Urban Farm OÜ

What Urban Farm OÜ does

Urban Farm OÜ is an Estonian agri-tech company founded in 2018 that designs, manufactures, and operates fully automated smart greenhouse systems for in-store, educational, and hospitality environments. Its core product is a self-contained 4-tier vertical growing unit (1980mm tall, 96 growing pots, 42-pot incubator drawer) that integrates LED lighting, Ebb & Flow hydroponics with a 90L water tank, climate control, and WiFi-connected remote monitoring via the Urban Farm App. The system is CE and RoHS certified, produces up to ~100 kg of organic microgreens per month per unit, and supports 40+ certified organic varieties. Urban Farm is positioned as Estonia's largest organically certified microgreen grower, with ECO-label certification and partnership with Organic Estonia.

The company operates three business lines served entirely through direct sales with no third-party distribution. In Retail, in-store greenhouse units are deployed in 17+ Tallinn-area supermarkets (Selver, Rimi, Coop, Delice, Kaubamaa) under a zero-CAPEX pilot model where retailers pay only for plants sold during a 3–6 month risk-free trial, after which a commercial agreement may follow; the company claims 40–60% higher retail margins versus conventional produce. In Education, smart greenhouse units (from €4,495 + VAT) are sold to 19 Estonian schools and kindergartens, frequently co-funded by the Environmental Investment Center and municipal governments, reaching ~3,000 children daily. In HoReCa, organic microgreens and culinary herbs are delivered 1–3 times per week to professional kitchens at €2.5–€3.5 per potted plant or €9–€12 per 1,500ml container, with bulk pricing at €36/kg. Distribution, installation, maintenance, and remote monitoring are handled in-house from the company's Tallinn production facility. The company is privately held and bootstrapped, with no disclosed external funding rounds.

Name

Urban Farm OÜ

Legal name

Urban Farm OÜ

Website

https://urbanfarm.ee

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Urban Farm OÜ is an Estonian agri-tech company founded in 2018 that builds and operates fully automated smart greenhouses for supermarkets, schools, and restaurants. It produces 40+ varieties of organic microgreens, is Estonia's largest organically certified microgreen grower, and serves 17+ retail stores and 19 educational institutions.

Ownership category

akta.pro rank

Product category

Vertical Farming Systems

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100), Farm Machinery & Equipment (3523)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ), Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)

Keywords

• Vertical farming systems
• Organic microgreens
• Smart greenhouse solutions
• In-store agriculture
• Hydroponic farming

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. In-Store Greenhouse Product Sales (Retail): Zero-installation model for supermarkets. Retailers pay only for products sold (pay-per-plant-sold). Urban Farm retains ownership of the hardware during the pilot phase (3–6 months), then may transition to commercial agreement. Volume discounts available for multiple units or chains.
2. Smart Greenhouse Equipment Sales (Education): One-time sale of complete smart greenhouse solution including equipment, seeds, substrates, fertilizers, water filters, and initial training. Sold to schools, kindergartens, and municipal governments. Price starts from €4,495 plus VAT. Many projects are funded by Environmental Investment Center and municipal grants.
3. Microgreens and Herb Supply (HoReCa): Recurring delivery of organic microgreens and culinary herbs to professional kitchens. Products sold as potted plants (€2.5–€3.5 per unit) or cut plants (€9–€12 per 1500ml container). Bulk pricing at €36/kg. Transport costs included. Delivery 1–3 times per week for HoReCa partners in Estonia.
4. Potted Plants for HoReCa: Potted organic plants sold to restaurants and hotels at three price tiers: €2.5, €3.0, and €3.5 per pot. Includes transport. 2–3 deliveries per week. Bulk quantities required.
5. Cut Plants for HoReCa: Cut microgreens and herbs packaged in 1500ml containers, priced at €9–€12 per container depending on variety. Bulk pricing at €36/kg for large orders. Transport included.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urban Farm OÜ designs, manufactures, and operates fully automated smart greenhouse units and supplies fresh organic microgreens and culinary herbs across three B2B segments. Retailers receive in-store greenhouse units at zero installation cost on a pay-per-plant-sold pilot model; schools and kindergartens purchase complete smart greenhouse packages from €4,495 plus VAT for hands-on green technology education; and HoReCa clients receive recurring deliveries of organic potted and cut microgreens direct to professional kitchens. All growing relies on EU Organic certified methods, automated LED lighting, Ebb & Flow hydroponics, and WiFi-enabled remote monitoring.

Product overview

Urban Farm OÜ is an Estonian urban farming and agri-tech company offering a portfolio of smart greenhouse solutions across three market segments: retail (In-Store Greenhouse for supermarkets), education (Smart Greenhouse for Education for schools and kindergartens), and HoReCa (Microgreens supply for restaurants). All greenhouse systems share the same technical platform featuring automated LED lighting, Ebb & Flow hydroponics, climate control, and WiFi-enabled remote monitoring via the Urban Farm App. The company operates as Estonia's largest organically certified microgreen grower, producing over 40 varieties.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40–60% higher profit margins vs conventional produce in retail settings
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Organic EstoniacoreStrategic or Co-development PartnerUrban Farm and Organic Estonia have joined forces to promote organic and sustainable food production in Estonia. Urban Farm's smart greenhouses use Organic Estonia standards and certification, providing credibility for its organic label and aligning with Estonia's organic food ecosystem.
• Tallinn CitycoreStrategic or Co-development PartnerTallinn city selected Urban Farm's smart greenhouse solution as part of its sustainability strategy. This represents city-level endorsement of Urban Farm's technology for urban sustainability and green technology initiatives.
• Selver (Coop Eesti)coreChannel Partner/ Reseller/ DistributorSelver supermarket chain operates 17+ store locations across Tallinn where Urban Farm's in-store greenhouse units are installed. These stores serve as both distribution points for live organic microgreens and as physical demonstration sites for the product.
• Rimi (Rimi Baltic)coreChannel Partner/ Reseller/ DistributorRimi supermarket chain operates multiple locations across Tallinn where Urban Farm in-store greenhouses are installed, including Sõprus pst Rimi, Ülemiste Rimi, Mustakivi Rimi, and Haabersti Rimi.
• Coop Eesti (Kvartali Coop Maksimarket)minorChannel Partner/ Reseller/ DistributorCoop Maksimarket Kvartali in Tartu operates an Urban Farm in-store greenhouse, extending the company's reach beyond Tallinn to Estonia's second-largest city.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plenty: US-based large-scale vertical farming company building industrial indoor farms for leafy greens. Operates in the same vertical farming category but focuses on centralized mega-farms supplying retailers at regional scale rather than Urban Farm's distributed in-store growing model.
• AeroFarms: US-based vertical farming pioneer operating large indoor farms for leafy greens using comparable CEA technology (LEDs, aeroponics, climate control). Overlaps on category focus but at industrial scale rather than Urban Farm's distributed retail installations.
• Gotham Greens: US-based hydroponic greenhouse operator building urban greenhouses that supply grocery chains. Comparable urban-fresh, sustainable produce positioning targeting supermarkets with the same retail customer base, but through regional greenhouse facilities rather than in-store installations.
• Bowery Farming: US indoor vertical farming company producing leafy greens for grocery retailers. Shares Urban Farm's positioning around sustainable, locally-grown produce, but uses centralized smart farms in regional hubs rather than in-store units.
• BrightFarms: US-based greenhouse operator supplying locally-grown leafy greens to supermarket partners. Targets the same retail fresh-produce category with a similar sustainability narrative, but uses regional hydroponic greenhouses rather than in-store growing units.

Direct peers

• Vertical Future: UK-based vertical farming technology company designing and building CEA systems for research, retail, and education clients. Directly comparable to Urban Farm on the controlled-environment-agriculture systems side and on education/retail deployments.
• Koppert Cress: Netherlands-based specialist grower and supplier of microgreens, edible flowers, and culinary herbs to HoReCa and retail customers. Direct comparison to Urban Farm's HoReCa microgreens supply business and shared organically-focused, premium-positioning narrative.
• Infarm: Berlin-based in-store vertical farming company that placed modular growing units inside European supermarket chains. Closest direct competitor to Urban Farm's in-store greenhouse concept prior to its 2023 insolvency, providing a relevant benchmark for both the opportunity and the execution risk inherent in the in-store vertical farming category.

Regional players

• Click & Grow: Estonia-based smart indoor garden company selling consumer-facing hydroponic growing systems. Shares Urban Farm's Estonian origin and core smart-hydroponic technology foundation, but targets home consumers rather than Urban Farm's retail, education, and HoReCa B2B segments.

Emerging players

• Lettuce Grow: US-based company selling hydroponic Farmstand units for home and small commercial use. Comparable smart growing system technology with similar IoT monitoring features, but targets home consumers and small operators rather than Urban Farm's institutional B2B segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInee.linkedin.com/company/urban-farm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Farm OÜ