UNDO Gummies
UNDO Gummies is a Los Angeles-based wellness brand selling a single pre-alcohol support gummy SKU formulated with DHM, Milk Thistle, B-vitamins, and electrolytes. It serves social drinkers via DTC subscriptions and wholesale to convenience stores, hospitality venues, and grocery retailers across the United States.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What UNDO Gummies does
UNDO Gummies (legally UNDO Brands, INC.) is a Los Angeles-based, privately held wellness brand that sells a single category of dietary supplement: pre-alcohol support gummies formulated with Dihydromyricetin (DHM) derived from the Japanese raisin tree, combined with Milk Thistle, Vitamin B12, Magnesium, Zinc, and electrolytes. The product is positioned for the emerging 'pre-alcohol wellness' category and is designed to be consumed before or during alcohol intake to support liver function, alcohol metabolism, and overnight hydration. The company sells through three pack sizes (5-pack, 15-pack, 30-pack) priced between $19.00 and $89.70, with a subscription option offering 10-20% savings on 15-day or monthly cadences.
The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront on Shopify with subscription and one-time purchase options, complemented by a B2B wholesale program distributed through the Faire marketplace (offering retailers 50% off first orders and 60-day payment terms) and same-day delivery via DoorDash in select markets. Retail and hospitality partners include MGM Resorts, Wynn Las Vegas, 7-Eleven (Hawaii and broader), Circle K, AMPM, Raley's, Harris Teeter, Urban Outfitters, and Spencer's. Marketing is concentrated on Instagram, TikTok, a content blog, an affiliate program, and email capture with a 10% first-order incentive. The company is bootstrapped, with no disclosed funding rounds, no management team information, and ships within the United States (including Alaska and Hawaii) but does not offer international shipping. The product is FDA-registered, manufactured under GMP, third-party batch tested, and certified vegan, non-GMO, and gluten-free.
UNDO Gummies firmographics
Firmographics- Name
- UNDO Gummies
- Legal name
- UNDO Brands, INC.
- Website
- https://undogummies.com
- Company type
- Private
- Operating status
- Operating
- Short description
- UNDO Gummies is a Los Angeles-based wellness brand selling a single pre-alcohol support gummy SKU formulated with DHM, Milk Thistle, B-vitamins, and electrolytes. It serves social drinkers via DTC subscriptions and wholesale to convenience stores, hospitality venues, and grocery retailers across the United States.
- Ownership category
- akta.pro rank
Where UNDO Gummies is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UNDO Gummies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchases and subscription sales through undogummies.com Shopify platform. Products sold in 5-pack, 15-pack, and 30-pack quantities with subscription discounts up to 20%.
- Wholesale Distribution: B2B wholesale sales to retailers through Faire platform. New retailers get 50% off first order with 60-day payment terms. Sells to convenience stores, resorts, hotels, and nightlife venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 5-Pack - Entry tier |
| Subscription | Monthly | 15-Pack - Best seller |
| Subscription | Monthly | 30-Pack - Best value |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
UNDO Gummies product offering
Product offeringCore offering
UNDO Gummies manufactures and sells pre-alcohol support gummies formulated with Dihydromyricetin (DHM), Milk Thistle, Vitamin B Complex, Magnesium, Zinc, and electrolytes. The gummies are designed to be consumed before or during alcohol intake to support liver function, alcohol metabolism, and overnight hydration, and are offered in 5-, 15-, and 30-pack sizes via direct-to-consumer e-commerce with subscription, plus wholesale to retail and hospitality partners.
Product overview
UNDO Gummies is a single-product wellness brand offering scientifically-backed pre-alcohol support gummies. The product line consists of three pack sizes (5-Pack, 15-Pack, and 30-Pack) containing the same proprietary formula of Dihydromyricetin (DHM), Milk Thistle, Vitamin B12, Magnesium, Zinc, and Electrolytes. The gummies are designed to be taken before or during drinking to support liver function, metabolize alcohol's toxic byproducts like acetaldehyde, reduce morning brain fog and fatigue, and promote overnight hydration.
Differentiator
Problem solved
Functional benefit
Products and services
- UNDO Gummies Pre-Alcohol Support Pre-alcohol support gummies formulated with DHM, Milk Thistle, Vitamin B Complex, Magnesium, Zinc, and electrolytes, designed to be taken before or during drinking to support liver function, alcohol metabolism, and overnight hydration. Sold in 5-pack, 15-pack, and 30-pack sizes with one-time and subscription options; vegan, non-GMO, gluten-free, FDA-registered and GMP-manufactured with third-party batch testing.
Quantifiable outcome
- Rated 4.8 by 170,000+ customers
- +2 more outcomes
Companies that use UNDO Gummies
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
UNDO Gummies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UNDO Gummies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MGM ResortscoreMajor hospitality partner distributing UNDO Gummies to guests at their Las Vegas and other resort properties. Product available at MGM Resorts locations for pre-alcohol support to hotel guests.
- Wynn Las VegascoreMajor Las Vegas resort partner selling UNDO Gummies to hospitality guests. Part of hospitality expansion strategy.
- 7-ElevencoreConvenience store chain partner with presence in Hawaii and broader network. Major retail distribution channel for the product.
- FairecoreWholesale marketplace platform partner. UNDO Gummies sells wholesale through Faire, offering retailers 50% off first orders and 60-day payment terms.
- DoorDashminorSame-day delivery partner enabling delivery of UNDO Gummies to customers in select markets for immediate/impulse purchases.
- ShopifycoreE-commerce platform hosting UNDO Gummies' online store. Powers product listings, subscriptions, payments, and order fulfillment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
UNDO Gummies competitors and assessment
Company assessmentBroad incumbents
- Athletic Greens (AG1): AG1 is a broader-incumbent daily-wellness greens/supplement brand with a heavily DTC and subscription model, competing for the same functional-supplement consumer wallet.
- Liquid IV: Liquid IV is an established hydration/electrolyte supplement brand with national retail and hospitality distribution, overlapping on the hydration/electrolyte functional benefit UNDO markets.
- Vitafusion: Vitafusion is a mass-market gummy vitamin brand (owned by Church & Dwight) sold nationally in drug, mass, and grocery — the closest mass-market analogue for gummy-format supplements.
- Ritual: Ritual is a DTC multivitamin and supplement brand with subscription economics and premium positioning — comparable business model, though UNTO's category (pre-alcohol) is narrower.
Emerging players
- Care/of: Care/of is a personalized DTC vitamin and supplement subscription brand with comparable subscription-led economics and target consumer.
Direct peers
- Blowfish: Blowfish makes effervescent hangover-relief tablets sold at retail and DTC, targeting the same social-drinker segment with an over-the-counter hangover solution.
- HOPR: HOPR produces hangover-prevention supplements for hospitality and DTC channels — a direct competitor with overlapping bar/resort partnerships and pre-alcohol positioning.
- Olly: Olly is a leading functional-gummy supplement brand (sleep, immunity, multivitamin) sold in mass retail and DTC. Same gummy delivery format and retail channels as UNDO, though broader wellness positioning.
- Cheers: Cheers sells pre-alcohol and post-alcohol supplement products (pills and powder) using DHM and complementary liver-support ingredients, directly competing in the same consumer occasion as UNDO.
- Morning Recovery (by More Labs): More Labs' Morning Recovery is the original DHM-based pre-alcohol drink in the same 'hangover prevention' category, targeting identical social-drinker use cases via a similar functional-ingredient positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
UNDO Gummies social profiles
Digital presenceUNDO Gummies compliance and trust
Trust signalCompliance4 records
UNDO Gummies financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNDO Gummies leadership team
Management profileNumber of profiles
UNDO Gummies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNDO Gummies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNDO Gummies
What does UNDO Gummies do?
UNDO Gummies manufactures and sells pre-alcohol support gummies formulated with Dihydromyricetin (DHM), Milk Thistle, Vitamin B Complex, Magnesium, Zinc, and electrolytes. The gummies are designed to be consumed before or during alcohol intake to support liver function, alcohol metabolism, and overnight hydration, and are offered in 5-, 15-, and 30-pack sizes via direct-to-consumer e-commerce with subscription, plus wholesale to retail and hospitality partners.
Is UNDO Gummies a public or private company?
UNDO Gummies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UNDO Gummies founded?
UNDO Gummies was founded in -1.
Where is UNDO Gummies based?
UNDO Gummies is headquartered in Los Angeles, United States, in the North America region.
How does UNDO Gummies make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are UNDO Gummies's main competitors?
Broad incumbents on record are Athletic Greens (AG1), Liquid IV, Vitafusion and Ritual. Care/of is listed as an emerging player. Direct peers are Blowfish, HOPR, Olly, Cheers and Morning Recovery (by More Labs).
Does UNDO Gummies have an API?
No public API is recorded for UNDO Gummies.