationHeadquarters
- HQ city
- San Martino Buon Albergo
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
STEELBLOOM SRL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Management Services: Organizing immersive and innovative events at high-traffic locations (airports, urban spaces) with high technological content for public engagement
- Event Shop Sales: Operating shops at event locations to sell merchandise and art-related items to event attendees
- Art Installations and Exhibitions: Creating and hosting artistic installations like Armonia Chairs that offer unique experiential offerings to venue operators
- Sensory Experiences: Providing sensory experiences combining original music compositions, readings, and visual art for public spaces
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
STEELBLOOM SRL product offering
Product offeringCore offering
Steelbloom SRL designs, produces, and operates participatory art installations, immersive sensory experiences, and live audio events staged in high-traffic non-places such as airports, in urban public spaces, and in rural villages. Its principal outputs include the Noi vivi Arte collective digital artwork and Armonia Chairs sensory installation at Milan Bergamo Airport, steelbloom sessions live events and podcast series, and a branded merchandise shop.
Product overview
STEELBLOOM SRL is an innovative Italian startup that creates immersive artistic events and experiences at non-places (airports, shopping centers) and urban/rural locations. The company operates a portfolio of artistic offerings including the "Noi vivi Arte" digital art project at Milan Bergamo Airport, the "Armonia Chairs" sensory installation featuring egg-shaped seating with original music and readings, the "steelbloom sessions" event and podcast series combining art and music, and a physical retail shop at event venues. The offerings are unified by the company's mission to bring art, color, and vitality to public spaces, fostering creativity, connection, and positive emotional impact on audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Noi vivi Arte: A digital plural and worldwide artwork in continuous evolution, located at Bergamo Airport. A collective creative movement where every artist leaves their trace.
- steelbloom sessions
- Armonia Chairs
Products and services
- Noi vivi Arte Participatory collective digital artwork installed at Milan Bergamo Airport where contributing artists leave their trace, forming an evolving worldwide plural artwork that celebrates diversity and creative expression. Targeted at travelers and the general public visiting the airport.
- Armonia Chairs Immersive sensory installation of egg-shaped seating placed in front of a LEDwall at Milan Bergamo Airport, offering travelers an immersive audio-visual experience of original musical tracks and readings inspired by Leonardo da Vinci's philosophy, intended as a moment of reflection and inspiration during transit.
- steelbloom sessions Series of live encounters between contemporary art and author music staged at Milan Bergamo Airport and simultaneously broadcast as a podcast on Steelbloom Radio. Each session features conversations between artists and hosts (e.g., Morgan, Cristiano Godano of Marlene Kuntz) in front of the LEDwall, targeting travelers at the venue and podcast listeners worldwide.
- steelbloom shop Physical retail operation at event venues and high-traffic areas where event attendees and visitors can purchase Steelbloom merchandise and art-related items.
Companies that use STEELBLOOM SRL
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
STEELBLOOM SRL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
STEELBLOOM SRL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- t2i (Technology and Innovation)coreSteelbloom is an innovative startup incubated at t2i, an organization supporting innovation and business growth. t2i provides incubation services and support for the company's development as a social innovation startup.
- Milan Bergamo AirportcoreHost venue for Steelbloom's permanent installations including LEDwall, Armonia Chairs sensory experience, and Noi vivi Arte digital artwork. Airport provides prime high-traffic location for reaching travelers.
- ConfimiminorConfimi is listed as a supporting entity for innovation and business growth. Steelbloom displays Confimi logo as part of entities supporting the company.
- Francesco Zorzi StudiominorProvides visual identity and design services for Steelbloom, including logo and branding materials seen on the company website.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
STEELBLOOM SRL competitors and assessment
Company assessmentDirect peers
- Random International: Random International is a London-based collaborative art studio producing large-scale interactive installations for public and cultural spaces. Its experiential, sensory-driven installations in high-footfall venues are directly comparable to Steelbloom's Armonia Chairs concept.
- Meow Wolf: Meow Wolf is a US-based immersive arts and entertainment company creating permanent large-scale experiential installations. While its venues are typically standalone, the creative approach to participatory art and community-driven storytelling parallels Steelbloom's Noi vivi Arte concept.
- Moment Factory: Moment Factory is a Montreal-based multimedia entertainment studio that creates immersive experiences and installations in public spaces, airports, and cultural venues. It is one of the most direct comparables to Steelbloom, with established airport partnerships (e.g., Montreal Airport) and a portfolio spanning permanent installations, live events, and digital content.
- Ouchhh Studio: Ouchhh is a Turkish new media art studio known for data-driven, AI-powered immersive installations and live event visuals. Its project-based model of partnering with cultural institutions and brands aligns with Steelbloom's artist collaboration and event production approach.
- teamLab: teamLab is a Japanese interdisciplinary art collective producing large-scale immersive digital art installations and experiential environments. Its museum-style and permanent installations in public venues are directly comparable to Steelbloom's LEDwall and Armonia Chairs installations at Bergamo Airport.
- Sila Sveta: Sila Sveta is a Moscow-based new media art studio producing immersive multimedia installations and live event experiences for global clients. Its work combines LED, projection, and live performance in venues—closely matching Steelbloom's installation-plus-event format.
- Artechouse: Artechouse operates immersive technology-driven art experiences in non-traditional venues, including airports and retail spaces. Its model of bringing curated digital art to high-traffic public locations is highly comparable to Steelbloom's airport activation strategy.
Emerging players
- Universal Everything: Universal Everything is a UK-based digital art and design studio creating immersive visual experiences for museums, brands, and public installations. Its work in transforming spaces through digital art parallels aspects of Steelbloom's LEDwall content approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
STEELBLOOM SRL social profiles
Digital presenceSTEELBLOOM SRL financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEELBLOOM SRL leadership team
Management profileNumber of profiles
STEELBLOOM SRL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEELBLOOM SRL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEELBLOOM SRL
What does STEELBLOOM SRL do?
Steelbloom SRL designs, produces, and operates participatory art installations, immersive sensory experiences, and live audio events staged in high-traffic non-places such as airports, in urban public spaces, and in rural villages. Its principal outputs include the Noi vivi Arte collective digital artwork and Armonia Chairs sensory installation at Milan Bergamo Airport, steelbloom sessions live events and podcast series, and a branded merchandise shop.
Is STEELBLOOM SRL a public or private company?
STEELBLOOM SRL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STEELBLOOM SRL founded?
STEELBLOOM SRL was founded in 2025. It employs 1 to 10 people.
Where is STEELBLOOM SRL based?
STEELBLOOM SRL is headquartered in San Martino Buon Albergo, Italy, in the Europe region.
How does STEELBLOOM SRL make money?
Four revenue lines are on record. Event Management Services are the primary driver. The others are event Shop Sales, art Installations and Exhibitions and sensory Experiences.
Who are STEELBLOOM SRL's main competitors?
Direct peers on record are Random International, Meow Wolf, Moment Factory, Ouchhh Studio, teamLab, Sila Sveta and Artechouse. Universal Everything is listed as an emerging player.
Does STEELBLOOM SRL have an API?
No public API is recorded for STEELBLOOM SRL.
What industry is STEELBLOOM SRL in?
STEELBLOOM SRL's product category is Immersive Art Installations & Cultural Events. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry. Its NAICS code is 7111 and its SIC code is 7330.