What TIVIA OOO LTD does

TIVIA OOO LTD, doing business as Odd One Out Agency, is a UK-registered private limited company headquartered at 128 City Road, London (company number 14041348). The company operates as a full-service digital marketing agency delivering nine core service modules: paid search marketing (PPC), search engine optimization (SEO), email marketing, conversion rate optimization (CRO), social media marketing, Google Shopping, Amazon Shopping, influencer marketing, and a free marketing audit used as lead generation. Clients can engage individual services or bundled full-service strategies. Underlying delivery relies on certified expertise across Google Ads, Meta advertising, Shopify integrations, TikTok, and Google Cloud rather than proprietary technology platforms; no patents, AI/ML systems, APIs, or software products are disclosed.

The business runs a sales-led, professional-services model with dedicated account managers and quote-based pricing that is not publicly disclosed. Its go-to-market centers on direct outreach, free audit offers, and platform partner co-marketing. The agency primarily targets ecommerce brands and fashion/retail clients globally, with a secondary B2B segment. It holds Google Premier Partner and Meta Partner status, alongside partnerships with Shopify, TikTok, and Google Cloud, and claims a 100% Google- and Facebook-certified team.

The company reports 100+ global clients, 90+ client reviews, and management of over 15m in client advertising budgets. Outcome claims include a 37% average sales lift for clients, 7.1x average ROAS, 28,000+ leads generated, and 81% improvement versus prior agencies. No company-level revenue, headcount, funding history, or external ownership is disclosed; two directors are named (Edward Kennedy, Director of Client Experience; Clara Home, Director of Marketing).

Name

TIVIA OOO LTD

Legal name

TIVIA OOO LTD

Website

https://oddoneout.io

Company type

Private

Operating status

Operating

Short description

TIVIA OOO LTD, operating as Odd One Out Agency, is a London-based full-service digital marketing agency offering SEO, PPC, social, email, CRO, Amazon and Google Shopping services to ecommerce, fashion, and retail brands globally via a quote-based professional-services model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Social media marketing
• Conversion rate optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, PPC, social media marketing, email marketing, influencer marketing, Amazon shopping, Google shopping, and conversion rate optimization services to B2B and ecommerce brands globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

TIVIA OOO LTD, operating as Odd One Out Agency, is a full-service digital marketing agency that plans and executes performance-driven campaigns for B2B and ecommerce brands. The agency delivers nine core services spanning Paid Search Marketing, SEO, Email Marketing, Conversion Rate Optimization, Social Media Marketing, Google Shopping, Influencer Marketing, and Amazon Shopping, offered individually or as integrated full-funnel strategies.

Product overview

Odd One Out Agency (TIVIA OOO LTD) is a digital marketing agency offering a comprehensive suite of marketing services. The company operates as a full-service digital marketing provider offering nine core service modules: Paid Search Marketing, Search Engine Optimization (SEO), Email Marketing, Conversion Rate Optimization (CRO), Social Media Marketing, Google Shopping, Influencer Marketing, Amazon Shopping, and a Free Audit service. These services are designed to work both independently and in combination, enabling clients to choose individual solutions or engage the agency for holistic full-service digital marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search Marketing PPC campaign management service focused on ROI-driven optimization, crafting campaigns built for quantifiable return on investment for brands seeking measurable paid search results.
• Search Engine Optimization (SEO) SEO service aimed at improving search engine rankings, maintaining visibility, and driving organic traffic through data-driven keyword, content, and technical optimization strategies.
• Email Marketing Personalized email marketing service focusing on targeted communication, audience engagement, and conversion optimization through direct inbox campaigns.
• Conversion Rate Optimization (CRO) Strategic CRO service that transforms websites into high-converting platforms through analytics and creative design refinement, maximizing ROMI.
• Social Media Marketing Social media marketing service including campaign creation, audience engagement, and brand presence building across platforms such as Instagram and Facebook.
• Google Shopping Google Shopping optimization service for e-commerce brands to maximize product visibility and attract more customers via Shopping ads.
• Influencer Marketing Influencer marketing service connecting brands with authentic voices through strategic influencer partnerships and collaborations.
• Amazon Shopping Amazon marketplace marketing service focused on elevating brand presence and maximizing sales through optimized product listings and targeted advertising.
• Free Marketing Audit Complimentary marketing audit service evaluating marketing goals, target audience, website performance, and content effectiveness to identify improvement opportunities.

Quantifiable outcome

• 37% average increase in sales for clients
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MetacoreGTM or Marketing PartnerMeta Partner status providing Facebook and Instagram advertising capabilities. Team is Facebook and Instagram certified for managing social media ad campaigns.
• GooglecoreGTM or Marketing PartnerGoogle Partner with Premier status. Provides Google Ads, Shopping, and search advertising services. Team is Google certified for managing search and display campaigns.
• TikTokminorGTM or Marketing PartnerTikTok marketing partner for short-form video and influencer marketing campaigns.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Agency focused on PPC, paid social, SEO, and conversion rate optimization for SaaS and ecommerce — comparable in performance-marketing emphasis and CRO offering.
• Ignite Visibility: Full-service digital marketing agency covering SEO, paid media, social, email, and Amazon for B2B and ecommerce — comparable in service breadth and vertical mix.
• WebFX: Full-service digital marketing agency offering SEO, PPC, social, email, and CRO to SMB and mid-market ecommerce and B2B clients globally — a direct overlap with Odd One Out's service mix and target verticals.
• SmartSites: Google Premier Partner agency delivering SEO, PPC, social, email, and web design for ecommerce and B2B brands — directly comparable in service portfolio and platform-partnership positioning.
• Disruptive Advertising: Performance-focused digital marketing agency specializing in paid media, SEO, and CRO for ecommerce and B2B — overlaps with Odd One Out's performance-led, data-centric positioning.
• Thrive Internet Marketing Agency: Full-service digital agency providing SEO, PPC, social media, email, Amazon, and web design to ecommerce and B2B clients — comparable in breadth of services and vertical mix.
• LYFE Marketing: Full-service social media, SEO, and PPC agency serving small and mid-sized businesses — comparable in mid-market service mix and channel coverage.
• Straight North: Full-service digital agency offering SEO, PPC, web design, and email marketing primarily to B2B and ecommerce brands — comparable in mid-market positioning and service set.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with paid search, social, SEO, Amazon, and CRO across major platforms — overlaps on services and ecommerce focus but at materially greater scale.

Regional players

• Netpeak: Digital marketing agency group operating across Eastern Europe and the UK with SEO, PPC, and analytics offerings — comparable service mix, but with primary operational footprint in CEE rather than UK/global.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIVIA OOO LTD